What Signfix Australia does

Signfix Australia is a private manufacturer of MASH TL3 approved frangible (breakaway) sign support systems and related sign-fixing hardware, headquartered at 63 Bonville Avenue, Thornton, NSW (ABN 26 051 954 977). The company was established in Australia over 20 years ago (UK Signfix dating to 1979) and is wholly owned by Jaybro Group Pty Ltd (ACN 159 122 488). Its product range centres on the Signfix® aluminium frangible pole system (supports signs up to 16m²) and the Optimast® extruded aluminium mast system (supports large directional signs up to 40m²), both certified to MASH TL3 and AS/NZS 3845.1 & 3845.2 by the Austroads Safety Barrier Assessment Panel (ASBAP), with additional BS EN 12767 100 NE3 European certification for Optimast. Complementary offerings include stainless-steel and aluminium brackets, clamps, banding systems, anti-theft fixings, ground sleeves, and BAND-IT® industrial banding for oil and gas identification and downhole applications.

The underlying technology is built on marine-grade aluminium alloy 6061+T6 in patented fluted pole and socket geometries engineered to shear predictably upon vehicle impact, with patented accessories including the Pole Restraint Device (Patent Number 2012101052) and Stainless Steel Transition Shoe designed to eliminate galvanic corrosion. Products are crash-tested to MASH criteria at 30 km/h and 100 km/h with 1100 kg and 2270 kg vehicles. The 2023 Signfix Calculator extends the proposition with an online engineering design tool that automates product specification based on wind region, terrain, soil type, sign size, and post count.

Signfix operates a B2B hardware-sales model with project-based quotation (no public pricing), a national 1300 1 SIGNFIX sales line, a dedicated National Sales Manager, and direct outreach to Australian and New Zealand government road authorities. Distribution flows through government tender specifications (where Signfix/Optimast are embedded as approved products), sign installation contractors, and engineering specifiers — particularly civil engineers using the Signfix Calculator. The business has been streamlined by the 2017 consolidation of Queensland manufacturing into the Hunter region, and the company holds ISO 9001:2015 quality accreditation. Approvals span every Australian state and territory road authority plus New Zealand via ASBAP.

Name

Signfix Australia

Legal name

Signfix Australia

Website

https://signfix.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Signfix Australia manufactures MASH TL3 approved aluminium frangible (breakaway) sign support systems and sign-fixing hardware for road authorities across Australia and New Zealand. The company, a Jaybro Group subsidiary, supplies Signfix and Optimast poles, brackets, and BAND-IT products to government infrastructure projects.

Ownership category

akta.pro rank

Product category

Road Safety Signage Hardware

NAICS

Sign Manufacturing (339950), Forging and Stamping (33211)

SIC

Bolts, Nuts, Screws, Rivets & Washers (3452), Metal Forgings & Stampings (3460)

akta.pro primary industry

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB)

akta.pro secondary industry

Strapping & Banding Machines (IMAHAOAM)

Keywords

• Frangible sign supports
• Road safety hardware
• Sign mounting brackets
• Aluminium sign poles
• Roadside infrastructure

Headquarters

HQ city

Thornton, NSW

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. MASH TL3 Frangible Sign Support Systems: Sale of aluminium frangible poles, ground sleeves, and accessories for road signage. Products include Signfix and Optimast frangible post systems in various sizes (50NB to 100NB diameter poles) with associated components like restraint devices, transition shoes, poly seals, and post caps. Primarily sold to government road authorities and contractors for road infrastructure projects.
2. Sign Fixing Brackets and Hardware: Sale of stainless steel and aluminium brackets, clamps, and banding systems for mounting signs to poles. Product lines include saddle brackets (ARC brackets), stirrup brackets, Uni-Clamp systems, RHS brackets, and street name blade brackets. Also includes anti-theft vandal-proof fixings using trilobular security bolts.
3. BAND-IT Products: Stainless steel banding, buckles, and application tools for sign fixing. Includes BAND-IT banding tools with 2,400 lbs tensioning capability, 201 and 316 grade stainless steel banding in various widths, bucklestraps, and specialised brackets. Also covers BAND-FAST products for oil and gas sector identification and downhole applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Signfix Australia manufactures and supplies MASH TL3 approved aluminium frangible sign support systems (Signfix® and Optimast® ranges), stainless steel and aluminium sign mounting brackets and fixings, stainless steel banding products, and BAND-IT® industrial fastening systems for road safety infrastructure. Products are engineered to break away safely upon vehicle impact and are approved by all Australian state/territory road authorities and the Austroads Safety Barrier Assessment Panel (ASBAP) for use across Australia and New Zealand road networks.

