Marisa Peer

What Marisa Peer does

Marisa Peer is a privately-held wellness and personal development brand built around the hypnotherapy practice of Marisa Peer. Operating as a Las Vegas, Nevada-based entity with 11–50 employees, the company sells self-hypnosis audio content, professional training certifications, supplements, and physical merchandise primarily through a Shopify-powered direct-to-consumer e-commerce storefront (shop.marisapeer.com). The business serves individual consumers seeking personal development outcomes including sleep improvement, weight management, confidence, wealth, relationships, and habit change. Marketing targets individual consumers via testimonials, celebrity-tier social proof (CEOs, Olympians, Royalty), and active social media presence across Twitter/X, Facebook, Instagram, TikTok, and YouTube.

The core offering is a library of 70+ audio programs built on the company's proprietary Rapid Transformational Therapy (RTT) methodology, which combines hypnotherapy, psychotherapy, NLP, cognitive behavioral therapy, and psychoanalysis into a unified framework positioned for "rapid" behavioral change. Content delivery uses Shopify for transactions and Kajabi as the learning management system for training courses. The company has introduced "Marisa AI," a text-based conversational assistant providing guidance on personal challenges. The "RTT" and "I Am Enough" brand identities are registered trademarks.

The business operates a multi-stream revenue model: a subscription All-Access Pass at $19/month or $149/year granting unlimited access to the audio library; individual audio downloads priced $7–$49; professional certification programs (Foundation Certificate in Hypnotherapy, RTT, RTC, Confident Coach, Applied Hypnotherapy); wellness supplements (KFibre, Blue Tansy Glow Elixir); physical merchandise including a branded "I Am Enough" bracelet; and book sales through Amazon. Distribution spans the Shopify storefront, Amazon, the Healf wellness marketplace, and Kajabi for training delivery. No institutional funding rounds, parent company, or M&A activity are disclosed.

Name

Marisa Peer

Website

https://shop.marisapeer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marisa Peer is a direct-to-consumer wellness brand selling self-hypnosis audio programs, professional hypnotherapy certification courses, and physical merchandise based on the proprietary Rapid Transformational Therapy methodology to individual consumers seeking personal development.

Ownership category

akta.pro rank

Product category

Hypnotherapy and Personal Development

NAICS

Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Hypnotherapy audio programs
• Self-hypnosis courses
• Professional hypnotherapy training
• Personal development audio
• Transformational therapy coaching

Headquarters

HQ city

Las Vegas, Nevada

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Subscription (All-Access Pass): Monthly or annual subscription providing unlimited access to the entire library of 70+ hypnosis audio programs. Priced at $19/month or $149/year, this creates predictable recurring revenue from engaged customers who consume multiple programs.
2. Individual Audio Product Sales: One-time purchase of specific hypnosis audio programs for customers who prefer single-topic purchases over full subscription. Individual products range from $7 to $49.
3. Training Course Certification: Professional certification programs including Foundation Certificate in Hypnotherapy, RTT, Rapid Transformational Coaching, and Confident Coach. Sold as one-time purchases with access to training materials and certification upon completion.
4. Physical Products (Supplements, Merchandise): Sales of physical products including the I Am Enough bracelet, KFibre supplement, and Blue Tansy Glow Elixir through the e-commerce store.
5. Book Sales: Sales of Marisa Peer's book 'Tell Yourself a Better Lie' through Amazon and potentially other retail channels.
6. 21-Day Challenges: Challenge programs focused on abundance, confidence, healthy living, and meaningful relationships sold through challengesbymarisa.com subdomain.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Marisa Peer sells a library of 70+ self-hypnosis audio programs and guided meditations covering personal development, weight management, wealth, relationships, sleep, fertility, and phobia recovery. Offerings are delivered primarily through a Shopify e-commerce storefront with an All-Access Pass subscription ($19/month or $149/year) and individual audio purchases ($7–$49), alongside professional certification tracks (Hypnotherapy, RTT, RTC, Confident Coach) and physical products such as the I Am Enough bracelet, KFibre supplement, and Blue Tansy Glow Elixir.

Product overview

Marisa Peer is a wellness and personal development company offering a portfolio of digital hypnotherapy products and professional training programs. The core offering is the All-Access Pass subscription, providing unlimited access to 70+ self-hypnosis audio tracks and guided meditations. The flagship 'I Am Enough' program includes a full course, audiobook, and individual modules. The company also sells individual hypnosis audio tracks (Wealth Wiring, Hypnotic Weight Control, Best-Seller Bundle), the 'I Am Enough' bracelet accessory, and a new AI-powered assistant called Marisa AI. Professional training programs include Foundation Certificates in Hypnotherapy, Rapid Transformational Therapy (RTT), and Rapid Transformational Coaching (RTC), plus Confident Coach and Certificate in Applied Hypnotherapy. The company also offers 21-Day Challenges for subscription-based engagement, wellness supplements (KFibre, Blue Tansy Glow Elixir), gift cards, and a published book 'Tell Yourself a Better Lie.' The product architecture combines a subscription-based content library with individual product purchases, professional certification programs, and physical merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Access Pass Monthly or annual subscription providing unlimited access to the entire library of 70+ self-hypnosis audios, guided meditations, and transformational tools for individual consumers across personal development, confidence, wealth, health, and relationships.
• I Am Enough Full Course A comprehensive self-development course for individual consumers centered on building unshakeable self-worth and embracing the 'I Am Enough' mindset to overcome chronic people-pleasing and self-doubt.
• I Am Enough Audiobook Audiobook version of the I Am Enough program designed to help individual users transform self-perception through guided mirror work and hypnosis techniques.
• Secrets to a Successful Life A program for individual consumers that helps identify and overcome hidden limiting beliefs that prevent success, using the Rapid Transformational Therapy (RTT) methodology.
• I Am Enough Bracelet Hand-engraved bracelet in 18k Gold Plated or 925 Sterling Silver with adjustable cord, sold as a physical reminder of self-worth and bundled with a free hypnosis audio download for individual consumers.
• Wealth Wiring A single self-hypnosis audio track designed to clear hidden money blocks and open individual users to financial abundance.
• Hypnotic Weight Control A self-hypnosis audio track for individual users targeting weight management, helping overcome emotional eating and naturally crave healthy food choices.
• Best-Seller Bundle A bundle of bestselling hypnosis audio tracks covering multiple personal development areas, sold as a one-time purchase for individual consumers.
• Foundation Certificate in Hypnotherapy Professional training course introducing students to hypnotherapy techniques and methodologies, delivered via the Kajabi learning platform and sold as a one-time purchase.
• Foundation Certificate in RTT (Rapid Transformational Therapy) Professional certification program teaching Rapid Transformational Therapy methodology, the proprietary method developed by Marisa Peer, sold as a one-time purchase via the Kajabi platform.
• Foundation Certificate in RTC (Rapid Transformational Coaching) Professional certification program for Rapid Transformational Coaching techniques, sold as a one-time purchase to aspiring coaches and practitioners.
• Confident Coach Training program designed to help individual coaches build confidence in their practice and methodology, sold as a one-time purchase.
• Certificate in Applied Hypnotherapy Advanced certification in applied hypnotherapy for practitioners, sold as a one-time purchase via the applyrtt.com storefront.
• 21-Day Challenges Guided challenge programs available for individual consumers in areas including Abundance, Unstoppable Confidence, Healthy Living, and Meaningful Relationships, distributed via challengesbymarisa.com.
• Marisa AI AI-powered conversational assistant providing expert guidance on personal challenges for individual consumers, available 24/7 via ai.marisapeer.com with a free trial.
• KFibre Supplement Dietary supplement product sold to individual consumers via the Marisa Peer site and the Healf wellness retail store.
• Blue Tansy Glow Elixir Wellness supplement product sold to individual consumers via the Marisa Peer storefront and Healf retail.
• Gift Cards Digital or physical gift cards for Marisa Peer products, redeemable across the audio, course, and merchandise catalog.
• Tell Yourself a Better Lie (Book) Marisa Peer's published book exploring how the narratives and stories people tell themselves shape their lives and how to rewrite limiting beliefs, distributed via Amazon and other retail channels.

Quantifiable outcome

• Over 1 million people have transformed their lives using Marisa Peer programs
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• HealfminorChannel Partner/ Reseller/ DistributorHealf curates Marisa Peer products in their wellness store, offering supplements and self-mastery tools. This partnership extends Marisa Peer's reach to Healf's customer base interested in holistic wellness products. Products include KFibre supplement and Blue Tansy Glow Elixir.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Reveri: Reveri is an emerging self-hypnosis app developed by Stanford researchers, focused on habit change and pain management. It is an emerging player in the same digital hypnotherapy space as Marisa Peer, with a more clinical and research-backed positioning.
• Gabby Bernstein: Gabby Bernstein is a personal brand and spiritual teacher offering books, courses, and online content similar to Marisa Peer. The two occupy the same spiritual/self-help influencer entrepreneur category with comparable D2C models selling digital courses and books.
• Simple Habit: Simple Habit is a meditation and wellness app offering short guided sessions across sleep, stress, and confidence. It overlaps with Marisa Peer's audio programs on similar use cases but is positioned as a smaller, more accessible meditation alternative.
• Breethe: Breethe is a wellness and meditation app with subscription access to audio programs for sleep, anxiety, and self-improvement. It is an emerging player in the meditation app space that serves similar consumer needs to Marisa Peer's hypnosis audio library.

Direct peers

• Headspace: Headspace is a leading meditation and mindfulness app with a subscription model offering guided audio content for sleep, stress, and focus. It directly competes with Marisa Peer's All-Access Pass in the consumer digital wellness subscription space, targeting similar use cases (sleep, anxiety, personal development).
• Calm: Calm is a major meditation and sleep app providing audio-based wellness content via subscription. It competes directly with Marisa Peer on sleep, anxiety, and self-improvement use cases and represents the scaled incumbent in the digital hypnosis-adjacent category Marisa Peer occupies.
• Mindvalley: Mindvalley is a personal development learning platform offering courses on mindset, health, and transformation from various instructors. It strongly parallels Marisa Peer's I Am Enough program and certification courses in the personal development and online education category.
• Andrew Johnson (Apps): Andrew Johnson is a UK-based hypnotherapist who sells self-hypnosis apps and audio downloads directly to consumers. He is a direct competitor in the digital self-hypnosis category, with a similar audio library, app, and DTC e-commerce model as Marisa Peer.
• Insight Timer: Insight Timer is a meditation and wellness app with a large library of guided audio tracks and a community layer. It is directly comparable to Marisa Peer's audio library and subscription model, serving similar consumer use cases around sleep, anxiety, and self-improvement.

Broad incumbents

• BetterHelp: BetterHelp is a large online therapy platform offering subscriptions to licensed therapists via video, chat, and audio. It is a broader incumbent in the digital mental wellness space that overlaps with Marisa Peer's hypnotherapy offering but at a higher price point with human-practitioner delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MarisaPeer
• YouTubeyoutube.com/@MarisaPeer
• Facebookfacebook.com/TheMarisaPeer
• Instagraminstagram.com/marisapeertherapy/?hl=en
• TikToktiktok.com/@themarisapeer
• LinkedInlinkedin.com/company/marisa-peer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marisa Peer