What BerryBase does

BerryBase is a German e-commerce retailer founded in 2015 and headquartered in Berlin, specializing in DIY electronics and maker components. The company operates berrybase.de, a direct-to-consumer storefront offering over 20,000 products across 14 categories including Raspberry Pi computers and accessories, Arduino and other development boards, robotics kits (including Makeblock), sensors and modules, electronic components, power supplies, workshop and 3D-printing equipment, smart-home devices, networking gear, and multimedia products. BerryBase holds authorized reseller status for Raspberry Pi and Arduino and also distributes Adafruit, SparkFun, Pimoroni, Waveshare, Seeed Studio, Shelly, DFRobot, Elecrow, HiFiBerry, M5Stack, Yubico, and Teensy, supplemented by a private-label BerryBase line of enclosures and accessories.

The platform supports five languages (German, English, Spanish, French, Italian) and offers same-day dispatch for orders placed before 1 PM, free shipping above €150, and in-person order pickup plus hands-on product testing at a Berlin MakerSpace equipped with laser cutters and workbenches. BerryBase markets through an educational blog, email newsletter, SEO-optimized category structure, and community events, targeting makers and hobbyists as the primary segment, with secondary reach into education institutions (STEM/robotics) and professional engineers.

The business model is one-time product sales with no subscription component, monetized through unit pricing across a broad SKU catalog. The company reports 501-1000 employees and a 4.96/5 customer satisfaction rating, operates exclusively through its own e-commerce storefront and Berlin pickup location (no third-party marketplace presence), and uses third-party tools — Stripe, PayPal, Klarna, Amazon Pay for payments; Zendesk and Tawk for support; Google Analytics, Hotjar, Matomo, and Yandex Metrica for analytics; and Emarsys for personalization — with no proprietary AI/ML stack of its own.

Name

BerryBase

Legal name

BerryBase

Website

https://berrybase.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BerryBase is a Berlin-based e-commerce retailer (founded 2015) selling 20,000+ DIY electronics and maker components across DACH, operating as an authorized reseller of Raspberry Pi and Arduino and serving hobbyists, educators, and engineers.

Ownership category

akta.pro rank

Product category

DIY Electronics and Maker Components Retail

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

akta.pro secondary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• DIY electronics components
• Maker hardware retail
• Raspberry Pi accessories
• Development boards
• Robotics kits

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: BerryBase generates revenue through the direct sale of DIY electronics components, development boards, sensors, robotics parts, workshop equipment, smart home devices, and related accessories. The company offers over 20,000 products across multiple categories including Raspberry Pi, Arduino, robotics, 3D printing, smart living, networking, and multimedia. They also sell their own private-label BerryBase products with strong price-performance ratio. Revenue is generated through one-time product transactions with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BerryBase is a German e-commerce retailer specializing in DIY electronics and maker components, operating since 2015 from Berlin. The company offers more than 20,000 products across categories including official Raspberry Pi and Arduino boards, development boards (ESP32, M5Stack, Teensy, micro:bit), robotics kits, sensors, electronic components, power supplies, workshop equipment, 3D printers, smart home devices, networking gear, and multimedia accessories. Revenue is generated primarily through one-time product sales, supported by same-day dispatch, free shipping above €150, and a physical Berlin MakerSpace for same-day pickup and product testing.

Product overview

BerryBase is a German e-commerce retailer specializing in DIY electronics and Maker components, operating since 2015. The company offers over 20,000 products across multiple categories including Raspberry Pi (official reseller), Arduino (official reseller), development boards (ESP32, M5Stack, Teensy, micro:bit), robotics kits and parts (including Makeblock), sensors and modules, electronic components, power supplies, workshop equipment (3D printers, soldering tools), smart home products (supporting WiFi, ZigBee, Z-Wave, Matter protocols), networking equipment, multimedia/office supplies, and gadgets. BerryBase also sells its own private label BerryBase brand products including Raspberry Pi 5 enclosures and accessories. The portfolio includes complementary products for various protocols and ecosystems like Home Assistant. The company operates a physical Makerspace in Berlin and provides same-day pickup for Berlin customers.

Differentiator

Problem solved

Functional benefit

Brands

• BerryBase: Own-brand products including Raspberry Pi enclosures, camera holders, and display solutions featuring high quality and strong price-performance ratio

Products and services

• Raspberry Pi Products Raspberry Pi single-board computers, microcontrollers, accessories, cases, power supplies, cameras, displays, and GPIO HATs, including Pi 5, Pi 400/500, and Compute Modules. BerryBase is an official Raspberry Pi authorized reseller.
• Arduino Products Official Arduino boards and compatible boards, shields, enclosures, and accessories. BerryBase is an official Arduino authorized reseller.
• Development Boards Wide range of development boards including ESP8266, ESP32, D1 Mini, Adafruit Feather, SparkFun Thing, SparkFun MicroMod, M5Stack (Stack, Atom, M5Stick, M5Stamp), Teensy, micro:bit, Calliope, NVIDIA Jetson, Google Coral, LattePanda, Espruino, ATtiny, and LilyPad maker boards.
• Makeblock Robotics Products

