Services et Equipements Industriels S.A.R.L (SEQUEM)

What Services et Equipements Industriels S.A.R.L (SEQUEM) does

Services et Equipements Industriels S.A.R.L (SEQUEM) is a French-based exclusive commercial representation agency founded in 1996 by Pierre Servaes, with operational roots tracing to 1947 via the predecessor entity Bureau Technique Marcel Servaes (BTMS). The company represents approximately 20 international industrial equipment manufacturers — including WAFIOS, EBNER, ROSENDAHL NEXTROM, NIEHOFF, BIHLER, BÜHLER REDEX, and ESTEVES Group — selling equipment used in the processing of metal products: wire, cable and conductors, tubes and bars, metal strip, concrete-reinforcing wire, and casting/hot-phase operations. SEQUEM's geographic mandate covers France, Belgium, Luxembourg, and the Maghreb (Tunisia, Algeria, Morocco), and the firm is family-owned across three generations of the Servaes family, with a six-person team combining field operators and an office-based after-sales service function.

SEQUEM's business model is commission-based agency representation: the firm earns commissions on sales of foreign principals' equipment facilitated through its exclusive territorial mandate. Go-to-market is field-sales driven, with field operators conducting on-site visits to industrial customers to discuss project requirements, provide technical expertise, and monitor project implementation from inception to after-sales service. Pricing is negotiated on a per-project, quote-based basis typical of capital-equipment sales. SEQUEM also generates incremental revenue by stocking select high-demand SKUs (e.g., ROSENDAHL RX extrusion crossheads) for accelerated delivery, and participates in major trade shows including WIRE & TUBE (Düsseldorf), Reutlingen E-Mobility Days, BlechExpo, and ALUMINIUM.

The customer base consists of industrial metal-product manufacturers in France and adjacent markets — a fragmented, project-driven segment with no disclosed named-logo anchors. SEQUEM's primary segment is the transformation of metal products (wire, cables, tubes, bars, strip, casting), and the firm positions itself as the coordinated entry point for buyers seeking a complete portfolio of complementary European metal-processing equipment. Recent activity includes the January 2024 addition of ESTEVES Group as a core principal, ongoing 2025–2026 trade show participation, and a June 2026 in-stock ROSENDAHL RX product launch. The firm maintains no external institutional investment, no funding rounds, and no public listing.

Name

Services et Equipements Industriels S.A.R.L (SEQUEM)

Legal name

Services et Equipements Industriels S.A.R.L

Website

https://sequem.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

SEQUEM is a French-based exclusive commercial representation agency representing approximately 20 international industrial equipment manufacturers, serving metal-product processors (wire, cable, tubes, bars, strip) across France, Belgium, Luxembourg, and the Maghreb on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Lezenes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Commission-based representation fees: SEQUEM acts as an exclusive sales agent for approximately 20 international manufacturers, earning commissions on sales facilitated through its representation activities in France, Belgium, Luxembourg, and the Maghreb region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SEQUEM is an exclusive commercial representation agency selling and supporting industrial equipment from approximately 20 international manufacturers for the transformation of metal products including steel wire and alloys, cables and conductors, concrete-reinforcing wire, tubes and bars, metal strip, hot phase/casting operations, and metal parts transformation. The agency covers France, Belgium, Luxembourg, and the Maghreb region (Tunisia, Algeria, Morocco) and provides field-sales project support, technical advisory, and after-sales service throughout the equipment lifecycle.

