Serenity Hair & Beauty

What Serenity Hair & Beauty does

Serenity's go-to-market is direct-to-consumer: walk-ins plus online appointment booking via the s-iq.co BookingPortal, with unit pricing segmented by stylist seniority (Style Director, Senior Stylist, Stylist/Graduate). The salon is an authorised L'Oréal flagship and stockist for premium brands including Kérastase, Elemis, Kerasilk, OPI and Skin Rocks, generating ancillary revenue from in-salon retail and gift vouchers (12-month validity). The headcount of approximately 34 supports a team comprising one owner (Kathryn), a Style Director/Colour Specialist (Mark), multiple Senior and Junior Stylists, a Level 3 qualified Beauty Therapist (Kim), and junior staff, collectively producing 1,800+ verified reviews at a 98% five-star rating on Salon Spy and three "Salon of the Year" wins. The customer base is entirely consumer — local Hastings residents and visitors — with a 10% NHS staff discount as the only segmented pricing programme.

Name

Serenity Hair & Beauty

Legal name

Serenity Hair & Beauty

Website

https://serenityhairandbeauty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Serenity Hair & Beauty is a privately held, single-location L'Oréal flagship hair, beauty and spa salon in Hastings Old Town, UK, serving local consumers and visitors with premium hair services, Elemis and Cryosthetics spa treatments, and prestige retail product lines.

Ownership category

akta.pro rank

Product category

Hair and Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Textured Hair & Protective Styling (Braids/Twists/Locs) (HSALAAAH)

Keywords

• Hair salon services
• Beauty treatments
• Spa facials
• Hair colouring
• Professional waxing

Headquarters

HQ city

Hastings

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hair Services: Core revenue from professional hairdressing including cutting, styling, colouring, balayage, highlights, treatments, and extensions. Pricing varies by stylist seniority level.
2. Beauty Treatments: Revenue from nail treatments (OPI GelColor and polish), waxing (including Lycon premium wax), eye treatments, cryotherapy, ear piercing, and lash services
3. Spa Services: Premium spa treatments including Elemis facials (Touch and Technology ranges), body treatments, and Serenity bespoke spa treatments
4. Product Retail: Sale of retail products including Elemis, Kerastase, L'oreal Professional, Kerasilk, OPI, and Skin Rocks skincare products
5. Gift Vouchers: Gift vouchers valid for 12 months from purchase date, providing prepaid salon service value

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Serenity Hair & Beauty is a L'Oréal flagship hair and beauty salon operating from a single physical location in Hastings Old Town, East Sussex. It delivers professional hairdressing services (cutting, styling, colouring, balayage, highlights, treatments, and extensions), beauty treatments (OPI nails, Lycon waxing, eye treatments, cryotherapy, ear piercing), and spa services (Elemis facials and body treatments using BIOTEC technology, plus signature Serenity treatments). The salon also retails premium professional hair care and skincare products.

Product overview

Serenity Hair & Beauty is an award-winning L'Oréal flagship hair and beauty salon offering a comprehensive range of services. The core offering spans three main categories: Hair Services (cutting, styling, colouring, treatments, and extensions using brands including Kérastase, L'Oréal Professional, and Kerasilk); Beauty Treatments (nails via OPI, waxing with Lycon, eye treatments, cryotherapy, and ear piercing); and Spa Services (Elemis facials and body treatments using BIOTEC technology, plus signature Serenity treatments). Additional retail products include Kérastase home care, Elemis, Skin Rocks, and Kerasilk. The salon provides both in-salon treatments and sells products for home use.

