Serenco

What Serenco does

Serenco (Công Ty Cổ Phần Phát Triển Công Nghệ Thiều Quang) is a Vietnamese privately-held IT solutions provider founded in 2007 and headquartered in Ho Chi Minh City. The company operates three integrated business lines: (1) system integration services covering IT networks, data centers, and infrastructure for enterprise customers, with particular focus on the banking and financial sector; (2) software solutions including Odoo ERP implementation, the ERP360o subscription ERP service, and MrGuide360 travel-industry software; and (3) hardware/equipment distribution covering cameras, POS terminals, computers, servers, networking equipment, security devices, and office equipment. The firm holds exclusive or authorized distributor agreements for global brands including AV-Gad, HIKVISION, IMOU, DAHUA, Olivetti, Dell, HP, Oracle, Microsoft, Cisco, and Axis Communication.

The company primarily serves banks and financial institutions (reference customers include BIDV, VIB, and VP Bank), broader corporate enterprises, and to a lesser extent SMBs and consumers via an e-commerce storefront. Its go-to-market relies on a dedicated direct sales team operating from two Ho Chi Minh City offices alongside an online channel for retail customers. With 23 employees, Serenco's operational footprint is concentrated entirely in Vietnam, and the company is founder-owned with no disclosed external funding or institutional investors. Revenue is generated through hardware resale (transactional), software subscriptions (ERP360o, MrGuide360), and project-based integration services for enterprise clients, with custom contract pricing for enterprise deployments and listed unit pricing for consumer products.

Name

Serenco

Legal name

Công Ty Cổ Phần Phát Triển Công Nghệ Thiều Quang

Website

https://serenco.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Serenco is a Vietnamese IT system integrator and authorized distributor of cameras, computing, and networking hardware, serving banks (BIDV, VIB, VP Bank), financial institutions, and corporate enterprises with integration services and software solutions like Odoo ERP.

Ownership category

akta.pro rank

Product category

IT System Integration Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industry

Hardware Asset Management (HAM) Services (BPAEAOAA)

Keywords

• IT system integration
• Enterprise hardware distribution
• Video conferencing solutions
• Banking technology services
• Security surveillance equipment

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment/Hardware Sales: Sale of technology equipment including cameras, POS terminals, computers, servers, networking equipment, and security devices to banks, financial companies, and enterprises
2. Software Solutions: Enterprise software solutions including Odoo ERP implementation, ERP360o subscription service, website design, and MrGuide360 online software for tourism companies
3. System Integration Services: IT system integration, network design and construction, and data center solutions for enterprise customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Serenco is a Vietnamese IT solutions provider that supplies enterprise technology hardware and delivers integrated IT services. Its core business is supplying cameras, computers, POS terminals, networking equipment, servers, security devices, and telephony systems to banks, financial institutions, and corporate enterprises, combined with system integration services for IT networks and data centers. The company also delivers enterprise software including Odoo ERP implementation, the ERP360o subscription ERP, and the MrGuide360 travel management platform.