Product overview

SEQUEM operates as an exclusive commercial representation agency representing approximately 20 international manufacturers of industrial equipment for metal product processing. The company offers representation services across seven main product categories: steel wire and alloys, cables and conductors, concrete-reinforcing wire, tubes and bars, metal strip, casting/hot phase operations, and metal transformation. SEQUEM connects foreign equipment manufacturers with customers in France, Belgium, Luxembourg, and North Africa (Maghreb). Key represented manufacturers include WAFIOS, EBNER, ROSENDAHL NEXTROM, NIEHOFF, ESTEVES Group, BIHLER, BÜLTMANN, GAUTSCHI, and others. The company also directly offers ROSENDAHL RX extrusion crossheads from stock and provides after-sales service support.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Representation for Steel Wire and Alloys Equipment Exclusive sales representation in France, Belgium, Luxembourg, and the Maghreb for international manufacturers of industrial equipment used in steel wire and alloy processing, covering pay-off, welding, drawing, rolling, pointing, straightening, tooling, spools, winding, heat treatment, surface treatment, coating, and cleaning operations. Intended for industrial wire and alloy producers.
• Commercial Representation for Cables and Conductors Equipment Exclusive sales representation for international manufacturers of equipment used in cable and conductor manufacturing, covering drawing, pointing, welding, rolling, annealing, cleaning, stranding, insulation, extrusion, screening, assembly, spools, and control. Intended for cable and conductor producers.
• Commercial Representation for Concrete-Reinforcing Wire (Rond à Béton) Equipment Exclusive sales representation for international manufacturers of concrete-reinforcing wire processing equipment, covering pay-off, welding, descaling, soaping, rolling, stretching, winding, and binding operations. Intended for producers of concrete-reinforcing wire.
• Commercial Representation for Tubes and Bars Equipment Exclusive sales representation for international manufacturers of tubes and bars processing equipment, covering pointing, drawing, straightening, cutting, peeling, finishing, heat treatment, and marking operations. Intended for tube and bar producers.
• Commercial Representation for Metal Strip Equipment Exclusive sales representation for international manufacturers of metal strip processing equipment, covering pay-off, slitting, cut-to-length, levelling, heat treatment, and marking operations. Intended for metal strip processors.
• Commercial Representation for Hot Phase and Casting Equipment Exclusive sales representation for international manufacturers of steel casting and hot phase equipment, covering abrasive cutting, hot marking, slab and billet deburring, and surface grinding. Intended for steel mills and foundries.
• Commercial Representation for Metal Transformation Equipment Exclusive sales representation for international manufacturers of metal transformation equipment, covering bending, spring coiling, cold heading, stamping, cutting, and parts assembly. Intended for metal parts fabricators and stamping shops.
• After-Sales Service (SAV) After-sales support for represented industrial equipment, including troubleshooting, spare parts supply, and technical assistance for machines at standstill or in degraded operating mode. Provided to industrial buyers of SEQUEM-represented equipment.
• ROSENDAHL RX Extrusion Crossheads (Stock Offering) Direct stock offering of ROSENDAHL RX extrusion crossheads in multiple sizes (RX 5, RX 12, RX 25, RX 40) for cable production, featuring high concentricity, stable melt flow distribution, and reduced maintenance requirements, available with 4-5 week delivery. Targeted at cable production line operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• ESTEVES GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2024SEQUEM became the exclusive agent of ESTEVES Group in France effective January 1, 2024. ESTEVES serves customers worldwide from 7 factories in Europe, America, and Asia.
• BÜHLER REDEXcoreChannel Partner/ Reseller/ DistributorBÜHLER REDEX is represented by SEQUEM in France, Belgium, Luxembourg, and the Maghreb for cold and hot rolling mills for wires, profiles, and metal strips.
• EBNERcoreChannel Partner/ Reseller/ DistributorEBNER is represented by SEQUEM for industrial furnace installations for heat treatment under controlled atmosphere and/or high convection for steel, light metal, and non-ferrous products.
• WAFIOScoreChannel Partner/ Reseller/ DistributorWAFIOS is represented by SEQUEM for over 20 years for metal wire transformation equipment including straightening-cutting machines, CNC bending machines, spring coiling machines, and machines for nails, rings, chains, and wire fencing. Also co-organizes Reutlingen E-Mobility Days.
• NIEHOFFcoreChannel Partner/ Reseller/ DistributorNIEHOFF is represented by SEQUEM for wire drawing lines for non-ferrous materials, continuous inline annealers, and automation solutions.
• ROSENDAHL NEXTROMcoreChannel Partner/ Reseller/ DistributorROSENDAHL NEXTROM is represented by SEQUEM for extrusion lines for telephone, telecommunication, fiber optic, coaxial, and low voltage power cables, as well as SZ stranding lines.
• BIHLERcoreChannel Partner/ Reseller/ DistributorBIHLER is represented by SEQUEM for universal punch-bending machines and processing centres including tapping, screw insertion, and welding.
• EJP WIRE TECHNOLOGYminorChannel Partner/ Reseller/ DistributorEJP WIRE TECHNOLOGY is represented by SEQUEM for pay-off systems, descaling machines, and coating units.
• ESTEVES GroupcoreChannel Partner/ Reseller/ DistributorESTEVES Group has been exclusively represented by SEQUEM in France since January 1, 2024. ESTEVES is a major player in the wire drawing dies and extrusion tooling market, serving customers worldwide from 7 factories in Europe, America, and Asia.
• HÄFNER & KRULLMANNminorChannel Partner/ Reseller/ DistributorHÄFNER & KRULLMANN is represented by SEQUEM for plastic spools for wire, optical fiber, synthetic materials, and metal strip.
• KIESELSTEINminorChannel Partner/ Reseller/ DistributorKIESELSTEIN is represented by SEQUEM for wire peeling machines, horizontal multi-pass wire drawing machines, and wet wire drawing machines.
• KRENNminorChannel Partner/ Reseller/ DistributorKRENN is represented by SEQUEM for manual hydraulic steel cutters and straighteners and universal hydraulic testing presses.
• KROLLMANNminorChannel Partner/ Reseller/ DistributorKROLLMANN is represented by SEQUEM for pointing machines, pointing rolling machines, and pointing presses for wire, bars, and tubes.
• M+EminorChannel Partner/ Reseller/ DistributorM+E is represented by SEQUEM for wet drawing machines for steel and stainless steel wire, and automatic spoolers.
• PLASMAITminorChannel Partner/ Reseller/ DistributorPLASMAIT is represented by SEQUEM for plasma-based furnaces for continuous heat and surface treatment of metal wire, cord, and strip.
• GAUTSCHIminorChannel Partner/ Reseller/ DistributorGAUTSCHI (EBNER Group) is represented by SEQUEM for equipment for aluminum metallurgy including melting furnaces and heat treatment installations.
• BÜLTMANNminorChannel Partner/ Reseller/ DistributorBÜLTMANN is represented by SEQUEM for installations for drawing, straightening, and finishing of metal bars, profiles, and tubes, and peeling machines.
• BRAUNminorChannel Partner/ Reseller/ DistributorBRAUN is represented by SEQUEM for cutting and grinding machines for tubes and metal bars, and material handling systems.
• SKETminorChannel Partner/ Reseller/ DistributorSKET is represented by SEQUEM for production and assembly equipment for steel cable, energy cable, communication, and fiber optic cable industries.
• STRECKERminorChannel Partner/ Reseller/ DistributorSTRECKER is represented by SEQUEM for butt-welding machines for ferrous and non-ferrous wire, cable, and profiles.
• SIRIO WIREminorChannel Partner/ Reseller/ DistributorSIRIO WIRE is represented by SEQUEM for in-line electrolytic plating lines including copper, zinc, phosphate coatings, and in-line cleaning systems.
• WITELS ALBERTminorChannel Partner/ Reseller/ DistributorWITELS ALBERT is represented by SEQUEM for straighteners, rolls, roll guides, and pre/post formers for wire, cable, strip, and tube processing.
• WTMminorChannel Partner/ Reseller/ DistributorWTM is represented by SEQUEM for concentric taping machines, heat treatment and sintering systems for wire and cable, and vision control systems.
• WOYWOD - PlasticolorminorChannel Partner/ Reseller/ DistributorWOYWOD (Plasticolor) is represented by SEQUEM for dosing units for extruders, color change systems, and volumetric and gravimetric mixing stations.
• ALPINE METAL TECH (NUMTEC, MAGNEMAG, GEGA)minorChannel Partner/ Reseller/ DistributorALPINE METAL TECH (NUMTEC, MAGNEMAG, GEGA brands) is represented by SEQUEM for hot and cold marking and deburring machines for semi-finished metal products.
• PI DesignminorChannel Partner/ Reseller/ DistributorPI Design is represented by SEQUEM for precision tooling studies and design for multi-slide machines and traditional stamping presses, including feasibility and industrialization studies.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Others

