What Serres Stephane Bertrand (Les) does

Les Serres Leciel (legal entity: Les Serres Stéphane Bertrand Inc.) is a family-owned Quebec greenhouse vegetable producer founded in 1990 and headquartered in Mirabel, Quebec, operating 1,040,000 square feet of controlled-environment production capacity across three sites (Mirabel Saint-Canut, Mirabel Saint-Janvier, and Lanoraie). The company specializes in year-round cultivation of four crop categories: radishes (2 varieties), tomatoes (5 varieties, with pink tomatoes as the flagship and distributed across North America), gourmet mushrooms (5 varieties — king oyster, lion's mane, gray, blue, and yellow oyster — grown on wood residues from local sawmills), and white turnip. Underlying technology includes Quebec's first biomass forest heating system for greenhouses (installed 2003), three glass greenhouse complexes with real-time microclimate management (built 2010), and closed-loop precision irrigation with water recirculation.

The business runs a dual distribution model: direct-to-consumer sales through the Mirabel boutique and on-site bistro, and wholesale supply to seven major Quebec grocery retailers (IGA, Metro, Super C, Maxi, Provigo, Adonis, Costco), achieving 24-hour harvest-to-shelf delivery. Secondary revenue streams include a corporate gift basket program (turnkey, $18-$55 tiers), value-added products (radish relish, oyster mushroom risotto, tomato confit, maple pepper jelly, fruit ketchup, maple vinaigrette), a certified organic maple syrup line, and a recipe-driven content marketing funnel (blog, email newsletter via GetResponse, Facebook, Instagram). Following a 2017-2022 cannabis production detour under a Canopy Growth partnership, the company returned to its produce core in 2023 and rebranded as Leciel in 2024 under second-generation family leadership.

Name

Serres Stephane Bertrand (Les)

Legal name

Les Serres Stéphane Bertrand Inc.

Website

https://serresleciel.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Quebec greenhouse vegetable producer operating 1,040,000 sq ft across three sites, supplying fresh radishes, tomatoes, gourmet mushrooms, and white turnip year-round to seven major Quebec grocery retailers and a Mirabel boutique/bistro under the Leciel brand.

Ownership category

akta.pro rank

Product category

Greenhouse Vegetables & Mushrooms

NAICS

Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (11121), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Mushroom Production (111411), Fruit and Vegetable Retailers (445230)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

akta.pro secondary industries

Fresh Vegetable Wholesale (AFAIACAB), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Greenhouse vegetables
• Gourmet mushrooms
• Controlled-environment agriculture
• Value-added produce
• Fresh produce wholesale

Headquarters

HQ city

Mirabel (Saint-Canut)

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Boutique Sales: Direct sales of fresh greenhouse vegetables, mushrooms, value-added products (relishes, risottos, tomato confit, maple pepper jelly, fruit ketchup, maple vinaigrette), maple syrup, and prepared foods through their boutique bistro in Mirabel. The bistro offers sandwiches, soups, salads, and hot meals made with locally grown vegetables.
2. Wholesale to Grocery Retailers: Wholesale distribution of fresh vegetables and mushrooms to major Quebec grocery chains including IGA, Metro, Super C, Maxi, Provigo, Adonis, and Costco, with products reaching store shelves within 24 hours of harvest.
3. Corporate Gift Baskets: Customized corporate gift baskets filled with artisanal local products (ranging from $18 to $55) offered through a turnkey corporate gifting service.
4. Bistro and Prepared Foods: On-site bistro revenue from freshly prepared meals using greenhouse-grown ingredients, including their signature tomato sandwich.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Les Serres Leciel operates year-round greenhouse production of fresh vegetables (radishes, tomatoes, white turnip) and gourmet mushrooms (king oyster, lion's mane, gray, blue, and yellow oyster) across 1.04 million square feet of greenhouse space in Quebec. The company complements its fresh produce with value-added food products (relishes, risottos, condiments, maple products), sells direct to consumers through a Mirabel boutique and bistro, and distributes wholesale to major Quebec grocery chains including IGA, Metro, Costco, and others.

Product overview

Les Serres Leciel is a family-owned Quebec greenhouse vegetable producer operating since 1990, offering a diverse portfolio of fresh produce and value-added products. The core product line includes 2 radish varieties (red and three-colour), 5 tomato varieties (pink, mixed cherry, pink cherry, red cherry, and red grape), 5 gourmet mushroom varieties (king oyster, lion's mane, gray oyster, blue oyster, yellow oyster), and white turnip. The company has expanded into value-added products including radish relish, oyster mushroom risotto, tomato confit, maple pepper jelly, fruit ketchup, maple syrup vinaigrette, and certified organic maple syrup. Additional services include an on-site bistro, corporate gift basket programs, and a newsletter. With 4 crops, 3 production sites, and 1,040,000 square feet of greenhouse space across Mirabel and Lanoraie, the company serves Quebec grocery retailers and consumers directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Radishes (2 varieties)

Quantifiable outcome

• Products delivered to grocery stores within 24 hours of harvest
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Greenwood Mushrooms: Specialty mushroom producer cultivating gourmet varieties including oyster and lion's mane. Comparable for Les Serres' gourmet mushroom cultivation using controlled indoor environments and value-added product positioning.
• JEM Farms: Canadian greenhouse vegetable grower in Ontario producing tomatoes and other greenhouse produce for retail distribution. Comparable as a smaller-scale Canadian greenhouse operator serving grocery retail channels.
• Highline Mushrooms: Canada's largest mushroom grower producing specialty and conventional mushrooms across multiple production sites. Directly comparable for Les Serres' gourmet mushroom production (king oyster, lion's mane, oyster varieties) on controlled-environment substrate.
• Windset Farms: Canadian greenhouse vegetable producer growing tomatoes, cucumbers, peppers, and specialty produce across large-scale greenhouse operations in British Columbia and Ontario. Directly comparable as a Canadian controlled-environment agriculture company with multi-category greenhouse production and major grocery retail distribution.
• Red Sun Farms: Greenhouse vegetable producer operating across Canada, Mexico, and the US with greenhouse-grown tomatoes, cucumbers, peppers, and specialty produce. Directly comparable as a multi-region greenhouse producer serving North American grocery retail.
• NatureSweet: Greenhouse tomato and specialty produce grower with strong consumer branding and retail distribution in North America. Directly comparable as a controlled-environment greenhouse producer with branded positioning and broad retail penetration.
• Village Farms International: Large-scale greenhouse grower specializing in tomatoes, cucumbers, peppers, and premium produce with operations across North America. Directly comparable as a multi-site greenhouse producer serving major grocery retail with vertically integrated capabilities.
• Houweling's Group: Family-owned greenhouse produce company growing tomatoes, cucumbers, peppers, and strawberries with operations in Canada and the US. Directly comparable as a family-operated greenhouse producer with sustainability-focused technology and retail grocery distribution.

Broad incumbents

• Mastronardi Produce: North America's largest greenhouse produce company operating the Sunset brand across multiple greenhouse complexes. Comparable as a major greenhouse vegetable incumbent, though materially larger and broader in scope than Les Serres' regional Quebec focus.
• Bonduelle: Global vegetable producer with greenhouse, processed, and canned vegetable lines including value-added products. Comparable for the value-added product strategy (relishes, condiments) and greenhouse vegetable sourcing, though operates at a far larger multinational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leciel.legumes
• LinkedInlinkedin.com/company/serresleciel
• Instagraminstagram.com/leciel_legumes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serres Stephane Bertrand (Les)