Sales Force, Inc.
Sales Force, Inc. is a privately held, family-owned professional sales agency founded in 1967 in Charlotte, NC, representing manufacturers and importers to major US and Canadian retailers across home centers, clubs, dollar stores, and grocery channels through end-to-end account management.
- Company typePrivate
- Founded1967
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sales Force, Inc. does
Sales Force, Inc. is a privately held professional sales agency founded in 1967 and headquartered in Charlotte, North Carolina, with a secondary office in Mooresville, NC. The company represents domestic and off-shore manufacturers and importers, providing end-to-end account management services to secure distribution and shelf space at major US and Canadian retailers across home centers, wholesale clubs, dollar stores, grocery chains, and mass merchants. Named retailer relationships include Lowe's, Home Depot, Walmart, Costco, Sam's Club, Dollar General, Dollar Tree, Family Dollar, BJ's, Publix, Ingles, Harris Teeter, Burlington, and Food City.
The company's core service portfolio is structured around four integrated modules: Product Line Reviews (positioning products for distribution growth), Item Setup and Enhanced Content (managing retail site listings), Forecasting (collaborative demand planning with manufacturers and retailers), and Sales Analytics (weekly and daily review of sales and inventory data to optimize stock levels). The underlying technology stack is minimal — a Wix-hosted website with no proprietary software, API, mobile app, or AI components. Competitive advantage derives from 58 years of category expertise, curated manufacturer relationships, and entrenched retailer access built over decades.
The business model is professional services, with revenue generated through commissions or fees for manufacturer representation. Pricing is not publicly disclosed and is quote-based, tailored to individual client needs. The company is family-owned and operated by the Honeycutt family, with Mark Honeycutt serving as President and CEO, Alisa Honeycutt as Vice President, and Ted Honeycutt on the executive team. The firm has no external institutional investors, no funding rounds, no acquisitions, and no disclosed headcount. The go-to-market approach is sales-led, reaching customers through direct consultation targeting manufacturers seeking retail distribution in the Southeast United States.
Sales Force, Inc. firmographics
Firmographics- Name
- Sales Force, Inc.
- Legal name
- Sales Force, Inc.
- Website
- https://sfinc.net
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sales Force, Inc. is a privately held, family-owned professional sales agency founded in 1967 in Charlotte, NC, representing manufacturers and importers to major US and Canadian retailers across home centers, clubs, dollar stores, and grocery channels through end-to-end account management.
- Ownership category
- akta.pro rank
Sales Force, Inc. industry classification
Industry- Product category
- Manufacturer Sales Representation Services
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)
Keywords
Where Sales Force, Inc. is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sales Force, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer Representation Services: Sales agency representing manufacturers and importers, providing end-to-end account management, product promotion, and distribution strategy and execution. Revenue is generated through commissions or fees for representation services to retail partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Sales Force, Inc. product offering
Product offeringCore offering
Sales Force, Inc. is a sales agency that represents domestic and offshore manufacturers and importers to major U.S. and Canadian retailers, providing end-to-end account management that covers product line reviews, item setup and enhanced content, forecasting, and ongoing sales and inventory analytics. The company acts as the manufacturer's sales force at the retail level, allowing clients to focus on their core business while Sales Force, Inc. manages retail relationships, vendor programs, and shelf-level execution.
Product overview
Sales Force, Inc. is a sales agency offering a unified service portfolio centered on End to End Account Management for manufacturers. The core offering comprises four integrated service modules: Product Line Reviews (to expand distribution), Item Setup and Enhanced Content (for retail site management), Forecasting (for business planning), and Sales Analytics (for inventory optimization). These services work together to help domestic and off-shore manufacturers sell products through major U.S. and Canadian retailers including home centers, clubs, dollar stores, and grocery channels.
Differentiator
Problem solved
Functional benefit
Products and services
- End to End Account Management Comprehensive manufacturer representation service covering product line reviews, revisions, maintenance, and ongoing support, enabling manufacturers to focus on their business while the agency handles retailer-facing account management, vendor programs, item setup, forecasting, and sales analytics across major U.S. and Canadian retailers.
