Société Française de Préparation Mentale (SFPM)

What Société Française de Préparation Mentale (SFPM) does

Société Française de Préparation Mentale (SFPM) is a French mental preparation and personal development services company founded in 2017 by Christophe Vairat, a graduate of the Université de Lille II in mental preparation and sports psychology. The company applies validated tools from sports psychology and cognitive neuroscience — including self-talk, visualization, cardiac coherence, mediation, and goal-setting — to athletes, corporate professionals, and private individuals. Its offering is structured around individual and collective coaching, corporate training programmes (management, sales, negotiation, prospecting), professional skills assessments (Bilan de compétences), the proprietary RALEENTIR® audio-guided personal development programme, three digital ebooks on mental preparation, emotion management, and high intellectual potential, and a catalogue of free psychological tests used as lead magnets.

SFPM is structured as a SASU with €1,000 share capital, registered at La Madeleine near Lille, and operates with a team of approximately 9–11 named professionals including a Master 2 cognitive neuropsychology researcher (Colin Vegas) who leads in-house R&D content. The company holds Qualiopi certification (2022, ICPF) for training actions and skills assessments, is Datadock-registered, and is GDPR-compliant, making its programmes eligible for CPF (Compte Personnel de Formation) public funding. It also distributes a 24/7 text-based AI coaching tool via its catalogueformpro.com platform.

SFPM's revenue model combines monthly subscription coaching (auto-renewal), per-assessment professional services, corporate training engagements, one-time ebook sales, and emerging franchise/license fees, with payment processed via Stripe. Go-to-market blends direct sales, self-serve e-commerce, and a content-led community engine (blog, podcast featuring elite athletes, free psychometric tests, LinkedIn/Instagram/Facebook presence, email newsletter, and PR). A national franchise network is in development following the first franchisee signed in 2023, and the company has maintained a partnership with Lille Métropole Athlétisme since 2019.

Name

Société Française de Préparation Mentale (SFPM)

Legal name

Société Française de Préparation Mentale

Website

https://sfpm-vousenmieux.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SFPM is a French mental preparation and personal development services company founded in 2017, delivering coaching, corporate training, skills assessments, and the proprietary RALEENTIR® programme to athletes, business professionals, and private individuals, with Qualiopi certification enabling CPF-funded access.

Ownership category

akta.pro rank

NAICS

Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Media, Entertainment & Sports (EDABALAS)

Keywords

• Mental preparation coaching
• Sports psychology services
• Corporate behavioural training
• Professional skills assessment
• Personal development programs

Headquarters

HQ city

La Madeleine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Mental Preparation Coaching: Individual and collective coaching sessions delivered by certified mental preparers. Sessions address emotion management, confidence, concentration, stress, and injury recovery. Pricing follows a subscription model with monthly billing and auto-renewal.
2. E-learning & Online Training Subscriptions: Online courses and the RALEENTIR© audio-guided programme are offered as monthly subscriptions with tacit renewal. The site offers a catalog of behavioural skills courses (management, sales, negotiation, prospecting).
3. Corporate Training (Présentiel & Distanciel): In-person and remote corporate training on topics such as stress management, crisis management, comfort zone expansion, self-confidence, and preparation for deadlines. These are billed as one-time professional services or course enrollments.
4. Skills Assessment (Bilan de Compétences): Professional skills assessment conducted by certified coaches. Certified and eligible for CPF funding, generating revenue per assessment.
5. E-books: Sale of digital ebooks on mental preparation, emotional management, and high intellectual potential (HPI) in the workplace.
6. Franchise Development: SFPM is developing a franchise network, with the first franchisee signed in 2023. Franchise fees represent a potential future revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

SFPM provides individual and collective mental preparation coaching, corporate behavioural skills training, professional skills assessments (Bilan de Compétences), and the proprietary RALEENTIR® personal development programme, applying sports psychology and cognitive science techniques to athletes, managers, and individuals seeking better performance and well-being.

