SIC srl

What SIC srl does

SIC srl is an Italian software house founded in 2009 and headquartered in Chivasso (province of Turin), specializing in technology solutions for the Italian insurance sector. The company employs between 5 and 15 professionals and has built a vertically-integrated product portfolio spanning AI-COPILOT (a generative-AI digital copilot powered by Azure OpenAI with a proprietary workflow engine), CRM Multicanale (a multi-channel CRM with over 400 integrated features), WhatsApp-based policy sales and service flows, an online policy placement platform (Vendita Polizze Online) built on Blazor, dedicated distribution platforms for brokers and agencies, and a System Integration / DWH / ETL offering that feeds Power BI dashboards. The technology stack is anchored on Microsoft Azure and .NET Core, with proprietary components including the DC2 development platform, a headless CMS, and a custom monitoring system that executes 35+ automated tests every five minutes to support DORA, NIS2, GDPR, and IVASS Regulation 38/2018 compliance.

The company serves three core segments: insurance companies (enterprise), brokers and agencies (mid-market), and dealer, travel-agency, and supplementary-welfare distributor networks operating under the EU Insurance Distribution Directive (IDD). Its go-to-market is sales-led — direct enterprise outreach, outbound calls, email campaigns, and event participation (AI-Week Rimini, AI & Insurtech Milan) — supplemented by a channel model in which broker and agency networks white-label SIC's platforms to distribute insurance under their own branding.

SIC generates revenue through a hybrid model that combines a recurring SaaS subscription (low base monthly fee plus a variable component proportional to premiums issued), project-based custom software development and integration services, white-label/OEM platform licensing, and managed system-integration and DWH services. Pricing is quote-based and not publicly disclosed; usage-priced reference points include approximately €0.10 per WhatsApp conversation day. Operational scale indicators include roughly 1,000 policies processed daily, around 1,000 connected agents (per the company website) and approximately 6,000 inclusions, 600 email attachments, and 10,000 calls handled per day through the integrated platform.

Name

SIC srl

Legal name

SIC S.r.l.

Website

https://sicinformatica.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SIC srl is an Italian software house founded in 2009 and based in Chivasso that builds AI-enabled insurance technology — including AI-COPILOT, CRM Multicanale, WhatsApp sales flows, and online policy platforms — for insurance companies, brokers, agencies, and IDD-compliant distributor networks across Italy.

Ownership category

akta.pro rank

Product category

Insurance Technology Software (Insurtech)

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

Keywords

• Insurance software solutions
• Policy management systems
• CRM insurance platforms
• AI insurance copilot
• Insurance distribution software

Headquarters

HQ city

Chivasso, Piedmont

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS / Cloud Software Subscriptions: SIC SRL offers cloud-based software as a service (SaaS) solutions hosted on Microsoft Azure. Pricing follows a low base monthly fee plus a quota proportional to premiums issued ('un costo mensile base basso più una quota proporzionata ai premi emessi'), linking the company's success to the client's success. This hybrid model combines recurring subscription fees with usage/transaction-based components.
2. Custom Software Development and Integration: The company creates bespoke software solutions for insurance companies, brokers, and agencies based on its proprietary CRM and development platform (DC2). Development projects are delivered rapidly with transparent costs. Revenue is generated through project-based professional services and ongoing maintenance contracts.
3. Platform Licensing (White-label / OEM): SIC SRL provides its AI-Copilot, CRM, and distribution platforms as white-label or co-branded solutions to insurance carriers and broker networks. This enables intermediaries to sell insurance products under their own branding using SIC's technology, generating licensing revenue.
4. System Integration and DWH Services: Fees charged for system integration projects (ETL, data warehouse setup, Power BI dashboards) and ongoing data processing services. Includes integration with external APIs, FTP data feeds, email processing, and SHARE/INTEK flow processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SIC srl is an Italian software house that develops and sells an integrated technology platform for the insurance industry. Its core offerings include AI-COPILOT (a generative AI-powered digital assistant for insurance professionals), a multi-channel CRM, WhatsApp-based policy sales tools, online policy issuance systems with integrated payments and digital signatures, and dedicated white-label distribution platforms for brokers, agencies, dealers, and travel agencies. The products are delivered as cloud-hosted (Azure) SaaS solutions or as custom-built enterprise integrations, enabling insurance distributors to automate sales, claims, customer service, and back-office workflows.

Product overview

SIC srl is an Italian software house specializing in insurance technology solutions. The company offers a platform-plus-modules architecture anchored by AI-COPILOT, a generative AI digital copilot that assists insurance professionals through complex processes. This core AI capability is integrated throughout the product portfolio, which includes: (1) CRM Multicanale for omnichannel customer management combining email, WhatsApp, and telephone; (2) WhatsApp Integration for mobile-first policy sales and support; (3) Vendita Polizze Online for direct online policy placement with payment processing; (4) Piattaforme Dedicatie for broker and agency distribution networks; (5) System Integration e DWH for ETL, data warehouse, and Power BI analytics; and (6) the DC2 development platform enabling API integrations, digital signatures, and payments. The products are built on a proprietary .NET Core technology stack with headless CMS and operate on Microsoft Azure cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• AI-COPILOT: A digital copilot software powered by Generative AI designed to assist insurance agents, administrative staff, and sales personnel through complex processes using natural language interface.
• CRM Multicanale
• AI-PANEL.IT