Product overview

Signfix Australia is a manufacturer of road safety signage infrastructure products, primarily serving the Australian and New Zealand road networks. The product portfolio consists of three core product lines: (1) MASH TL3 Approved Frangible Sign Support Systems including the Signfix® Frangible Pole System (up to 16m² signs) and Optimast® Frangible Sign Support Structure (up to 40m² signs), both certified by Austroads Safety Barrier Assessment Panel; (2) SignFix Brackets and Fixings comprising stainless steel and aluminium mounting hardware including saddle brackets (ARC brackets), uni-clamps, channel clamps, banding systems, RHS brackets, street name blade brackets, and anti-theft/vandal proof fixings; and (3) BAND-IT® Industrial Products for downhole, subsea, and identification applications in oil and gas environments. Supporting these is the Signfix Calculator online estimation tool for engineering specifications. The company also offers accessories including ground sleeves, pole restraint devices, transition shoes, and polymer seals/caps. Products are Australian Made and accredited to ISO 9001:2015.

Differentiator

Problem solved

Functional benefit

Brands

• Optimast®: MASH TL3 approved frangible sign support structure designed for large directional signs up to 40m², featuring extruded aluminium mast technology with shear bolts and base plate system.
• Signfix® Frangible Sign Support Structure
• SignFix
• Band-it

Products and services

• Signfix® Frangible Sign Support Structure
• Optimast® Frangible Sign Support Structure
• SignFix Brackets and Fixings
• Stainless Steel Banding Products
• Aluminium Frangible Poles (50NB / 65NB / 80NB / 90NB / 100NB)
• Pole Restraint Device
• Stainless Steel Transition Shoe
• Ground Sleeves
• BAND-IT® Energy Products (Downhole / Subsea)
• Band-Fast® with Color-It® Identification Bands
• BAND-IT® Tensioning Tool
• Signfix Calculator Free online engineering estimation tool that selects suitable Signfix or Optimast frangible post systems based on wind region, terrain category, soil foundation type, sign dimensions, mounting height, and number of posts. Provides structural assessments and footing requirements to Australian Standards.
• Trilob Anti-Theft Fixings

Quantifiable outcome

• Occupant Impact Velocity below preferred 3.0m/s threshold (4.9m/s maximum) in MASH crash testing
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Jaybro Group Pty LtdcoreOthersSignfix Australia is owned and operated by Jaybro Group Pty Ltd (ACN 159 122 488), a supplier of building consumer products throughout Australia. Jaybro handles privacy policy, data protection, and corporate governance for Signfix operations.
• Delnorth Group Pty LtdcoreStrategic or Co-development PartnerDelnorth Group Pty Ltd designed the Signfix Calculator wind chart calculation formula. The calculator can only be used outside of the website with express written permission of Delnorth Group Pty Ltd.
• National Municipal Works & Engineering ConferenceminorGTM or Marketing PartnerSignfix exhibited at the 27th National Municipal Works & Engineering Conference 2021 to connect with council and engineering professionals in the public works sector.
• G&B Signs and ServicesminorChannel Partner/ Reseller/ DistributorG&B Signs and Services is a sign installation contractor that installed Optimast Frangible Sign Support Structures for the Driver Reviver campaign on NSW roads.
• Austroads Safety Barrier Assessment Panel (ASBAP)coreStrategic or Co-development PartnerASBAP is the peak body of Australasian road transport and traffic agencies that certified Signfix and Optimast product ranges as MASH compliant for use on Australia and New Zealand road networks.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Valtir (formerly Trinity Highway Products): US-based large manufacturer of road safety hardware (barriers, crash cushions, sign supports) with MASH-compliant product lines; broader portfolio but overlaps directly with Signfix in breakaway sign post systems.
• Hill & Smith Holdings: UK-listed infrastructure products group with road safety, galvanizing and structural steel divisions producing sign posts, barriers and roadside safety equipment; relevant comparable at the broader portfolio level.
• Valmont Industries: Global manufacturer of infrastructure products including steel and aluminium lighting and sign structures; competes at the larger end of the sign support market where Signfix's Optimast is positioned.
• Saferoad Group: European (Norwegian-headquartered) road safety infrastructure group producing barriers, sign posts, lighting columns and passive safety products; overlaps with Signfix on frangible sign supports and holds EN 12767 certifications.

Direct peers

• Transpo Industries: US manufacturer of breakaway (frangible) sign support structures and roadside safety hardware; competes in the same product category with NCHRP-350/MASH-tested products for the North American road safety market.
• Saferoads: Australian road safety infrastructure supplier making frangible sign posts, bollards, barrier systems and roadside safety products; competes for the same government road authority and council customers as Signfix.
• Delnorth Group: Australian manufacturer of frangible and flexible sign support systems, Delnorth is a strategic partner of Signfix (co-developed the Signfix Calculator) and a direct competitor in the AU/NZ frangible post market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/signfix-australia

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signfix Australia