Sertronics GmbH
Sertronics GmbH is a Hamburg-based authorized service partner providing repair, maintenance, and after-sales support for broadcast, consumer electronics, IT, and robotics products across Germany, Switzerland, and Europe through seven locations and a partner network.
- Company typePrivate
- Founded1995
- HeadquartersHamburg-Tonndorf, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sertronics GmbH does
Sertronics GmbH is a Hamburg-based, privately held electronic services provider founded in 1995 (with broadcast-services heritage dating to 1991) that operates three integrated service divisions and four e-commerce platforms across Germany, Switzerland, and broader Europe. Its core activity is authorized after-sales service: it holds official service-partner status with Sony, Sharp/NEC, Clear-Com, Monacor, Fujifilm, Sachtler, Vinten, HME, and several audio/robotics brands (Pudu, Double Robotics, temi), operating the European service center for Clear-Com. The Professional Services division provides 24/7 broadcast helpdesk, on-site service, system integration, and PCB/circuit development for TV and radio broadcasters; Consumer Services handles high-volume repair, in-home service, spare parts logistics, refurbishment, and warranty handling from a 20,000 m² workshop in Saarlouis and a 142,300 m² ESD service area; IT Services delivers 1st/2nd level support, server management, remote maintenance, and helpdesk to enterprise and government clients.
The business operates seven physical locations in Germany and Switzerland (Hamburg-Tonndorf HQ, Hamburg-City, Berlin Adlershof, Hannover, Saarlouis, Tangermünde, Birmenstorf), plus a customer-service hub in Tenerife (TeneriffaVoiceHub), and a Europe-wide partner network. Revenue is generated through time-and-materials repair billing, managed IT services subscriptions, authorized service-partner agreements, and four e-commerce storefronts: BerryBase (a Raspberry Pi Certified Reseller with 5,000+ SKUs), tecgarden (sustainable tech), kaputt (DIY repair platform with tutorials and spare parts), and Technik-LPE (STEM education modules). Service pricing follows published service price lists with 12-month repair warranties, while the central hotline processes up to 350,000 inquiries annually in seven languages.
Notable enterprise and government clients include ARD, ZDF, RTL, ProSieben, Deutsche Welle, BBC, Arte, NDR, SWR, WDR, MDR, Bundeswehr, Airbus, and DLR, plus consumer electronics manufacturers such as Sony, Panasonic, Philips, and Apple. The group operates three wholly-owned subsidiaries—BerryBase GmbH (e-commerce), Roboterly GmbH (robotics service), and TeneriffaVoiceHub—and reports DIN ISO 9001 certification. Leadership is led by Managing Director Guido de Martin with department heads overseeing each division and branch.
Sertronics GmbH firmographics
Firmographics- Name
- Sertronics GmbH
- Legal name
- Sertronics GmbH
- Website
- https://sertronics.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sertronics GmbH is a Hamburg-based authorized service partner providing repair, maintenance, and after-sales support for broadcast, consumer electronics, IT, and robotics products across Germany, Switzerland, and Europe through seven locations and a partner network.
- Ownership category
- akta.pro rank
Sertronics GmbH industry classification
Industry- Product category
- Electronics Repair and Maintenance Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (811210), Electronic and Precision Equipment Repair and Maintenance (8112)
- akta.pro primary industry
- Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where Sertronics GmbH is headquartered
LocationHeadquarters
- HQ city
- Hamburg-Tonndorf
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Sertronics GmbH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Professional Services - Broadcast & TV: Repair, maintenance, and system support for broadcast and TV equipment including Sony, Clear-Com, HME, Sachtler, Vinten, Sharp (Professional Displays), NEC, Monacor, IMG Stageline and JTS products. Includes 24/7 helpdesk, on-site service, system service, maintenance, modifications, and warranty handling.
- Consumer Electronics Services: Repair and spare parts services for consumer electronics. Includes call center support, in-home management, product service, spare parts management, return logistics, refurbishment, and warranty processing for major brands.
