Shopping Guararapes

What Shopping Guararapes does

Shopping Guararapes is a regional shopping mall operating as a condominium-style property (legal entity CONDOMÍNIO DO SHOPPING CENTER GUARARAPES) in Jaboatão dos Guararapes, in the metropolitan region of Recife, Pernambuco, Brazil. Inaugurated in 1995 as the second shopping center in the state, it comprises 86,000m² of built area and 50,000m² of Gross Leasable Area (ABL), housing approximately 200 retail tenants across more than 30 segments including fashion, gastronomy, services, and entertainment. The mall is anchored by major national retailers (C&A, Renner, Riachuelo, Marisa, Lojas Americanas, Carrefour, Casas Bahia, Centauro, Le Biscuit) and complemented by a 10-screen Cinépolis cinema complex, Game Station arcade, food court, dog park, family amenities, seasonal attractions (ice skating rink, inflatable park), and a coworking space. It is developed and stewarded by JCPM, a Brazilian real estate developer.

The mall operates a landlord revenue model, generating primary income through rental agreements with its ~200 tenants and secondary income through advertising and media spaces (parking barriers, entrance doors, digital panels, mall banners). Tenant and consumer pricing are not publicly disclosed; tenant mixes are managed to balance categories. Its operational technology stack includes an Intranet Mall-powered tenant portal (Portal do Lojista), smart parking systems, electric vehicle chargers (standard and Kroma Conecta turbo up to 80kW), free high-speed WiFi, vacuum-flush toilets (65-90% water savings), and an on-site wastewater treatment station (ETE) processing 43,200m³/year. A mobile app on Android and iOS supports parking payment, news, and promotions; cinema tickets are sold through Sympla and Ingresso.com. Online and on-site channels function as adjuncts to the physical destination rather than alternative revenue streams.

The business model is anchored by long-tenured community positioning rather than aggressive expansion. Sustainability is a core differentiator: 100% of energy is renewable via I-REC certification, the recycling rate is 34% (vs. 4% Brazilian national average), and the asset has won the Abrasce Prêmio Newton Rique de Sustentabilidade for two consecutive years while holding ISO 9001 certification. The wholly-owned Instituto Shopping Guararapes (founded 2004) and Espaço Semeando o Futuro (founded 2015) extend the mall's role into social responsibility and environmental education, contributing to community goodwill and tenant ESG alignment. The mall operates from a single location; no additional sites, geographic expansion, or external capital raises are disclosed in the source data.

Name

Shopping Guararapes

Legal name

CONDOMÍNIO DO SHOPPING CENTER GUARARAPES

Website

https://shopping-guararapes.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Shopping Guararapes is a regional shopping mall in Jaboatão dos Guararapes, metropolitan Recife, Brazil, operating 200 retail tenants across 50,000m² of gross leasable area, anchored by national fashion, electronics, and supermarket brands, and supplemented by a 10-screen Cinépolis cinema, food court, family amenities, and sustainability-certified infrastructure.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Property

NAICS

General Merchandise Retailers (455), Amusement Parks and Arcades (7131)

SIC

Retail-Department Stores (5311), Services-Motion Picture Theaters (7830), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Shopping mall operations
• Retail property leasing
• Commercial real estate
• Tenant space rental
• Mall entertainment services

Headquarters

HQ city

Jaboatão dos Guararapes

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Rental income from retail tenants: The shopping mall generates primary revenue through renting retail space to approximately 200 tenants across fashion, gastronomy, services, and entertainment categories. Tenants include major brands such as C&A, Renner, Riachuelo, Marisa, Lojas Americanas, and various restaurants and service providers.
2. Advertising and media spaces: The mall offers advertising and media spaces including parking barriers, entrance doors, digital panels, and mall banners for product launches, promotional campaigns, and institutional brand reinforcement. Revenue is generated from advertising partners and agencies.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Shopping Guararapes operates a regional shopping mall in Jaboatão dos Guararapes, Pernambuco, Brazil, functioning as a landlord that leases retail space to approximately 200 tenants across more than 30 segments including fashion, gastronomy, services, and entertainment. The mall features a 10-screen Cinépolis cinema with 3D, Game Station arcade, inflatable park, seasonal ice skating rink, outdoor pet park, family amenity spaces, coworking area, and Smart Fit gym, complemented by advertising/media spaces and a mobile app for parking and promotions. The center generates primary revenue through tenant rental income and supplementary advertising sales.