Product overview

SFPM operates as a unified mental preparation and personal development services company offering a portfolio of interconnected products. The core offerings include individual and collective mental preparation coaching, AI-powered 24/7 coaching, corporate training programs, and professional skills assessments. These are supplemented by the RALEENTIR self-development program (combining meditation and self-hypnosis), e-learning behavioral skills courses, and three digital ebooks covering mental preparation, emotion management, and high intellectual potential. Free psychological tests provide entry-level engagement tools. All services are certified Qualiopi and utilize tools originally developed for elite athletes, now applied to business performance and personal well-being.

Differentiator

Problem solved

Functional benefit

Brands

• RALEENTIR: Personal development program combining meditation, mental preparation, and relaxation techniques. Audio-guided training program accompanied by a book.

Quantifiable outcome

• Improved self-confidence, stress management, concentration, and emotional regulation for athletes and professionals through structured mental preparation programmes.
• +1 more outcomes

Named customers5 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered notable and core.

• Mindeval (Canada)notableTechnology or Integration · 1 January 2023SFPM entered an agreement with the Canadian company Mindeval in 2023 for the distribution and professional use of the OMSAT-B (Ottawa Mental Skills Assessment Tool) — an evaluation tool for mental skills developed at the University of Ottawa. This partnership enables SFPM to offer validated psychometric assessment tools as part of its professional coaching services, strengthening its scientific differentiation.
• Lille Métropole AthlétismecoreStrategic or Co-development Partner · 1 January 2019SFPM is an official partner of Lille Métropole Athlétisme, providing mental preparation services to athletes within the regional athletics federation. This partnership both validates SFPM's sports expertise and generates recurring client referrals from a structured sports environment. It was announced in 2019 and continues through 2024.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cegos: Large established French corporate training group with a broad catalogue of behavioural and management courses. Operates at much larger scale than SFPM but addresses the same French corporate buyer with overlapping behavioural-skills training offerings.
• BetterUp: Global B2B coaching and mental wellness platform. Broader portfolio and vastly greater scale than SFPM, but overlaps directly on corporate coaching, behavioural skills, and AI-enabled coaching for managers and employees.
• Mindvalley: Global personal development platform offering subscription-based transformation programmes. Comparable to SFPM's RALEENTIR® programme and ebook/content offerings in the personal growth category, but with global reach and broader scope.
• Gymlib: French corporate wellness benefits platform addressing the same corporate wellness buyer as SFPM's corporate training, although Gymlib focuses on physical-activity benefits rather than mental preparation.

Direct peers

• Central Test: French provider of psychometric assessments and HR tools. Directly comparable to SFPM's Bilan de Compétences offering and OMSAT-B-enabled mental skills assessment, serving a similar French HR and professional development market.
• CoachHub: European digital coaching platform offering B2B coaching for managers and teams. Closely comparable to SFPM's corporate coaching and behavioural-skills training motion with a similar sales-led GTM to mid-market and enterprise clients.

Others

• Tony Robbins / Robbins Research International: Established personal development and performance coaching brand. Comparable to SFPM's premium individual coaching and personal development positioning, though operating at vastly different scale and via live events rather than subscriptions.
• Lyra Health: US-based mental health benefits platform for employers. Thematically adjacent to SFPM's corporate mental preparation services, with a much larger benefit-broker distribution model and broader clinical scope.

Emerging players

• Headspace: Digital mental wellness brand combining meditation, mindfulness, and coaching with a B2B distribution arm. Comparable to SFPM's RALEENTIR® meditation/self-hypnosis component and AI coaching positioning, though operating at much larger scale globally.
• Calm: Leading meditation and mental wellness app with a B2B arm. Overlaps with SFPM's RALEENTIR® meditation and personal development product, though at significantly greater scale and with consumer subscription roots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SFpreparationmentale
• LinkedInlinkedin.com/company/sfpreparationmentale
• Instagraminstagram.com/sfpreparationmentale

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Société Française de Préparation Mentale (SFPM)