SELMA SIS

What SELMA SIS does

SELMA SIS is a cloud-based Student Information System built for the regulated vocational education, higher education, work-based training, and international education markets of Australia and New Zealand. The platform is operated by SELMA International Limited (NZ parent) with a dedicated Australian subsidiary (SELMA Australia PTY LTD) and consolidated under Swiss holding entity SEBDATA GmbH, headquartered in Parnell, Auckland with a regional office on the Gold Coast. The system is a single-tenant SaaS built on AWS infrastructure with native integrations into government reporting frameworks including AVETMISS 8.0 (NCVER), TEC SDR/ITR, NZQA, CRICOS, TCSI, and USI, and includes a built-in CRM, Finance module, Curriculum management, multiple self-service portals (Teacher, Student, Agent, Employer, Stakeholder), and pre-built connectors to Xero, MYOB, Stripe, Canvas, Moodle, Blackboard, and major office suites.

The product monetises through four subscription tiers — Swift, Starter, Growth, and Professional — priced per institution and scaled by student count, with USD and NZD billing options and annual discounts of roughly 20-50% versus monthly. Pricing starts at approximately $164 USD/month (Swift, 20 students) and rises to ~$1,320 USD/month (Professional, 1,000 students), with unlimited admin users on every plan and enterprise pricing on request. Go-to-market is sales-led, driven by demo requests through regional websites (selmasis.com, /au, /nz), content marketing (case studies on CAECE and Dairy Training, compliance guides), and direct sales consultation, targeting RTOs, PTEs, higher education providers, apprenticeship organisations, and short-course providers.

In 2024-2025 SELMA expanded its surface area significantly with a new Finance Module, an LMS Integration Module (Canvas, Moodle, Blackboard, Cloud Assess), and a 2025 AI suite including a Model Context Protocol (MCP) Server for connection to Claude, ChatGPT, and Microsoft Copilot, an AI Workflow Builder, AI Report Builder, Conversational AI interface, AI Email Processing, and AI Interview Transcription. Despite a 10-employee headcount, the company positions itself as a credible, compliance-grade alternative to larger international SIS vendors by combining regulatory certifications (AVETMISS, NZQA, TEC), ISO 2701-aligned infrastructure, PCI DSS payment compliance, and bidirectional integrations across the broader education SaaS ecosystem.

Name

SELMA SIS

Legal name

SELMA International Limited

Website

https://selmasis.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SELMA SIS is a cloud-based Student Information System serving vocational, higher education, work-based training, and international education providers in Australia and New Zealand, with native AVETMISS, NZQA, and TEC compliance, integrated CRM and finance modules, and a 2025-launched AI suite.

Ownership category

akta.pro rank

Product category

Education Management Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Higher Education SIS & Campus Management Systems (EDAFAEAB)

akta.pro secondary industry

Gradebook, Transcripts, Credits & Academic Records Management (EDAFAEAG)

Keywords

• Student information system
• Education CRM software
• Vocational education management
• Compliance reporting platform
• Education management SaaS

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription-based pricing with four tiers (Swift, Starter, Growth, Professional) providing access to the complete student information system platform. Includes unlimited admin users across all plans with pricing based on student count tiers.
2. Student-Based Pricing Add-On: Base plans include a set number of students; additional students beyond the included tier are charged at per-student rates ($3 per extra student on Swift plan).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SELMA SIS is a cloud-based Student Information System and Education CRM platform built for vocational education, higher education, work-based training, international education, and professional training providers in New Zealand and Australia. The platform covers the full student lifecycle from initial enquiry through enrolment, assessment, and completion, with native regulatory compliance reporting for AVETMISS (Australia), NZQA, SDR/ITR (New Zealand), and CRICOS. It is sold as a SaaS subscription with four tiers (Swift, Starter, Growth, Professional) priced per student count, with unlimited admin users included on all plans.

Product overview

SELMA SIS is a unified Student Information System and Education CRM platform designed for vocational education, higher education, work-based training, and international education providers. The platform operates as a single integrated system with multiple modules: a core Student Information System with built-in CRM, Finance, and Curriculum Management modules; self-service portals (Teacher Hub, Student Portal, Agent Portal, Employer Portal, Stakeholder Portal); AI-powered capabilities including Workflow Builder, Report Builder, Conversational AI, Email Processing, and Interview Transcription; LMS integration connecting with Canvas, Moodle, Blackboard, and Cloud Assess; and developer tools including REST API, Sandbox Environment, and Data Warehouse Integration. The system is designed specifically for New Zealand and Australian compliance requirements including AVETMISS, NZQA, TEC/SDR, and CRICOS.

Differentiator

Problem solved

Functional benefit

Products and services

• SELMA SIS Student Information System A complete cloud-based Student Information System and Education CRM built for vocational education, higher education, work-based training, international education, and professional training providers in New Zealand and Australia. Covers the full student lifecycle from enquiry through to completion, with built-in CRM, finance, curriculum management, compliance reporting, and self-service portals. Sold as a SaaS subscription with monthly or annual billing in four tiers priced per student count.
• SELMA SIS Productivity Tools (AI Suite) Add-on AI-powered subscription suite for SELMA SIS providing AI Workflow Builder for natural language automation, AI Report Builder for generating reports from plain English queries, Conversational AI interface for system interaction, AI Email Processing for intelligent email routing, AI Interview Transcription for meeting documentation, and MCP Server for connecting external AI assistants such as Claude, ChatGPT, and Microsoft Copilot with secure, auditable access to SELMA data.

