SENZ Training & Employment Services

What SENZ Training & Employment Services does

SENZ Training & Employment Services is a New Zealand-registered charitable trust (legal entity: SENZ Charitable Trust, trading as SENZ Training & Employment Centre) that delivers government-funded employment and social services free of charge to eligible participants. Founded in 1998 (with later records citing 2002) and headquartered in Auckland, the organisation operates across two regions: Auckland (Manukau, Onehunga) and Hawke's Bay (Napier, Hastings, Flaxmere), with 32 employees. Its primary funder relationships are with the Ministry of Social Development (MSD) for the Employment Preparation and Placement Programme (EPPP), the Ministry for Pacific Peoples (MPP) for Tupu Aotearoa, and the Ministry of Education (MOE) for the Incredible Years parenting programme.

The service portfolio comprises five offerings: EPPP — an 8-week employment readiness and placement programme in Auckland for Work and Income-registered job seekers; Tupu Aotearoa — a culturally grounded 12-month Pacific employment and training pathway for Pacific peoples aged 15+ in Auckland-Metro (eligibility to 30 June 2026); Employment Support Services (ESS) — a wraparound coaching and in-work support programme in Hawke's Bay; Incredible Years — a 14-week parenting course for caregivers of children aged 3-8 delivered in Manukau; and a free Recruitment Service for employers that supplies pre-screened, work-ready candidates with post-placement support. The organisation's core technology consists of secure AI transcription (Otter.ai) for back-office session note-taking, not a productised platform, and it relies on a network of training-provider partners (including MSL Training, University of Auckland, Manukau Institute of Technology, Unitec, Te Wānanga o Aotearoa, Excel, OCA, NZSE, NZMA and Cut Above Academy) to deliver client qualification pathways. Marketing reach is built primarily through government agency referrals, employer events (Employer Network Days), community channels (Facebook, Instagram, LinkedIn), and face-to-face delivery rather than paid acquisition. All services are free to participants, with revenue derived entirely from government programme contracts plus employer-facing placement work, and figures are not publicly disclosed.

Name

SENZ Training & Employment Services

Legal name

SENZ Charitable Trust

Website

https://senz.org.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

SENZ Training & Employment Services is a New Zealand charitable trust delivering free government-funded employment preparation, Pacific employment pathways, Hawke's Bay wraparound support, and Incredible Years parenting programmes across Auckland and Hawke's Bay.

Ownership category

akta.pro rank

Product category

Employment and Social Services

NAICS

Vocational Rehabilitation Services (6243), Employment Services (5613), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Employment & Job Readiness Support Services (BPAGAEAJ)

Keywords

• Employment services
• Social services
• Job placement
• Workforce development
• Parenting education

Headquarters

HQ city

Manukau

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding - Ministry of Social Development: SENZ receives government funding to deliver employment preparation and placement programmes in partnership with MSD. Services are free for eligible participants.
2. Government Funding - Ministry for Pacific Peoples: Tupu Aotearoa programme is funded by the Ministry for Pacific Peoples to deliver targeted social services for Pacific communities.
3. Government Funding - Ministry of Education: The Incredible Years parenting programme is Ministry of Education funded, providing free 14-week parenting courses.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

SENZ Training & Employment Services is a government-funded charitable trust that delivers free employment preparation, job placement, and social service programmes across Auckland and Hawke's Bay in New Zealand. Its core offerings include the Employment Preparation and Placement Programme (EPPP), Tupu Aotearoa for Pacific peoples, Employment Support Services in Hawke's Bay, the Incredible Years parenting programme, and a free recruitment service for employers.

Product overview

SENZ Training & Employment Services is a government-funded charitable trust delivering free social service programmes across Auckland and Hawke's Bay, built around its Building Better Futures framework. The portfolio consists of five core service offerings: the Employment Preparation Placement Programme (EPPP) — an 8-week MSD-partnered employment readiness and placement programme in Auckland; Tupu Aotearoa — a Ministry for Pacific Peoples-funded culturally grounded employment and training pathway for Pacific peoples across Auckland; Employment Support Services (ESS) — a wraparound employment coaching and in-work support service in Hawke's Bay; Incredible Years — a free 14-week Ministry of Education-funded parenting course for families; and a free employer-facing Recruitment Service that sources and places pre-screened candidates with ongoing post-placement support. Together, these programmes address employment readiness, job placement, family wellbeing, and employer engagement across two regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Employment Preparation Placement Programme (EPPP) A free 8-week employment preparation and placement programme delivered in partnership with the Ministry of Social Development, helping Auckland-based clients build confidence, develop work-ready skills, and transition into sustainable employment through personalised coaching and employer connections. For Work and Income-registered job seekers in Auckland.
• Tupu Aotearoa A free Ministry for Pacific Peoples-funded programme delivered across Auckland-Metro, offering Pasifika Pathway coaches who support Pacific peoples aged 15+ with career guidance, job search assistance, CV and interview preparation, training and qualifications, and financial support for tools and work gear, for up to 12 months.
• Employment Support Services (ESS) A wraparound employment support service for Hawke's Bay residents (Napier, Hastings, Flaxmere), providing personalised employment coaching, job readiness, barrier removal, pastoral and family support, and up to six months of in-work support to help clients secure and sustain employment.
• Incredible Years A free 14-week Ministry of Education-funded parenting course for parents and caregivers of children aged 3-8, delivered in small-group sessions covering play-based connection, social-emotional development, school readiness, and positive behaviour management strategies.
• Recruitment Services for Employers A free professional recruitment service for employers, partnering with MSD and Ministry for Pacific Peoples to supply pre-screened, work-ready candidates matched to employer requirements, with ongoing in-work support and potential assistance with qualifications, tools, and equipment.

