What Sipuni.com does

Sipuni.com is a Russian cloud telephony provider founded in 2008 and headquartered in Moscow, operating via the limited liability company OOO «Sipuni Rus» with a sister telecom operator entity, OOO «Beta Voip». The company offers a Software-as-a-Service Virtual PBX (ВАТС) built on SIP protocols, delivered through a web-based client portal developed in PHP, JavaScript, and TypeScript. Core capabilities include flexible call routing, IVR menus, multi-channel numbers (mobile, 8-800 and 8-804 toll-free, regional landline), call recording, and analytics. The platform is differentiated by deep, native two-way integrations with the two leading Russian CRM systems — amoCRM and Bitrix24 — that automatically create contacts and deals from calls, sync recordings to CRM records, and use CRM data fields for routing logic. A visual call-flow Constructor, an auto-dialer, and a public REST API (with CSV export and WebSocket event support) extend the product surface.

The company runs a self-serve, product-led growth motion: customers register and configure the service at lk.sipuni.com, with a 3-day free trial and transparent pricing published on the website. Revenue is generated through three subscription tiers — Basic (500 RUB/user/month), Extended (1,000 RUB/user/month), and Professional (1,500 RUB/user/month) — with annual billing offering approximately 30% effective discount. Beyond subscriptions, Sipuni monetizes usage-based telecommunications services (per-minute call charges, SIM card packages with bundled minutes, SMS, and data) and one-time connection fees for phone numbers. The company also sells physical SIM cards for field workers with full telephony, CRM integration, and offline functionality. Sipuni operates its own telecom licenses through Beta Voip and resells numbers from more than 12 Russian regional operators (Beeline, Megafon, Aurora Telecom, Matrix Telecom, DialogSibir, etc.) to provide nationwide coverage.

The target customer base is horizontal: SMBs needing professional telephony, call distribution, and CRM integration, with a clear focus on amoCRM and Bitrix24 users. The software is registered in the Russian Software Registry (record #12081) and holds a state registration certificate (#2013611341), positioning it for state import-substitution procurement, and the company also complies with mandatory call marking (MAV) requirements. With only 13 employees and 18 years of continuous operation, Sipuni is a long-tenured, privately held, bootstrapped niche player in the Russian cloud communications market rather than a venture-backed growth company.

Name

Sipuni.com

Legal name

OOO «Sipuni Rus» (ООО «Сипуни Рус»)

Website

https://sipuni.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sipuni.com is a Russian cloud telephony provider offering a SaaS Virtual PBX with native amoCRM and Bitrix24 integrations, plus bundled numbers and SIM cards, serving SMBs across Russia via a self-serve model since 2008.

Ownership category

akta.pro rank

Product category

Cloud Telephony / Virtual PBX

NAICS

Software Publishers (5132)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Cloud telephony services
• Virtual PBX software
• CRM telephony integration
• Business call routing
• Call tracking analytics

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Virtual ATC (PBX) Subscription: Monthly or annual subscription for virtual PBX functionality. Sold per user with three pricing tiers: Basic (500₽/user/month), Extended (1,000₽/user/month), and Professional (1,500₽/user/month). Annual billing offers significant discounts (equivalent of 833₽/user/month for Professional vs 1,500₽ monthly). Revenue is recurring and scales with team size.
2. Telecommunications Services (Connection and Call Charges): Revenue from multichannel numbers (mobile, federal 8-800 and 8-804, city numbers of all regions), SIM cards with voice minutes packages, and per-minute call charges. Call rates vary by plan tier (e.g., mobile: 2.15₽/min for Basic, 1.51₽/min for Professional). SIM packages range from 460₽/month (no package) to 2,190₽/month (5,000 minutes + 1,000 SMS + 45GB). Additional services include call marking (0.68₽ per dial).
3. Number Connection Fees: One-time fees for connecting phone numbers: 1,500₽ for mobile/city numbers, 3,000₽ for 8800/8804 numbers. Plus monthly subscription fees for numbers (e.g., 500₽/month for mobile, 2,000₽/month for 8804).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sipuni sells a cloud-based Virtual PBX (Virtual ATC / ВАТС) for business communications, bundled with multi-channel phone numbers, SIM cards, and ready-made CRM integrations. Customers self-register online, receive a 3-day free trial, and subscribe per user on tiered Basic, Extended, or Professional plans. Recurring telephony services (number rental, per-minute call charges, SIM card packages) are billed on top of the software subscription.

Product overview

Sipuni.com offers a unified cloud telephony platform combining virtual PBX, multi-channel numbers, SIM cards, and CRM integrations. The core product is the Виртуальная АТС (Virtual PBX) providing flexible call routing, IVR menus, and analytics. Premium tiers add auto-dialer functionality, extended recording storage, and speech analytics via Yandex integration. Native integrations with amoCRM and Битрикс24 enable automated contact creation, call recording sync, and intelligent call routing based on CRM data. Additional integrations cover marketing analytics (Calltouch, CoMagic, Roistat) and customer support (Usedesk). Pricing follows a per-user model with three tiers: Базовый (500 ₽/user/month), Расширенный (1000 ₽/month), and Профессиональный (1500 ₽/month).

