SELVA
SELVA is a privately held Polish direct-to-consumer apparel brand selling premium, art-themed T-shirts, dresses, and knitwear made-to-order from proprietary Lenzing viscose, serving art-conscious consumers and theme collectors worldwide through its selvastore.com e-commerce storefront.
- Company typePrivate
- Founded2012
- HeadquartersPoznań, woj. wielkopolskie, Polska, Wielkopolskie, Poland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What SELVA does
SELVA is a privately held Polish direct-to-consumer apparel brand founded in 2012 and headquartered in Poznań, operating exclusively through its own e-commerce storefront at selvastore.com with worldwide shipping. The company designs and sells premium T-shirts, dresses, cardigans, turtlenecks, and longsleeves organized into themed collections — Selva Classic (premium basics), Lines (140+ dog and cat breed illustrations by Polish artist Paweł Stepanow), Ukiyo-e (80+ Japanese woodblock-inspired designs), Wildlife (40+ animal and plant illustrations), Kultury Azjatyckie and Kultury Afrykańskie (Asian and African tribal art collections developed with photographer Adam Kozioł since 2013), and Japonia Współczesna (Contemporary Japan, including a series by Japanese tattoo artist Horisuzu).
The core technology is a proprietary biopolished viscose knitwear made from Lenzing™-certified Austrian wood-cellulose yarn, produced to SELVA's specifications at a partnered knitting mill in Łódź since 2015, with laser cutting, sewing, and finishing completed in Toruń and design originated in Poznań. Garments are printed using Direct-to-Garment (DTG) technology, which infuses dye into the fabric for durable, touch-imperceptible prints. The company operates a made-to-order production model: each item is manufactured after the customer places an order, eliminating overproduction and supporting a "Designed to last" positioning that contrasts with fast fashion.
Revenue is generated entirely through one-time unit sales at fixed PLN price points ranging from roughly 85 PLN (Basic dress on promotion) to 399 PLN (premium cardigans) and 249 PLN for the bestseller turtleneck. There is no subscription component, no wholesale or marketplace presence, and no physical retail. Acquisition is driven by organic social media (Instagram, Facebook) and brand storytelling through the website's Idea and About pages, targeting fashion-conscious consumers interested in art and design and theme collectors who build collections across breeds, prints, or cultural motifs.
SELVA firmographics
Firmographics- Name
- SELVA
- Legal name
- SELVA
- Website
- https://selvastore.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SELVA is a privately held Polish direct-to-consumer apparel brand selling premium, art-themed T-shirts, dresses, and knitwear made-to-order from proprietary Lenzing viscose, serving art-conscious consumers and theme collectors worldwide through its selvastore.com e-commerce storefront.
- Ownership category
- akta.pro rank
SELVA industry classification
Industry- Product category
- Premium Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315), Apparel Knitting Mills (3151)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
- akta.pro secondary industries
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Outerwear & Performance Apparel Cut & Sew (IMAOAEAB), Knitwear & Sweaters Manufacturers (CRAAAAAJ)
Keywords
Where SELVA is headquartered
LocationHeadquarters
- HQ city
- Poznań, woj. wielkopolskie, Polska, Wielkopolskie
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
SELVA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Apparel Sales: SELVA operates a direct-to-consumer e-commerce store selling premium T-shirts, dresses, cardigans, turtlenecks, and longsleeves. All products are sold at fixed retail prices in Polish złoty (PLN). Products are manufactured to order after purchase. Revenue is generated through one-time product transactions at published price points, with no subscription component. The brand ships worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts — base models (Classic, V-neck, Slim, Semi-Oversize, Oversize, Drop Shoulder) |
| Unit Pricing | Pay-as-you-go | Classic Turtleneck / Longsleeve — premium models |
| Unit Pricing | Pay-as-you-go | Cardigans |
| Unit Pricing | Pay-as-you-go | Dresses |
| Unit Pricing | Pay-as-you-go | Selva ONE Cotton — heavy cotton (300g) |
| Unit Pricing | Pay-as-you-go | Ukiyo-e Limited Edition premium prints |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SELVA product offering
Product offeringCore offering
SELVA designs, produces, and sells premium apparel — T-shirts, dresses, cardigans, turtlenecks, and longsleeves — featuring curated artistic prints (Japanese woodblock-inspired Ukiyo-e, dog/cat breed illustrations, wildlife, tribal cultures, contemporary Japan). All products are made-to-order after purchase using proprietary biopolished viscose fabric derived from Lenzing-certified Austrian yarn, and sold exclusively through the brand's own e-commerce storefront at selvastore.com with worldwide shipping.
