SHP+
SHP+ is a private bilingual (Chinese-English) online advertising magazine covering China's advertising filmmaking industry, serving ad agencies, production companies, post-production houses, and freelance filmmakers through editorial content and advertising placements.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What SHP+ does
SHP+ (legal name: SHP Plus) is a private digital publishing platform operating as a bilingual (Chinese and English) online advertising magazine focused exclusively on China's advertising filmmaking industry. The platform publishes news, industry insights, creative spotlights, and feature interviews covering ad agencies, production companies, post-production houses, and freelance filmmakers active in the Chinese market. Its content archive extends back to at least 2013, establishing it as a recognized long-running vertical media property in the Chinese advertising production community.
The underlying technology is a standard digital publishing platform (hosted at shpplus.com) with no APIs, SDKs, or disclosed integrations. The site is organized into editorial sections (News, Insight, Lab, Fun) plus a Directory and Jobs board, distributed through a website, email newsletter, and social channels (Facebook, LinkedIn, Weixin, QQ). No AI/ML capabilities, mobile apps, or proprietary technology are disclosed.
SHP+ monetizes solely through advertising placements on its platform, offered via quote-based, flexible multi-year contracts to brands and agencies seeking reach into the Chinese advertising filmmaking audience. Featured advertisers include premium brands such as BMW, Universal Beijing Resort, HONOR, OnePlus, Haier, Mengniu, China Eastern, and agencies like BBDO and Havas. The company is privately held with no disclosed funding, headcount, revenue, or ownership structure, and operates as a lean niche media property serving both domestic Chinese and international professionals working with or in China.
SHP+ firmographics
Firmographics- Name
- SHP+
- Legal name
- SHP Plus
- Website
- https://shpplus.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SHP+ is a private bilingual (Chinese-English) online advertising magazine covering China's advertising filmmaking industry, serving ad agencies, production companies, post-production houses, and freelance filmmakers through editorial content and advertising placements.
- Ownership category
- akta.pro rank
SHP+ industry classification
Industry- Product category
- Advertising Industry Media
- NAICS
- Other Services Related to Advertising (54189)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)
Keywords
SHP+ business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: SHP+ generates revenue through advertising placements on its platform, offering flexible placement and duration options for brands and companies wanting to reach the advertising filmmaking community in China.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages with flexible placement and duration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SHP+ product offering
Product offeringCore offering
SHP+ is a bilingual (Chinese and English) online advertising magazine covering China's advertising filmmaking industry. The platform publishes news articles, industry insights, and creative work showcases, and sells advertising placements to brands, agencies, production companies, post-production houses, and freelance filmmakers targeting the Chinese advertising filmmaking community.
Product overview
SHP+ is a single unified online advertising magazine platform offering bilingual (Chinese and English) coverage of China's advertising filmmaking industry. The platform features news articles, industry insights, creative spotlights, and serves as a promotional channel for ad agencies, production companies, post-production houses, and freelance filmmakers in China.
Differentiator
Problem solved
Functional benefit
Products and services
- SHP+ Online Magazine Bilingual (Chinese and English) online magazine providing news, industry insights, and showcases of outstanding creative work from China's advertising filmmaking industry. Targets ad agencies, production companies, post-production houses, and freelance filmmakers in China and international markets working with China.
- Advertising Placement on SHP+ Advertising placements sold to brands, agencies, production companies, and freelance filmmakers seeking promotional exposure to the advertising filmmaking community in China. Available on the website and newsletter, with flexible placement and duration, billed via multi-year contracts and quoted on request.
Companies that use SHP+
Customer profileSegments3 records
Ideal customer profiles2 records
SHP+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SHP+ partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
SHP+ competitors and assessment
Company assessmentDirect peers
- Campaign Asia: APAC-focused advertising trade publication offering news, insights, and creative showcases to advertising professionals across Asia-Pacific. The closest geographic and product parallel to SHP+, sharing a regional trade-magazine business model.
- LBB Online (Little Black Book): Online community and creative showcase for the advertising production industry, featuring outstanding work and connecting brands with directors/production companies. Highly comparable to SHP+'s focus on advertising filmmaking creative work and its production-industry audience.
- The Drum: Global advertising and marketing trade publication providing news, features, and creative work showcases to industry professionals. Comparable to SHP+ as a content-led trade title monetized via advertising in the advertising-services vertical.
- Shots.net: Global creative network for the advertising industry showcasing commercial work and connecting filmmakers with agencies and brands. Closely mirrors SHP+'s content showcase of advertising filmmaking and its target community.
- Ad Age: Long-running US advertising trade title covering news, campaigns, agency rankings, and creative work for the advertising industry. Comparable to SHP+ as a content-led trade publication monetized via advertising and serving ad-industry professionals.
- Adweek: Leading US-based advertising industry trade publication delivering news, insights, and creative features to the ad industry. Closely comparable to SHP+ in mission and content-led trade-publishing model, though operating in English and globally.
Regional players
- 数英网 (Digitaling): Chinese advertising industry platform offering industry news, creative showcases, and community features for the Chinese ad industry. A domestic peer to SHP+ in covering and serving the Chinese advertising professional community.
- Morketing: Leading Chinese-language digital marketing trade publication covering the Chinese marketing and advertising industry with daily news and insights. Direct domestic competitor to SHP+ for Chinese advertising industry coverage, though Chinese-only and digital-marketing-focused.
- SocialBeta: Chinese digital and social marketing publication serving marketing professionals with news, case studies, and trend reporting. Comparable to SHP+ as a China-based trade media outlet covering the marketing/advertising ecosystem.
Broad incumbents
- Promo Magazine: US trade publication covering promotional marketing, branding, and advertising broadly with a wider scope than SHP+'s advertising-filmmaking focus. Comparable as an established trade media brand monetized through advertising to marketing professionals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
SHP+ social profiles
Digital presenceSHP+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHP+ leadership team
Management profileNumber of profiles
SHP+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHP+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHP+
What does SHP+ do?
SHP+ is a bilingual (Chinese and English) online advertising magazine covering China's advertising filmmaking industry. The platform publishes news articles, industry insights, and creative work showcases, and sells advertising placements to brands, agencies, production companies, post-production houses, and freelance filmmakers targeting the Chinese advertising filmmaking community.
Is SHP+ a public or private company?
SHP+ is a private company. It is classified as unknown and is currently operating.
When was SHP+ founded?
SHP+ was founded in -1. It employs 1 to 10 people.
How does SHP+ make money?
One revenue line is on record: advertising.
Who are SHP+'s main competitors?
Direct peers on record are Campaign Asia, LBB Online (Little Black Book), The Drum, Shots.net, Ad Age and Adweek. Regional players are 数英网 (Digitaling), Morketing and SocialBeta. Promo Magazine is listed as a broad incumbent.
Does SHP+ have an API?
No public API is recorded for SHP+.
What industry is SHP+ in?
SHP+'s product category is Advertising Industry Media. Its primary akta.pro industry code is BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization. Its NAICS code is 54189 and its SIC code is 2721.