Sierra Botanica & Collaborative Medicine

What Sierra Botanica & Collaborative Medicine does

Sierra Botanica & Collaborative Medicine (SBCM) is a privately-held, cash-pay integrative and functional medicine practice founded in 2008 by Oscar Sierra, L.Ac., RH, operating from a single clinic in Sandy Springs, Georgia within the Atlanta metropolitan area. The practice employs the Eclectic Triphasic Medical System (ETMS) — developed by Donald Yance and administered through the Mederi Center — as its core clinical methodology, combining functional medicine diagnostics, Traditional Chinese Medicine (pulse, tongue, eye assessment), acupuncture, and a custom compounding apothecary producing individualized herbal formulations spanning TCM, Western Herbalism, and contemporary botanical research. SBCM serves individual patients with complex, chronic, or difficult-to-diagnose conditions, with primary focus segments in integrative cancer care, autoimmune disease, chronic illness/unexplained symptoms, and environmental illness/toxicity.

The business model is multi-stream: clinical consultation fees (no insurance accepted, superbills available for acupuncture, HSA/FSA accepted, 50% deposit required for new appointments), direct-to-patient custom herbal products dispensed from the in-house apothecary, professional-grade supplement sales through the Fullscript platform (up to 5% patient discount), and a $30 administrative fee per laboratory test requisition. Patient operations are supported by Practice Better (patient portal and session notes) and Fullscript (supplement dispensary). The clinic also generates top-of-funnel demand through the MOJO Rising podcast, external podcast appearances, and published case studies.

The practice operates with four staff (founder Oscar Sierra, Office Manager BB Tatum, Receptionist Krystal Gongora, and Education & Design lead Katy Mathes), making it a solo-practitioner micro-practice with all clinical capacity dependent on the principal. A preferred partner network of 12+ collaborative providers across oncology, cardiology, family medicine, neurology, chiropractic, dental, and naturopathy supports a referral-based, collaborative care model. The practice does not accept external investment, has no parent company, and operates as a bootstrapped, founder-owned entity serving the Southeastern United States.

Name

Sierra Botanica & Collaborative Medicine

Legal name

Sierra Botanica & Collaborative Medicine

Website

https://sierracollaborativemed.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sierra Botanica & Collaborative Medicine is a privately-held, cash-pay integrative and functional medicine practice in Sandy Springs, Georgia, serving individual patients with complex chronic conditions including cancer, autoimmune disease, and environmental illness using the ETMS clinical methodology and custom herbal compounding.

Ownership category

akta.pro rank

Product category

Integrative Medicine Services

NAICS

Offices of Other Health Practitioners (6213), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industry

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Integrative medicine
• Functional medicine
• Herbal medicine
• Integrative oncology
• Acupuncture services

Headquarters

HQ city

Sandy Springs, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Consultation Services: Revenue from consultation fees for new and returning patients seeking integrative medicine, functional medicine, traditional Chinese medicine, and herbal medicine services. Appointments include comprehensive assessment using TCM diagnostics and functional medicine evaluation.
2. Custom Herbal Products: Sales of custom compounded herbal formulations including teas, tinctures, decoctions, granules, topicals, and capsules prepared at the clinic's apothecary. Products are sold separately from consultation appointments.
3. Supplement Dispensary: Sale of professional-grade supplements through the Fullscript platform with up to 5% discount for patients. Supplements recommended during consultations are sold separately.
4. Laboratory Testing Administration: Administrative fees ($30 per requisition) for preparing and reviewing laboratory test paperwork. Testing costs are paid directly to laboratory companies or pre-paid through the clinic.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sierra Botanica & Collaborative Medicine is an integrative and functional medicine practice that delivers personalized clinical consultations, advanced laboratory diagnostics, acupuncture, and custom-compounded herbal formulations to individuals with complex chronic conditions. The practice operates an on-site apothecary producing tailored teas, tinctures, decoctions, capsules, and aromatics, applying the Eclectic Triphasic Medical System (ETMS) and Traditional Chinese Medicine diagnostics to create individualized care plans for cancer support, autoimmune disease, environmental illness, and unexplained symptoms.

