Sergipana Motos

What Sergipana Motos does

Sergipana Motos is an authorized Honda motorcycle dealership operating two physical retail showrooms in the state of Sergipe, Brazil — in Estância (Av. João Lima da Silveira, 2440) and Itabaianinha (R. Benjamin Constant). The company sells the complete Honda motorcycle portfolio across all segments (City, Scooter, Naked, Trail, Off Road, Sport, Touring) including more than 30 models ranging from entry-level 110cc commuters such as the Pop 110i to premium 1,833cc touring motorcycles like the GL 1800 Gold Wing Tour, alongside Honda power equipment (stationary motors, water pumps, brushcutters, generators). Customers can purchase through cash, vehicle financing, leasing, or Honda Consórcio (purchasing consortium) plans, with lead capture supported through a Salesforce-integrated website, WhatsApp, and telephone channels.

The business operates four core revenue streams: new motorcycle sales (one-time license), certified workshop and maintenance services including an Express Service 60 (one-hour guarantee) staffed by Honda-trained technicians, Honda Consórcio administration (transaction fees), and Honda power equipment sales. The company also offers motorcycle protection insurance and accessories. All service work is performed using genuine Honda parts by mechanics certified at the Honda Training Center in Sumaré, São Paulo, and vehicles carry official Honda warranty.

Sergipana Motos serves individual consumers in Sergipe seeking personal transportation, recreational riding, and work vehicles, with use cases spanning urban commuting, adventure riding, off-road recreation, sport riding, touring, and delivery/agricultural work. The business employs 23 people, distributes via direct-to-consumer physical retail with two showrooms, and leverages Honda's brand recognition, dealer network, and product technology roadmap. No public ticker, parent company, or investor information is disclosed, and the company is privately held.

Name

Sergipana Motos

Legal name

Sergipana Motos

Website

https://sergipanamotos.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sergipana Motos is an authorized Honda motorcycle dealership operating two retail showrooms in Estância and Itabaianinha, Sergipe, Brazil. It sells the full Honda motorcycle lineup plus power equipment, certified workshop services, and Consórcio financing to individual consumers across the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Estância

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Sale of new Honda motorcycles across all segments including City, Scooter, Naked, Trail, Off Road, Sport, and Touring categories. The company offers various payment options including cash purchase, vehicle financing, leasing, and Honda consortium plans.
2. Workshop and Maintenance Services: Certified Honda workshop providing periodic maintenance, repairs, and parts replacement. Services include standard revisions, Express Service 60 (repairs completed within 1 hour), oil and filter changes, air filter replacement, brake pad replacement, battery replacement, and more. Mechanics are certified by Honda Training Center in Sumaré, São Paulo.
3. Honda Consórcio (Purchasing Consortium): Administered through the National Honda Consortium, offering installment-based vehicle purchasing plans. The company facilitates participation in the consortium allowing customers to purchase Honda motorcycles through monthly contributions with contemplation through bidding.
4. Power Equipment Sales: Sales of Honda power equipment including stationary motors, water pumps (motobombas), brushcutters, and generators for agricultural, industrial, construction, and residential use.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sergipana Motos is an authorized Honda motorcycle dealership operating two retail showrooms in Estância and Itabaianinha, Sergipe, Brazil. The company sells the complete Honda motorcycle lineup across all segments (City, Scooter, Naked, Trail, Off-Road, Sport, and Touring), provides certified Honda workshop and maintenance services including an Express Service 60-minute option, offers Honda Consórcio (purchasing consortium) financing plans, sells Honda power equipment (motors, water pumps, brushcutters, generators), and provides motorcycle insurance protection.

Product overview

Sergipana Motos is a Honda motorcycle dealership and service center operating in Estância and Itabaianinha, Sergipe, Brazil. The company offers Honda motorcycles across all segments (street, adventure, off-road, sport, touring, and scooters), Honda power equipment (stationary motors, water pumps, brushcutters, generators), workshop services including Express 1-hour maintenance, Honda consortium financing plans, and motorcycle insurance protection. The motorcycle portfolio includes 30+ models ranging from entry-level 110cc scooters to premium 1,833cc touring bikes, with products organized in categories: City (CG Titan, Fan, Start, Cargo, Biz), Scooter (Pop, Elite, PCX, ADV, X-ADV), Naked (CB, Hornet), Trail/Adventure (XRE, Bros, Sahara, Tornado, Africa Twin, NC, NX, Transalp), Off-Road (CRF, TRX), and Sport/Touring (CBR, Gold Wing).

Differentiator

Problem solved

Functional benefit

Brands

• Honda Store: Authorized Honda motorcycle dealership offering sales, service, and Honda-related products including Honda machines, engines, and motors.

