Silver Bell Winery

What Silver Bell Winery does

Silver Bell Winery is a family-owned boutique winery founded by Alan and Diane Holtzheimer, producing its first commercial vintage in 2010 and now operated alongside their son Zach Holtzheimer. The winery crafts Bordeaux-style wines sourced from select vineyards across Washington State and sells exclusively through direct-to-consumer channels: a single tasting room at 21 Veroske Road in Manson, WA overlooking Lake Chelan (open daily 12pm-5pm since June 2021), an OrderPort-powered online shop, and a two-tier (6-bottle and 12-bottle) wine club with semi-annual spring and fall shipments. The company supplements core bottle sales with private event hosting, recurring programming such as Yoga Uncorked and W3 (Women Wisdom & Wine), and pop-up partnerships with local artisans and food vendors.

The business runs on a small operational footprint of approximately five employees, with Zach Holtzheimer serving as both Assistant Winemaker (credentialed via the WSU Enology program) and Tasting Room Manager. Underlying technology is intentionally lean: OrderPort handles e-commerce, point-of-sale, and reservations; Eventbrite manages event ticketing; Squarespace hosts the marketing site; and Instagram drives organic social engagement. There are no AI or ML capabilities in evidence, no patents or trademarks on file, and no certifications beyond standard Washington State winery licensing.

Revenue mechanics rest on three streams: one-time DTC wine purchases (tasting room and online), recurring subscription wine club shipments with member discounts of 15-25%, and project-based private events. Pricing is anchored at fixed bottle price plus tiered subscription discounts, with free UPS Ground shipping on 6+ bottle orders. The customer base is entirely individual consumers (wine enthusiasts, tourists, and Lake Chelan visitors), with wine club members driving the recurring component; no enterprise, wholesale, or distribution customers are disclosed. The business is privately held with no institutional funding, no parent company, and no disclosed financials.

Name

Silver Bell Winery

Legal name

Silver Bell Winery

Website

https://silverbellwinery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Bell Winery is a family-owned boutique winery in Washington's Lake Chelan Wine Valley producing handcrafted Bordeaux-style wines. It sells direct to consumers through its Manson tasting room, online shop, and bi-annual wine club memberships.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Bordeaux-style wines
• Wine club
• Winery tasting room
• Direct-to-consumer wine
• Wine tourism

Headquarters

HQ city

Manson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct wine sales through the tasting room and online shop. Wines include Bordeaux-style reds and other varietals sourced from Washington State vineyards.
2. Wine Club Membership: Bi-annual wine shipments (spring and fall) with 6-bottle or 12-bottle tiers. Members receive discounts on wines and merchandise, exclusive access to club-only wines, and invitations to release parties.
3. Events and Private Bookings: Revenue from hosting private events including corporate events, celebrations, and wine experiences at the tasting room.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Silver Bell Winery is a family-owned boutique winery that produces handcrafted Bordeaux-style wines sourced from select vineyards across Washington State. The winery operates a single tasting room overlooking Lake Chelan in Manson, WA, and sells wines directly through the tasting room, an online shop, and a two-tier wine club with semi-annual shipments.

Product overview

Silver Bell Winery is a boutique winery producing handcrafted Bordeaux-style wines from Washington State grapes. The company operates a single-location tasting room experience in Manson, WA overlooking Lake Chelan, complemented by an e-commerce platform for direct wine sales. The product portfolio centers on the core wines (Bordeaux-style reds and select whites) supplemented by two wine club membership tiers (6-Bottle and 12-Bottle) that provide recurring shipments, discounts, and exclusive access to limited wines. Additional offerings include private event hosting and a small food menu.

Differentiator

Problem solved

Functional benefit

Products and services

• Bordeaux-Style Wines Handcrafted wines focusing on Bordeaux-style varieties including Cabernet Sauvignon, Merlot, and Cabernet Franc, sourced from select vineyards across Washington State to reflect the unique characteristics of the region. Sold through the tasting room and online shop to individual wine consumers.
• 6-Bottle Wine Club

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor.

• Lake Chelan WineryminorGTM or Marketing Partner · 1 January 2024Wine club collaboration for joint events and member benefits. Silver Bell participates in multi-winery wine club weekends with Lake Chelan Winery.
• Cairdeas WineryminorGTM or Marketing Partner · 1 January 2024Wine club collaboration for joint events and member benefits. Silver Bell participates in multi-winery wine club weekends with Cairdeas Winery.
• Succession WinesminorGTM or Marketing Partner · 1 January 2024Wine club collaboration for joint events and member benefits. Silver Bell participates in multi-winery wine club weekends with Succession Wines.
• Ktisis StudiominorGTM or Marketing Partner · 1 January 2024Jewelry pop-up event partnership at the winery tasting room, creating a sip-and-shop experience for visitors.
• Nomad of County LineminorGTM or Marketing Partner · 1 January 2024Food vendor partnership for Silver Bell's 5-year anniversary celebration event, providing catering for the celebration.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• DeLille Cellars: Premium Woodinville-based Washington winery with a tasting room and wine club focused on Bordeaux-style reds; directly comparable varietal focus, though with broader distribution and brand recognition.
• Chateau Ste. Michelle: Washington State's largest and most recognized winery with broad national distribution and tasting rooms; sets the benchmark premium-Washington positioning Silver Bell is emulating at the boutique level.
• Charles Smith Wines (K Vintners): High-profile Washington State wine brand portfolio with national DTC reach; competes for the same premium Washington wine tourist and DTC buyer, but operates at substantially larger scale.
• L'Ecole No 41: Historic Walla Walla Valley winery specializing in Bordeaux-style varietals with a tasting room and wine club; comparable varietal focus and premium DTC positioning in a different Washington wine region.

Direct peers

• Lake Chelan Winery: Lake Chelan Valley winery operating a tasting room and wine club; co-markets with Silver Bell on multi-winery wine club weekends, making it a directly comparable DTC boutique peer in the same tourism corridor.
• Tsillan Cellars: Established Lake Chelan winery with a sizable tasting room, restaurant, and wine club; comparable DTC model and shared regional tourism market, though larger in scale than Silver Bell.
• Cairdeas Winery: Boutique family-owned winery in the Lake Chelan Wine Valley with a tasting room and wine club; explicitly referenced by Silver Bell as a joint-event partner, making it the closest comparable in geography, size, and DTC model.
• Succession Wines: Family-owned Lake Chelan winery with a tasting room and wine club; participates in the same joint wine club weekends as Silver Bell, with a comparable multi-generational family DTC model.
• Benson Vineyards: Lake Chelan Valley estate winery with tasting room and wine club; directly comparable in geography, scale, and DTC-driven revenue model.

Regional players

• Walla Walla Vintners: Boutique Walla Walla Valley winery producing Bordeaux-style wines with a tasting room and wine club; comparable in size and style, but operates in a different Washington wine region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/silverbellwinery
• LinkedInlinkedin.com/company/silver-bell-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Bell Winery