Product overview

Sierra Botanica & Collaborative Medicine operates as an integrative and functional medicine practice offering a comprehensive suite of healthcare services centered around personalized, systems-based care. The practice's core offerings include Integrative Cancer Care, Autoimmune Disease Support, Chronic Illness & Unexplained Symptoms Support, Environmental Illness & Toxicity Support, Functional Medicine, and Traditional & Herbal Medicine with custom compounding through their apothecary. The practice employs the Eclectic Triphasic Medical System (ETMS) as its primary clinical methodology, combining Traditional Chinese Medicine diagnostics (pulse, tongue, eye assessment), acupuncture (including Tan and Dong styles), advanced laboratory testing, and custom herbal formulations including teas, tinctures, decoctions, capsules, and aromatics. Patient engagement is supported through Practice Better (patient portal) and Fullscript (supplement dispensary), enabling access to session notes, protocols, and customized supplement ordering. Additional therapeutic modalities include Far Infrared therapy, photobiomodulation, and ozone therapy. The practice also produces educational content including the MOJO Rising Podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrative Cancer Care Comprehensive integrative oncology support combining functional medicine assessment, advanced laboratory testing, custom herbal medicine, nutrition guidance, and lifestyle strategies designed to work alongside conventional oncology treatment for newly diagnosed, active treatment, and survivorship phases.
• Autoimmune Disease Support Systems-based support for individuals navigating autoimmune conditions, combining functional medicine assessment, laboratory analysis, nutrition, traditional medicine, and custom herbal formulations to address the multiple factors influencing autoimmune health.
• Chronic Illness & Unexplained Symptoms Support Comprehensive evaluation and support for persistent symptoms that may involve multiple body systems, combining functional medicine, laboratory assessment, nutrition, environmental health evaluation, and collaborative care strategies.
• Environmental Illness & Toxicity Support Assessment and support for health concerns related to environmental factors including mold, water-damaged buildings, indoor air quality, chemical exposures, and heavy metals, using functional medicine assessment and advanced laboratory evaluation.
• Functional Medicine Data-informed healthcare approach combining advanced testing, clinical history, and systems-based assessment to understand how multiple body systems interact and influence health, organizing information through the Three Domains of Curiosity framework.
• Traditional & Herbal Medicine / Custom Herbal Medicine Custom-compounded herbal formulations tailored to individuals through SBCM's compounding apothecary, including herbal teas, medicinal infusions, decoctions, tinctures, powders, capsules, and custom aromatics, drawing from Traditional Chinese Medicine, Western Herbalism, and contemporary botanical research.
• Acupuncture Traditional Chinese Medicine bodywork using acupuncture techniques including Tan and Dong styles for distal point placement, complementing dietary, lifestyle, and herbal therapy treatments.
• Advanced Laboratory Testing Comprehensive data collection including blood analysis, urine testing for bacterial/fungal dysbiosis and mitochondrial function, saliva testing, stool analysis for microbiome assessment, and pathology/genomic testing for personalized cancer and health evaluation.
• Therapeutic Modalities (Far Infrared, Photobiomodulation, Ozone) Supportive therapeutic services including Far Infrared therapy for detoxification and circulation, photobiomodulation with dichromatic green light for pain and hormone balance, and ozone therapy for cellular support and immune function.
• Traditional Diagnostics (Pulse, Tongue, Eye) Time-honored Traditional Chinese Medicine diagnostic techniques including pulse diagnosis for assessing functional state, tongue diagnosis for digestive and internal health evaluation, and eye examination for internal state assessment.
• MOJO Rising Podcast Educational podcast series featuring conversations about integrative cancer care, holistic healing strategies, data-driven approaches to cancer management, and the intersection of conventional and traditional medicine.