Quantifiable outcome

• Several clients secured job interviews at Employer Network Day events, with the organisation committed to running more events to strengthen employer partnerships.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Work and Income (WINZ)coreChannel Partner/ Reseller/ DistributorGovernment agency that registers eligible job seekers and refers them to SENZ programmes. Serves as the primary referral pathway for participants across all SENZ employment services in Auckland and Hawke's Bay.
• MSL TrainingminorStrategic or Co-development PartnerTraining provider partner supporting SENZ's employment and training programmes.
• University of AucklandminorStrategic or Co-development PartnerEducational institution partner supporting SENZ's employment and training programmes.
• Manukau Institute of TechnologyminorStrategic or Co-development PartnerPolytechnic partner supporting SENZ's employment and training programmes with educational pathways.
• UnitecminorStrategic or Co-development PartnerTechnical institute partner supporting SENZ's employment and training programmes.
• TWOA (Te Wānanga o Aotearoa)minorStrategic or Co-development PartnerMāori education provider partner supporting SENZ's employment and training programmes.
• Excel (Electrical Industry Training Ltd)minorStrategic or Co-development PartnerIndustry training provider partner supporting SENZ's employment and training programmes.
• OCA (Otago Polytechnic/Ara)minorStrategic or Co-development PartnerPolytechnic partner supporting SENZ's employment and training programmes.
• NZSE (New Zealand Skills and Education College)minorStrategic or Co-development PartnerPrivate training establishment partner supporting SENZ's employment and training programmes.
• NZMA (New Zealand Management Academies)minorStrategic or Co-development PartnerIndustry training provider partner supporting SENZ's employment and training programmes.
• Equippers CollegeminorStrategic or Co-development PartnerTraining provider and venue partner for SENZ's Incredible Years parenting programme sessions.
• Cut Above AcademyminorStrategic or Co-development PartnerIndustry training provider partner supporting SENZ's employment and training programmes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Literacy Aotearoa: NZ charitable trust delivering funded educational support services including literacy, numeracy, and employment-related training across regions — comparable government-funded education/training delivery model serving similar disadvantaged learner cohorts.
• Workbridge: NZ charitable trust delivering employment support for people with disabilities or facing employment barriers, funded by MSD, working closely with employers — closest parallel as a nonprofit employment services provider in the same funder ecosystem.
• LinkPeople: NZ-based employment services provider delivering government-funded employment preparation, placement, and in-work support across multiple regions — same funding mechanism (MSD-aligned) and same target population of Work and Income-registered job seekers.
• Salvation Army Employment Plus: Operates a comparable NZ employment services programme delivering government-funded job-readiness training, employer matching, and pastoral support through Social Services ministry contracts — directly comparable model in terms of funding source and beneficiary cohort.
• Auckland City Mission: Auckland-based social services nonprofit delivering employment pathways, social support, and family services to vulnerable populations — directly comparable geographic footprint and beneficiary cohort to SENZ's Auckland operations.
• Emerge Aotearoa: NZ nonprofit delivering wraparound social, employment, and whānau support services across multiple regions, funded through government ministries — comparable holistic model combining family support with employment pathways.
• Comcare (NZ): NZ nonprofit delivering community-based social and employment support, particularly for people with injuries or health conditions — comparable wraparound support model and government-funded service delivery.

Broad incumbents

• Drake New Zealand: Established commercial employment services firm operating across NZ, providing recruitment and staffing solutions — relevant comparable as an established employment services incumbent operating at broader scale than SENZ's specialist nonprofit model.
• Ministry of Social Development (MSD) — Employment Services Division: The primary NZ government agency administering welfare-to-work policy and contracting community providers like SENZ — broad incumbent that sets policy, controls funding, and competes indirectly through direct service delivery in some regions.

Emerging players

• Settled.nz: NZ-based refugee and migrant employment support provider with culturally grounded delivery — partially overlapping focus on culturally specialised employment pathways for ethnic communities, similar to SENZ's Tupu Aotearoa approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/senz-training-&-employment-services
• Instagraminstagram.com/senz_trainingemployment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENZ Training & Employment Services