Products and services

• AI-COPILOT Digital copilot software using Generative AI (ChatGPT via Azure) combined with a proprietary workflow engine to guide insurance agents, administrative staff, and sales personnel through complex processes via natural language. Features safety controls, blacklist of terms, double-checks, and guided decision-making to prevent AI hallucinations. Integrates with APIs, databases, ERP systems, FTP, Web Services, PDF generation, digital signatures, and electronic payments.
• CRM Multicanale Omnichannel CRM for insurance policy, ticket, claim, and contract management. Integrates call-center and back-office operations with work queues, email, telephone, WhatsApp, and AI. Includes over 400 integrated features: digital signatures, electronic payments, CRIF credit checks, property registry searches, e-payment gateways (Apple Pay, Google Pay), and AI-powered email routing and response suggestions.
• Vendita Polizze Online (Online Policy Sales Platform) End-to-end ecosystem for remote placement of insurance policies and financial services with online payment. Built with Blazor technology featuring backend for quotes, policies, payments, CRM, WhatsApp chat, email routing with AI, and call center system. Includes CMS with multilingual support, approval workflows, cookie management, tracking, and integrations with Axerve, Nexi, Apple Pay, Google Pay payment gateways and Namirial/yousign electronic signature services.
• Piattaforme Dedicatie Broker e Agenzie (Dedicated Broker/Agency Platforms) Customizable policy distribution platforms for dealers, travel agencies, Section E distributors, and sales networks. Features fast-quote from APIs or embedded calculations, policy issuance, digital signatures, online payment, email/WhatsApp communication, commission management, gamification, and bonus systems. Hosted on Azure servers with automatic releases.
• Software per Broker Assicurativi (Insurance Broker Software) Software platforms for insurance brokers including collaborative portals, policy sales solutions, claims management, and operations center. Features WhatsApp sales plugins, Chrome extension for on-the-fly quotes, Copilot AI, gamification, and bonus systems.
• System Integration e DWH System integration and data warehouse solutions for creating databases and Power BI dashboards. ETL module receives and converts data from emails, FTP, APIs, PDF extraction with AI, and processes SHARE and INTEK data flows. Includes policy coverage receipts, account statement reconciliation, and DWH loading for real-time production monitoring and anomaly analysis.
• AI-PANEL Chat system for natural language interaction with insurance applications. Uses ChatGPT conversational power (via Microsoft Azure) with proprietary workflow engine for secure processes, API interfaces, electronic payments, and digital signatures. Available via web, WhatsApp, and internal interfaces. Used for policy quotation, issuance, claims information, and customer support.
• Console Operatore (Operator Console) Operator console for managing WhatsApp chats, ticketing system, and customer interactions. Includes AI-assisted responses and operator intervention capabilities. Serves existing clients with self-service access to ticketing, policy management, and system monitoring.

Quantifiable outcome

• Daily system throughput: ~1,000 policies, ~6,000 connected agents, ~6,000 inclusions, ~600 email attachments, ~10,000 calls — all processed through the integrated platform.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability10 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft is a core technology partner providing the Azure cloud infrastructure (where SIC's applications are hosted), Azure OpenAI services (powering the AI-Copilot's conversational capabilities), and Azure DevOps for CI/CD pipelines. SIC explicitly references Azure as its cloud platform and OpenAI via Microsoft as its AI engine.
• AssintelminorGTM or Marketing PartnerAssintel (Associazione Nazionale Imprese ICT) is an Italian ICT industry association. SIC's logo appears in the 'I Nostri Partners' (Our Partners) section alongside Microsoft and Apito, suggesting membership and associated networking, events, or promotional benefits within the Italian technology ecosystem.
• WhatsApp (Meta)coreTechnology or IntegrationSIC integrates WhatsApp as a core distribution and customer engagement channel. The integration enables policy quotation, issuance, renewals, payments, and customer service through WhatsApp — representing a primary differentiator in the insurance software market. SIC uses WhatsApp Business API for its conversational AI and policy sales workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Global CRM leader with Financial Services Cloud offering insurance-specific sales, service, and distribution capabilities. Comparable to SIC as a broader CRM incumbent whose insurance cloud competes for the same broker/agency CRM budgets.
• Duck Creek Technologies: Insurance SaaS suite for policy administration, billing, and claims serving P&C insurers globally. Comparable as a broader incumbent in the insurance SaaS category that SIC competes against for policy administration and distribution modernization budgets.
• Guidewire: Global insurance core platform providing policy administration, underwriting, and claims software to P&C insurers. Comparable as a broader incumbent offering policy administration and rating capabilities, the same category SIC targets via its insurtech platform.
• EIS Group: Digital insurance platform providing core policy administration, billing, and claims with deep configurability. Comparable to SIC as an enterprise insurance SaaS incumbent offering policy administration and rating platforms in the same product category.
• Prima Assicurazioni: One of Italy's largest digital-first insurance carriers operating across motor and home lines with proprietary technology. Comparable as a tech-forward Italian insurance operator, though operating as a carrier rather than a software vendor to brokers.

Direct peers

• MioAssicuratore: Italian insurance broker platform targeting brokers and agencies with digital sales, quote, and policy management tools. Comparable to SIC in target market (Italian brokers/agencies) and product category (broker enablement software).
• Yolo Group: Italian insurtech enabling digital insurance distribution via API-based embedded insurance and broker/agency platforms. Highly comparable to SIC as a domestic Italian insurtech serving brokers and agencies with technology-led distribution.
• Reevo: Italian digital insurance broker platform offering broker workflow automation, sales tools, and CRM-style functionality. Directly comparable to SIC as an Italy-focused insurance broker technology provider with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sic-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIC srl