- IT Services: System support and hosting including 1st and 2nd level support, server management, network support, remote maintenance, webhosting, and IT helpdesk services for enterprise clients.
- E-commerce - BerryBase: Raspberry Pi certified reseller online shop offering over 5,000 products for makers and hobbyists. Fast shipping from Berlin with retail store in Berlin Adlershof.
- E-commerce - tecgarden: Sustainable technology products sold online at affordable prices.
- E-commerce - kaputt: Repair-focused e-commerce platform with video tutorials, spare parts, repair accessories, and independent price comparison of repair shops.
- E-commerce - Technik-LPE: STEM education products for schools including robotics, mechanics, and renewable energy learning modules.
- After-Sales Service for Supermarkets: After-sales service for supermarket chains covering non-food product range including garden tools, robot and vacuum cleaner systems.
- Garden Tools Service Center: Specialized repair services for garden tools including robotic lawnmowers, vacuum cleaner systems, and electric garden shears. One of the largest garden tool workshops in Europe.
- Robotics Service: Service center for robot solutions including Pudu Robotics, Double Robotics, and temi robots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Repair services billed by time and materials |
| Subscription | Monthly | Service Hotline |
| Unit Pricing | Pay-as-you-go | E-commerce products |
| Transaction based/ take rate | Pay-as-you-go | Advance replacement (ARY) |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels6 records
Sertronics GmbH product offering
Product offeringCore offering
Sertronics GmbH provides professional repair, maintenance, and after-sales services for broadcast equipment, consumer electronics, and IT systems through seven service branches in Germany and Switzerland, supported by a Europe-wide partner network. The company operates as an authorized service partner for major manufacturers including Sony, Sharp, NEC, Clear-Com, Monacor, Fujifilm, Sachtler, Vinten, Pudu Robotics, Double Robotics, and temi. In addition, Sertronics runs four e-commerce platforms: BerryBase (Raspberry Pi and maker products), tecgarden (sustainable technology), kaputt (DIY repair platform with spare parts), and Technik-LPE (STEM education products).
Product overview
Sertronics GmbH operates as a comprehensive electronic service provider offering three main service categories: IT Services (system support, hosting, helpdesk), Consumer Services (repair, spare parts, in-home service), and Professional Services (broadcast/TV expertise). The company also operates four e-commerce platforms under the Sertronics umbrella: BerryBase (Raspberry Pi and maker products), tecgarden (sustainable technology), kaputt (DIY repair services), and Technik-LPE (STEM education products). The Service Portal enables customers to register devices from various manufacturers for repair. The overall offering combines service center operations with e-commerce capabilities, serving both business and consumer customers throughout Germany.
Differentiator
Problem solved
Functional benefit
Brands
- BerryBase: The Maker Shop - Online retailer for Raspberry Pi, Mikrocontroller, Maker-Produkte, Smart Home, IoT and Elektronik-Komponenten with retail store in Berlin Adlershof
- tecgarden
- kaputt.de
- Technik-LPE
Products and services
- BerryBase Online retailer specializing in Raspberry Pi products, mini computers, maker electronics, smart home, IoT components, and microcontroller products, targeted at tech enthusiasts, hobbyists, makers, and STEM education institutions. Operates a retail store in Berlin Adlershof.
- tecgarden Sustainable technology e-commerce platform selling environmentally friendly technology products at low prices for environmentally conscious consumers.
- kaputt DIY repair platform offering video tutorials, step-by-step repair guides, spare parts, repair accessories, and an independent price comparison of repair shops. Users can also book professional repair services.
- Technik-LPE STEM/MINT education platform for schools providing innovative learning modules covering robotics, mechanics, and renewable energies, along with didactic consulting, online product presentations, web seminars, and on-site teacher training.