Products and services

• CG 160 Titan Street motorcycle with ABS brakes, LED headlight and taillight, and distinctive design featuring metallic finish options including a new gray color; targeted at individual consumers seeking reliable daily transportation.
• CG 160 Fan City street motorcycle with CBS brakes, LED headlight and taillight, new digital panel, and sporty touches; part of Brazil's best-selling motorcycle line.
• CG 160 Start Entry-level city motorcycle with low maintenance cost and reduced fuel consumption, featuring CBS brakes and modern design for daily commuting.
• CG 160 Cargo Work-focused motorcycle with chromed luggage rack supporting up to 20kg, reinforced suspension, and CBS brake system for cargo transport.
• Biz 125 City scooter available in EX and ES versions featuring USB-C charging port, redesigned seat, updated graphics, and combined braking technology.
• Pop 110i ES Fifth-generation entry-level motorcycle with electric start, semiautomatic 4-speed rotary transmission, designed for beginners and economical daily use.
• X-ADV Adventure scooter combining urban practicality with robustness, featuring 5-inch TFT panel, adjustable riding modes, voice control via smartphone, and modern ergonomic design.
• PCX Premium scooter available in DLX ABS, ABS, and CBS variants featuring 30-liter storage compartment, USB-C charging port, Idling Stop system, and exclusive LED signature design.
• Elite 125 Sophisticated urban scooter with intelligent Idling Stop system that automatically shuts off engine after 3 seconds of idling, featuring eSP low-friction technology and 123.9cc engine.
• Honda ADV First scooter in its category with Showa long-travel suspension featuring Twin Subtank technology, progressive 3-stage spring, adjustable windshield, Smart Key system, and mixed-use tires.
• CB 1000R Naked sport motorcycle with Neo Sports Café styling, four-cylinder engine producing 142.8 hp at 10,500 rpm, TBW electronic throttle, and Full LED lighting with DRL system.
• CB 650R E-Clutch Naked motorcycle with revolutionary electronic clutch allowing adjustable pedal pressure for gear changes without manual clutch lever operation; features 86.7 hp four-cylinder engine and traction control.
• Hornet 500 Aggressive naked motorcycle with 471cc twin-cylinder engine producing 50.2 hp, ABS brakes, Honda Selectable Torque Control traction system, and 5-inch TFT color panel.
• CB 300F Twister Street naked motorcycle available in ABS and CBS versions featuring modern design with elevated rear, new fairing, sharp lines, and advanced braking technology.
• CB 1000R Black Edition Exclusive all-black special edition of CB 1000R with minimalist design, featuring first-line accessories including solo seat, sport visor, and quickshifter as standard equipment.
• Hornet 750 Aggressive modern naked motorcycle with sharp lines and strong personality, featuring safety systems adapted to road conditions and advanced technology for safer and more comfortable riding.
• CRF 1100L Africa Twin Adventure motorcycle with 1,084cc twin-cylinder engine producing 99.3 hp, available in MT manual and DCT dual-clutch transmissions, featuring 6.5-inch TFT touchscreen with Apple CarPlay and Android Auto.
• NC 750X Crossover motorcycle available in MT manual and DCT automatic versions featuring 745cc engine producing 58.6 hp, 23-liter storage compartment, TBW electronic throttle, and four selectable riding modes.
• NX 500 Adventure crossover motorcycle with 471cc twin-cylinder engine producing 50.2 hp, 6-speed transmission, ESS emergency braking signal, and full LED lighting system.
• NXR 160 Bros Trail motorcycle available in ABS and CBS versions featuring new design with bold visual, new suspension, two-level seat, and wheel anti-lock system for enhanced riding experience.
• Sahara 300 Adventure motorcycle available in Adventure, Rally, and Standard variants featuring 293cc engine with 6-speed transmission, ESS emergency braking signal, and rear suspension with 7-level preload adjustment.
• XRE 190 Trail motorcycle available in Adventure and Standard variants featuring modern design, new suspension, two-level seat, USB-C charging port, and modern digital panel.
• XR 300L Tornado Trail motorcycle with bold style and robustness designed to stand out on any terrain, featuring new design and adventure-ready capabilities.
• XL750 Transalp Big trail motorcycle featuring 5-inch color TFT display with automatic brightness, dual-mode ABS with Off-Road function, and versatile capabilities for on and off-road riding.
• TRX 420 FourTrax Utility ATV with robust design, modern digital panel with complete display, and innovative technology indicating maintenance needs; designed for durability and resistance.
• CRF 300F Off-road motorcycle featuring new 300cc engine with six-speed transmission for improved control, new oil cooler radiator system, and robust bodywork designed for trail dominance.
• CBR 1000RR-R Fireblade Super sport motorcycle featuring Öhlins NPX electronically controlled front fork with 3 adjustment levels, Brembo brakes with floating double 330mm discs, and racing-inspired suspension for track-day performance.
• GL 1800 Gold Wing Tour Luxury touring motorcycle and first in the world with factory-installed airbag, featuring 1,833cc 6-cylinder engine producing 126 hp and 17.3 kgfm torque for smooth and powerful touring.
• Workshop and Maintenance Services Certified Honda workshop offering periodic maintenance, repairs with 1-hour service guarantee (Express Service 60), and specialized mechanics trained at the Honda Training Center in Sumaré. Services include oil and filter changes, air filter replacement, brake pad replacement, battery replacement, and more.
• Honda Power Equipment Honda power equipment including stationary motors (for karts, boats, industrial, agricultural, construction applications), WB50 water pump, UMK450 brushcutter, and EZ3000 generator series (1-6.5 kVA capacity), sold for agricultural, industrial, construction, and residential use.
• Honda Consórcio (Purchasing Consortium) National Honda consortium program administered through the largest consortium administrator in Brazil, offering credit plans for motorcycle purchase with group savings, customizable credit values, terms, and monthly installments, allowing customers to purchase Honda motorcycles through monthly contributions with contemplation through bidding.
• Motorcycle Insurance (Protection) Motorcycle protection service covering theft and robbery with additional towing coverage up to 200 km, providing security coverage for purchased Honda motorcycles.

