Sheyn.
Sheyn is a Vienna-based, self-funded design studio founded in 2016 that designs, 3D-prints, and sells on-demand plant-based PLA homeware, lighting, and home fragrance through direct e-commerce, wholesale, and international trade shows for design-conscious consumers, retailers, and hospitality clients.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sheyn. does
Sheyn is a Vienna-based design studio that designs, manufactures, and sells 3D-printed homeware, lighting, and home fragrance products under the brand name 'Sheyn.' (Yiddish for 'beautiful'). Founded in 2016 by architect Nicolas Gold (trained under Zaha Hadid and Kazuyo Sejima at the University of Applied Arts Vienna) and CEO Markus Schaffer, the studio operates as a registered Austrian partnership (Sheyn OG) with a 6-person team headquartered in Vienna's Lerchenfelder Straße and a newer Seestadt studio.
The core technology is Fused Deposition Modeling (FDM) additive manufacturing using plant-based PLA derived from corn or sugarcane, with products designed digitally and produced on-demand only after order placement. The proprietary Blend/Melange material process generates non-replicable colour gradients using 50% recycled PLA, while the Fald family's architectural folding patterns provide structural integrity and fabric-like textures. The catalogue comprises 100+ SKUs across four named collections (Classic, Blend, Edge with 2LG Studio, Silk Edition), plus lighting (Fald Pendant Lamp), 3D-printed concrete furniture, and the Sheyn x LOOOPS fragrance collaboration, priced from €29 to €269 per unit.
Commercially, Sheyn operates a multi-channel model: direct-to-consumer e-commerce through sheyn.at (global shipping with free returns within EU), B2B/wholesale orders with net-30 terms for returning customers, distribution via stockists (Design Foyer, Pregenzer Fashion Store, Jewish Museum Vienna's Gottfried & Söhne), and recurring international design trade show participation (Maison&Objet Paris, Salone del Mobile Milano, Clerkenwell Design Week, Top Drawer London, Ambiente Frankfurt, 3daysofdesign Copenhagen). Customer segments span design-conscious consumers, design retailers, hospitality/hotels, and B2B buyers. The company is self-funded with no external investment and has earned editorial coverage in 20+ design publications plus the 2025 Top Drawer London Innovation in Design Award.
Sheyn. firmographics
Firmographics- Name
- Sheyn.
- Legal name
- Sheyn OG
- Website
- https://sheyn.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sheyn is a Vienna-based, self-funded design studio founded in 2016 that designs, 3D-prints, and sells on-demand plant-based PLA homeware, lighting, and home fragrance through direct e-commerce, wholesale, and international trade shows for design-conscious consumers, retailers, and hospitality clients.
- Ownership category
- akta.pro rank
Sheyn. industry classification
Industry- Product category
- Designer 3D-Printed Homeware
- NAICS
- Industrial Design Services (541420)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- 3D-Printed Miniatures & STL Files (Digital/Physical) (CRALAKAJ)
Keywords
Where Sheyn. is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Sheyn. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue stream through sheyn.at online store selling 3D printed homeware, lighting, and limited jewelry directly to consumers. Products are priced as one-time purchases with free shipping and returns within EU. Individual product purchases ranging from €29 to €269.
- Wholesale B2B: Business customers (retailers, hotels, hospitality businesses) can order through dedicated wholesale channel. Full product range available except jewellery, sets, and concrete. EU VAT ID validation enables tax-free intracommunity delivery. Standard payment: advance for first orders, net 30 for returning customers. Production time depends on order size.
- Trade Show Sales: Direct sales at international design trade shows (Maison&Objet, Salone del Mobile, Clerkenwell Design Week, etc.) where products are sold directly to visitors and new retail partnerships are established.
- Collaborative/Edition Products: Special edition products created through collaborations (e.g., Edge Collection with 2LG Studio, Moire Vase, Broadcast Vase) sold as premium one-time purchases, often at higher price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Homeware Vases - Classic Collection |
| Unit Pricing | Pay-as-you-go | Homeware Vases - Blend Collection |
| Unit Pricing | Pay-as-you-go | Homeware Vases - Silk Edition |
| Unit Pricing | Pay-as-you-go | Homeware - Mini Vases & Sets |
| Unit Pricing | Pay-as-you-go | Lighting - Pendant Lamps |
| Unit Pricing | Pay-as-you-go | Edge Collection - Moire Vase |
| Unit Pricing | Pay-as-you-go | Special Editions - Broadcast Vase |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Sheyn. product offering
Product offeringCore offering
Sheyn is a Vienna-based design studio that designs and 3D-prints sculptural homeware products — vases, bowls, planters, pendant lamps, home fragrances, and 3D-printed concrete furniture — from plant-based PLA material using FDM additive manufacturing. Products are individually fabricated on-demand upon order placement and sold directly to consumers via sheyn.at and to B2B buyers through a wholesale channel. The portfolio is organized into four named collections (Classic, Blend, Edge, Silk Edition) plus collaborative lines such as the Edge Collection with 2LG Studio and the Sheyn x LOOOPS home fragrance line.