Differentiator

Problem solved

Functional benefit

Products and services

• Cutting & Styling Services Professional haircut and styling services including precision cuts, total restyles, cut and blow dry, blow drys, and men's cuts performed by stylists at different seniority levels (Style Director, Senior Stylist, Stylist, Graduate).
• Hair Colouring Services Bespoke hair colouring including full head highlights, half head highlights, T-section/baby lights, ombre/balayage, root scalp bleach, full head bleach, root tint, and full head tint using L'Oréal Majirel. Skin test required 48 hours prior. Ombre/balayage and full colour changes priced upon consultation.
• Remi Cachet Hair Extensions Premium hair extensions using Remi Cachet Elegance and Deluxe ranges of double-drawn Remy hair for adding length, thickness, or colour.
• Kerasilk Smoothing Treatment In-salon Kerasilk Smoothing Treatment designed to smooth hair structure, tame natural waves, and reduce daily styling time with results lasting up to six months.
• Elemis Touch Facials Hands-on Elemis facial treatments using ancient and modern massage techniques combined with nature and science to transform skin. Includes Pro-Glow Renewal facial durations of 25 and 55 minutes plus Pro-Glow Brilliance and Resurface 55-minute facials.
• Elemis Technology Facials BIOTEC facial treatments combining ground-breaking technology with active ingredients and transformative touch, including Pro-Glow Renewal, Brilliance, Resurface, and Smooth facials using ultrasonic, microcurrent, LED light therapy, galvanic, and O2 infusion technologies.
• Elemis Body Treatments Elemis body treatments using cleansing mineral salts, oil blends, and specialist massage techniques including Freestyle Aromatic Massage, Indian Head Massage, and Frangipani Experience.
• Serenity Spa Treatments Bespoke facial and massage treatments uniquely developed by Serenity using SP professional skincare ranges, including Serenity Swedish Massage and Serenity Strictly Professional Facial.
• Serenity Ultimate Uplifter Signature 90-minute facial combining Elemis BIOTEC ultrasonic peeling, galvanic, microcurrent, LED red light therapy, sculpting facial massage, and cryosthetics coolift for a plumped, sculpted, and lifted effect.
• OPI Nail Treatments Luxurious OPI nail treatments including GelColor for long-lasting high-gloss finish, manicures, pedicures, file and paint, gel removal, and luxury pampering packages.
• Waxing Treatments Professional waxing services using Lycon Premium Hot Wax for smooth, long-lasting results on all body areas including Brazilian and Hollywood waxing, alongside standard wax options.
• Eye Treatments Professional eye treatments including eyebrow tint, wax and tint, eyelash tint, lash lift and tint, and Korean lash lift and tint. Skin test required 48 hours before treatment.
• Cryosthetics Treatments Cryotherapy treatments using Nitrous Oxide at high pressure and low temperature to remove skin tags, milia, pigmentation, warts, and verrucae with millimetre precision.
• Ear Piercing Professional ear piercing using the Caflon Blu system with premium jewellery and aftercare guidance, for lobe piercing only for clients aged 8 and above.
• Nouvatan Spray Tanning Professional spray tanning using Nouvatan products — vegan-friendly, cruelty-free, paraben-free formula enriched with Vitamins A, B5 and E.
• BHBD Hair Extensions BHBD tape extensions made from premium Remy human hair for adding length and volume, offered after the team completed BHBD Hair Extensions training.
• Kérastase Fusio-Dose Treatment Kérastase Fusio-Dose Treatment from £20 — a dual-benefit personalised treatment combining Booster and Concentré formulas powered by concentrated skincare actives for instant hair transformation.
• INNOluxe Professional Bonding Treatment INNOluxe Professional Bonding Treatment from £27 — an innovative protein system designed to restore thickness, lustre, and health during technical or colouring processes.
• L'Oréal Metal Detox Treatment L'Oréal Metal Detox Treatment from £20 — a treatment that reduces breakage by up to 87% and enhances colour results by protecting hair from excess metal absorbed through water.
• Kérastase K-SCAN Scalp and Hair Analysis Kérastase K-SCAN AI-powered scalp and hair analysis using UV, cross-polarised and white light imaging combined with specialist camera technology to create personalised hair care routines and product recommendations.
• Retail Product Sales (Elemis, Kérastase, L'Oréal Professional, Kerasilk, OPI, Skin Rocks) Sale of retail products in-salon including Elemis, Kérastase, L'Oréal Professional, Kerasilk, OPI, and Skin Rocks skincare products for clients to continue their regimen at home.
• Gift Vouchers Gift vouchers available for purchase via the booking portal, providing prepaid salon service value and valid for 12 months from date of purchase.