Product overview
SELVA is a Polish fashion brand offering a portfolio of apparel collections with an artistic focus. The main product lines include Selva Classic (premium basic apparel with turtlenecks, longsleeves, dresses), Lines (dog and cat breed illustrations by Paweł Stepanow), Ukiyo-e (Japanese woodblock-inspired designs), Wildlife (animal illustrations), Kultury azjatyckie (Asian tribal cultures), Kultury afrykańskie (African tribal cultures), and Japonia współczesna (contemporary Japanese aesthetics including work by tattoo artist Horisuzu). All products are made from premium biopolished viscose sourced from natural wood cellulose, with knitwear produced in Łódź, Poland since 2015 using Austrian Lenzing™ yarn, and sewing completed in Toruń.
Differentiator
Problem solved
Functional benefit
Brands
- Selva Classic: Basic premium collection featuring authorial knits, meticulously refined cuts and constructions, precise sewing and finishes. Focus on quality without compromises, designed to last.
- Lines
- Ukiyo-e
- Wildlife
- Kultury Azjatyckie (Asian Cultures)
- Kultury Afrykańskie (African Cultures)
- Japonia Współczesna (Contemporary Japan)
Products and services
- Selva Classic Premium basic apparel collection featuring author-designed knits, refined cuts and constructions, and precise sewing. Includes T-shirts, turtlenecks, longsleeves, dresses, and cardigans made from biopolished viscose and premium cotton, with cuts such as Classic, V-neck, Slim, Semi-Oversize, Oversize, and Drop Shoulder.
- Lines Collection Author's collection designed entirely by Polish illustrator Paweł Stepanow, featuring monochromatic drawings of dog and cat breeds based on pure line and characteristic form. The project aims to create a complete series covering all dog and cat breeds worldwide, with over 140 designs released.
- Ukiyo-e Collection Apparel collection inspired by Japanese woodblock printing (Ukiyo-e), honoring artists such as Katsushika Hokusai, Utagawa Hiroshige, and Kitagawa Utamaro. Features traditional Japanese art motifs on premium viscose garments, with over 80 unique designs and premium-tier limited edition Gold prints.
- Wildlife Collection Apparel collection built on fascination with the natural world, featuring illustrations of birds, insects, mammals, and plants — from common species to rare and unexpected ones. Each design is created in the aesthetic of individual artists, with over 40 products in the collection.
- Kultury Azjatyckie (Asian Cultures) Collection Apparel collection inspired by the art and culture of Asian tribes such as Iban, Mentawai, Konyak, Apatani, and Atayal. Features body art motifs, tattoos, and tribal patterns representing culturally rich communities whose centuries-old art is at risk of disappearing.
- Kultury Afrykańskie (African Cultures) Collection Apparel collection inspired by body decoration art in Africa, featuring body painting, scarification, and characteristic patterns of the Himba, Karo, and Mursi tribes. Produces graphics with strong lines, expressive paint traces, and raw portraits.
- Japonia Współczesna (Contemporary Japan) Collection Apparel collection inspired by contemporary Japanese aesthetics, combining modern design motifs with Japanese tattoo elements in which symbolism is a key means of expression. Includes a series designed by Japanese tattoo artist Horisuzu, referencing the tradition and symbolism of contemporary irezumi.
Quantifiable outcome
- Over 80 unique Japanese woodblock print designs across the Ukiyo-e collection
- +4 more outcomes
Companies that use SELVA
Customer profileSegments2 records
Ideal customer profiles2 records
SELVA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SELVA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Adam Kozioł (photographer, www.koziol.gallery)coreAdam Kozioł is a Polish photographer who documents vanishing tribes around the world. His photography and cultural research form the foundation of SELVA's Asian and African tribal collections (Kultury Azjatyckie, Kultury Afrykańskie). This collaboration began in 2013 and is integral to the brand's cultural storytelling and artistic credibility.