- IT Services Professional IT solutions and system support including 1st and 2nd level support, server management, network support, Active Directory and group policies for Windows and Linux, remote maintenance, webhosting, and 24/7 IT helpdesk for enterprise clients.
- Consumer Services Repair and spare parts services for consumer electronics including call center support, in-home on-site service, product service, spare parts management, return logistics, refurbishment, and warranty processing for major brands and supermarket chains.
- Professional Services Broadcast and TV technical expertise including 24/7 help desk, repair service, on-site service, system service, maintenance, modifications, system integration for TV studios and broadcast stations, and technical training, serving manufacturers like Sony, Clear-Com, HME, Sachtler, Vinten, Sharp, NEC, and Monacor.
- Service Portal Online service portal for registering professional equipment and consumer electronics for repair, providing step-by-step guidance through the repair process with delivery note generation for customers of partner manufacturers.
Quantifiable outcome
- 100k+ repairs completed
- +5 more outcomes
Companies that use Sertronics GmbH
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Sertronics GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Sertronics GmbH partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- SonycoreOfficial service partner for Sony consumer and professional electronics including broadcast equipment, medical products, printers, projectors, and displays. Service center located in Berlin for professional products and Hannover for medical, printer, beamer and professional products.
- Sharp / NECcoreOfficial service partner for Sharp and NEC professional displays and projectors. On-site repairs (InHome) conducted at all Sertronics branches.
- Clear-ComcoreEuropean service center for Clear-Com, a leading provider of professional intercom solutions. Located in Hamburg-Tonndorf. Handles repairs, maintenance, and warranty processing for Clear-Com broadcast communication systems.
- MonacorcoreAuthorized service partner for Monacor and its brands including IMG-Stageline, JTS, Pöschel, Relacart, Neutrik, Celestion, Spottune, Dante AVIO, and Blickle. Handles warranty repairs, transport damage claims, and return processing.
- HME IntercomcoreAuthorized service partner for HME (HM Electronics) intercom and communication systems. Part of the Clear-Com service network.
- FujifilmcoreAuthorized service partner for Fujifilm instax cameras and printers. Specialized repair center located in Hannover.
- SachtlercoreAuthorized service partner for Sachtler professional camera tripods and support systems. Professional service centre located in Berlin.
- VintencoreAuthorized service partner for Vinten professional camera support equipment. Professional service centre located in Berlin.
- Pudu RoboticscoreAuthorized service partner for Pudu Robotics service robots. Service handled by Roboterly GmbH subsidiary.
- Double RoboticscoreAuthorized service partner for Double Robotics telepresence robots. Service handled by Roboterly GmbH subsidiary.
- temicoreAuthorized service partner for temi personal robots. Service handled by Roboterly GmbH subsidiary.
- Roboterly GmbHcoreSubsidiary company specializing in robot solutions. Houses service centers for Pudu Robotics, Double Robotics, and temi robots. Located at Hamburg-Tonndorf facility.
- BerryBasecoreSubsidiary operating Raspberry Pi certified reseller online shop with over 5,000 products. Has retail store in Berlin Adlershof. Part of Sertronics e-commerce group including kaputt.de and Rasppishop.de.
- TeneriffaVoiceHubminorCustomer service operations based in Tenerife for German-speaking customer support, located in the Canary Islands.
- Supermarket ChainscoreAuthorized service partner for major supermarket chains covering after-sales service for non-food product ranges. Processes high volumes of inquiries and handles garden tools, robot and vacuum cleaner systems.
- European Partner NetworkcoreExtensive network of service partners throughout Europe enabling geographic coverage beyond own branch locations in Germany and Switzerland.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Sertronics GmbH competitors and assessment
Company assessmentDirect peers
- Pollin Electronic: German electronic components and consumer electronics distributor with similar product breadth across components, modules, and finished devices. Comparable to Sertronics' e-commerce platforms in product range and target customer segments.
