SIETAR Deutschland e.V.

What SIETAR Deutschland e.V. does

SIETAR Deutschland e.V. is a registered non-profit professional association (eingetragener Verein) founded in 1994 that serves intercultural professionals across science, business, and society in Germany. It is the German node of the worldwide SIETAR (Society for Intercultural Education, Training and Research) network, the largest global network for intercultural cooperation, and operates 7 regional groups (Berlin-Brandenburg, Frankfurt/Rhein-Main/Unterfranken, Nord, Köln-Rhein-Ruhr, München, Stuttgart, Westfalen). Its core offerings include the annual flagship SIETAR FORUM conference, the monthly SIETAR Bote newsletter, the mondial journal and Wirtschaftsdialoge / Schriftenreihe publications, a Mentoring Program, working groups on AI, RAAS (Refugees and People Seeking Asylum) and Coaching, plus the EU-funded ECILP self-assessment and certification framework for intercultural learning professionals.

The association's technology stack is built on standard open-source and SaaS components: a WordPress CMS website, the self-hosted Matomo web analytics platform (chosen for GDPR-aligned privacy and IP anonymization), Zoom for online events and webinars, a WordPress-based member portal with Single-Sign-On authentication, and Mailchimp for email distribution. It also integrates calendar distribution via Google Calendar, iCalendar, Office 365, and Outlook Live links for events.

Commercially, SIETAR Deutschland is a membership-based association with a subscription/recurring revenue model funded primarily through membership fees (offered in TVbasic and TVpremium tiers via partner Trainerversorgung e.V.) and supplemented by event revenues, partner discount commissions, and periodic EU project grants (e.g., ECILP 2020-2022). It does not sell commercial products. Its customer base is a distributed membership of intercultural trainers, consultants, researchers, D&I practitioners, and vocational educators, with no revenue concentration on any single member. Operations are run by a small volunteer board of ~8 members plus one long-tenured paid administrator (Gaby Hofmann), with headquarters in Mannheim and registered office in Stuttgart.

Name

SIETAR Deutschland e.V.

Legal name

SIETAR Deutschland e.V.

Website

https://sietar-deutschland.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

SIETAR Deutschland e.V. is a non-profit professional association founded in 1994 that serves intercultural trainers, consultants, researchers, and D&I practitioners in Germany through membership, the annual FORUM conference, regional groups, and the EU-backed ECILP certification framework.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

akta.pro secondary industry

International Standards Development & Standardization Bodies (BPADANAA)

Keywords

• Intercultural training
• Cross-cultural consulting
• Diversity education
• Professional certification
• Cultural competence

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: SIETAR Deutschland e.V. operates as a non-profit association (e.V.) funded primarily through membership fees. The organization offers various membership tiers including TVbasic and TVpremium through partner Trainerversorgung e.V. with special rates for members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SIETAR Deutschland e.V. is a registered non-profit professional association that delivers membership services, training, and certification for the German intercultural community. Its core offerings include individual and organizational memberships, an annual SIETAR FORUM conference, the ECILP intercultural certification program coordinated in cooperation with EU partners, a mentoring program, regional chapter events, working groups (AI, RAAS, Coaching), and publications such as the mondial journal, Wirtschaftsdialoge, and the SIETAR Bote newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual and Organizational Membership
• SIETAR FORUM Annual Conference
• ECILP Intercultural Certification Program
• Mentoring Program
• Webinars and Online Training Events
• SIETAR Publications (mondial journal, Wirtschaftsdialoge, Schriftenreihe)
• Member Portal Access

