SERVPRO of Northwest Portland

What SERVPRO of Northwest Portland does

SERVPRO of Northwest Portland is an independently owned and operated franchise providing 24/7 emergency restoration, cleaning, and construction services to residential and commercial customers across the Portland, Oregon metro area. The franchise operates under the SERVPRO brand and is owned by James and Shafekah R. Landers as part of SERVPRO Team Landers, the largest operating SERVPRO franchise group in the United States with over 52 licenses across six states. The company delivers a unified service portfolio covering water damage mitigation, fire and smoke restoration, mold remediation, storm and disaster response (including roof tarping and board-up), full reconstruction, and both general and specialty cleaning (biohazard, pathogen, air duct/HVAC, odor removal, document restoration).

The underlying technology stack is operational rather than software-centric, comprising specialized extraction, drying, and deodorization equipment alongside proprietary SERVPRO-branded cleaning products such as the SERVPR-OXYDE disinfectant. The franchise leverages the SERVPRO Emergency Ready Profile (ERP) pre-planning tool for commercial accounts and is part of a national network of more than 2,400 franchises across the U.S. and Canada, enabling mutual aid and large-scale disaster mobilization.

Revenue is generated through professional services billed per incident (water, fire, mold, storm, specialty cleaning) plus reconstruction work, with costs typically reimbursed through property insurance claims. Customer acquisition is driven by 24/7 emergency inbound response, insurance carrier and agent referrals, local SEO and Google Reviews (4.8 rating across 380 reviews), community sponsorships, and brand awareness from national SERVPRO marketing and PGA TOUR/LPGA partnerships. Pricing is quote-based and not publicly disclosed.

Name

SERVPRO of Northwest Portland

Legal name

SERVPRO of Northwest Portland

Website

https://servpronorthwestportland.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SERVPRO of Northwest Portland is an independently owned franchise providing 24/7 emergency restoration, cleaning, and reconstruction services to residential and commercial customers across the Portland, Oregon metro area. It operates as part of SERVPRO Team Landers, the largest U.S. SERVPRO franchise group.

Ownership category

akta.pro rank

Product category

Property Restoration and Cleaning Services

NAICS

Remediation Services (56291), Remediation Services (562910), Carpet and Upholstery Cleaning Services (56174), Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Smoke, Soot & Odor Remediation (HSAPAOAD), Fire/Smoke Damage Cleaning & Sanitization (HSAEAHAN), Post-Disaster Reconstruction Cleaning (After Repairs) (HSAEADAI), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)

Keywords

• Water damage restoration
• Fire damage cleanup
• Mold remediation services
• Storm disaster response
• Commercial restoration services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Restoration Services: Core revenue stream from emergency cleanup and restoration services including water damage mitigation, fire damage restoration, mold remediation, and storm damage repair. Services are typically billed per incident with costs often covered by property insurance.
2. Cleaning Services: General and specialty cleaning services including carpet/upholstery cleaning, air duct/HVAC cleaning, biohazard cleanup, odor removal, and vandalism restoration. Both one-time services and recurring commercial maintenance contracts.
3. Construction Services: Rebuilding and reconstruction services following damage restoration, including roof tarping, board-up, and full construction repair to return properties to pre-loss condition.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SERVPRO of Northwest Portland delivers 24/7 emergency property restoration and cleaning services for residential and commercial customers in the Portland metro area. Services cover the full damage lifecycle — from initial water extraction, fire and smoke cleanup, mold remediation, and storm/board-up response through complete reconstruction — alongside general cleaning (carpet, upholstery, drapes) and specialty cleaning (biohazard, sewage, HVAC, pathogen, document, odor removal). Engagements are typically initiated by emergency phone calls or insurance referrals and executed on customer properties by trained field technicians.

