semenco

What semenco does

LINDS AS is a family-owned Danish trading company founded in 1928, operating an e-commerce platform (linds.dk) from its headquarters in Vildbjerg, Denmark. The business sells a multi-category assortment spanning agricultural inputs (cattle and pig supplies, crop protection, seeds, fencing, livestock equipment), daily commodities (household goods, personal care, food and beverages, coffee and confectionery), office supplies (paper, archiving, electronics, ink/toner, shipping packaging), workwear and outdoor clothing (men's, women's, and children's lines, protective footwear, gloves), tools, and cleaning products. The company also operates several proprietary brand lines, including Lincozym (washing and dishwashing products), LINDS PRO (ultra-concentrated professional cleaning), LINDS Plastfolie (plastic film), and LINDS All Gone (weed control). Customer service is delivered by phone and on-site, with weekday operating hours from the Vildbjerg HQ.

The business operates a dual-channel go-to-market model serving both business customers (Erhverv) and private consumers (Privatperson) from a single storefront, with pricing displayed ex-VAT for B2B buyers and inc-VAT for retail buyers. A flat shipping fee of 49 DKK applies to orders. Marketing is conducted through the website itself and an email newsletter, with no disclosed social media presence, no mobile app, no public API or SDK, and no third-party marketplace integrations. The company's primary value proposition is consolidated one-stop shopping across typically fragmented supply categories, leveraging its long operating history and brand recognition in the Danish agricultural and consumer supplies sector.

The company is privately held by the founding family or their descendants, with no external investors, parent companies, or private equity backing disclosed. Headcount is reported at 6 employees, an unusually lean figure for the breadth of the catalog, and no revenue, funding, or M&A history is publicly available. Geographic reach is limited to Denmark, and the company operates without any documented AI/ML capabilities, certifications, regulatory actions, or management team disclosures beyond the founder-ownership narrative.

Name

semenco

Legal name

LINDS AS

Website

https://semenco.dk

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

LINDS AS is a family-owned Danish trading company founded in 1928, operating the linds.dk e-commerce platform to sell agricultural supplies, daily commodities, office products, workwear, and cleaning items to both Danish business customers and private consumers from its Vildbjerg headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Vildbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales (E-commerce): LINDS AS generates revenue through direct online sales of branch-specific consumer products and service items, including agricultural supplies, daily commodities, office supplies, workwear, tools, and cleaning products. The company operates on a business-to-business and business-to-consumer model, offering products at both wholesale (excluding VAT) and retail (including VAT) pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

semenco (LINDS AS) is a Danish family-owned trading company, founded in 1928, that sells agricultural supplies, daily commodities, office supplies, workwear, tools, and cleaning products through its e-commerce platform. It serves both business customers ("Erhverv") and private consumers ("Privat") with differentiated pricing (ex-VAT vs. inc-VAT), and markets its own registered brands such as LINDS Plastfolie, Lincozym, LINDS PRO, and LINDS All Gone.

Differentiator

Problem solved

Functional benefit

Brands

• Lincozym: A series of washing and dishwashing products developed with care based on many years of experience.

Products and services

• LINDS Plastfolie Proprietary brand of plastic film products retailed by the company as part of its general trading assortment.
• Lincozym Proprietary brand of washing/dishwashing products retailed by the company.
• LINDS PRO Proprietary professional cleaning brand retailed by the company for B2B and B2C customers.
• LINDS All Gone Proprietary weed-control brand retailed by the company for ground and garden maintenance applications.
• Agricultural supplies (Agro) Top-level product category covering agricultural inputs and supplies retailed to Danish businesses and consumers.
• Daily goods (Dagligvarer) Top-level product category covering daily commodities and consumer goods retailed to Danish households and businesses.
• Office supplies (Kontor) Top-level product category covering office supplies and stationery retailed to Danish businesses and consumers.
• Workwear and clothing (Tøj / Arbejdstøj) Top-level product category covering workwear and clothing retailed to Danish businesses and consumers.
• Cleaning products (Rengøring) Top-level product category covering cleaning products including the company's own LINDS PRO and Lincozym brands, retailed to Danish businesses and consumers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Imerco: Danish retail chain selling household goods, kitchenware, and personal care products. Comparable to LINDS AS in the consumer goods category, though anchored in physical retail.
• Matas: Danish retail chain selling personal care, household, and health products. Comparable to LINDS AS in the consumer goods/cleaning categories, though primarily operates physical stores.

Broad incumbents

• Silvan: Danish DIY retailer with strong brand recognition. Comparable to LINDS AS in the broad home/garden/tools product categories, though primarily focused on the DIY/construction segment.
• Bauhaus Denmark: European DIY and home improvement retailer with Danish operations. Comparable to LINDS AS in the broad product assortment covering tools, workwear, and household goods, though at much larger scale.
• JYSK: Danish-origin international retailer selling household goods, furniture, and bedding. Comparable to LINDS AS in the broad assortment of consumer goods, though at much larger scale and global footprint.

Direct peers

• Grene: Danish workwear and footwear retailer with both store and online presence. Comparable to LINDS AS in the workwear category and its Danish B2B/B2C dual model.
• Harald Nyborg: Danish retailer selling tools, workwear, household items, and various supplies through physical stores and online. Comparable to LINDS AS due to its broad product mix including workwear, tools, and household goods, and its Danish market focus.
• Jem & Fix: Danish building materials and DIY retailer with multiple store locations. Comparable to LINDS AS due to its broad product assortment and B2B/B2C sales model targeting professional and consumer customers.
• Solar A/S: Danish B2B distribution company selling technical products, tools, and supplies to professional customers. Comparable to LINDS AS due to its B2B focus, multi-category product portfolio, and Danish market presence.
• Lyreco Denmark: Denmark-based office supplies distributor serving B2B customers. Comparable to LINDS AS in the office supplies category and B2B-focused sales model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/semenco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about semenco