Schleswig-Holsteinischer Fußballverband e.V.

What Schleswig-Holsteinischer Fußballverband e.V. does

The Schleswig-Holsteinischer Fußballverband e.V. (SHFV) is the state-level football association for Schleswig-Holstein, Germany, founded in 1947 and headquartered in the Haus des Sports in Kiel. It operates as a non-profit registered association (eingetragener Verein) and is an official member of the Deutscher Fußball-Bund (DFB), serving ~25 full-time staff who manage league operations, cup competitions, coach and referee qualification, talent development, and school football programs for the state's member clubs. Its customers are primarily amateur football clubs, schools, players, coaches, and referees across the region, reached through a hierarchical channel network of Kreisfußballverbände and digital platforms.

SHFV's product surface spans a comprehensive competition portfolio (Flens-Oberliga, Verbandsliga, Landesliga, SHFV-LOTTO-Pokal, LOTTO MASTERS, LOTTO NORDCUP, Flens-Beach-Trophy), qualification pathways (Basis-Coach, C-Lizenz, B-Lizenz, Kinder*trainer*in Zertifikat, Walking Football Zertifikat), digital tools (DFBnet, Passstelle for player registration, Abrechnungs-Tool, Ordnungsgeld-Tool, E-Postfach), broadcast/content channels (SHFV.TV streaming, KICK MOL! digital magazine via Issuu), and volunteer-recognition programs (SUPER GREENKEEPER, SHFV-Ehrungen). The underlying technology is largely a federation of shared DFB services (DFBnet, DFB Punktespiel 2.0) layered with the association's own WordPress-based web platform, web analytics, consent management, and video delivery infrastructure.

SHFV's revenue mechanics rest on five pillars: recurring membership dues flowing through the DFB hierarchy, transactional event entry fees (notably the EUR 15 Tag des Kinderfußballs fee, half of which is donated to the Fußball-Stiftung Schleswig-Holstein), recurring sponsorship income from a premium partner portfolio (LOTTO Schleswig-Holstein, adidas extended through 2030, Derbystar, Sparda-Bank, Provinzial renewed June 2026, Flens, AOK), professional-services revenue from coach and referee licensing courses, and a DFB-Punktespiel incentive scheme funded by DFB/Landesverband programs that pays member clubs for measurable development activities. Go-to-market is community-led: digital channels (website, SHFV.TV, Instagram, Facebook, LinkedIn, WhatsApp channel) are combined with flagship events (Finaltag der Amateure, SHFV-LOTTO-Pokal, Tag des Kinderfußballs), the DFB-Mobil mobile training unit, and school football tournaments (AOK-Schul-Cup, DFB-Schul-Cup, Belt-Cup).

Name

Schleswig-Holsteinischer Fußballverband e.V.

Legal name

Schleswig-Holsteinischer Fußballverband e.V.

Website

https://shfv-kiel.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SHFV is the state-level football association for Schleswig-Holstein, Germany, governing amateur football under the DFB. It organizes leagues, cup competitions, coach and referee qualification, school football, and digital club services for ~hundreds of member clubs.

Ownership category

akta.pro rank

Product category

Amateur Football Governance & Sports Association Services

NAICS

Spectator Sports (7112), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), Coach Education, Certification & Clinics (HSADAEAO), Refereeing, Officiating & Rules Training (HSADAEAN)

Keywords

• Amateur football governance
• League administration services
• Coach licensing programs
• Referee training services
• Youth talent development

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership fees (DFB/Landesverband dues): SHFV derives its operational funding primarily from membership fees collected through affiliated clubs, with dues flowing through the DFB hierarchy.
2. Event revenue and entry fees: Revenue generated from tournament entry fees, such as the Tag des Kinderfußballs (EUR 15 per participant), and other organized competitions.
3. Sponsorship and partnership income: Premium partners (LOTTO Schleswig-Holstein, Derbystar, Sparda-Bank Hamburg, Provinzial, Flens, AOK, adidas) and standard partners provide sponsorship revenue. The adidas partnership was extended to 31 December 2030.
4. Coach and referee qualification fees: Revenue from coach and referee licensing programs, training courses (C-Lizenz, Basis-Coach, Kinder*trainer*in Zertifikat, etc.) and DFB-Mobil bookings.
5. DFB-Punktespiel incentive scheme: The DFB-Punktespiel mobilizes member clubs to implement measures (e.g., referee recruitment, coach training) in exchange for bonus payments and prizes, funded through DFB/Landesverband programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

SHFV organizes and governs amateur football across Schleswig-Holstein, running men's, women's, and youth leagues (Kreisliga through Flens-Oberliga), state cup competitions (SHFV-LOTTO-Pokal, SHFV-LOTTO NORDCUP, SHFV-LOTTO MASTERS), and tournament formats (Tag des Kinderfußballs, Lüttfeld Cup, Flens-Beach-Trophy, Belt-Cup Kids Edition, AOK-Schul-Cup). It delivers a structured coach qualification pathway (Basis-Coach, C-Lizenz, B-Lizenz, Kinder*trainer*in / Jugendtrainer*in / Walking Football Zertifikate) and referee training, supports talent development through scouting days and the Jugendtrainer Award, and operates digital services (DFBnet, SHFV.TV, E-Postfach, KICK MOL! magazine) and a mobile outreach program (DFB-Mobil) for member clubs, schools, coaches, referees, and players.

Product overview

The Schleswig-Holsteinischer Fußballverband e.V. (SHFV) is a regional football association that provides governance, organization, and support services for football clubs across Schleswig-Holstein, Germany. Its offerings include a comprehensive website portal featuring match scheduling, competition management (SHFV-LOTTO-Pokal), referee services, and qualification programs. The association operates digital platforms for member management, coach education (Basis-Coach, C-Lizenz, B-Lizenz), talent development, and school football initiatives. Additional programs include the DFB-Mobil for on-site training support, the SUPER GREENKEEPER award for volunteer recognition, KICK MOL! magazine, SHFV.TV streaming content, and various youth and women's football development initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• SHFV: Abbreviated name used for the Schleswig-Holsteinischer Fußballverband e.V.
• KICK MOL!
• SHFV.TV

Products and services

• SHFV-LOTTO-Pokal
• SHFV-LOTTO MASTERS
• SHFV-LOTTO NORDCUP
• Tag des Kinderfußballs
• Lüttfeld Cup
• Flens-Beach-Trophy
• ARRIBA Fair-Play-Cup
• Belt-Cup Kids Edition
• AOK-Schul-Cup
• Basis-Coach
• C-Lizenz (C-License)
• B-Lizenz (B-License)
• Kinder*trainer*in Zertifikat
• Jugendtrainer*in Zertifikat
• Walking Football Zertifikat
• DFB-Mobil
• SUPER GREENKEEPER
• Jahr der Schule

Quantifiable outcome

• SHFV team count increased by 0.7% vs prior season and by ~500 teams since 2021/22
• +4 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• adidasflagshipGTM or Marketing Partner · 6 May 2026Long-term equipment and apparel partnership extended to 31 December 2030. adidas supplies SHFV with sports equipment and supports association programs.
• LOTTO Schleswig-HolsteinflagshipGTM or Marketing PartnerPremium partner and namesake sponsor of the SHFV-LOTTO-Pokal (men's cup competition) and co-sponsor of the SHFV awards ceremony. LOTTO Schleswig-Holstein supports SHFV events and programs, including women's football competitions (LOTTO NORDCUP).
• DerbystarflagshipGTM or Marketing PartnerOfficial ball supplier for SHFV leagues and cup competitions. Derbystar provides exclusive ball packages for SHFV member clubs at the start of each season, including special offers for training balls.
• Sparda-Bank HamburgcoreGTM or Marketing PartnerPremium partner of the SHFV, providing financial support and potentially member benefits for SHFV-affiliated clubs.
• Provinzial (Provinzial Nord Brandkasse)flagshipGTM or Marketing PartnerExtended exclusive partnership with SHFV. Provincial supports the Provincial-Inklusionsliga and other SHFV programs. The partnership was renewed in June 2026.
• Flens (Flensberger Brauerei)coreGTM or Marketing PartnerPremium partner and namesake sponsor of the Flens-Beach-Trophy beach soccer tournament and the Flens-Oberliga (the top amateur league in Schleswig-Holstein).
• AOK NordwestcoreGTM or Marketing PartnerHealth insurance partner supporting the AOK-Schul-Cup school football tournament, including sponsorship of balls for participating teams.
• Veo TechnologiescoreTechnology or IntegrationVideo analysis technology partner offering Veo Cam 3 camera systems to SHFV clubs. Provided a 30% discount and free add-on offer for SHFV clubs. Two free Veo webinars were organized with SHFV in 2026.
• SpielerPluscoreTechnology or IntegrationDigital team management tool partner. SHFV promotes SpielerPlus to member clubs as a WhatsApp alternative for team organization. Clubs can receive up to 59% discount on SpielerPlus Premium packages through the SHFV partnership.
• HusqvarnacoreGTM or Marketing PartnerPartner for the SUPER GREENKEEPER honorary award. Husqvarna provides prizes including an Automower for the winning club and product packages worth EUR 4,000. Also hosts the Greenkeeper Day at SportCentrum Kaiserau.
• Torwärts (torwaerts.com)minorGTM or Marketing PartnerLinked on the SHFV website as a partner, providing a service or resource for member clubs.
• DFB (Deutscher Fußball-Bund)flagshipStrategic or Co-development PartnerThe SHFV is the official state-level member of the DFB. The DFB provides the DFB-Punktespiel incentive program, DFB-Mobil mobile training unit, DFBnet platform, DFB-Junior-Coach program, and the DFB Punktespiel 2.0. The DFB and SHFV jointly run school football programs including the 'Jahr der Schule'.
• Kreisfußballverbände (District Football Associations)coreChannel Partner/ Reseller/ DistributorDistrict-level football associations that operate under the SHFV umbrella, managing local league competitions, club registration, and referee assignment within their territories.
• 3v3 DeutschlandcoreStrategic or Co-development PartnerPartner for youth football events including the Tag des Kinderfußballs and associated AirPitch tournament formats. 3v3 Deutschland provides equipment and event management for small-sided football festivals.
• OPTI PerformanceminorGTM or Marketing PartnerEvent partner supporting the Finaltag der Jugend (Youth Cup Finals Day) alongside the Klausberger Stadtbäckerei.
• ScandlinesminorGTM or Marketing PartnerFerry company sponsoring travel for the Belt-Cup Kids Edition, covering the ferry crossing for German teams traveling to the Danish partner tournament in Maribo.
• DBU Lolland-Falster (Danish Football Association partner)minorStrategic or Co-development PartnerPartner football association in Denmark hosting the Belt-Cup Kids Edition. SHFV member clubs travel to Denmark for this cross-border youth football exchange event.
• Land Schleswig-Holstein (State of Schleswig-Holstein)coreOthersThe state government, through the Ministerium für Inneres, Kommunales, Wohnen und Sport, funds the Qualifizierungs-Offensive (qualification initiative) for coach and referee training. In 2026, the allocated funds were fully utilized.
• Netzwerk 'Friedrich stiftet Zukunft' (Football Stift Zukunft network)minorStrategic or Co-development PartnerThe Fußball-Stiftung Schleswig-Holstein joined this national network of football foundations in October 2025. The network includes DFB-Stiftung Egidius Braun, Franz-Beckenbauer-Stiftung, and 30+ other football foundations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bayerischer Fußball-Verband (BFV): Largest German state football association, also an e.V. under the DFB providing league management, cup competition, qualification programmes and member services to amateur clubs in Bavaria. Closest structural analogue to SHFV.
• Niedersächsischer Fußballverband (NFV): State FA for Lower Saxony operating the same DFB-aligned model of league administration, qualification, school football and referee support serving amateur member clubs.
• Fußball-Landesverband Mecklenburg-Vorpommern: Small-state northern German FA under the DFB; closest population- and budget-comparable peer to SHFV, running amateur leagues, referee training and grassroots programmes in a similarly sized Bundesland.
• Berliner Fußball-Verband: Berlin's state football association and DFB member, running urban amateur league structures, qualification programmes and member services at a comparable footprint to SHFV despite urban vs. rural setting.
• Hessischer Fußball-Verband (HFV): State FA for Hesse offering league management, cup competitions, coach and referee qualification programmes and digital member services under the DFB umbrella, mirroring SHFV's structure.
• Westdeutscher Fußball- und Leichtathletikverband (WFLV): State FA covering North Rhine-Westphalia under the DFB; runs leagues, referee/coach education, cup competitions and member-club services with a directly comparable operating model to SHFV.
• Fußball-Verband Mittelrhein (FVM): Regional football association in the Middle Rhine area (part of the WDFV structure) providing amateur league operations, qualification and referee development — directly comparable in scope and governance to SHFV.
• Hamburger Fußball-Verband: City-state football association under the DFB, comparable in scale to SHFV; operates local leagues, cup competitions and qualification programmes with similar governance and member-club service structure.
• Südwestdeutscher Fußballverband (SWFV): State FA for Rhineland-Palatinate and Saarland, administering amateur leagues, referee and coach education and member-club services under DFB governance in a similar manner to SHFV.

Broad incumbents

• Deutscher Fußball-Bund (DFB): National federation and parent body of SHFV; provides DFBnet, DFB-Punktespiel and DFB-Mobil platforms consumed by SHFV, and operates nationwide competitions such as the DFB-Pokal. Functions as the umbrella incumbent across all German state FAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@shfvkiel
• Facebookfacebook.com/SHFVonline
• LinkedInlinkedin.com/company/shfv-kiel
• Instagraminstagram.com/shfv_insta

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schleswig-Holsteinischer Fußballverband e.V.