Quantifiable outcome

• Express Service 60 completes eligible repairs in 1 hour

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Honda (Montadora Honda)coreOEM/ Whitelabel/ Licensing PartnerSergipana Motos is an authorized Honda dealership operating as the official Honda representative in the state of Sergipe, Brazil. The partnership grants the right to sell new Honda motorcycles, offer Honda-certified maintenance services, administer Honda Consórcio (purchasing consortium) plans, and represent the Honda brand through retail showrooms in Estância and Itabaianinha. All motorcycles sold carry official Honda warranty, and service is performed using genuine Honda parts by Honda-certified technicians trained at the Honda Training Center in Sumaré, São Paulo.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magazine Luiza (Magalu): Magazine Luiza is a major Brazilian omnichannel retailer that sells motorcycles online alongside broad consumer electronics and appliances. As a broader incumbent expanding into motorcycle retail with nationwide digital reach, it represents a potential long-tail competitive threat to regional authorized dealerships like Sergipana Motos.
• Honda Motor do Brasil (Montadora): Honda Motor do Brasil is the OEM manufacturer and brand owner that supplies Sergipana Motos. As the broader incumbent controlling the entire authorized dealer network, brand standards, parts supply, and consórcio administration, Honda's strategic decisions directly determine the dealership's commercial opportunity and operating constraints.

Direct peers

• Grupo Bari: Grupo Bari is one of the largest authorized Honda motorcycle dealer groups in Northeast Brazil, operating multiple showrooms across states such as Bahia and Pernambuco. Like Sergipana Motos, it sells the full Honda lineup, operates certified workshops, and offers Honda Consórcio financing — making it a directly comparable authorized concessionaire focused on regional Brazilian markets.
• Grupo Multi Marcas Motos: Multi-brand motorcycle dealerships in Brazil sell used and new motorcycles from several OEMs in regional showrooms with attached service workshops. As a competing retail format in the same Brazilian regional motorcycle market, it competes with Sergipana Motos for budget-conscious and brand-agnostic buyers.
• Moto Suzuki Brasil (Concessionárias Autorizadas): Authorized Suzuki motorcycle dealer networks in Brazil operate under the same concessionaire model as Sergipana Motos — multi-brand motorcycles, certified workshop services, and financing facilitation. As a competing OEM brand's authorized dealer network, it competes for the same regional Brazilian motorcycle buyers.
• Yamaha Motor Brasil (Concessionárias Autorizadas): Authorized Yamaha motorcycle dealer networks in Brazil use the same authorized-dealership business model as Sergipana Motos, selling the full Yamaha lineup plus certified workshop services. Yamaha is Honda's primary two-wheeler competitor in Brazil, making its dealer network directly comparable in scale, customer segment, and revenue mix.
• Honda Motos Center (Concessionárias Multi-Estado): Honda Center operates authorized Honda motorcycle dealerships across multiple Brazilian states with showroom, workshop, and consórcio services. As another authorized Honda concessionaire group with regional store networks, it mirrors Sergipana Motos' core offering and dealership operating model.
• Motopoint Concessionárias Honda: Motopoint operates authorized Honda motorcycle dealerships in Northeast Brazil with multi-location showrooms, certified workshops, and full Honda model coverage. As a fellow Honda concessionaire serving regional Brazilian markets, it is directly comparable in business model, OEM alignment, and value proposition to Sergipana Motos.

Emerging players

• Localiza (Mobility / Motorcycle Rental): Localiza is Brazil's largest vehicle rental and mobility company with growing motorcycle rental and subscription offerings. As an emerging adjacent player in urban two-wheeler mobility, it could redirect would-be buyers toward rental or subscription models, partially eroding new-vehicle dealership demand.

Others

• Consórcio Nacional Honda (Administração): Consórcio Nacional Honda is the consortium administrator that Sergipana Motos represents locally. As an upstream enabling partner providing the credit product the dealership resells, it is an ecosystem participant central to the dealership's financing revenue stream and competitive offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sergipanahonda
• Instagraminstagram.com/sergipana_motos
• LinkedInlinkedin.com/company/sergipana-motos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sergipana Motos