Shorecare Pharmacy

What Shorecare Pharmacy does

Shorecare Pharmacy is an independently operated community pharmacy located at Smales Farm, 74 Taharoto Road, Takapuna, on the North Shore of Auckland, New Zealand. The business serves the local community through a single physical retail storefront supplemented by a Storbie-powered e-commerce website that functions primarily as a product catalogue and enquiry channel rather than a transactional marketplace. The pharmacy differentiates on accessibility: it operates 8:30am to 11pm, 365 days a year including Christmas Day (with reduced hours on public holidays), making it one of the longest-running pharmacies in its area, and is co-located with a 24-hour urgent medical clinic, dental, physiotherapy, radiology, and North Shore Hospital.

The core offering combines two revenue streams. The first is dispensing prescription medications (likely under New Zealand's Pharmac funding system and private prescriptions) alongside a broad OTC retail assortment spanning pain relief, respiratory and allergy, eye and ear care, foot and leg care, oral care, digestive care, skin and scalp care, health supplements, family planning, first aid, baby treatments, medical devices, and beauty and personal care. The second is fee-based professional services delivered by pharmacists without appointments, including urinary tract infection (UTI) treatment, emergency contraception, oral contraceptive renewal, Sildenafil prescriptions for erectile dysfunction, blood pressure checks, blister packing for medication management, and vaccinations for influenza, shingles, COVID-19, and whooping cough.

The business model is direct-to-consumer via walk-in retail, with the website used for content marketing, health education (seasonal articles on flu, winter wellness, skin care, allergies, and travel health), and product enquiries. No pricing is publicly disclosed; products use an 'Enquire' button rather than fixed prices, indicating a quote-based or in-store pricing approach. The company is privately held with no disclosed parent, investors, ownership structure, management team, or financial figures. It has no funding history, no M&A activity, no certifications beyond what pharmacy operation requires, and no active social media presence beyond simple sharing buttons on its site.

Name

Shorecare Pharmacy

Legal name

Shorecare Pharmacy Shop

Website

https://shorecarepharmacy.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shorecare Pharmacy is an independent community pharmacy in Takapuna, Auckland, operating a single retail storefront and Storbie-powered e-commerce site, serving North Shore residents with prescription dispensing, OTC health products, and pharmacist-led consultations and vaccinations.

Ownership category

akta.pro rank

Product category

Community Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

akta.pro secondary industry

Retail & Pharmacy-Based Urgent Care Clinics (HLAFADAE)

Keywords

• Community pharmacy services
• Prescription dispensing
• Pharmacist consultations
• Vaccination services
• Over-the-counter medications

Headquarters

HQ city

Takapuna

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Prescription Medicines: Dispensing prescription medications to patients, likely under New Zealand's Pharmac funding system and private prescriptions.
2. Over-the-Counter (OTC) Products: Sale of non-prescription health products including pain relief, respiratory medications, eye/ear care, digestive health products, and personal care items.
3. Pharmacy Services: Fee-based professional services including UTI consultations, emergency contraception, oral contraceptive renewals, blood pressure checks, blister packing, and vaccinations (flu, shingles, COVID, whooping cough).
4. Vaccination Services: Administering flu, shingles, COVID-19, and whooping cough vaccines to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Shorecare Pharmacy is a community pharmacy that dispenses prescription medications and sells over-the-counter health products across categories such as pain relief, digestive care, skin care, eye and ear care, first aid, family planning, and health supplements. It also provides fee-based pharmacist services including UTI consultations, emergency contraception, oral contraceptive renewals, Sildenafil prescriptions, blood pressure checks, blister packing, and vaccinations for flu, shingles, COVID-19, and whooping cough. The pharmacy operates extended hours (8:30am–11pm, 365 days a year) from a single retail location at Smales Farm, Takapuna, on Auckland's North Shore.