Product overview

Shopping Guararapes is a regional shopping center (mall) in Jaboatão dos Guararapes, Pernambuco, Brazil, offering retail stores, entertainment services, dining, and amenities. The mall features 200 stores across more than 30 segments, a Cinépolis cinema complex with 10 digital screens, Game Station arcade, Parque Pet outdoor pet area, Park dos Infláveis inflatable attraction, ice skating rink (seasonal), family amenities, coworking space, and the Instituto Shopping Guararapes social responsibility program. The center also operates the Circuito Guararapes Sustentável guided sustainability tour.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Shopping Guararapes: Social institute created to contribute to the development of children and adolescents from vulnerable social backgrounds in Jaboatão dos Guararapes through art-education activities and professional qualification programs.
• Espaço Semeando o Futuro
• Circuito Guararapes Sustentável

Quantifiable outcome

• 34% recycling rate compared to 4% national average in Brazil
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• JCPMcoreOthersJCPM is the developer and parent company behind Shopping Guararapes. JCPM develops and manages shopping center properties, with Shopping Guararapes being one of their flagship assets in Pernambuco.
• CinépoliscoreChannel Partner/ Reseller/ DistributorCinépolis operates the cinema complex in Shopping Guararapes. They are the largest cinema operator in Latin America and fourth largest globally, operating 10 digital screens including 3D capability at this location.
• Intranet MallcoreTechnology or IntegrationIntranet Mall provides the operational platform for Shopping Guararapes, including the tenant portal (Portal do Lojista), equipment loan services (wheelchairs, baby strollers, pet carts), and digital customer service (SCARLET self-service terminals).
• ASA IndústriaminorStrategic or Co-development PartnerASA Indústria collects cooking oil disposed in the ecopoint on the ground floor of the Garage building for reuse purposes as part of the mall's sustainability and reverse logistics program.
• Secretaria de Saúde de Jaboatão dos GuararapesminorStrategic or Co-development PartnerPartnership with the municipal health department to operate a fixed vaccination point in the mall, offering flu vaccines, COVID-19 vaccines, and routine immunizations for children, adults, elderly, and pregnant women every Monday, Wednesday, and Friday.
• Contato SegurominorImplementation/ SI/ Consulting PartnerContato Seguro provides an anonymous whistleblower channel for Shopping Guararapes to report unethical conduct, harassment, fraud, and other anti-ethical behaviors, ensuring a neutral and completely anonymous reporting environment.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopping Recife: Established shopping center in the Recife metro area, comparable in size and multi-category retail format. Competes directly with Shopping Guararapes for regional consumer foot traffic and anchor tenants.
• Shopping Paço Alfândega: Historic-area shopping center in Recife featuring retail, dining, and entertainment anchors. Comparable to Shopping Guararapes in multi-category retail plus entertainment destination strategy.
• Shopping Tacaruna: Regional shopping mall in the Recife metropolitan area anchored by major retail brands. Directly competes with Shopping Guararapes for the same Pernambuco consumer base and similar merchandising and entertainment mix.
• Boa Vista Shopping: Shopping center located in Recife's downtown area, comparable in scale and broad multi-segment retail offering. Competes with Shopping Guararapes for regional consumer spending.
• RioMar Recife: Large regional shopping mall in the Recife metropolitan area operated by Multiplan. Directly comparable to Shopping Guararapes in scale, tenant mix, and customer base, competing for the same regional consumer spending in Pernambuco.

Broad incumbents

• Iguatemi: Brazilian shopping mall operator and developer with a national portfolio of premium malls. Comparable as a broader incumbent in Brazilian retail real estate ownership and management.
• Ancar Ivanhoe: Established Brazilian shopping center operator and developer with a national portfolio. Comparable as a broader incumbent in mall operations, leasing, and tenant relationships in Brazil.
• JHSF: Brazilian real estate developer with shopping mall and luxury retail assets. Comparable as a broader incumbent in high-end retail real estate development and operations in Brazil.
• Multiplan: One of Brazil's largest shopping mall operators, including RioMar Recife. While operating at significantly broader scale and publicly listed, Multiplan is a relevant incumbent comparable on mall ownership, leasing, and tenant strategy.

Regional players

• Shopping Costa Dourada: Regional shopping mall located in a different Pernambuco submarket. Operates in a similar mall format with comparable tenant mix but serves a different geographic catchment, providing a useful regional benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sguararapes
• YouTubeyoutube.com/user/sguararapes
• Facebookfacebook.com/ShoppingGuararapes
• Instagraminstagram.com/sguararapes
• TikToktiktok.com/@sguararapes
• LinkedInlinkedin.com/company/shopping-guararapes

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Guararapes