Quantifiable outcome
- End-to-end account management reduces manufacturer administrative burden
Companies that use Sales Force, Inc.
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Sales Force, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sales Force, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights2 records
Sales Force, Inc. competitors and assessment
Company assessmentDirect peers
- Daymon Worldwide: Global sales and marketing agency that helps manufacturers and retailers (including grocery and mass) with private-brand development, brand representation, and retail merchandising services — same model as Sales Force, Inc., focused on product line reviews, item setup, and category support.
- MarketSource: B2B and retail sales-agency provider delivering outsourced sales representation, retail merchandising, and customer-acquisition services to manufacturers and brands — closely analogous to Sales Force, Inc.'s manufacturer-representation model.
- SAS Retail Services: Specialized retail merchandising services company offering product demonstration, resets, and in-store execution for CPG and grocery manufacturers — comparable to Sales Force, Inc.'s field-marketing and retail-execution service modules.
- Crossmark: Sales, marketing, and retail-services agency providing in-store execution, headquarters sales representation, and analytics to manufacturers at major U.S. retailers — overlapping directly with Sales Force, Inc.'s vendor-program management and sales-analytics offerings.
- Sales Partnerships, Inc. Outsourced sales-as-a-service company that builds and operates dedicated sales teams for B2B and consumer-goods clients — comparable business model to Sales Force, Inc., focused on representing manufacturers through dedicated sales-agent programs rather than internal hires.
- Anderson Merchandisers: Retail merchandising and sales-services firm executing vendor programs, resets, and in-store initiatives for manufacturers at mass and grocery retailers — overlapping with Sales Force, Inc.'s end-to-end account-management and item-setup services.
Broad incumbents
- Advantage Solutions: Public retail-services company offering sales, marketing, and retail execution to manufacturers across grocery, mass, club, and convenience channels — directly comparable in business model to Sales Force, Inc.'s manufacturer-rep and account-management services, though at vastly greater scale.
- Acosta: One of the largest U.S. retail broker and sales agencies, Acosta provides manufacturer sales representation, retail merchandising, and category management to CPG brands at the same major retailers (Walmart, Kroger, Target, etc.) served by Sales Force, Inc.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sales Force, Inc. social profiles
Digital presenceSales Force, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sales Force, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Sales Force, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sales Force, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sales Force, Inc.
What does Sales Force, Inc. do?
Sales Force, Inc. is a sales agency that represents domestic and offshore manufacturers and importers to major U.S. and Canadian retailers, providing end-to-end account management that covers product line reviews, item setup and enhanced content, forecasting, and ongoing sales and inventory analytics. The company acts as the manufacturer's sales force at the retail level, allowing clients to focus on their core business while Sales Force, Inc. manages retail relationships, vendor programs, and shelf-level execution.
Is Sales Force, Inc. a public or private company?
Sales Force, Inc. is a private company. It is classified as family owned and is currently operating.
When was Sales Force, Inc. founded?
Sales Force, Inc. was founded in 1967. It employs 11 to 50 people.
Where is Sales Force, Inc. based?
Sales Force, Inc. is headquartered in Charlotte, United States, in the North America region.
How does Sales Force, Inc. make money?
One revenue line is on record: manufacturer Representation Services.
Who are Sales Force, Inc.'s main competitors?
Direct peers on record are Daymon Worldwide, MarketSource, SAS Retail Services, Crossmark, Sales Partnerships, Inc. and Anderson Merchandisers. Broad incumbents are Advantage Solutions and Acosta.
Does Sales Force, Inc. have an API?
No public API is recorded for Sales Force, Inc..
What industry is Sales Force, Inc. in?
Sales Force, Inc.'s product category is Manufacturer Sales Representation Services. Its primary akta.pro industry code is CRAOAOAB, Retail Merchandising Execution & Field Marketing Services. Its NAICS code is 4251 and its SIC code is 7311.