Sercasa

What Sercasa does

Sercasa is the trading name of Casavest Ltd, a privately held, UK-incorporated serviced apartment operator headquartered in central London (167-169 Great Portland Street, W1W 5PF). Founded in 2022-2023, the company owns and manages a portfolio of furnished, serviced apartments in prime London locations including Regent's Park (13 units flagship), Appletree Court in Kingston upon Thames (8 units), Wembley Park, Abbey Road, and Hendon. It targets business travelers seeking extended stays with dedicated workspaces, corporate relocation clients, leisure travelers, and families — all seeking home-like accommodation as an alternative to hotels.

The underlying technology stack is modest: a Squarespace-hosted marketing site (sercasa.co.uk), a third-party online booking platform (book.sercasa.co.uk, with property imagery hosted on Lavanda's cloudinary CDN, suggesting the Lavanda property management system), Stripe-integrated payment processing, and channel manager connectivity to OTAs including Airbnb, TripAdvisor, VRBO, and Bookings.com for synchronized availability. Operations feature self check-in via lockbox/key access in the majority of properties, weekly housekeeping, fortnightly cleaning, and ancillary services (cleaning, linen changes, airport transfers, late check-out) for additional fees. No proprietary AI, machine learning, or data analytics capabilities are disclosed.

Sercasa monetizes through nightly rental income (rates ranging from £175 to £495+ per night depending on property, size, and season), extended-stay bookings at discounted rates for weeks-to-months engagements, and ancillary service fees. Distribution is omnichannel — direct website booking supplemented by phone/email for corporate clients and broad OTA presence. Security deposits of £250 are held pre-check-in, and cancellation terms retain 50% of the booking value more than 14 days out and 100% within 14 days. The company employs approximately 6 people and is independently operated with no disclosed institutional backing, parent company, or funding rounds.

Name

Sercasa

Legal name

Casavest Ltd

Website

https://sercasa.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sercasa (Casavest Ltd) is a London-based serviced apartment operator offering furnished short-stay and extended-stay apartments in prime London districts, targeting business travelers, corporate relocation clients, and leisure travelers through direct booking and OTA distribution.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Short-Term Accommodation

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE)

akta.pro secondary industries

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Serviced apartments
• Short-term rentals
• Extended stay housing
• Corporate accommodation
• London vacation rentals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nightly Rental Income: Revenue generated from nightly and short-term rentals of fully furnished serviced apartments across London locations. Pricing varies by property, size, and season, with rates ranging from £175/night (Appletree Court) to £495+/night (Regent's Park Residence).
2. Extended Stay Bookings: Revenue from longer-term stays (weeks to months) with discounted rates for extended bookings, targeting business travelers on projects or corporate relocations.
3. Additional Services: Ancillary revenue from optional services including housekeeping (£75-£125+VAT per visit), linen changes (£20 per bed plus VAT), airport transfers, and late check-out fees (£100).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sercasa operates a portfolio of fully furnished serviced apartments across prime London locations, offering nightly and extended-stay accommodation to business and leisure travellers. Properties range from studios to three-bedroom units, featuring fully equipped kitchens, dedicated workspaces, smart TVs, and high-speed WiFi. Bookings are processed via the company's direct online platform (book.sercasa.co.uk) and major third-party OTAs, with optional housekeeping, linen, and airport transfer add-on services.

Product overview

Sercasa operates as a serviced apartment rental platform offering a portfolio of properties across London. The core offering consists of individually branded serviced apartments including Regent's Park Residence (the flagship with 13 units), Appletree Court, Wembley Park Apartment, Abbey Road Residence, and other properties in Hendon and throughout London. Properties range from studio to three-bedroom apartments, offering amenities including fully equipped kitchens, WiFi, smart TVs, and laundry facilities. Accommodation is booked through the book.sercasa.co.uk booking platform, with payment processing handled via Stripe. The company targets both business and leisure travellers seeking home-like accommodations for short-term and extended stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Regent's Park Residence

Quantifiable outcome

• Sercasa shortlisted for 3 categories at 2025 Serviced Apartment Awards

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe processes all credit card payments for bookings. Sercasa does not store credit card details or share customer financial information with third parties. Stripe provides secure payment gateway services enabling online transactions.
• AirbnbcoreChannel Partner/ Reseller/ DistributorThird-party distribution partner listed in privacy policy as one of the platforms through which Sercasa collects customer data. Airbnb serves as a booking channel for Sercasa properties.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorThird-party booking platform partner referenced in privacy policy. TripAdvisor provides listing and booking services for Sercasa properties.
• VRBOcoreChannel Partner/ Reseller/ DistributorThird-party vacation rental platform partner listed in privacy policy. VRBO enables booking of Sercasa properties through their marketplace.
• Bookings.comcoreChannel Partner/ Reseller/ DistributorMajor online travel agency partner referenced in privacy policy. Bookings.com provides global distribution reach for Sercasa accommodation listings.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Staycity: One of Europe's largest aparthotel operators with a sizeable London portfolio of serviced apartments. Most directly comparable to Sercasa by asset type (managed serviced apartments), customer base (short and extended-stay travelers), and London-centric footprint.
• SACO (The Serviced Apartment Company): Long-established serviced apartment brand with strong London presence serving corporate and leisure travelers on nightly and extended-stay bases. Highly comparable in product offering, distribution model and target customer segments.
• Leman Locke: Design-forward serviced apartment operator under Locke in central London, blending apartment-style stays with hotel-like amenities. Comparable in design-led differentiation and London-centric extended-stay positioning.
• Cheval Residences: Luxury London serviced apartment operator with properties in prime central London locations including Knightsbridge and the West End. Closely comparable on product positioning, premium pricing tier, and corporate-traveller focus.
• Marlin Apartments: London-centric serviced apartment provider operating multiple properties across the city for business and leisure guests. Directly comparable on product type, target customer, and geographic concentration in London.
• Native: Design-led serviced apartment operator with London and Manchester locations offering short and extended-stay apartments. Comparable product format, design-led positioning, and London-focused footprint.
• The Apartments Service: London-headquartered serviced apartment agency and operator serving corporate and leisure clients. Comparable in scale, London focus, and mix of short and extended-stay bookings.
• Roomspace: Serviced apartment operator focused on London and key UK cities, targeting corporate and extended-stay guests. Comparable product, customer profile, and operational model.

Broad incumbents

• Airbnb: Global short-term rental platform through which Sercasa distributes units. Not a direct operator competitor but the dominant marketplace shaping short-stay demand and pricing in London.
• Adagio: International aparthotel brand jointly operated by Accor and Pierre & Vacances with London locations. Broader incumbent providing overlapping serviced apartment product but as part of a global multi-brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sercasa
• LinkedInlinkedin.com/company/ser-casa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sercasa