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual PBX (Виртуальная АТС) Cloud-based private branch exchange providing telephony infrastructure for businesses with flexible call routing, IVR menus, multi-channel numbers, call recording, statistics, and CRM integration. Sold on a per-user subscription basis across Basic, Extended, and Professional tiers.
• Multi-channel Numbers (Многоканальные номера) Virtual phone numbers including mobile, federal toll-free (8-800 and 8-804), and regional landline numbers across Russia, enabling multiple simultaneous calls on a single number and providing the connectivity layer for the Virtual PBX.
• SIM Cards (Сим-карты) Mobile SIM cards for field workers offering full telephony (calls, SMS, data) with CRM integration and call recording, available in minute/data packages from 460₽ to 2,190₽ per month so field teams can use the Sipuni platform without stable internet.
• Constructor (Конструктор) Call Flow Builder Visual call flow builder that lets customers design custom IVR scenarios, call distribution schemes, personal routing schemas, and number rotation strategies without programming.
• Sipuni Public API Public REST API secured with MD5 hash authentication that enables external developers to retrieve call statistics, send SMS, exchange HTTP and WebSocket events, export call records and recordings, and obtain operator status for integration with third-party systems.

Quantifiable outcome

• Setup time for CRM integration — 20 minutes
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• amoCRMcoreTechnology or IntegrationPrimary CRM integration partner. Ready-made bidirectional integration with amoCRM that creates contacts and deals from calls, saves recordings, routes calls to responsible managers, and uses CRM data for routing. Sipuni positions itself as the #1 telephony solution in the amoCRM ecosystem.
• Битрикс24 / Bitrix24coreTechnology or IntegrationPrimary CRM integration partner alongside amoCRM. Offers equivalent integration functionality: automatic contact/deal creation from calls, recording storage, call routing to responsible managers, and CRM-based distribution rules. Setup time claimed to be approximately 20 minutes.
• ООО Бета Воип (Beta Voip)coreTechnology or IntegrationRelated telecom operator entity. OOO Beta Voip is the licensed telecommunications operator (licenses 129356, 129353, 129354 from Roskomnadzor) that provides the underlying network services for Sipuni's telecommunications offerings. Same management/ownership as Sipuni Rus.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RingCentral: Global cloud UCaaS/CCaaS leader offering cloud PBX, contact center, and CRM integrations. Not directly competing in Russia due to sanctions, but represents the global competitive benchmark for product roadmap and pricing.
• Vonage (Ericsson): Global cloud communications platform owned by Ericsson offering UCaaS, CCaaS, and APIs. Competes with Sipuni at the product-category level and serves as a reference architecture for global cloud-PBX best practices.
• Rostelecom: Russia's dominant fixed-line and state-linked telecom operator offering cloud PBX, UC, and enterprise telephony services. Competes with Sipuni in the enterprise segment, with strong regulatory and government-customer advantages.
• Beeline Business (VimpelCom): Major Russian telecom incumbent offering bundled cloud PBX, mobile, and fixed-line services to business customers. Competes with Sipuni as part of a broader telecom portfolio, with potential to leverage carrier scale and cross-subsidization.
• Megafon Business: Major Russian mobile and fixed-line operator offering cloud PBX and unified communications to enterprise clients. Competes broadly with Sipuni and is also one of its telecom partners, creating a hybrid competitor-partner relationship.

Direct peers

• Zadarma: International cloud PBX and IP telephony provider with strong presence in Russia and CIS. Competes directly with Sipuni on virtual PBX, multi-channel numbers, and CRM integrations, with broader geographic reach.
• UIS / CoMagic (UIS Group): Major Russian cloud telephony and call-tracking platform offering virtual PBX, speech analytics, and CRM integrations. Competes head-to-head with Sipuni in the Russian SMB cloud-PBX market, with overlapping integrations into amoCRM and Bitrix24.
• MANGO OFFICE: Russian cloud communications provider offering virtual PBX, CRM integrations, call tracking, and analytics for SMBs and enterprises. Directly competes with Sipuni across the same core product (cloud PBX) and target customer base (Russian businesses using amoCRM/Bitrix24).
• Telphin: Russian virtual PBX and cloud telephony operator serving SMBs and contact centers. Directly competes with Sipuni on cloud PBX, multi-channel numbers, and CRM integration features in the Russian market.

Emerging players

• Telfin: Russian cloud telephony and virtual PBX provider focused on SMBs and integrators. Offers overlapping functionality with Sipuni, including CRM integrations and SIP-based telephony, but at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sipuni
• LinkedInlinkedin.com/company/sipuni.com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sipuni.com