• WAFIOS AG: German manufacturer of metal wire forming equipment (straightening-cutting, CNC bending, spring coiling) and a long-standing core principal of SEQUEM. Comparable because it is the most strategically important brand in SEQUEM's portfolio and illustrates the type of European metal-processing equipment maker whose independent sales network SEQUEM competes to remain part of.
• ROSENDAHL NEXTROM: Austrian manufacturer of extrusion lines for telecom, fiber optic, coaxial and power cables, a core SEQUEM principal. Comparable as a major equipment principal in SEQUEM's portfolio and as an industrial peer whose direct-to-customer sales approach competes with the agent model.
• EBNER Industrieofenbau GmbH: Austrian industrial furnace manufacturer for heat treatment of steel, light metal and non-ferrous products, represented by SEQUEM via the EBNER Group. Comparable as a flagship principal and as a peer industrial equipment manufacturer serving the same metal-processing customer base.
• ESTEVES Group: Dutch-headquartered global player in wire drawing dies and extrusion tooling with 7 factories, exclusively represented by SEQUEM in France since January 2024. Comparable as a recently added principal and as a peer industrial tooling/equipment supplier serving the same wire-drawing customer base.
• Otto Bihler Maschinenfabrik GmbH & Co. KG: German manufacturer of universal punch-bending machines and processing centers, represented by SEQUEM. Comparable as a metal-forming equipment principal whose direct sales and agent relationships intersect with SEQUEM's territory.
• NIEHOFF GmbH: German manufacturer of wire drawing lines for non-ferrous materials and inline annealers, represented by SEQUEM. Comparable as a core principal supplying the same European wire/cable producers that SEQUEM serves.

Broad incumbents

• HENNLICH GmbH: Austrian-headquartered industrial distribution and engineering group selling components and equipment across hydraulics, linear motion, seals and industrial applications in Central Europe. Comparable as a broader industrial equipment distributor serving overlapping European metal-processing customers and illustrating the larger-scale distribution model against which SEQUEM competes.
• Schunk Group: German industrial group spanning carbon technology, ceramics, clamping technology and ultrasonic welding/scribing systems, with its own direct sales network. Comparable as a broader industrial player whose multi-divisional direct sales model represents the in-house alternative to the external representation model SEQUEM provides.
• SMS group GmbH: German global plant builder and metallurgical equipment manufacturer for steel and non-ferrous metals processing. Comparable as a much larger incumbent that supplies overlapping categories (rolling, processing lines) to the same European metal-processing customers, illustrating the scale of players SEQUEM's principals compete against.
• Bühler AG: Swiss global industrial group with extensive direct sales across grain processing, food and advanced materials. Comparable as a much larger incumbent with diversified sales coverage that competes for industrial capex spend with the kind of European manufacturers in SEQUEM's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sequem

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Services et Equipements Industriels S.A.R.L (SEQUEM)