Signed by

What Signed by does

Signed by is a Netherlands-based events and communications consultancy founded in 2004 (originally as MoVe, rebranded in 2008) by Monique Verheijden and headquartered in Amsterdam. The firm delivers bespoke, high-value events, meetings, and communications services across more than 80 countries, organised around six service pillars: top-level ministerial conferences, events & meetings, global event management, concept & strategy, design & communication, and international venue sourcing. Its primary client base consists of government entities requiring complex ministerial and bilateral events, international companies needing foreign event strategy, and — to a lesser extent — lifestyle brands and financial service providers seeking distinctive communication and relationship events.

The operating model is a professional services firm rather than a product or technology company. The permanent team is intentionally small and senior, supplemented on a project basis by seasoned professionals with domain-specific expertise, allowing the firm to scale capacity without carrying fixed bench costs. Revenue is generated through professional services fees on project-by-project, quote-based engagements; pricing is not publicly disclosed. Services are sold through direct enterprise and government engagement — a consultative, partnership-oriented motion rather than a transactional or channel-based one — supported by a minimal corporate website (www.signed-by.nl) as a digital presence. There is no proprietary technology platform, no API, no AI/ML capability, no app, and no disclosed integrations or certifications.

The company is privately held, founder-owned, with no disclosed parent, subsidiaries, institutional investors, or funding rounds. No public revenue, headcount, or growth metrics are disclosed in the source data, and the broader financial profile of the firm cannot be triangulated from publicly available information. Its competitive positioning rests on senior talent, two decades of cross-border execution experience, and a registered brand identity, rather than on technology, scale, or data assets.

Name

Signed by

Legal name

Signed By

Website

https://signed-by.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Signed by is a Netherlands-based events and communications consultancy founded in 2004 by Monique Verheijden, delivering bespoke high-value events, ministerial conferences, and strategic communications to government entities, international companies, lifestyle brands, and financial service providers across more than 80 countries.

Ownership category

akta.pro rank

Product category

Event Management Consulting

NAICS

Convention and Trade Show Organizers (561920), Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Event management services
• Conference management
• Communications consultancy
• Venue sourcing
• Corporate event planning

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Events and Meetings Management: Tailor-made total concepts for high-value events, meetings, and relationship events. Revenue is generated through professional services fees for event organisation, execution, and after-care.
2. Global Event Management Services: Strategy development and organisation of foreign events for international companies, including destination recommendations, hospitality facilities, programme content, and inspirational speakers.
3. Concept and Strategy Consulting: Pre-execution consulting services aligning with clients on objectives, challenging clients to differentiate and make a difference.
4. Design and Communication Services: Corporate identity development, high-impact campaigns, brochures, and websites aligned with company identity and objectives.
5. International Venue Sourcing: Venue consultancy selecting hotels worldwide for international clients, leveraging an extensive international network for special deals and unique destinations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Signed by is a professional events and communications consultancy that delivers tailor-made, high-value events, meetings, and ministerial conferences for government entities, lifestyle brands, and financial service providers. The firm delivers six service pillars spanning ministerial conferences, events and meetings, global event management, concept and strategy, design and communication, and international venue sourcing, covering preparation, execution, and after-care across more than 80 countries.

Product overview

Signed by is a single, unified service offering — an events and communications consultancy that provides end-to-end event management and strategic communication services. The portfolio consists of six interconnected service pillars: Top-level Ministerial Conferences (complex international government events), Events & Meetings (tailor-made high-value events), Global Event Management (international strategy and execution), Concept & Strategy (objective alignment and creative development), Design & Communication (branding, campaigns, and materials), and International Venue Sourcing (global venue consultancy). These services work together as a comprehensive package for clients seeking distinctive events with impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Top-level Ministerial Conferences Organises large-scale, complex ministerial conferences with specialised activities, project management, media approach, bilateral meetings, and social programmes, handling hospitality, protocols, security, and careful execution for government entities.
• Events & Meetings Implements tailor-made total concepts for high-value events, meetings, and relationship events with painstaking organisation, distinctive execution, and closely involved after-care for lifestyle brands and financial service providers.
• Global Event Management Provides strategy development and organisation of foreign events for international companies, offering recommendations about destinations, hospitality facilities, programme content, and inspirational speakers across more than 80 countries.
• Concept & Strategy Aligns with clients on objectives and challenges them to differentiate and make a difference by creating distinctive event concepts and strategic approaches.
• Design & Communication Provides complete design and communication packages including corporate identity, high-impact campaigns, brochures, and websites aligned with company identity and objectives.
• International Venue Sourcing Selects hotels and venues worldwide for international clients through an extensive network, offering destinations and special deals corresponding with unique concepts, guest types, and intended objectives.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• MCI Group: MCI Group is a Geneva-headquartered global events, association management, and meetings consultancy operating across 60+ countries. It is the most direct large-scale analogue to Signed by, with comparable services in association conferences, corporate meetings, and global event management — but at materially greater scale.
• BCD Meetings & Events: BCD Meetings & Events is one of the largest global meeting, event, and incentive program management companies, serving enterprise clients across multiple industries. Its scope and global delivery model are directly comparable to Signed by, but at substantially greater scale and corporate backing.
• Maritz Global Events: Maritz Global Events is a long-established global events, incentives, and meetings company with extensive enterprise client relationships. Its service portfolio — meetings, incentives, events, and strategic communications — closely mirrors Signed by's end-to-end offering, albeit at far greater scale.
• CWT Meetings & Events: CWT Meetings & Events (now operating under Capita/Travelport post-spin) is a large global meetings management and corporate events firm. Comparable to Signed by in serving enterprise clients on high-value events and global logistics, though part of a broader corporate travel portfolio.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency that produces corporate events, conferences, and experiential campaigns for major brands. Comparable high-level strategic communications and event positioning, embedded within a broader global creative/brand experience portfolio.

Direct peers

• HelmsBriscoe: HelmsBriscoe is the world's largest venue-sourcing and meetings management company, operating in 40+ countries with 1,000+ associates. Signed by's International Venue Sourcing pillar directly competes with HelmsBriscoe's core offering, making it the most direct functional peer.
• Smyle: Smyle is a UK-based strategic events and communications agency producing conferences, internal events, and live experiences for enterprise clients. A close boutique-style peer with comparable service scope and a similar high-touch consultative GTM approach to Signed by.
• American Meetings Inc. (AMI): American Meetings Inc. is a U.S.-based full-service meeting, event, and incentive management company with a comparable boutique-to-mid-market positioning. It competes with Signed by for corporate and association event budgets in similar high-touch service tiers.
• Banks Sadler: Banks Sadler is a UK-based corporate events and meetings management agency serving enterprise clients across financial services, technology, and professional services. A comparable boutique-to-mid-market events consultancy competing for similar high-value corporate events.

Regional players

• Conference Care: Conference Care is a UK-based corporate conference and events management company serving association and corporate clients in Europe. A close functional peer in the conference and association events space, though with a primarily UK/European footprint overlapping with Signed by's market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/signed-by

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signed by