Product overview
Sheyn is a Vienna-based design studio offering a portfolio of 3D-printed homeware products manufactured from plant-based PLA material using FDM additive manufacturing. The core offering spans sculptural vases (Vases), decorative bowls and planters (Bowls & Planters), home fragrances through the Sheyn x LOOOPS collaboration, seasonal holiday pieces, and lighting (Lighting, including the Fald Pendant Lamp). The portfolio is organised into four named collections: The Classic Collection (muted, geometric vases), The Blend Collection (gradient colour-transition pieces), The Edge Collection (bold, colour-forward designs created with 2LG Studio), and The Silk Edition (premium metallic finishes). Individual product launches include the Broadcast Vase and the Moire Vase. Products are designed and 3D printed in Vienna, with on-demand production upon order placement to minimise waste. The company also serves business customers through a dedicated wholesale/B2B channel.
Differentiator
Problem solved
Functional benefit
Brands
- The Classic Collection: Classic sculptural vases in muted tones with clean architectural forms.
- The Blend Collection
- The Edge Collection
- The Silk Edition
- Sheyn x LOOOPS
Products and services
- Vases
- Bowls & Planters
- Lighting (Fald Pendant Lamp)
- Home Fragrances (Sheyn x LOOOPS)
- Furniture (3D-Printed Concrete)
- Holidays
- Moiré Vase (Edge Collection)
- Broadcast Vase
Quantifiable outcome
- Products shipped to customers globally within 2-7 business days depending on region
- +2 more outcomes
Companies that use Sheyn.
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Sheyn. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Sheyn. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Studio SalariscoreVienna-based design studio that conceived the stand for Saba Italia at Salone del Mobile Milano. Invited Sheyn to integrate their vases into a carefully composed spatial narrative, marking Sheyn's debut at the prestigious Milan design week.
- Saba ItaliacoreItalian furniture brand whose stand at Salone del Mobile featured Sheyn's vases as part of their spatial presentation designed by Studio Salaris. This collaboration marked a meaningful milestone for Sheyn's international visibility.
- WestwingcoreCurated presentation by Westwing within Hospitality Academy at Ambiente Frankfurt. Sheyn's vases accompanied round tables and Fald Pendant Lamps provided ambient lighting for expert talks, positioning Sheyn within forward-thinking hospitality design discourse.
- ZweigstelleminorViennese florist studio that created floral centrepieces pairing sculptural arrangements with Sheyn's architectural vases at Aurum Art Club Gala at MAK. Each table transformed into a still life of colour, form, and dialogue between nature and design.
- 2LG StudiocoreLondon-based design duo collaboration on Edge Collection celebrating queer creativity. Also collaborated on Moire Vase inspired by moiré patterns. Multiple joint appearances at Top Drawer London and Clerkenwell Design Week with 'You Can Sit With Us' exhibition at Shoreditch Town Hall during London Design Festival.
- LOOOPSminorSalzburg-based fragrance brand collaboration creating scented candles and reed diffusers that pair with Sheyn's sculptural forms. First introduced at Maison&Objet September 2025. Meeting of fragrance and form rooted in Austrian craft.
- Foundation ThreeminorVienna-based design studio that collaborated on stand design for Sheyn's fifth appearance at Maison&Objet. Stand was constructed entirely from raw aluminium extrusions - the same kind used in early 3D printers - tying form and function back to the essence of Sheyn's process.
- ViennaBusinessminorVienna-inspired vase collaboration in development, to be officially introduced later. Presented as first look at Maison&Objet September 2025.
- Design FoyerminorAustrian retail partner selling Sheyn products. Fald-19 Vase in Silk Gold was featured in Kurier Freizeit Editor's Best selection.
- Pregenzer Fashion StoreminorFashion retail store located in heart of Vienna's 4th district, offering Sheyn pieces as part of their curated design offering.
- Gottfried & Söhne (Jewish Museum Vienna)minorMuseum shop at Jewish Museum Vienna where Sheyn participated in Vienna Design Week, presenting work at the design store. Ongoing retail collaboration.
- Christian SchwarzwimmerminorAustrian architect and designer who writes Design Issues blog hosted on Sheyn's website. One of Sheyn's closest friends and a great consultant for design, political, or business topics.
- Bernhard SchafferminorAustrian Growth Marketer who helps with website and acquisition strategies. His favourite Sheyn piece is the custom made Dorn 110g vase.
- Martin Valentin FuchsminorVienna-based photographer who usually works on portraits and reportages. Discovered fascination for futuristic, modern shaped objects while taking pictures for Sheyn.
- Studio RiebenbauerminorDesign and branding studio based in Vienna, Berlin and Los Angeles. Their work has been awarded with over 100 national and international awards and was widely published internationally.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Sheyn. competitors and assessment
Company assessmentBroad incumbents
- HAY: Danish design brand producing contemporary furniture, lighting, and home accessories with broad global retail distribution. Comparable to Sheyn in targeting design-conscious consumers through international press and trade show presence, but at substantially larger scale and across a much broader portfolio.
- &Tradition: Danish design company producing lighting, furniture, and home objects that bridge contemporary and craft heritage. Comparable to Sheyn in emphasizing designer collaborations and editorial-led brand building, but with substantially larger scale and broader product range.
- Muuto: Scandinavian design brand offering furniture, lighting, and home accessories through a global network of design retailers and contract channels. Comparable to Sheyn's design-led positioning and trade show acquisition model, though at much larger portfolio and distribution scale.
- Ferm Living: Danish design brand offering Scandinavian-inspired homeware, furniture, and decorative objects with strong global DTC and wholesale channels. Comparable to Sheyn in the design-conscious home decor category, though with a much broader product range and established international distribution.
- Menu: Danish design brand offering furniture, lighting, and home accessories with strong focus on designer collaborations and contract/hospitality channels. Comparable to Sheyn's designer-collaboration approach (e.g., 2LG, LOOOPS) and hospitality positioning (Westwing).
- Normann Copenhagen: Danish design company producing furniture, lighting, and home accessories with global retail and contract distribution. Comparable to Sheyn in design-led, editorial-driven positioning and broad European retail footprint.
Emerging players
- DUS Architects: Dutch architecture and design practice known for large-scale 3D-printed building and product work, including homeware and furniture from bio-based materials. Comparable to Sheyn in pioneering 3D-printed, plant-material-based home and design objects, though operating at much larger architectural scale.
- Schneid Studio: German design studio producing sustainable lighting and homeware objects with a focus on natural materials and minimalist aesthetics. Comparable to Sheyn as a design-led, sustainability-positioned boutique homeware studio participating in European design fairs.
Direct peers
- Dirk Vander Kooij: Dutch designer who 3D prints sculptural furniture and homeware objects from recycled plastic using large-format extrusion. Closely comparable to Sheyn as a designer-led studio using additive manufacturing to produce distinctive, on-demand homeware pieces.
- Nervous System: Generative design studio producing 3D-printed jewelry, homeware, and decorative objects with proprietary computational and material processes. Comparable to Sheyn in combining design-led aesthetics with custom 3D-printing technology and direct-to-consumer sales.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sheyn. social profiles
Digital presenceSheyn. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheyn. leadership team
Management profileNumber of profiles
Profiles5 records
Sheyn. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheyn. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheyn.
What does Sheyn. do?
Sheyn is a Vienna-based design studio that designs and 3D-prints sculptural homeware products — vases, bowls, planters, pendant lamps, home fragrances, and 3D-printed concrete furniture — from plant-based PLA material using FDM additive manufacturing. Products are individually fabricated on-demand upon order placement and sold directly to consumers via sheyn.at and to B2B buyers through a wholesale channel. The portfolio is organized into four named collections (Classic, Blend, Edge, Silk Edition) plus collaborative lines such as the Edge Collection with 2LG Studio and the Sheyn x LOOOPS home fragrance line.
Is Sheyn. a public or private company?
Sheyn. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sheyn. founded?
Sheyn. was founded in -1. It employs 1 to 10 people.
Where is Sheyn. based?
Sheyn. is headquartered in Vienna, Austria, in the Europe region.
How does Sheyn. make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale B2B, trade Show Sales and collaborative/Edition Products.
Who are Sheyn.'s main competitors?
Broad incumbents on record are HAY, &Tradition, Muuto, Ferm Living, Menu and Normann Copenhagen. Emerging players are DUS Architects and Schneid Studio. Direct peers are Dirk Vander Kooij and Nervous System.
Does Sheyn. have an API?
No public API is recorded for Sheyn..
What industry is Sheyn. in?
Sheyn.'s product category is Designer 3D-Printed Homeware. Its primary akta.pro industry code is CRALAKAJ, 3D-Printed Miniatures & STL Files (Digital/Physical). Its NAICS code is 541420 and its SIC code is 2510.