- Conrad Electronic: German electronic components and devices retailer/distributor with similar target customers spanning hobbyists, makers, and B2B clients. Directly comparable to Sertronics' BerryBase e-commerce and tecgarden divisions for electronics distribution and DIY/maker audience.
- Farnell / element14: Global Raspberry Pi authorized reseller and electronic components distributor with strong maker-community presence. Directly comparable to BerryBase's Raspberry Pi Certified Reseller operations.
- ELV Elektronik: German electronic components distributor with companion DIY magazine and active maker community. Comparable to Sertronics' kaputt.de DIY repair platform and BerryBase in combining product distribution with educational/community content.
- Qvest Group: Broadcast and media technology systems integrator with professional services for TV/radio stations and production companies. Most directly comparable to Sertronics' Professional Services division serving broadcasters.
- Reichelt Elektronik: Major German electronic components distributor with strong e-commerce presence and B2B/B2C mix. Directly comparable to BerryBase's Raspberry Pi and maker-electronics e-commerce business model.
Broad incumbents
- T-Systems: Deutsche Telekom's IT services arm with managed services, data center operations, and IT infrastructure support. Comparable to Sertronics' IT Services division with stronger telecom-sector specialization.
- Computacenter: European IT infrastructure services provider with comparable systems support, managed services, and enterprise IT helpdesk capabilities. Larger-scale incumbent offering overlapping services.
- Atos: Global IT services provider with managed services, server management, and IT helpdesk capabilities. Broadly comparable to Sertronics' IT Services division but at much larger scale and broader enterprise/government focus.
- CANCOM: German-headquartered IT services and managed-services provider with strong DACH presence. Comparable to Sertronics' IT Services division in regional focus and managed-services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sertronics GmbH social profiles
Digital presenceSertronics GmbH compliance and trust
Trust signalCompliance1 record
Sertronics GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sertronics GmbH leadership team
Management profileNumber of profiles
Profiles10 records
Sertronics GmbH subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sertronics GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sertronics GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sertronics GmbH
What does Sertronics GmbH do?
Sertronics GmbH provides professional repair, maintenance, and after-sales services for broadcast equipment, consumer electronics, and IT systems through seven service branches in Germany and Switzerland, supported by a Europe-wide partner network. The company operates as an authorized service partner for major manufacturers including Sony, Sharp, NEC, Clear-Com, Monacor, Fujifilm, Sachtler, Vinten, Pudu Robotics, Double Robotics, and temi. In addition, Sertronics runs four e-commerce platforms: BerryBase (Raspberry Pi and maker products), tecgarden (sustainable technology), kaputt (DIY repair platform with spare parts), and Technik-LPE (STEM education products).
Is Sertronics GmbH a public or private company?
Sertronics GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sertronics GmbH founded?
Sertronics GmbH was founded in 1995. It employs 11 to 50 people.
Where is Sertronics GmbH based?
Sertronics GmbH is headquartered in Hamburg-Tonndorf, Germany, in the Europe region.
How does Sertronics GmbH make money?
Ten revenue lines are on record. Professional Services - Broadcast & TV is the primary driver. The others are consumer Electronics Services, IT Services, E-commerce - BerryBase, E-commerce - tecgarden, E-commerce - kaputt, E-commerce - Technik-LPE, after-Sales Service for Supermarkets, garden Tools Service Center and robotics Service.
Who are Sertronics GmbH's main competitors?
Direct peers on record are Pollin Electronic, Conrad Electronic, Farnell / element14, ELV Elektronik, Qvest Group and Reichelt Elektronik. Broad incumbents are T-Systems, Computacenter, Atos and CANCOM.
Does Sertronics GmbH have an API?
No public API is recorded for Sertronics GmbH.
What industry is Sertronics GmbH in?
Sertronics GmbH's product category is Electronics Repair and Maintenance Services. Its primary akta.pro industry code is BPAEANAC, Technical Enablement & Adoption Services (Change Management, Adoption, Champions). Its NAICS code is 811210.