Product overview

Shorecare Pharmacy is a community pharmacy operating as a single-location retail pharmacy with an integrated e-commerce platform (powered by Storbie). The business offers two main components: pharmacy consultation services (UTI treatment, emergency contraception, oral contraceptive renewal, Sildenafil prescriptions, blood pressure checks, blister packing, and vaccinations) and a retail product range. The product portfolio spans health categories including Pain Relief, Respiratory & Allergies, Eye & Ear Care, Foot & Leg Care, Oral Care, Digestive Care, Skin & Scalp Care, Health Supplements, Personal Aids & Repellents, Family Planning, Habit Treatment, First Aid, Baby Treatments, Medical Devices (supports, braces, wound care, breast pumps), and Beauty & Personal Care. Key specific products include Senokot Tablets for constipation relief and the Gaviscon range (Core liquids, Core tablets, Dual Action liquids and chewable tablets, and Infant powder) for acid reflux and indigestion treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmacy Consultation Services Walk-in pharmacist consultations covering urinary tract infection (UTI) treatment, emergency contraceptive pill, oral contraceptive renewals, Sildenafil prescriptions for erectile dysfunction, blood pressure checks, and blister packing for medication management. Available to individuals in the North Shore Auckland community without prior appointment.
• Vaccination Services Administration of vaccines including influenza (flu), shingles, COVID-19, and whooping cough to walk-in patients at the Takapuna pharmacy.
• Prescription Dispensing Dispensing of prescription medications to patients, including those funded under New Zealand's Pharmac system as well as private prescriptions.
• Over-the-Counter Health Products Retail sale of non-prescription health products spanning categories including pain relief, respiratory and allergies, eye and ear care, foot and leg care, oral care, digestive care, skin and scalp care, health supplements, personal aids and repellents, family planning, habit treatment, first aid, baby treatments, and medical devices (supports, braces, wound care, breast pumps).
• Beauty and Personal Care Products Retail offering of cosmetics, fragrances, nail care, hair care, personal hygiene, and skincare products.
• Senokot Tablets Constipation Relief 100 Pack Senna-based laxative providing relief from occasional or non-persistent constipation; contains Senna Fruit Alexandrian Powder 154mg standardised to contain Sennosides.
• Gaviscon Heartburn and Indigestion Relief Range Range of Gaviscon products for heartburn, indigestion, and gastric reflux relief, including Core Aniseed Liquid (600ml), Core Peppermint Liquid (600ml), Core Peppermint 24 Pack tablets, Double Strength Liquid (500ml), Dual Action Chewable Tablets (16 and 32 pack), Dual Action Liquid (300ml and 600ml), Strawberry Tablets (24 pack), and Infant Powder Sachets (30 pack). Contains Sodium Alginate, Sodium Bicarbonate, and Calcium Carbonate in relevant variants.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StorbiecoreTechnology or IntegrationStorbie provides the e-commerce platform powering Shorecare Pharmacy's online shop. The privacy policy states that customer data is stored with Storbie and their service providers who supply the website. Storbie also handles payment processing through Payment Providers.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Chemist Warehouse: Australia- and New Zealand-headquartered discount pharmacy chain offering prescription dispensing, OTC, and pharmacist services at scale. Directly comparable as a high-volume retail pharmacy competing for the same North Shore consumer wallet.
• Countdown Pharmacy (Woolworths NZ): Pharmacy departments inside Countdown supermarkets across New Zealand, offering dispensing, vaccinations, and pharmacist consultations. Comparable retail pharmacy competitor in the same North Shore catchment with grocery-anchored foot traffic.
• Amcal NZ: Trans-Tasman pharmacy banner with community pharmacies offering dispensing, professional services, and health consultations. Comparable as a branded community pharmacy operator with similar service mix.
• Woolworths Pharmacy: Supermarket-affiliated pharmacy counters in New Zealand offering dispensing, vaccinations, and basic OTC. Comparable as a community pharmacy competitor serving North Shore Auckland shoppers with longer supermarket trading hours.
• Priceline Pharmacy NZ: Health-and-beauty-positioned pharmacy chain in New Zealand combining OTC, beauty, and pharmacist services. Comparable in product mix, especially given Shorecare's Beauty & Personal Care category, and competitive positioning in the same consumer segment.
• Green Cross Health (Life Pharmacy & Unichem): New Zealand's largest pharmacy group operating Life Pharmacy, Unichem, and community pharmacy banners. Most comparable peer given shared NZ Pharmac funding model, professional services offering (vaccinations, consultations), and overlapping North Shore presence.
• Terry White Chemmart: Australian-headquartered pharmacy brand with NZ presence offering dispensing, vaccinations, and pharmacist-led services. Comparable banner-level pharmacy competitor with similar professional services portfolio.

Others

• North Shore Hospital (Waitematā DHB pharmacy): Adjacent public hospital and its outpatient pharmacy function. Relevant as a co-located healthcare provider that funnels discharge prescriptions and post-acute care demand into Shorecare's catchment.
• Storbie: E-commerce platform provider powering Shorecare's online shop and content site. Included as a direct technology partner and comparable ecosystem enabler for similar small healthcare retailers in New Zealand.

Emerging players

• Zoom Pharmacy: New Zealand online-first pharmacy providing prescription delivery and OTC e-commerce nationwide. Comparable as a pharmacy offering the same dispensing and OTC categories but competing through digital convenience rather than physical access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shorecare-pharmacy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shorecare Pharmacy