Quantifiable outcome

• 4.96/5 star customer satisfaction rating
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Raspberry PicoreChannel Partner/ Reseller/ DistributorBerryBase is an official Raspberry Pi authorized reseller, confirmed by the official reseller logo displayed on their website. They offer the full range of Raspberry Pi products including computers, microcontrollers, accessories, and official merchandise. This partnership provides credibility and access to genuine Raspberry Pi products.
• ArduinocoreChannel Partner/ Reseller/ DistributorBerryBase is an official Arduino authorized reseller, displaying the official Arduino reseller badge on their website. They stock official Arduino boards, compatible boards, shields, enclosures, and accessories across their development boards category.
• YubicominorChannel Partner/ Reseller/ DistributorBerryBase is an official Yubico e-commerce reseller, offering Yubico security keys and authentication products. The partnership is confirmed through the Yubico Official E-Commerce Reseller badge displayed on their website.
• AdafruitcoreChannel Partner/ Reseller/ DistributorBerryBase carries a wide range of Adafruit products including Feather boards, STEMMA QT components, motors, sensors, and accessories. Adafruit products are prominently featured in their sensor modules and development boards categories.
• SparkFuncoreChannel Partner/ Reseller/ DistributorBerryBase stocks SparkFun products including their Qwiic ecosystem, micro:bit accessories, moto:bit, and various sensors and robotics components. SparkFun is featured in their brand slider and product catalog.
• WavesharecoreChannel Partner/ Reseller/ DistributorBerryBase is a major reseller of Waveshare products including displays, HATs, cameras, and specialized add-on boards for Raspberry Pi. Waveshare has a dedicated section on BerryBase's brand page.
• Seeed StudiocoreChannel Partner/ Reseller/ DistributorBerryBase carries Seeed Studio's Grove system products including sensors, actuators, and connectivity modules. The Grove system is featured as a dedicated category in their sensor modules section.
• MakeblockcoreChannel Partner/ Reseller/ DistributorBerryBase has a dedicated Makeblock category with over 240 products including mBot robot kits, CyberPi controllers, electronic modules, and mechanical parts. They feature Makeblock sets, electronic modules, and mechanical parts in organized subcategories.
• PimoronicoreChannel Partner/ Reseller/ DistributorBerryBase stocks Pimoroni products including their Breakout Garden system, Pibow cases, and various sensors and displays designed for Raspberry Pi and microcontrollers.
• ShellycoreChannel Partner/ Reseller/ DistributorBerryBase is a key reseller of Shelly smart home products, featuring them as a top brand in their Smart Living category. Shelly products are highlighted on their brand page with dedicated product listings.
• HiFiBerrycoreChannel Partner/ Reseller/ DistributorBerryBase carries HiFiBerry audio amplifier boards and accessories designed for Raspberry Pi. HiFiBerry products are featured in their brand slider and product catalog for audio-related maker projects.
• DFRobotcoreChannel Partner/ Reseller/ DistributorBerryBase stocks DFRobot products including HuskyLens AI cameras, Romeo controllers, and various robotics components. DFRobot products appear in their robotics parts and robot kits categories.
• ElecrowcoreChannel Partner/ Reseller/ DistributorBerryBase carries Elecrow products including Crowtail system components, displays, and development tools. Elecrow is featured in their sensor modules category as part of the Crowtail ecosystem.
• M5StackcoreChannel Partner/ Reseller/ DistributorBerryBase offers M5Stack products including Stack, Atom, M5Stick, and M5Stamp modules. M5Stack has dedicated categories in both their development boards and sensor modules sections.
• Teensy (PJRC)minorChannel Partner/ Reseller/ DistributorBerryBase stocks Teensy microcontrollers from PJRC, featured in their development boards category. Teensy products are listed with the PJRC branding on their brand page.
• SolderedminorChannel Partner/ Reseller/ DistributorBerryBase features Soldered open-source hardware products on their website, including Arduino-compatible boards and accessories. Soldered has dedicated product listings and is promoted as 'Open-Source-Hardware für deine kreativen Elektronikprojekte'.
• SMLIGHTminorChannel Partner/ Reseller/ DistributorBerryBase features SMLIGHT products including Zigbee gateways and networking equipment for smart home applications. SMLIGHT is promoted for extending smart home networks for use with Home Assistant.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pollin Electronic: German electronics retailer known for components, modules, hobby electronics, and B-stock/clearance offerings. Comparable in maker/hobbyist target market and in-house private-label catalog overlap with BerryBase.
• Voelkner: German electronics and components retailer (sister brand of Reichelt in the same group) serving professional and hobbyist buyers with a similar SKU breadth in semiconductors, modules, and dev boards.
• Conrad Electronic: Long-established German electronics and technology retailer with a strong B2C and B2B presence, carrying components, development boards, tools, and maker products. Competes head-on with BerryBase in the German maker and education segments.
• EXP GmbH (exp-tech.de): Specialized German maker and STEM retailer carrying Arduino, Raspberry Pi, robotics, and 3D printing products. Closely comparable in product mix, authorized-reseller model, and maker-community focus, though smaller in catalog size.
• Reichelt Elektronik: One of Germany's largest electronics retailers offering semiconductors, components, development boards, and PC/embedded parts. Directly comparable in catalog breadth, target customer (makers, professionals, education), and DACH e-commerce distribution model.

Broad incumbents

• Digi-Key Electronics: Global broad-line electronics distributor with a deep catalog of components, dev kits, and modules. Comparable in authorized-distributor model and product breadth, but at significantly larger scale and with stronger industrial B2B orientation.
• SparkFun Electronics: US-based maker electronics company and retailer (Qwiic ecosystem, micro:bit, sensors). Comparable as a content-rich maker retailer and a brand whose products BerryBase resells, though SparkFun also designs and manufactures its own hardware.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with localized German presence. Comparable in authorized-reseller model and component breadth, but operates at much larger scale and serves more industrial/professional buyers.
• Adafruit Industries: US-based open-source hardware company and retailer of maker electronics, sensors, and educational boards. Comparable as an authorized maker-electronics brand and content-driven retailer, but with a manufacturing and design IP layer BerryBase lacks.

Regional players

• Botland: Polish-based maker and electronics retailer carrying Arduino, Raspberry Pi, robotics, and STEM kits across Central/Eastern Europe. Comparable in catalog mix and customer base, with overlapping but distinct geographic reach from BerryBase's DACH focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BerryBase