Product overview

Serenco (Công ty Cổ Phần Phát Triển Công Nghệ Thiều Quang) is a Vietnamese IT company established in 2007, operating as a technology solutions provider with three core service areas: system integration, software solutions, and equipment supply. The company offers a diverse product portfolio spanning surveillance cameras (IP Wifi cameras from HIKVISION, IMOU, DAHUA brands), computing hardware (HP business desktops, All-in-One PCs, laptops), office equipment (HP LaserJet multifunction printers, Olivetti specialized printers), security and access control devices, networking equipment, servers, IP telephony, POS payment terminals, and smart robotics. Their software offerings include Odoo ERP implementation services, ERP360o subscription-based ERP, and MrGuide360 travel management software. Serenco also provides video conferencing solutions featuring Cisco Webex systems. The company primarily serves banking, financial, securities, insurance, and enterprise sectors, acting as both a technology integrator and authorized distributor for major global technology brands including Dell, HP, Oracle, Microsoft, AV-Gad, and Axis Communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Surveillance IP Cameras (HIKVISION & IMOU models) Wireless IP surveillance cameras distributed by Serenco for indoor and SMB/consumer monitoring, including WiFi connectivity, ONVIF compatibility, two-way audio, and remote viewing via Hik-Connect or similar apps.
• HP EliteDesk 800 G6 SFF Business Desktop Compact small form factor business desktop computer for office productivity, equipped with Wi-Fi and Bluetooth and Windows 10 Pro for enterprise buyers.
• HP AIO ProOne 600 G4 All-in-One PC All-in-one desktop PC with 21.5 inch FHD touchscreen designed for office productivity in enterprise environments.
• HP LaserJet MFP M72630dn Multifunction Printer Multifunction laser printer for enterprise document workflows, offering print, scan, copy, optional fax, A3 paper support, and network connectivity.
• Olivetti PR2 Plus Dot Matrix Printer 24-pin dot matrix printer specialized for secure document printing including certificates, passports, ID cards, and passbooks, used in banking and government settings.
• POS Payment Terminals Payment terminals for card transactions supporting multiple payment methods, deployed in retail and banking environments.
• KIOSK Information Lookup System Self-service information kiosk for lookup and verification tasks in enterprise environments.
• Kiosk Face ID Attendance & Temperature System Kiosk with Face ID recognition for time-and-attendance and body temperature measurement, used for access control and health screening.
• Hand Sanitizer Dispenser with Temperature Measurement (L5 Plus) Hand sanitizer dispenser with integrated non-contact forehead temperature measurement, available in portable or wall-mounted configurations.
• Smart Robots (Robot thông minh) Intelligent robots for automation and smart interactions in enterprise environments, sold as part of Serenco's product portfolio.
• Cisco Webex Room Kit Mini Video Conferencing AI-powered video conferencing system with integrated codec, camera, microphone, and speaker, optimized for small group collaboration spaces.
• Enterprise Servers Server solutions for enterprise data centers and IT infrastructure deployments, sourced from global technology partners.
• Networking Equipment Networking equipment for enterprise infrastructure, including switches, routers, and network security devices.
• Security Control Equipment Security control equipment including access control systems, surveillance devices, and monitoring solutions for enterprise deployments.
• IP Telephony Systems IP telephony systems and phone exchange solutions for business communications.
• Odoo ERP Implementation Services Implementation and deployment services for the Odoo ERP system, covering enterprise resource planning modules including inventory, accounting, and business management.
• ERP360o Subscription ERP Service Subscription-based ERP service from Serenco providing recurring access to enterprise resource planning capabilities for business management.
• MrGuide360 Travel Management Software Online software solution developed by Serenco for travel companies, offering booking, itinerary management, and customer service tooling.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• DellcoreTechnology or IntegrationTechnology partner providing enterprise hardware solutions including servers, computers, and networking equipment
• HPcoreTechnology or IntegrationPartner for HP computers, printers, and office equipment including EliteDesk, LaserJet MFP, and ProOne All-in-One systems
• OraclecoreTechnology or IntegrationTechnology partnership for Oracle software solutions and database technologies
• MicrosoftcoreTechnology or IntegrationPartner for Microsoft software solutions and enterprise software licensing
• CiscocoreTechnology or IntegrationCisco Webex video conferencing solutions provider. Serenco deploys Cisco Webex Room Kit Mini and other Cisco collaboration solutions for enterprise customers including banks
• Axis CommunicationcoreTechnology or IntegrationPartner for Axis network cameras and video surveillance solutions
• AV-GadflagshipChannel Partner/ Reseller/ DistributorExclusive distribution partnership for AV-Gad technology products in Vietnam
• DAHUAcoreChannel Partner/ Reseller/ DistributorAuthorized sales partner for DAHUA security and surveillance equipment including cameras and access control systems
• HIKVISIONcoreChannel Partner/ Reseller/ DistributorDistributor of HIKVISION IP cameras and video surveillance equipment including WiFi cameras and network camera systems
• IMOUcoreChannel Partner/ Reseller/ DistributorDistributor of IMOU consumer and SMB cameras including IPC-A22EP and IPC-C22EP models
• OlivetticoreChannel Partner/ Reseller/ DistributorOfficial distributor of Olivetti PR2 Plus printer systems for certificates, passports, and document printing in Vietnam

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FPT Software: Largest Vietnamese IT services and systems integration company, providing enterprise software, cloud, and infrastructure solutions to banks and large corporates across Vietnam and globally. Directly comparable as a domestic system integrator serving the same banking and enterprise customer base.
• HPT Vietnam: Vietnamese IT solutions and services firm providing system integration, networking, and enterprise software deployment to telecom, banking, and government clients. Directly comparable as a domestic system integrator serving financial-sector customers.
• TMA Solutions: Vietnamese IT services and engineering company offering software development, system integration, and technology solutions to enterprise clients. Comparable as a Vietnam-based IT services provider targeting similar enterprise and financial-sector engagements.
• Viettel Solutions: IT solutions arm of Vietnam's largest state-owned telecom group, providing system integration, digital transformation, and IT services to enterprise and government clients. Comparable as a large domestic IT integrator with banking and enterprise reach.
• CMC Corporation: Vietnamese IT conglomerate providing system integration, cloud services, and digital transformation to enterprise and financial customers. Closely comparable as a Hanoi-headquartered Vietnamese IT integrator competing in similar banking and enterprise projects.
• Synnex FPT (Vietnam): Vietnamese IT distribution joint venture distributing enterprise hardware and software from global brands to channel partners and end customers. Comparable as a Vietnam-based IT distributor with overlapping vendor relationships.
• Logix JSC: Vietnamese IT distribution and solutions provider offering hardware, networking, and software products from global brands to enterprise customers. Comparable as a domestic IT distributor covering similar vendor portfolios (HP, Dell, Cisco, etc.).

Broad incumbents

• TD SYNNEX: Global IT distribution and solutions aggregator serving resellers with enterprise hardware, software, and integrated services. Comparable as a broad incumbent in the same IT distribution ecosystem with overlapping vendor relationships.
• Ingram Micro: Global IT distributor with broad enterprise hardware and software portfolio including networking, servers, and POS solutions. Comparable as a larger incumbent IT distributor with overlapping vendor brands and channel dynamics.

Emerging players

• Rikkeisoft: Vietnamese IT services company offering software development, cloud, and digital transformation to enterprise clients across banking, retail, and logistics. Comparable as a Vietnam-headquartered IT services peer pursuing similar verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SerencoOnline
• LinkedInlinkedin.com/company/serenco

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenco