松竹芸能(株)

What 松竹芸能(株) does

Shochiku Geino Co., Ltd. (松竹芸能株式会社) is a Japanese talent management agency founded in 1955 and headquartered in Osaka, operating as a wholly owned subsidiary of the Shochiku Group (松竹グループ). The company manages a diversified talent roster spanning comedians (owarai), traditional rakugo performers, actors, child actors, cultural personalities, announcers, Vtubers, and influencers, serving as the primary talent representation arm within its parent conglomerate.

The company operates an integrated platform that combines talent representation with proprietary talent development and live-event infrastructure. This includes two talent training schools — in Osaka (Osaka-shi Chuo-ku Minamihonmachi, ¥250,000/year tuition) and Tokyo (Shinjuku-ku Shinjuku, ¥300,000/year tuition) — with an audition-based scholarship program. It owns and operates the Shinsaibashi Kadoza theater (心斎橋角座) in Osaka for comedy and traditional performances, plus an online store for talent merchandise, DVDs, and event tickets. Recent additions include 'Waraiku' (笑育, laughter education) and 'Sukuwaku' (children's programming) as adjacent service lines. Marketing assets span an official website (shochikugeino.co.jp), dedicated X (Twitter) accounts per school and at the corporate level, an official YouTube channel, a TikTok presence, and AI-generated manga marketing content produced via partner SUPERNOVA.

The business model combines (i) commission-based revenue from managed talent appearances on TV, films, commercials, and events; (ii) annual subscription tuition and enrollment fees from the two training schools; (iii) transaction-based revenue from theater operations, live-event production, and ticket sales (¥1,000–¥4,800 ticket range); and (iv) e-commerce merchandise and DVD sales via its online store. Pricing for training school tuition is annual with installment options, and an audition-based scholarship program offers waivers up to ¥350,000. The go-to-market is primarily sales-led via direct bookings and event consultation services, with primary customer segments including major Japanese broadcasters (NHK, YTV, TOKYO MX, eo Hikari) for talent bookings, aspiring entertainers for training enrollment, corporations for event talent bookings, and global streaming platforms (Amazon Prime Video) for film distribution. The company employs a president (山中正博) and has no public listing or independent venture funding.

Name

松竹芸能(株)

Legal name

松竹芸能株式会社

Website

https://shochikugeino.co.jp

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Shochiku Geino is a 70-year-old Japanese talent management agency and Shochiku Group subsidiary. It manages comedians, actors, rakugo performers, child actors, and Vtubers, and operates training schools in Osaka and Tokyo, the Shinsaibashi Kadoza theater, and an online merchandise store.

Ownership category

akta.pro rank

Product category

Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

Keywords

• Talent management services
• Comedy performer training
• Live theater operations
• Event booking services
• Child actor training

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Talent Management & Commissions: Commission-based revenue from managed talent appearances on TV, films, commercials, and events. Talent management fees from signed performers.
2. Training School Tuition: Annual tuition fees from talent training schools in Osaka (¥250,000/year) and Tokyo (¥300,000/year), plus enrollment fees of ¥50,000.
3. Event Production & Venue Operations: Revenue from theater operations (心斎橋角座), live event production, and ticket sales for comedy shows and performances.
4. Online Store Sales: E-commerce sales of talent merchandise, DVDs, and official goods through the company's online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Shochiku Geino Co., Ltd. is a Japanese entertainment talent agency that manages and represents comedians, actors, Vtubers, child actors, announcers, and traditional performers (rakugo), placing them in TV, film, stage, and commercial engagements. The company operates two talent training schools (Osaka and Tokyo), runs the Shinsaibashi Kadoza theater in Osaka, and provides event booking services that connect performers with corporate and private event clients.

Product overview

松竹芸能株式会社 is a comprehensive entertainment and talent management company operating as a unified platform with multiple interconnected services. The core offering is talent management for entertainers across diverse categories (comedians, traditional performers, actors, child actors, Vtubers, announcers), supported by the 松竹芸能養成所 training school system for developing new talent. The company operates the 心斎橋角座 theater venue for live performances, provides event booking services for corporate and private events, and maintains an e-commerce online store for merchandise. Additional programs include the child actor training school, the 笑育 laughter education initiative, and children's entertainment programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management Services Comprehensive talent agency services managing comedians, traditional performers, actors, child actors, Vtubers, announcers, and cultural personalities. Services include artist representation, performance bookings, event planning, and career development.
• Shochiku Geino Training School (松竹芸能養成所) Talent training institute with courses in comedy, acting, female talent development. Operates Osaka and Tokyo campuses with instructors from the entertainment industry. Curriculum includes performance training, talent development, and career guidance.
• Child Actor Training School (松竹芸能子役養成所) Specialized training program for child actors aged 3 and above, focusing on expression skills, communication, and performance abilities in a nurturing educational environment.
• Shinsaibashi Kadoza Theater (心斎橋角座) Theater venue operated by the company in Shinsaibashi, Osaka, hosting comedy performances, rakugo (traditional storytelling), and various entertainment events. Also available for event rental.
• Shochiku Geino Online Store (松竹芸能オンラインストア) E-commerce platform for purchasing merchandise, DVDs, and official goods featuring company talents and performers.
• Event Performance Booking Service (イベント出演依賴サービス) Service matching clients with performers for events, corporate functions, and entertainment bookings, offering customized event solutions.
• Waraiku / Laughter Education (笑育) Educational program utilizing comedy and laughter for character development and well-being, promoting the therapeutic and social benefits of humor.
• Children's Programs (こども向けプログラム) Entertainment and educational programs designed for children, providing age-appropriate content and performance opportunities.

Quantifiable outcome

• Authors have achieved cumulative sales of 550,000+ copies (松原タニシ)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• ヒューリック株式会社 (Hulic)minorStrategic or Co-development Partner · 1 December 2025Collaboration on Roblox workshops for families at こどもでぱーと Nakano facility. Focus on bridging digital divide between adults and children through gaming literacy.
• 株式会社MondrianminorStrategic or Co-development Partner · 1 December 2025Collaboration on disaster prevention education game '5-Minute Escape' on Roblox platform. 安田大サ라스団長安田 appears as an avatar character in the game.
• 株式会社シティコネクション (City Connection)minorGTM or Marketing Partner · 1 June 2025Partnership where アメリカザリガニ平井善之 (from the company) serves as Special Ambassador for City Connection's 20th anniversary. Collaboration includes game-related content and event appearances.
• 東京アナウンス学院 (Tokyo Announce Gakuin)minorStrategic or Co-development Partner · 1 May 2025Educational partnership for joint events with Tokyo Announce Gakuin variety department students, including 'ぶつかり稽古' competitive events between school and company trainees.
• TOKYO MXminorChannel Partner/ Reseller/ Distributor · 1 September 2024TOKYO MX TV competition 'MXグランプリ～異端芸人決定戦～' featuring the company's talent 池城どんぐし as inaugural champion.
• 松竹新喜劇 (Shochiku Shinkigeki)coreStrategic or Co-development PartnerSister company within Shochiku Group for theatrical comedy performances. Provides acting opportunities for trained talent.
• 松竹株式会社 (Shochiku Co., Ltd.)coreStrategic or Co-development PartnerParent company providing film distribution and additional entertainment industry resources. The 70-year history and Shochiku Group backing are key competitive advantages.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sony Music Artists: Artist management arm of Sony Music in Japan representing entertainers and announcers. Comparable in talent representation services and broadcaster booking.
• Across Entertainment: Japanese talent agency managing comedians, actors, and variety performers. Comparable across owarai talent management and live performance operations.
• Oscar Promotion: Tokyo-based talent agency with strong female talent roster and management of actors and variety personalities. Comparable in traditional Japanese talent agency operations and training programs.
• Burning Production: Japanese talent agency with strong comedy and variety performer roster. Comparable across comedian/variety talent management and traditional Japanese entertainment operations.
• Stardust Promotion: Japanese talent agency managing actors, models, comedians, and music artists. Comparable across broad talent management and content-driven entertainment activities.
• Yoshimoto Kogyo: Japan's largest comedy and talent agency with deep owarai roots and nationwide training schools. Most directly comparable peer given the overlap in comedian/variety talent management, training infrastructure, and live event production.
• Horipro: Major Japanese talent and entertainment agency managing actors, entertainers, and announcers with strong broadcaster relationships. Comparable across talent management, training, and event services.
• Amuse Inc. Japanese entertainment company managing actors, musicians, and creators with strong IP and content development. Comparable across talent management and IP monetization strategies.
• Watanabe Entertainment: Established Japanese talent agency with diverse roster including comedians, actors, and musicians. Comparable in legacy talent management and multi-format entertainment operations.

Broad incumbents

• LDH Japan: Large Japanese entertainment group with integrated talent management, music, and live event operations. Comparable in vertical entertainment integration but operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shochikuschoolo
• YouTubeyoutube.com/channel/UCbkyB57Ccb3KkHsgU3lJ39A
• LinkedInlinkedin.com/company/%E6%9D%BE%E7%AB%B9%E8%8A%B8%E8%83%BD-%E6%A0%AA-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 松竹芸能(株)