Quantifiable outcome

• Stage 3 Follicular Lymphoma patient achieved NED (No Evidence of Disease) status after integrative protocol; SUV scores decreased from 11.5 to average of 7.5 over treatment period
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Practice BettercoreTechnology or IntegrationPractice management software platform used for patient portal access, session notes, protocols, and health plan management. Patients access their customized health recommendations through this platform.
• FullscriptcoreTechnology or IntegrationProfessional supplement dispensary platform providing up to 5% discount for SBCM patients. Supplements recommended during consultations are ordered through this platform.
• Ellie Campbell, DO - Campbell Family MedicineminorStrategic or Co-development PartnerFamily medicine practice in Cumming, GA collaborating on whole-person, root-cause approach to wellness.
• Patrick Fratellone, MD, RH - Fratellone Medical AssociatesminorStrategic or Co-development PartnerIntegrative medicine practice in New York, NY working collaboratively on patient care.
• Amy M. Dayries, DMD, FAIHM - Whole Dental HealingminorStrategic or Co-development PartnerHolistic dental practice in Roswell, GA focused on whole-body dental wellness.
• Dr. Sreekanth Reddy - Cancer and Blood Specialists of GAcoreStrategic or Co-development PartnerOncology practice in Johns Creek, GA providing conventional cancer treatment as part of collaborative integrative care approach.
• Jason Reingold, MD - CardiologyminorStrategic or Co-development PartnerCardiology specialist collaborating on cardiovascular health within integrative care plans.
• Brad Gould, MD - Vibrant Family Medicine P.C.minorStrategic or Co-development PartnerFamily medicine practice located in same building complex as SBCM in Sandy Springs, GA.
• Dr. Benjamin Behrendt - Neuro Works HealthcareminorStrategic or Co-development PartnerNeurology practice in Roswell, GA collaborating on neurological health aspects.
• Mederi CentercoreStrategic or Co-development PartnerOscar Sierra is a Certified Mederi Care Practitioner. The Mederi Center, founded by Donald Yance, developed the Eclectic Triphasic Medical System (ETMS) that forms the clinical framework for SBCM's practice.
• Trevor Clark - Clark's Herbal RemediesminorStrategic or Co-development PartnerHerbal remedies supplier supporting botanical medicine approach.
• Dr. Wade Port - Life Works ChiropracticminorStrategic or Co-development PartnerChiropractic practice in Marietta, GA collaborating on musculoskeletal and structural health.
• Dr. Mike Moratto - Innate ChiropracticminorStrategic or Co-development PartnerChiropractic practice in Sandy Springs, GA focused on innate body intelligence.
• Lis Frey - NaturopathminorStrategic or Co-development PartnerNaturopathic practitioner collaborating on natural health approaches.
• Ofelia Sierra, LMT - MassageminorStrategic or Co-development PartnerLicensed massage therapist in Atlanta providing bodywork services.
• Joshua Saul, MAcOM, DACM, LAc., ACN - Sun WellnessminorStrategic or Co-development PartnerAcupuncture and functional medicine practitioner in Atlanta collaborating on wellness approaches.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Parsley Health: Functional medicine membership practice/platform combining data-driven diagnostics with holistic care for chronic conditions, autoimmune issues, and unexplained symptoms. Comparable in target conditions and functional medicine methodology, though delivered at greater scale via a subscription model.
• The UltraWellness Center: Founded by Dr. Mark Hyman, this functional medicine practice focuses on chronic disease, autoimmune conditions, and integrative care. Directly comparable in functional medicine methodology, systems-based assessment, and chronic illness focus.
• CentreSpring MD: Atlanta-area integrative and functional medicine practice founded by Dr. Taz Bhatia, offering holistic primary care, integrative cancer support, autoimmune care, and custom wellness plans. Highly comparable in geography and full-stack service mix.
• Mederi Center (Donald Yance): Founded by Donald Yance, the originator of the Eclectic Triphasic Medical System (ETMS) that SBCM uses as its primary clinical framework. SBCM is a Certified Mederi Care Practitioner. Most directly comparable as the methodology source and sister clinical practice.

Emerging players

• Amen Clinics: Multi-location brain health and integrative psychiatry practice founded by Dr. Daniel Amen using SPECT imaging and functional medicine principles. Comparable in data-driven, integrative approach to complex chronic conditions and in building a multi-site footprint.
• Fountain Life: Premium integrative and longevity medicine platform combining advanced diagnostics with personalized, data-informed care. Comparable in offering systems-based, premium-tier care to affluent patients seeking non-conventional health optimization.

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Hospital-based integrative medicine program offering acupuncture, herbal medicine consultations, integrative oncology, and lifestyle medicine within a major academic health system. Comparable in modalities (TCM, herbal, integrative oncology) but operates at institutional scale.
• Mayo Clinic Integrative Medicine: Major academic medical center offering integrative medicine services including acupuncture and herbal consultations. Comparable in modalities but embedded within a much larger institutional framework with research and insurance reimbursement.

Others

• Gaia Herbs: Leading manufacturer of organic herbal supplements, tinctures, and liquid extracts. Adjacent comparison as a scaled producer of standardized botanical products that overlap with categories produced by SBCM's compounding apothecary.
• Herb Pharm: Established herbal extracts and tinctures manufacturer with a broad product line. Adjacent comparison as a scaled producer of herbal preparations in product categories that overlap with SBCM's apothecary offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sierrabotanicacollaborativ165
• Facebookfacebook.com/sierrabotanicacollaborativemed
• Instagraminstagram.com/sierrabotanicacollaborativemed
• LinkedInlinkedin.com/company/sierra-botanica-&-collaborative-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Botanica & Collaborative Medicine