Showpony

What Showpony does

Showpony Promo, LLC is a privately held, B2B branded merchandise and promotional products company founded in 2023 and headquartered at 980 Broad St. in Augusta, Georgia. The company operates as a subsidiary of Wier/Stewart, a strategic creative firm that provides brand development capabilities, and positions itself as a design-forward alternative to traditional promotional product distributors. Its core offering centers on custom-branded merchandise across apparel, drinkware, bags, headwear, technology accessories, and seasonal items, supported by decoration capabilities including embroidery, screen printing, DTF, DTG, and heat transfer vinyl. The company has also launched Pony Picks, a curated sub-brand of retail-grade and sustainable merchandise, and operates a Custom Online Shop platform enabling enterprise clients to run self-serve apparel and fulfillment programs.

Showpony sells primarily through a sales-led, consultation-based go-to-market motion, structured around a six-step process from requirements gathering through delivery and quality inspection at HQ. Pricing is quote-based across tiered product groupings defined by the proprietary WIN-PLACE-SHOW framework (premium sustainable, mid-tier value, and budget essentials), with upfront payment required per order. Revenue is generated from one-time branded merchandise sales, integrated design and consulting services, and kitting/fulfillment services for events and corporate gifting. The technology backbone is the CommonSKU e-commerce and catalog platform, which powers both the Pony Picks storefront and custom client shops.

The customer base is diversified across higher education, hospitality and tourism, healthcare and wellness, events and conferences, financial services, nonprofits, and select enterprise accounts, with named clients including Augusta Convention & Visitors Bureau, Children's Hospital of Georgia, ABLE Kids, Fortera Credit Union, Vera Hospitality, Paceline, Aquinas High School, and Destination Augusta. The company's competitive differentiators are its keepability-focused methodology, sustainability-led product sourcing, full-service design-to-fulfillment model, and access to 20+ premium brand partners (Camelbak, Herschel, Stanley, Yeti, Nike, etc.). The team is very small, with only two named executives surfaced (Director of Operations and Production Manager), indicating an early-stage operational footprint.

Name

Showpony

Legal name

Showpony Promo, LLC.

Website

https://showpony.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Showpony is a B2B branded merchandise and promotional products company in Augusta, Georgia, that designs, sources, and fulfills custom apparel and gifts for clients in education, healthcare, hospitality, finance, events, and nonprofit verticals as a subsidiary of Wier/Stewart.

Ownership category

akta.pro rank

Product category

Branded Merchandise & Promotional Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Custom branded merchandise
• Promotional products
• Corporate gifting services
• Event merchandise fulfillment
• Custom apparel decoration

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Merchandise Sales: One-time purchase of custom branded merchandise including apparel, drinkware, bags, accessories, and promotional products. Orders require upfront payment and are fulfilled through product suppliers with quality inspection at HQ before delivery to clients.
2. Design and Consulting Services: Creative design services including brand identity work, presentation creation, and strategic merchandise planning integrated with branded merch orders.
3. Kitting and Fulfillment Services: Bundling multiple products into themed kits and collections with packaging and delivery services for events and corporate gifting programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Showpony designs, sources, decorates, and fulfills custom branded merchandise including apparel, drinkware, bags, accessories, and promotional products for B2B clients. Services span creative design, product curation via the Pony Picks collection, decoration methods such as embroidery and screen printing, kitting, custom packaging, and quality inspection at its Augusta, GA headquarters before delivery.

Product overview

Showpony is a branded merchandise and promotional products company headquartered in Augusta, Georgia. The company operates as a Wier/Stewart company and offers a comprehensive suite of services including custom branded merchandise design, sourcing, print production, embroidery, fulfillment, and packaging. Their core product offering centers on Pony Picks, a curated collection of retail-grade and sustainable branded products spanning apparel, bags, drinkware, headwear, technology accessories, seasonal items, home goods, stationery, awards, and custom gift boxes. The company specializes in precision embroidery, custom screenprints, and specialty finishes, serving diverse client needs from corporate gifting and event merchandise to nonprofit fundraising campaigns and brand rebranding initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Pony Picks: Curated collections of branded merchandise including apparel, drinkware, bags, and accessories designed for retail-quality branded merchandise.