Quantifiable outcome

• 98% five-star rating with over 1800 reviews on Salon Spy
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• L'OréalcoreTechnology or IntegrationL'Oréal flagship salon designation. Stockist for L'Oréal Professional products including the iconic Majirel colour range. Team trained in L'Oréal techniques with Style Director holding prestigious L'Oréal Colour Degree. Access to latest L'Oréal product innovations and training.
• ElemiscoreTechnology or IntegrationOfficial Elemis stockist. Salon offers full range of Elemis treatments including Touch Facials, Technology Facials using BIOTEC machines, and Body Treatments. Team trained as Elemis therapists.
• KérastasecoreTechnology or IntegrationOfficial Kérastase stockist. Salon trained in K-SCAN technology for AI-powered scalp analysis. Offers Kérastase Fusio-Dose Treatments and full range of Kérastase haircare products for retail.
• BHBD Hair ExtensionscoreStrategic or Co-development PartnerCompleted BHBD Hair Extensions training. Salon offers BHBD tape extensions made from premium Remy human hair. BHBD is described as one of the UK's leading names in professional hair extensions.
• NouvatancoreStrategic or Co-development PartnerProfessional Nouvatan spray tanning treatments offered after specialist training. Nouvatan is a British company with over 25 years of experience and one of the UK's most respected salon tanning brands. Products are vegan friendly, cruelty-free, paraben-free and alcohol-free.
• Lycon WaxcoreStrategic or Co-development PartnerLycon Wax launched at the salon following partnership. Lycon is described as the gold standard in professional waxing worldwide. The wax removes hair as short as 1mm, reduces discomfort, and is formulated with natural resins and aromatherapy oils. Team trained as Lycon Wax Specialists.
• Skin RockscoreTechnology or IntegrationSkin Rocks skincare range introduced to salon, founded by skincare expert Caroline Hirons. Brand known for science-led, no-nonsense approach to skincare. Range includes exfoliating acids, barrier-strengthening moisturisers, and antioxidant-rich serums. Salon offers facial treatments and personalised skincare consultations.
• Remi Cachet Hair ExtensionscoreTechnology or IntegrationSalon offers Remi Cachet hair extensions using Elegance and Deluxe ranges. Products known for high-quality, double-drawn Remy hair ensuring consistent thickness from root to tip.
• KerasilkcoreTechnology or IntegrationOfficial Kerasilk stockist. Salon offers Kerasilk Smoothing Treatment - an in-salon service designed to smooth hair structure, tame waves, and reduce styling time. Results can last up to six months.
• OPIcoreTechnology or IntegrationOfficial OPI stockist. Salon offers OPI GelColor and nail polish treatments. Kim is trained in OPI & gel polish manicures and pedicures.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Richard Ward Hair & Metrospa: UK premium hair salon combining hairdressing with spa services. Comparable on its integrated hair, beauty, and spa offering model in the UK premium segment.
• Rush Hair & Beauty: UK multi-location premium hair salon chain offering cutting, colouring, and beauty services. Most directly comparable as a UK-based premium salon brand with similar service breadth and stylist-tier pricing.
• Hershesons: Premium London hair salon offering cutting, colouring, and beauty services with a strong brand-led reputation. Comparable for its premium positioning, celebrity stylist credibility, and integrated beauty offering.
• Trevor Sorbie: UK premium hair salon brand with multiple locations. Comparable on premium UK salon positioning, signature styling services, and brand recognition in the British hairdressing industry.
• Daniel Galvin: London-based premium colour specialist salon. Comparable on specialist colour expertise and premium pricing for high-end colouring services, similar to Serenity's L'Oréal Colour Degree positioning.
• Jo Hansford: London-based premium hair salon renowned for colour expertise. Comparable on its specialist colour focus, senior stylist pricing tiers, and boutique premium positioning similar to Serenity.

Broad incumbents

• John Frieda Salons: Premium hair salon brand with UK locations offering cutting and colouring services. Comparable on premium positioning and signature stylist expertise.
• Toni & Guy: UK-founded premium hair salon chain and professional haircare brand. Comparable as a multi-location premium hairdressing operation with a strong educational/training infrastructure and signature styling services.
• Headmasters: Established UK premium hair salon chain with London and South East presence. Comparable on multi-location UK premium hairdressing with stylist-tiered pricing and product retail.

Regional players

• Brooks Hairdressing: Independent UK premium hair salon with multiple locations. Comparable on independent premium salon positioning, though operating in different UK regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SerenityHairBeautyRooms
• Instagraminstagram.com/serenity_rooms_hastings
• LinkedInlinkedin.com/company/serenity-hair-&-beauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Hair & Beauty