SEMC

What SEMC does

SEMC is a privately held French B2B distribution company headquartered in Mulhouse (Alsace), founded in 1971 by the Ciliento family and currently led by Catherine Foltzer-Ciliento. The company distributes motorcycle and bicycle parts, components, and rider equipment through specialized dealer networks across France, operating two distinct B2B portals — moto.semc.pro for motorcycle and sport.semc.pro for cycling — alongside a unified proprietary ordering platform at b2b.semc.pro and a clearance outlet at outlet.semc.pro. Its portfolio covers more than 30 premium brands, anchored by long-standing exclusive French distribution rights for BREMBO (braking components, partnership since 1971) and Borilli Racing (off-road tires, since 2014), plus additional brands including SIXS, Galfer, AFAM, SIDI, FLY Racing, Technomousse, and Alpina.

The company's business model is wholesale distribution with a transaction-based revenue stream: dealers purchase products at professional pricing, with J+1 next-day delivery on orders placed before 4pm and free shipping above €149 within mainland France. SEMC also offers Race Service support at motorsport events such as FIM EWC, the French Enduro Championship, and the Dakar Rally, using its competition presence as a top-of-funnel marketing channel. Marketing is executed through the B2B portal, trade shows, video content, and social media (Facebook, Twitter/X, LinkedIn, Pinterest), targeted exclusively at professional dealer accounts rather than end consumers.

SEMC is structured as a Société à Responsabilité Limitée (SARL) with €449,925 in registered capital, operates with approximately 30 employees, and remains under family ownership with no external investment or parent company. Geographic scope is France-only, with no disclosed international operations. The company is recognized in French aftermarket distribution as a legacy player with deep brand relationships but limited scale relative to pan-European distributors.

Name

SEMC

Legal name

SEMC

Website

https://semc.pro

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

SEMC is a privately held French B2B distributor, founded in 1971 in Mulhouse, that distributes more than 30 premium motorcycle and bicycle parts brands — including exclusive French rights for BREMBO and Borilli Racing — to specialized dealer networks across France via proprietary B2B portals and J+1 delivery.

Ownership category

akta.pro rank

Product category

Motorcycle and Bicycle Parts Distribution

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYCRAOAJAF

Cycling & Micromobility Products Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAMABAH

Cycling & Bike Retail (Sales, Service & Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Motorcycle parts distribution
• Bicycle parts distribution
• B2B dealer distribution
• Premium brake distribution
• Cycling equipment wholesale

Headquarters

HQ city

Mulhouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory / Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution of motorcycle parts and equipment: SEMC distributes motorcycle parts including braking systems, filters, chains, tires, and rider equipment through a network of specialized dealers. Revenue generated through product sales at wholesale prices to professional customers.
2. Distribution of bicycle/sport parts and equipment: Since 2015, SEMC operates a cycling/sport department distributing bike parts, helmets, clothing, and accessories through the same dealer networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SEMC distributes motorcycle and bicycle parts, components, and rider equipment through a network of specialized dealers in France. The company operates two B2B divisions—Moto (since 1971) and Bike/Sport (since 2015)—via a proprietary B2B portal (b2b.semc.pro) that allows professional dealers to consult stock, place orders, and track purchases, with next-day (J+1) delivery for orders placed before 4pm across mainland France.

Product overview

SEMC is a French distribution company operating two distinct B2B portals: moto.semc.pro for motorcycle parts/equipment distribution and sport.semc.pro for cycling products. The company distributes over 30 premium brands including BREMBO (brakes - key partner), BORILLI (off-road tires), SIXS (technical apparel), GALFER (brake systems), FLY Racing (helmets/gear), BEELINE (GPS), SIDI (boots), and others. The core offering is B2B distribution with J+1 delivery service and race support for competitions. The moto division covers brakes, tires, helmets, protection, and accessories; the bike division covers wheels, components, protection, and apparel. They also operate an outlet platform for discounted products.

Differentiator

Problem solved

Functional benefit

Products and services

• SEMC Moto Distribution

Quantifiable outcome

• J+1 delivery for orders placed before 4pm
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Borilli RacingcoreChannel Partner/ Reseller/ Distributor · 1 January 2014SEMC is the exclusive French distributor for Borilli Racing, the Brazilian manufacturer of 100% off-road tires for enduro, motocross, cross-country, and rally competitions. Borilli operates in Europe via a network of distributors with its European headquarters in Italy.
• BREMBOcoreChannel Partner/ Reseller/ Distributor · 1 January 1971BREMBO is SEMC's key strategic partner and the leader in the French braking market since 1971. SEMC started in braking (calipers, master cylinders, brake pads, discs) and became the market leader in France with BREMBO, which remains a key partner of first choice.
• Various premium brands (AFAM, Galfer, SIXS, FLY RACING, SIDI, Technomousse, etc.)minorChannel Partner/ Reseller/ DistributorSEMC distributes over 30 premium and iconic motorcycle and cycling brands including AFAM, Galfer, SIXS, FLY RACING, SIDI, Technomousse, and others across both moto and bike segments.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Brembo: SEMC's anchor principal and global braking leader. Comparable only as a counterparty in the value chain: Brembo's decisions on distribution strategy and direct channels directly shape SEMC's positioning and risk profile.
• Shimano: Global leader in bicycle components and a major supplier in the same value chain SEMC serves. Not a distributor but a brand whose products flow through SEMC's cycling portal; represents upstream pricing power and disintermediation risk.
• Decathlon: France-headquartered global sporting goods retailer with proprietary cycling brands and parts supply. Comparable only as a broad incumbent shaping the French cycling distribution landscape that SEMC's dealer network serves.

Direct peers

• Motoblouz: French motorcycle equipment retailer and distributor with strong e-commerce presence and multi-brand portfolio including helmets, gear and parts. Comparable French-market focus and product overlap with SEMC's moto distribution business.
• Bihr: Largest French wholesale distributor of motorcycle parts, accessories and rider equipment. Directly comparable B2B distribution model serving French dealers with multi-brand catalogs, premium brand partnerships and nationwide logistics.
• Parts Europe: European motorcycle and powersports parts distributor headquartered in Germany, serving dealers across multiple European countries with a multi-brand catalog, B2B portal and warehouse logistics model highly analogous to SEMC.
• Matthies: German motorcycle parts and accessories wholesaler with multi-brand distribution and B2B ordering. Closely comparable business model to SEMC: wholesale distributor of premium moto brands serving a national dealer network.
• BIKE-COMPONENT: European bicycle parts and accessories distributor selling premium cycling brands to dealers and consumers via an online portal. Comparable to SEMC's cycling division (sport.semc.pro) in product range, brand mix and B2B/B2C portal operations.

Others

• SIDI: Premium motorcycle footwear brand currently distributed by SEMC in France. Included as a principal/vendor rather than competitor, illustrating the kind of brand principal whose direct-to-dealer decisions drive SEMC's go-to-market risk.

Regional players

• Halfords: UK-based retailer and distributor of cycling and automotive parts/accessories serving a different national market. Comparable product breadth in cycling components and riding gear, but operates at significantly larger retail scale and in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/semc-distribution

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEMC