Shaky Knees Music Festival

What Shaky Knees Music Festival does

Shaky Knees Music Festival is an annual rock music festival held at Piedmont Park in Atlanta, Georgia, founded in 2013. The festival operates as a subsidiary of C3 Presents, which is in turn part of Live Nation Entertainment (NYSE: LYV). Each edition features a curated lineup of 60 or more bands across multiple stages over a three-day window; the 2026 festival is scheduled for September 18-20, 2026.

The core product is a multi-day live music event with an ancillary program of Late Night Shows at Atlanta venues (priced $21-$76). The festival monetizes through a wide ticket-pricing ladder spanning 1-day general admission at $175, multi-day passes, premium tiers such as the 3-Day Ultimate at $7,999, and a Bungalow for 15 hospitality package at $35,000. Revenue is further augmented by merchandise, concessions, and a sponsorship portfolio that includes Verizon, Chase, DoorDash, and multiple beverage brands across beer, seltzer, and spirits. Attendee engagement is supported by the Festiverse mobile app and a FEVO-powered referral program, both of which extend the festival's touchpoints beyond the three event days.

The business is operated with a lean 7-person core team, with ticketing, sponsorship sales, artist booking, and back-office functions handled by the parent C3 Presents / Live Nation organization. As a result, standalone financials of the Shaky Knees entity are not separately disclosed and revenue, attendance, and unit economics are not publicly broken out.

Name

Shaky Knees Music Festival

Legal name

Live Nation Entertainment, Inc.

Website

https://shakykneesfestival.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Shaky Knees Music Festival is an annual rock music festival held at Piedmont Park in Atlanta, Georgia, founded in 2013 and operated by C3 Presents under Live Nation Entertainment, featuring 60+ bands and a wide ticket-pricing tier from general admission to luxury hospitality.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Festival, Fair & Event Mobile Concessions (THAFAHAI)

Keywords

• Music festival events
• Live concert experiences
• Festival ticketing services
• Outdoor music events
• Premium hospitality packages

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from multi-tier ticket sales including General Admission, GA+, VIP, Platinum, and Ultimate tiers for 1-day, 2-day, and 3-day options. Group bungalow packages also available.
2. Late Night Shows: Side-stage performances at nearby Atlanta venues (Masquerade, Center Stage, Terminal West, The Earl, The Loft) with separate ticket sales ranging from $21-$76 per show.
3. Merchandise: Official festival merchandise including lineup t-shirts and other apparel sold through the festival's Shopify store.
4. Concession and Food & Beverage: Food trucks and vendor concessions at the festival grounds, with partner brands including Sierra Nevada, Tito's, White Claw, and other beverage companies.
5. Referral Program (Fest Cash): Referral program through FEVO where existing ticketholders can earn festival cash credits ($20 per ticket sold) redeemable at the festival for food, beverage, or merchandise.
6. Group Hospitality: Premium group hospitality experiences for 25+ attendees including customized premium spaces and coordinated ticketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Shaky Knees Music Festival is an annual multi-day rock music festival held at Piedmont Park in Atlanta, Georgia, featuring more than 60 bands per year. The festival sells tiered admission tickets (General Admission, GA+, VIP, Platinum, and Ultimate) for 1-day, 2-day, and 3-day access, alongside group hospitality packages, late night shows at nearby Atlanta venues, official merchandise, and ancillary services such as lockers, hotel booking, and a mobile app.

Product overview

Shaky Knees Music Festival is a rock-focused music festival held annually at Piedmont Park in Atlanta, Georgia. The company's product offering is a single unified festival experience with multiple ticket tiers organized in a tiered hierarchy. The core product is the festival admission itself, available in four escalating tiers: General Admission (GA) for base entry, GA+ for enhanced seating, VIP for premium amenities and lounge access, and Platinum for limited-capacity viewing. The Ultimate Package ($7,999) represents the pinnacle single-person experience. Additionally, group hospitality options include Bungalows (15 guests, $35,000) and Group Experiences (25+ attendees). Separate from the main festival, the Late Night Shows offer concurrent evening concerts at Atlanta venues. Supporting services include official merchandise, a mobile app, GOVX discounts for service professionals, and a Fest Cash referral program.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival General Admission Tickets Standard entry tickets to Piedmont Park providing access to all stages and performances. Available as 1-day ($175-$185), 2-day ($360-$370), or 3-day (starting at $375) passes for individual music fans attending the rock festival.
• GA+ Tickets Enhanced general admission with first-come, first-served seating included, available as 1-day (starting at $339) or 3-day (starting at $575) options. Includes all GA amenities plus seating access for individual festival attendees.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered minor and core.

• AllianzminorGTM or Marketing PartnerAllianz Ticket Protection partnership providing event ticket protection services for festival attendees.
• Beatbox BeveragesminorGTM or Marketing PartnerBeverage partner providing ready-to-drink products at the festival.
• CabotminorGTM or Marketing PartnerFood partner (creamery) providing dairy products at the festival.
• Cayman JackminorGTM or Marketing PartnerBeverage partner providing ready-to-drink cocktails at the festival.
• ChaseminorGTM or Marketing PartnerFinancial services partner offering payment and transaction services.
• Club WyndhamminorGTM or Marketing PartnerHospitality partner providing vacation club accommodations for attendees.
• DoorDashminorGTM or Marketing PartnerFood delivery and ordering partner for the festival.
• Don JuliominorGTM or Marketing PartnerPremium tequila brand partner for the festival's bar offerings.
• ElectrolitminorGTM or Marketing PartnerHydration drink partner providing electrolyte beverages at the festival.
• Josh CellarsminorGTM or Marketing PartnerWine partner providing varietal wines at festival bars.
• OwensminorGTM or Marketing PartnerMixer partner providing cocktail mixers at the festival bars.
• SeñoritaminorGTM or Marketing PartnerBeverage partner providing ready-to-drink products.
• Sierra NevadaminorGTM or Marketing PartnerCraft beer partner providing beer selections at festival venues.
• Sun CruiserminorGTM or Marketing PartnerBeverage partner providing canned cocktails at the festival.
• Tito's VodkaminorGTM or Marketing PartnerVodka partner providing spirits for cocktails at festival bars.
• TombstoneminorGTM or Marketing PartnerFrozen pizza brand partner providing food options.
• VerizonminorGTM or Marketing PartnerTelecommunications partner providing connectivity solutions.
• White ClawminorGTM or Marketing PartnerHard seltzer partner providing White Claw products at festival bars.
• Wyndham RewardsminorGTM or Marketing PartnerHotel rewards program partner offering accommodations for festival attendees.
• Yerba MadreminorGTM or Marketing PartnerBeverage partner providing yerba mate products.
• Songs For KidsminorStrategic or Co-development PartnerCharitable partner receiving $1 from each late night show ticket sold. Supports children's music programs.
• C3 PresentscoreStrategic or Co-development PartnerParent company and festival promoter. C3 Presents is a major festival production company that owns and operates Shaky Knees along with other festivals.
• Live Nation EntertainmentcoreStrategic or Co-development PartnerParent company. Live Nation (NYSE: LYV) is a leading live entertainment company that operates Ticketmaster and numerous music festivals worldwide.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riot Fest: Riot Fest is a Chicago-based rock-focused music festival featuring rock, punk, and indie acts across multiple days. Most directly comparable peer due to overlapping rock genre focus, mid-tier size, and similar audience demographic.
• Bonnaroo Music & Arts Festival: Bonnaroo is a long-running multi-day music festival held annually in Manchester, Tennessee featuring 60+ acts across genres. Comparable in scale (4-day, 60+ bands), festival structure, and tiered ticketing, though broader in genre mix.
• Coachella Valley Music and Arts Festival: Coachella is the largest US music festival held over two weekends in Indio, California. Comparable premium tier structure and festival production model, though substantially larger scale and pop/electronic-leaning lineup.
• Outside Lands Music & Arts Festival: Outside Lands is a San Francisco-based multi-genre music festival held in Golden Gate Park. Comparable urban park festival format, premium tier offerings, and established brand with continuous annual operation.
• Austin City Limits Music Festival: ACL is a long-running multi-genre music festival held over two weekends in Austin's Zilker Park. Comparable urban-park festival format, tiered ticketing, and Late Night shows programming.
• Governors Ball Music Festival: Governors Ball is a multi-genre NYC music festival founded in 2011. Comparable mid-large tier festival size, multi-day park setting, and Live Nation-era promotional structure.
• Lollapalooza: Lollapalooza is one of the largest US music festivals held annually in Chicago's Grant Park featuring 100+ acts across genres. Comparable multi-day urban park festival model and tiered ticketing, though significantly larger and broader genre mix.
• Forecastle Festival: Forecastle is a multi-day music festival held in Louisville, Kentucky featuring rock, indie, and electronic acts. Comparable regional-tier festival size, urban waterfront setting, and indie/rock-leaning lineup.
• Hangout Music Fest: Hangout Music Fest is a beachfront music festival in Gulf Shores, Alabama featuring 60+ acts across genres. Comparable scale, multi-tier ticketing, and southern US market positioning.

Broad incumbents

• AEG Presents: AEG Presents is one of the largest live entertainment promoters globally, operating Coachella (via Goldenvoice), festivals, and venue networks. Comparable as a broader live entertainment incumbent and competitor for talent and sponsorship dollars, though it operates across many festivals rather than focusing on rock specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shakykneesfest
• Facebookfacebook.com/shakykneesfest
• Instagraminstagram.com/shakykneesfest
• TikToktiktok.com/@shakykneesfest
• LinkedInlinkedin.com/company/shaky-knees-music-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaky Knees Music Festival