SERENITY SPA AND WELLNESS, INC.

What SERENITY SPA AND WELLNESS, INC. does

Serenity Spa & Wellness, Inc. is a privately held Illinois corporation operating a single retail spa at 9101 South Western Avenue in Chicago's Beverly neighborhood, serving individual wellness consumers in the city and surrounding southwest suburbs. The company delivers an unusually broad service menu across seven categories — massage therapy (18 modalities including Swedish, deep tissue, aromatherapy, hot stone, CBD, bamboo, cupping, and myofascial release), facial treatments (16+ types plus elite facials such as 24 Karat Stem Gold), body treatments, steam-canopy therapies, waxing, hand and foot treatments, and bundled packages — performed by a team of certified and licensed therapists.

The business operates on an appointment-based, direct-to-consumer model with phone and contact-form booking, walk-in inquiries, non-refundable deposits that transfer once on reschedule, and gift-certificate sales. Unit pricing spans roughly $12–$165 per individual service and $86–$255 per package, with treatment durations of 10–90 minutes. Marketing is limited to organic channels: an on-site wellness blog, Google Business reviews, and hashtag-driven social-media references (#SerenitySpa, #SelfCareMatters).

The company is founder/owner-operated with no parent, no subsidiaries, no disclosed funding rounds, no management team listed, and no app, API, or proprietary technology platform. Operating hours are Tuesday–Saturday 11 AM–6 PM. Headcount is reported as 8; revenue, customer count, and financial performance are not disclosed.

Name

SERENITY SPA AND WELLNESS, INC.

Legal name

Serenity Spa & Wellness, Inc.

Website

https://serenityswi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Serenity Spa & Wellness, Inc. is a privately held, single-location day spa in Chicago's Beverly neighborhood offering massage, facial, body, steam, waxing, hand/foot, and package services to individual retail consumers on an appointment-based, deposit-secured model.

Ownership category

akta.pro rank

Product category

Day Spa and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Wraps & Cocoon Treatments (HSALAFAD)

Keywords

• Spa and wellness services
• Massage therapy services
• Facial skincare treatments
• Body and steam treatments
• Day spa packages

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Spa Services Revenue: One-time service transactions for massage therapy, facial treatments, body treatments, steam treatments, waxing, and hand/foot treatments. Customers book appointments and pay per service with deposits required to secure booking. Packages and gift certificates also available as one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Serenity Spa & Wellness, Inc. operates a single physical day spa in Chicago's Beverly neighborhood, selling in-person massage therapy, facial treatments, body treatments, steam treatments, waxing, hand and foot treatments, bundled spa packages, and gift certificates. Services are delivered by certified and licensed therapists on an appointment basis, with non-refundable deposits required to secure bookings and prices set per service or package.

Product overview

Serenity Spa & Wellness, Inc. is a service-based wellness spa offering a comprehensive portfolio of relaxation and therapeutic services. The company operates as a single-location spa with seven core service categories: Massage Therapy (with 18 distinct techniques including Swedish, Deep Tissue, Hot Stone, CBD, and Bamboo massage), Facial Treatments (with 16 facial types plus add-ons and elite facials), Body Treatments (6 services including detox and slimming treatments), Steam Treatments (8 therapy options using a steam canopy system), Waxing Services (for body, face, and male clients), Hand & Foot Treatments (12 specialized therapies), and Packages (9 bundled service combinations). The company also offers Gift Certificates as a gift product. All services are provided by certified and licensed therapists in a tranquil spa setting in Chicago's Beverly neighborhood. The business operates on an appointment-based model with a non-refundable deposit policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Treatments
• Facial Treatments
• Body Treatments
• Steam Treatments
• Waxing Services Professional hair removal services for individual consumers covering body areas (back, full leg, bikini, underarm), facial areas (lip, chin, brow shaping, full face), and male-specific services. Used for personal grooming.
• Hand & Foot Treatments In-person hand and foot therapy services for individual consumers, including Reflexology Foot Therapy, Cran-Hydrate Feet, Relieve My Tired Feet, Love Charcoal, Detoxifying Reflex Foot, Cucumber Heel, Foot & Leg, Collagen Anti-Aging Hand, Therapeutic Paraffin, Hand Rejuvenation, Reflexology Hand, Hand & Arm Massage, and Hand Lightening. Used for relaxation, circulation improvement, hydration, exfoliation, and targeted relief for conditions such as carpal tunnel and arthritis.
• Spa Packages Bundled spa service packages for individual consumers priced from $86 to $255, including Harmony, A Taste of Serenity, Detox, The Great Escape, Calming & Clarity, Serenity, Tranquility, Sport, and Wellness packages. Each combines multiple massage, facial, body, and hand/foot services into a single bookable offering.
• Gift Certificates Gift certificates available for purchase by individual consumers in any dollar value or tied to specific spa packages and individual services, redeemable at the Chicago spa location for gifting occasions.

Quantifiable outcome

• Treatments lasting 30-90 minutes depending on service type

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights1 record

Direct peers

• Elements Massage: Massage therapy-focused studio chain offering Swedish, deep tissue, and specialty massage at comparable single-service pricing. Overlaps with Serenity's massage-heavy core service menu.
• Massage Heights: Day spa franchise offering massage, facials, and skin therapy with a membership option. Directly comparable product mix and target customer to Serenity's individual wellness consumers.
• Woodhouse Spas: Luxury day spa chain offering massage, facial, body treatments, and wellness packages in a tranquil setting. Closely mirrors Serenity's full-service, treatment-room-based model and emphasis on holistic wellness rituals.
• Hand & Stone Massage and Facial Spa: National day spa franchise offering massage therapy, facials, and waxing services in a similar price range. Directly comparable to Serenity's core service menu (Swedish/deep tissue massage, facials, hair removal) and small-format store economics.
• Spavia Day Spa: Day spa franchise providing massage, facials, body treatments, and packages at a similar mid-market price point. Competes directly with Serenity's service breadth and package-driven revenue model.
• Burke Williams Spa: Full-service urban day spa with massage, skincare, body treatments, and steam therapies. Comparable service mix to Serenity and similar reliance on premium, treatment-based experience.

Emerging players

• The NOW Massage: Boutique massage studio concept focusing on relaxation and therapeutic massage with a modern, design-forward brand. Competes with Serenity's massage clients seeking a streamlined, contemporary spa experience.
• Heyday: Modern skincare studio offering facials, peels, and skin treatments in a tech-enabled, membership-driven format. Competes with Serenity's facial treatment customer base but with a more digital, scaled approach.
• European Wax Center: Specialty waxing chain with comparable pricing to Serenity's waxing menu. While narrower in scope, it competes for the same grooming-oriented customer segment in the Chicago market.

Broad incumbents

• Massage Envy: Largest US massage and skincare membership franchise with thousands of locations. Offers overlapping services (massage, facials, stretch) but operates a subscription model and at much larger scale than Serenity's single-location, pay-per-visit model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/serenity-spa-and-wellness-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERENITY SPA AND WELLNESS, INC.