Products and services

• Pony Picks Showpony's curated sub-brand collection of retail-grade and sustainable branded merchandise spanning apparel, bags, drinkware, headwear, technology accessories, seasonal items, home goods, stationery, and awards, organized by the WIN-PLACE-SHOW performance framework.
• Custom T-Shirts Custom-designed t-shirts with full-service design, print production, fulfillment, and packaging for branded merchandise campaigns.
• Event Merchandise Branded merchandise packages for events including t-shirts, event giveaways, drinkware, tote bags, hats and visors, pop-up tents, flags, and VIP credentials.
• Client Appreciation Boxes Curated gift boxes and custom gifts for client appreciation, featuring ideation and execution services for high-impact branded presentations such as tournament-week visitor gifts.
• Custom Packaging Custom branded boxes and packaging solutions including branded mailer boxes, custom-fit inserts, and premium unboxing experiences.
• Branded Merch Services Full-service branded merchandise agency offering precision embroidery, custom screenprints, specialty finishes, product sourcing, kitting, and HQ quality inspection for branded apparel and promotional products.

Quantifiable outcome

• 83% of consumers keep and actively use promotional products they receive
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Wier / StewartcoreStrategic or Co-development PartnerShowpony was founded by the co-owners of Wier/ Stewart, a strategic creative firm specializing in brand development. They are described as neighbors and Showpony is a Wier/ Stewart company. Wier/ Stewart handles brand development work and provides strategic creative services that complement Showpony's merchandise offerings.
• CommonSKUcoreTechnology or IntegrationTechnology platform used for Showpony's e-commerce and online shop functionality, enabling product catalog management, ordering, and fulfillment tracking for client merchandise programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4imprint: One of the largest direct-to-customer promotional products distributors in North America, offering a similar B2B custom branded merchandise catalog across apparel, drinkware, bags, and accessories. Operates at much larger scale than Showpony but serves overlapping enterprise buyers through a quote-driven sales motion.
• HALO: Long-established B2B promotional products and corporate gifting distributor serving enterprise, healthcare, education, and financial services — segments that closely overlap with Showpony's stated verticals. Competes via similar decoration capabilities (embroidery, screen print) and enterprise account management.
• Quality Logo Products: Online promotional products retailer offering custom decorated merchandise (apparel, drinkware, bags, accessories) across multiple decoration methods. Comparable catalog breadth and decoration capabilities to Showpony, though operating as a higher-volume online retailer rather than a design-led agency.
• Pinnacle Promotions: B2B promotional products distributor offering custom branded merchandise, decoration services, and corporate gifting programs. Directly comparable to Showpony's full-service model across decoration methods (embroidery, screen print) and enterprise account engagement.
• Custom Ink: Custom apparel and promotional products company with online design tools and bulk ordering for groups, events, schools, and businesses. Highly comparable to Showpony's model of online custom apparel ordering with screen printing and embroidery decoration, though at significantly larger scale.
• The/Studio: Technology-driven custom merchandise platform enabling brands to source, customize, and ship products globally. Comparable to Showpony in offering design-forward custom merchandise with enterprise-grade ordering and fulfillment tooling, though with greater scale and broader geographic reach.
• SwagUp: Tech-enabled B2B swag and custom merchandise platform offering custom online stores, kitting, and fulfillment — directly comparable to Showpony's Custom Online Shop Platform capability. Targets similar mid-market and enterprise buyers seeking a self-serve experience for branded merchandise.
• Swag.com: Modern promotional products company focused on custom swag packs, kitting, and corporate gifting for businesses. Closely comparable to Showpony's kitting/fulfillment services and event merchandise positioning, with similar design-led differentiation against traditional promo distributors.

Broad incumbents

• National Pen: Large, established promotional products and custom writing instruments company offering branded merchandise, print, and marketing services. Operates at much greater scale across many product categories that overlap with Showpony's catalog, representing a broader incumbent competitor.

Emerging players

• Brandivate: Boutique branded merchandise and corporate gifting company focused on design-led custom kits and boxes for events and client appreciation. Closely aligned with Showpony's positioning around curated, design-forward gifting and event merchandise rather than commodity swag distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/showponypromo
• Instagraminstagram.com/showpony.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showpony