SHEFAYOGA ROOSEVELT LLC

What SHEFAYOGA ROOSEVELT LLC does

Shefayoga is a multi-location yoga studio operator headquartered in Seattle, Washington, operating as a private LLC with approximately 12 employees. The company runs three physical studios — Seattle Queen Anne, Seattle Roosevelt, and California Venice (Los Angeles) — under a unified "shefayoga" brand, with shefayoga.com functioning as the navigation hub linking each location's microsite. Its service mix centers on in-person yoga instruction and wellness programming delivered through these studios, targeting individual yoga practitioners and wellness-seeking consumers in two U.S. metropolitan markets.

The company's product portfolio combines physical studio classes with digital content delivery. Beyond in-person classes, Shefayoga operates an online on-demand platform at ondemand.shefayoga.com offering streaming yoga content, and a branded "Shefayoga Series" distributed globally through Vimeo On Demand, leveraging Vimeo's video hosting, streaming, and monetization infrastructure. No proprietary technology stack is referenced; the digital layer is built on standard web properties and third-party video infrastructure rather than a differentiated platform.

The business model relies on direct-to-consumer revenue from studio memberships, class packs, and online streaming subscriptions, with no enterprise or B2B contracts documented. Customer acquisition is conducted through the company website and location-specific microsites; no marketing channels beyond the web properties are evidenced. The company is privately held with no disclosed funding rounds, M&A activity, leadership changes, or financial reporting. Operationally, the company carries low customer-concentration risk typical of consumer-facing boutique fitness but operates at a small absolute scale with limited geographic diversification beyond two U.S. metros.

Name

SHEFAYOGA ROOSEVELT LLC

Website

https://shefayoga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shefayoga is a multi-location yoga studio operator running three physical studios in Seattle (Queen Anne, Roosevelt) and Los Angeles (Venice), complemented by an online on-demand video platform and a Vimeo On Demand series serving individual yoga practitioners and wellness consumers.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Yoga studio services
• Yoga classes
• Wellness instruction
• Online yoga streaming
• Fitness studio operations

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels1 record

Core offering

Shefayoga operates physical yoga studios in Seattle (Queen Anne and Roosevelt) and Los Angeles (Venice), providing in-person yoga instruction and wellness classes. It complements its in-person offering with online on-demand yoga video content accessible via its own platform (ondemand.shefayoga.com) and a branded video series distributed through Vimeo On Demand.

Product overview

Shefayoga is a yoga studio franchise offering in-person classes at three physical locations (Seattle Queen Anne, Seattle Roosevelt, and California Venice) as well as online content through its on-demand platform. The company's product portfolio consists of physical studio memberships and classes, complemented by an online streaming service and a branded video series distributed via Vimeo On Demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Shefayoga Studios In-person yoga studio offering classes at three physical locations: Seattle Queen Anne, Seattle Roosevelt, and California Venice. Provides yoga instruction and wellness services to local clientele at each studio.
• Shefayoga Online (On Demand)
• Shefayoga Series

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Y7 Studio: Boutique yoga chain with studios in major US metros offering hip-hop themed heated yoga. Comparable to Shefayoga as a multi-city boutique yoga brand targeting urban wellness consumers.
• Modo Yoga: International hot yoga franchise with multiple US studios including Seattle. Closely comparable to Shefayoga as a yoga studio brand with both in-person classes and digital offerings.
• Hot 8 Yoga: Multi-location hot yoga chain with studios across the western US including the West Coast. Comparable to Shefayoga as a regional boutique yoga brand with multiple physical studio locations.
• YogaWorks: Multi-location yoga studio brand offering in-person classes and online content. Closely comparable to Shefayoga's hybrid physical + digital yoga model, including premium positioning and class variety.

Broad incumbents

• CorePower Yoga: Largest US yoga chain with hundreds of studios offering heated yoga and fitness classes. Directly comparable to Shefayoga's in-studio yoga offering but at vastly larger scale, with stronger brand recognition and capital.
• Alo Yoga: Premium yoga apparel and lifestyle brand that has expanded into digital content (Alo Moves) and physical studio experiences. Comparable to Shefayoga in the yoga/wellness consumer category with both digital content and physical brand presence.
• Life Time Fitness: National premium fitness club chain that includes yoga and group classes within broader athletic and wellness programming. Comparable to Shefayoga in offering yoga classes to a wellness-oriented membership base but with full-facility gyms.

Emerging players

• Glo: Subscription-based online yoga and meditation platform with classes from notable instructors. Directly comparable to Shefayoga's Vimeo-based digital content as a competing online yoga channel.
• Gaia (formerly Gaiam): Online streaming platform offering thousands of yoga, meditation, and wellness classes. Comparable to Shefayoga's online on-demand arm but at much larger scale and pure digital model.
• obé Fitness: Streaming fitness platform offering live and on-demand classes including yoga. Comparable to Shefayoga's online content strategy but pure digital with broader fitness scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/shefayoga-roosevelt-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHEFAYOGA ROOSEVELT LLC