Quantifiable outcome

• ECILP project received 97/100 points in EU evaluation (November 2023)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Weltoffenes ThüringencoreStrategic or Co-development Partner · 9 September 2024SIETAR Deutschland is a signatory of the Weltoffenes Thüringen initiative, which advocates for an open and diverse Thuringia, respect for human dignity and human rights, plural democracy and rule of law, and peaceful coexistence.
• Charta der Vielfalt e.V.coreStrategic or Co-development Partner · 1 January 2010Since 2010, SIETAR Deutschland has been a signatory of the Charta der Vielfalt, an employer initiative for promoting diversity in companies and institutions. The organization commits to creating a work environment free from prejudice where all employees are valued regardless of age, ethnicity, gender, religion, or background.
• Trainerversorgung e.V.minorGTM or Marketing PartnerPartnership providing SIETAR members with special rates on TVbasic (first year free) and TVpremium (130 EUR instead of 150 EUR annually) membership. Provides trainers with insurance benefits, business resources, webinars, and purchasing advantages.
• Persönlichkeits-Analysen (Online Compendium)minorGTM or Marketing PartnerFree overview and access to various personality assessment tools for coaches and trainers. SIETAR members can access the platform to compare models, understand applications, and select tools for intercultural training contexts.
• EOL – Elements of Learning AcademyminorGTM or Marketing PartnerPartnership offering SIETAR members 20% discount on all EOL Academy training programs including LEGO Serious Play, PLAYMOBIL pro, Visual Power, and EBL-Practitioner certifications.
• Lauf-rat.deminorGTM or Marketing PartnerPartnership providing SIETAR members with 10% discount on all visualization tools and coaching materials designed for inspiring conversations, training sessions, and coaching.
• Ellen Wagner (ellen wagner unlimited / cross cultural bridges)minorGTM or Marketing PartnerPartnership offering SIETAR members 30% discount on Ellen Wagner's online e-learning course on microaggressions. Ellen Wagner is a diversity coach and anti-racism activist based in Princeton, USA.
• ECILP (European Certificate for Intercultural Learning Professionals)coreStrategic or Co-development PartnerSIETAR Deutschland coordinated the EU-funded ECILP project (October 2020 - March 2022) to create transparency and recognition for intercultural professional qualifications. The project developed professional standards, accreditation rules, and a self-assessment tool. SIETAR Deutschland is project holder and coordinator.
• Carl Duisberg CentrenminorStrategic or Co-development PartnerLongstanding institutional SIETAR member organization providing certification for intercultural trainers since 2011. Carl Duisberg Centren organized regional events and provided insight into their diversity positioning and training programs.
• SIETAR EuropacoreStrategic or Co-development PartnerSIETAR Deutschland cooperates with SIETAR Europa as part of the European SIETAR network. Susanne Doser, former board member, transitioned to the Executive Committee of SIETAR Europa.
• International SIETAR Organizations (Global Network)coreStrategic or Co-development PartnerSIETAR Deutschland is part of the worldwide SIETAR network including SIETAR USA, UK, Netherlands, Switzerland, France, Poland, Spain, Austria, Ireland, Italy, Argentina, Mexico, Brasil, Australasia, India, Japan, South East Asia, and Young SIETAR.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deutsche Gesellschaft für interkulturelle Kommunikation (DGfK): A German professional association focused on intercultural communication and training, serving practitioners in Germany. Directly comparable as a domestic peer membership association addressing overlapping professional content for intercultural trainers and consultants.
• SIETAR UK: The UK national SIETAR chapter and fellow intercultural professional association. Directly comparable due to identical mission, similar membership model, and shared participation in the SIETAR global federation.
• SIETAR USA: The U.S. sister organization within the global SIETAR network, serving intercultural professionals in North America. Directly comparable because both operate as membership-based professional associations within the same SIETAR federation, share the SIETAR brand, and run parallel annual congresses and certification programs.
• SIETAR Netherlands: The Dutch national SIETAR chapter within the global network. Directly comparable as a sister organization running the same membership model and serving intercultural professionals in a specific country.
• SIETAR Europa: The European-level federation of SIETAR organizations, sharing the same mission of advancing intercultural education, training, and research. It is directly comparable because SIETAR Deutschland coordinates with SIETAR Europa on cross-border programming and a former board member (Susanne Doser) now sits on its Executive Committee.

Others

• Welcome to Germany (Berufliche Integration / BAMF-aligned networks): Adjacent German institutional and NGO networks focused on refugee integration and intercultural competence, including SIETAR Deutschland's RAAS working group. Comparable only thematically as ecosystem participants in Germany's intercultural/refugee support space, not direct commercial competitors.

Regional players

• Carl Duisberg Centren: A longstanding German institution providing intercultural trainer certification since 2011 and a member institution of SIETAR Deutschland. Comparable as a regional provider delivering intercultural training certification in Germany with direct ties to SIETAR Deutschland's membership and regional group programming.

Broad incumbents

• Bertelsmann Stiftung (D&I Programs): A major German foundation running diversity, migration, and societal integration programs. Comparable as a larger incumbent producing D&I research and convening programming in Germany, partially overlapping SIETAR Deutschland's policy and DEI engagement areas.
• Charta der Vielfalt e.V. A larger German employer initiative promoting diversity in companies and institutions, with 5,000+ signatories representing 14.7 million employees. Comparable because SIETAR Deutschland is itself a signatory and aligns its D&I work with Charta initiatives, while Charta serves as the broader incumbent national platform for organizational D&I commitment.
• iaf - International Association of Facilitators: A global professional association serving facilitation and group process professionals. Comparable as a membership-based international professional association offering similar community, certification pathways, and conferences for organizational change professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SIETAR_Germany
• Facebookfacebook.com/sietardeutschland
• LinkedInlinkedin.com/company/sietar-deutschland-e-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIETAR Deutschland e.V.