Product overview

SERVPRO of Northwest Portland operates as a locally-owned restoration and cleaning franchise under the SERVPRO brand network. The company offers a unified suite of emergency restoration and professional cleaning services organized around disaster response and property recovery. Core services include Water Damage Restoration, Fire Damage Restoration, Mold Remediation, Storm/Disaster Response, and Construction Services—all delivered as integrated offerings with 24/7 emergency availability. Supporting these are General Cleaning services (carpet, upholstery, drapes) and Specialty Cleaning services (air duct, biohazard, pathogen, odor removal). The portfolio is designed to address the full property damage lifecycle from emergency response through full reconstruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration

Quantifiable outcome

• 4.8 Google rating based on 380 reviews

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Dodgers Dreamfield ProjectminorGTM or Marketing PartnerSERVPRO of Northwest Portland is a proud sponsor of the Dodgers Dreamfield Project, supporting community baseball field development.
• CAN DO MSminorGTM or Marketing PartnerSERVPRO of Northwest Portland sponsors CAN DO MS, a multiple sclerosis support organization.
• PGA TOURcoreGTM or Marketing PartnerSERVPRO is the Official Cleanup and Restoration Company of the PGA TOUR and PGA TOUR Champions. Brand ambassadors include Brandt Snedeker and Tim O'Neal.
• LPGAcoreGTM or Marketing PartnerSERVPRO is a valued partner of the LPGA. Brand ambassador includes Sarah Schmelzel.
• First Responders Children's FoundationminorGTM or Marketing PartnerSERVPRO supports First Responders Children's Foundation through the Mulligan program at golf tournaments.
• Insurance CompaniescoreChannel Partner/ Reseller/ DistributorSERVPRO franchises work extensively with insurance companies to provide restoration services. Insurance companies refer policyholders to SERVPRO for damage assessment, mitigation, and restoration services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• DryCare Restoration: DryCare is a Portland-area restoration company providing water damage and structural drying services. As a local independent operator, it represents the type of regional competitor SERVPRO of Northwest Portland faces for emergency response work within the Portland metro.

Direct peers

• Rainbow Restoration: Rainbow Restoration (formerly Rainbow International) is a Neighborly company franchise providing water, fire, and mold damage restoration plus carpet cleaning. They directly compete with SERVPRO for both restoration work and recurring carpet/upholstery cleaning contracts.
• AdvantaClean: AdvantaClean is a Neighborly franchise network specializing in water damage, mold remediation, and indoor air quality services for residential and commercial customers. They overlap with SERVPRO on water/mold work and compete for similar insurance-driven referrals.
• Restoration 1: Restoration 1 is a franchise-based water, fire, and mold restoration brand serving residential and commercial customers nationwide. They offer comparable emergency response and insurance-referral-driven service similar to SERVPRO's model.
• Paul Davis Restoration: Paul Davis Restoration operates a comparable franchise network providing emergency water, fire, and mold damage restoration plus reconstruction services. They target the same residential and commercial customers and compete head-to-head for insurance-driven restoration work.
• PuroClean: PuroClean is a franchise-based restoration company specializing in water damage, fire damage, mold remediation, and biohazard cleanup. They serve residential and commercial customers via a similar local-franchise model and compete directly for insurance referrals in the Portland metro market.
• ServiceMaster Restore: ServiceMaster Restore is the closest direct competitor to SERVPRO, offering an identical franchise-based network for water, fire, and mold damage restoration to residential and commercial customers. Both compete for the same insurance referrals and emergency response contracts across the U.S.
• 911 Restoration: 911 Restoration operates a franchise network delivering emergency water damage, mold, and fire restoration services with a similar 24/7 response positioning. They compete directly with SERVPRO franchises for residential and small commercial emergency jobs in shared territories.

Broad incumbents

• BELFOR Property Restoration: BELFOR is the largest privately held disaster recovery and property restoration company globally, serving commercial and industrial clients at scale. While it operates more broadly and is corporate-owned rather than franchise-based, it competes for the same large-loss commercial and municipal restoration engagements that SERVPRO pursues.
• Servpro (Franchisor): Servpro Franchisor, LLC operates the national SERVPRO brand and supports over 1,700 franchisees. While it is the parent brand rather than a competitor, the franchisor's overall market strength and national marketing directly shape demand and competitive dynamics for the Northwest Portland franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/servpro-of-nw-portland-lake-oswego-west-linn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVPRO of Northwest Portland