Quantifiable outcome

• Response rates tripled through two-way SMS communication
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature10 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• XerocoreTechnology or IntegrationNative two-way integration with Xero accounting platform. Student invoices, payments, refunds, and credit notes synchronize automatically with proper account coding. GST handling built in.
• MYOBcoreTechnology or IntegrationAccounting system integration for automatic synchronization of financial data including invoices, payments, and refunds.
• Microsoft Office 365coreTechnology or IntegrationNative integration connecting SELMA with Outlook and Teams. Single sign-on, automatic user provisioning, two-way email integration, and calendar synchronization for timetables.
• Google WorkspacecoreTechnology or IntegrationSeamless integration with Google authentication services, Gmail, and Google Calendar. Single sign-on and timetable synchronization.
• StripecoreTechnology or IntegrationIntegrated payment gateway for online fee collection. Real-time payment processing with automatic receipt generation and reconciliation across SELMA and Xero.
• HubSpotsecondaryTechnology or IntegrationCRM integration connecting SELMA with HubSpot for unified prospect and customer data across marketing and admissions teams.
• SalesforcesecondaryTechnology or IntegrationCRM integration enabling bidirectional synchronization of contact information, interaction history, and conversion events between platforms.
• MoodlecoreTechnology or IntegrationPre-built LMS integration with automatic user provisioning, assessment result syncing, and seamless single sign-on.
• Canvas LMScoreTechnology or IntegrationLearning management system integration for student data synchronization, grade syncing, and SSO access.
• BlackboardcoreTechnology or IntegrationLMS integration for education providers using Blackboard for course delivery and student management.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider operating on AWS within Australian data centres. Provides geographic data sovereignty, enterprise-grade physical security, high availability architecture, and automated backups.
• PersonasecondaryTechnology or IntegrationBiometric identity verification integration providing liveness detection, government-issued ID authentication, and facial recognition for secure student identification.
• DocuSignsecondaryTechnology or IntegrationDocument signing integration for streamlined contract collection and agreement management, particularly for enrolment agreements.
• PayPalsecondaryTechnology or IntegrationAlternative payment gateway integration for online fee collection alongside Stripe.
• Cloud AssesssecondaryTechnology or IntegrationLMS integration for vocational training providers using Cloud Assess for practical skills assessment.
• ZOHOsecondaryTechnology or IntegrationCRM integration with ZOHO for institutions using ZOHO CRM alongside SELMA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PowerSchool: PowerSchool is the largest K-12 and broader education SIS vendor globally, offering PowerSchool SIS, Enrollment, and Learning platforms. It is a direct competitor to SELMA in the student information system category, particularly for vocational and private training institutions, though PowerSchool's scale and breadth far exceed SELMA's regional focus.
• Skyward: Skyward is an SIS and ERP provider focused on K-12 and broader education markets, with student management, finance, and HR modules. It is comparable to SELMA in offering an integrated student + finance platform, though oriented toward larger school districts.
• Ellucian: Ellucian is the dominant higher education SIS provider with Banner and Colleague products serving thousands of universities worldwide. It directly competes with SELMA's higher education offering, particularly for multi-year degree programs, complex qualification structures, and large institutions.
• Tribal Group: Tribal Group provides education management software including SIS, admissions, and student engagement solutions with strong presence in the UK, Australia, and Asia-Pacific. It is comparable to SELMA in target segments (vocational, higher ed, work-based training) and overlapping geographic footprint.
• Veracross: Veracross is a cloud-based SIS for independent and private schools, covering admissions, enrollment, academics, and development in a single platform. Comparable to SELMA in serving private vocational and higher education institutions with similar integrated CRM-style functionality.

Broad incumbents

• Oracle (PeopleSoft Campus Solutions): Oracle's PeopleSoft Campus Solutions is an enterprise SIS widely deployed in higher education globally. It is comparable as a higher-ed SIS incumbent competing for the same large university RFPs SELMA targets, but with much deeper resources and an on-premises/cloud hybrid model.
• Workday: Workday Student is part of Workday's enterprise cloud suite targeting large universities. As a broad enterprise software incumbent, Workday competes with SELMA for higher education customers but addresses a much larger institution tier and uses a fundamentally different go-to-market motion.

Emerging players

• Instructure (Canvas): Instructure's Canvas is the leading LMS in higher education and increasingly bundles SIS-adjacent functionality. It is comparable to SELMA's LMS integration story but represents an emerging player in the broader SIS category rather than a direct SIS replacement.

Regional players

• Sentral: Sentral is an Australian K-12 and vocational education administration platform with student management, attendance, reporting, and parent portal features. It is a regional player comparable to SELMA's Australian market offering, primarily serving schools in Australia rather than competing directly in NZ.
• Sentience Solutions (TASS): Sentience Solutions' TASS.web is a leading K-12 school administration system widely deployed in Australian schools. It is comparable to SELMA as a regional SIS vendor targeting Australian education providers, but focused on K-12 rather than vocational/higher education.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selmasis

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELMA SIS