- Lenzing™ (Austrian certified yarn supplier)coreLenzing™ is an Austrian company that produces premium certified viscose yarn from natural wood cellulose. SELVA sources all its premium viscose yarn exclusively from Lenzing™. This certified yarn is the raw material for SELVA's proprietary biopolished viscose fabric, which is produced in Łódź specifically for SELVA.
- Łódź Knitting Mill (dziewiarnia)coreA partnered knitting mill in Łódź, Poland produces SELVA's proprietary biopolished viscose fabrics to the brand's exact specifications. Production at this facility has been continuous since 2015. The mill is referred to as a 'zaprzyjaźniona dziewiarnia' (friendly/a partnered knitting mill).
- Horisuzu (Japanese tattoo artist)minorJapanese tattoo artist Horisuzu designed a series within the contemporary Japan collection (Japonia współczesna), drawing on the tradition and symbolism of contemporary irezumi (Japanese tattoo). This collaboration brings authentic Japanese tattoo artistry to SELVA's design portfolio.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SELVA competitors and assessment
Company assessmentDirect peers
- Lucy & Yak: UK-based DTC apparel brand with strong ethical/sustainable positioning and organic social-led growth — comparable small-team, values-driven DTC premium apparel with similar social acquisition motion.
- Me+Em: British premium womenswear brand with strong direct-to-consumer e-commerce and curated collections — comparable premium womenswear DTC model with elevated design focus.
- Kotn: Canadian DTC premium basics brand with vertical supply chain in Egypt and direct e-commerce — comparable premium basics DTC model with strong material provenance storytelling.
- Armedangels: German sustainable premium fashion brand selling through its own e-commerce and select wholesale — comparable European sustainable premium apparel positioning and anti-fast-fashion messaging.
- Everlane: US-based DTC premium apparel brand selling elevated basics and lifestyle pieces directly online with transparent pricing — closely comparable DTC premium basics model to SELVA Classic.
- NA-KD: Nordic-origin DTC fashion brand selling trend-driven women's apparel direct to consumers online — comparable DTC-only distribution and European digital fashion positioning.
- Threadless: Art-inspired apparel brand that crowdsources artist designs for T-shirts and apparel — comparable art-driven apparel model, though operates at much larger scale and more mass-market price points.
- ASKET: Swedish DTC premium essentials brand focused on traceability, longevity, and full-price DTC sales — closely mirrors SELVA's 'Designed to last' anti-overproduction positioning.
Emerging players
- Society6: Online marketplace for artist-designed prints on apparel and home goods — comparable art-print-on-apparel business model, though marketplace rather than single-brand.
Broad incumbents
- Princesse tam.tam: Established French premium apparel and loungewear brand with artistic prints and global retail presence — comparable premium artistic-print apparel positioning with broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SELVA social profiles
Digital presenceSELVA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SELVA leadership team
Management profileNumber of profiles
SELVA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SELVA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SELVA
What does SELVA do?
SELVA designs, produces, and sells premium apparel — T-shirts, dresses, cardigans, turtlenecks, and longsleeves — featuring curated artistic prints (Japanese woodblock-inspired Ukiyo-e, dog/cat breed illustrations, wildlife, tribal cultures, contemporary Japan). All products are made-to-order after purchase using proprietary biopolished viscose fabric derived from Lenzing-certified Austrian yarn, and sold exclusively through the brand's own e-commerce storefront at selvastore.com with worldwide shipping.
Is SELVA a public or private company?
SELVA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SELVA founded?
SELVA was founded in 2012. It employs 51 to 100 people.
Where is SELVA based?
SELVA is headquartered in Poznań, woj. wielkopolskie, Polska, Wielkopolskie, Poland, in the Europe region.
How does SELVA make money?
One revenue line is on record: direct E-commerce Apparel Sales.
Who are SELVA's main competitors?
Direct peers on record are Lucy & Yak, Me+Em, Kotn, Armedangels, Everlane, NA-KD, Threadless and ASKET. Society6 is listed as an emerging player. Princesse tam.tam is listed as a broad incumbent.
Does SELVA have an API?
No public API is recorded for SELVA.
What industry is SELVA in?
SELVA's product category is Premium Apparel. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew, with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 3152 and its SIC code is 2300.