Silver Grill Cafe
- Company typePrivate
- Founded1933
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Silver Grill Cafe firmographics
Firmographics- Name
- Silver Grill Cafe
- Legal name
- Silver Grill Café
- Website
- https://silvergrill.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Silver Grill Cafe industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industries
- Independent Neighborhood Cafes (THAFADAC), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where Silver Grill Cafe is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Silver Grill Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Sales: Traditional walk-in dining at 218 Walnut Street location in Old Town Fort Collins. Customers enjoy made-from-scratch breakfasts, lunches, and signature cinnamon rolls in a historic diner setting.
- Online Ordering and Takeout: Direct online ordering through Toast Tab platform for takeout orders. Also available through third-party delivery apps.
- Third-Party Delivery: Partnership with DoorDash, Nosh Delivery, and GrubHub for delivery services bringing food to customers' doors.
- Catering Services: Corporate events, celebrations, and private gatherings can order Silver Grill favorites for off-site events.
- Gift Cards: Digital and physical gift cards sold online in any amount, redeemable for dine-in or takeout orders.
- Loyalty Program: SG Loyalty Club through Toast Tab where members earn points on purchases for exclusive offers and rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard menu pricing for dine-in and takeout |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Silver Grill Cafe product offering
Product offeringCore offering
Silver Grill Cafe is a single-location, historic breakfast and lunch diner at 218 Walnut Street in Old Town Fort Collins, Colorado, serving made-from-scratch American comfort food daily from 7:00 am to 2:00 pm. Its signature item is a handmade Giant Cinnamon Roll produced fresh every morning in batches exceeding 12,000 rolls per month, supplemented by a rotating Roll of the Month, espresso and craft cocktail drinks, off-site catering, gift cards, and a Toast Tab-based loyalty program.
Product overview
Silver Grill Cafe operates as a single-location full-service restaurant in Fort Collins, Colorado, offering made-from-scratch breakfast and lunch. The core product is their dine-in restaurant service featuring classic American comfort food. The signature offering is their Giant Cinnamon Roll, which has been a staple since 1986 with over 12,000 baked monthly. The restaurant complements its food service with an espresso bar, full cocktail program, catering services, gift cards, and a loyalty rewards program. Seasonal Roll of the Month specials provide limited-time variety to their signature product.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service
Quantifiable outcome
- 12,000+ cinnamon rolls produced monthly
- +2 more outcomes
Companies that use Silver Grill Cafe
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Silver Grill Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Silver Grill Cafe partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Morning Fresh DairycoreProvides fresh milk and dairy products straight from Bellvue, Colorado. Family-owned since 1894, their commitment to quality and sustainability makes every pour feel like home. Partnership brings farm-fresh dairy to Silver Grill's kitchen.
- Zwei Brewing Co.coreProvides beer for Silver Grill's tap lineup. A Fort Collins favorite known for German-inspired lagers and clean, balanced brews. Their dedication to craft and community makes them a perfect fit.
- Cafe RichessecoreProvides locally roasted coffee for Silver Grill's coffee bar. Family-owned and Fort Collins-based. Their direct-sourced beans and small-batch roasts bring bold, smooth flavor to every cup.
- Walrus Ice CreamminorProvides ice cream for the restaurant. A Fort Collins staple known for small-batch, hand-crafted scoops. Quality ingredients and local love in every serving.
- Odell Brewing CompanycoreProvides craft beers for Silver Grill's tap lineup. A Fort Collins staple crafting innovative, well-balanced beers with a loyal following. Their brews bring big Colorado flavor to the restaurant.
- Custom Corned Beef Co.minorProvides premium cuts of corned beef. A Denver-based company known for tender, flavorful meats. Their slow-cooked tradition adds rich, savory goodness to Silver Grill's dishes.
- New Belgium BrewingcoreProvides craft beers on tap. One of Colorado's most iconic breweries bringing bold, creative flavor to Silver Grill's beer lineup. Born in Fort Collins.
- Old Town Spice ShopminorProvides spices, rubs, and blends for the kitchen. A Fort Collins favorite known for small-batch spices crafted with care. Their bold, fresh flavors add extra depth to every plate.
- Happy Lucky's TeahouseminorProvides ethically sourced, loose-leaf teas from around the world. Fort Collins' go-to for quality teas. Their fresh blends add a cozy, local touch to the menu.
- Aspen Baking CompanyminorProvides fresh, locally baked breads. Based in Denver with commitment to quality and scratch-made goodness. Makes every sandwich, toast, or side feel special.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Silver Grill Cafe competitors and assessment
Company assessmentDirect peers
- Lucile's Creole Cafe: Independently owned breakfast/lunch concept with multiple Colorado locations. Comparable daypart (breakfast/lunch), scratch-made comfort food, and single-brand independent operator profile — direct neighborhood breakfast competitor.
- Snooze, an A.M. Eatery: Colorado-born breakfast/brunch concept that started near Fort Collins (Boulder) and has scaled across multiple states. Highly comparable target customer, breakfast/lunch daypart, and 'craft comfort food' positioning, but at a meaningfully larger, multi-unit scale.
Broad incumbents
- Waffle House: Iconic American 24-hour diner chain with hundreds of company-operated locations. Comparable traditional diner format and made-from-scratch comfort food positioning, though at vastly greater scale and with extended hours.
- IHOP: National breakfast-focused chain centered on pancakes and breakfast comfort food. Direct category competitor at the broad level, though Silver Grill operates as an independent with a different signature product (cinnamon roll).
- First Watch: Large daytime café chain focused exclusively on breakfast, brunch, and lunch. Same daypart-only model and fresh-from-scratch positioning; competes in the broader category but at national scale and with no signature single-product equivalent to the cinnamon roll.
- Cinnabon: National bakery-cafe chain whose entire brand is built around cinnamon rolls — directly comparable signature product, though it competes in malls/transit hubs rather than neighborhood full-service dining.
- The Original Pancake House: Established franchised breakfast chain built around a signature breakfast item (pancakes). Directly comparable business model of leveraging one iconic breakfast product into a multi-location brand.
- Black Bear Diner: Regional casual diner chain with a strong 'local community heritage' brand angle similar to Silver Grill's historic positioning. Comparable comfort food menu, family-friendly atmosphere, and signature-item-driven marketing.
- Another Broken Egg Cafe: Franchised upscale breakfast/brunch concept with hundreds of U.S. locations. Comparable 'destination breakfast' offering and daypart, but operates at franchise scale rather than as a single independent.
Others
- Walrus Ice Cream: Fort Collins-based small-batch ice cream supplier that partners with Silver Grill. Not a direct competitor but a comparable local Fort Collins small-business ecosystem participant tied to the same Northern Colorado community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Silver Grill Cafe social profiles
Digital presenceSilver Grill Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Grill Cafe leadership team
Management profileNumber of profiles
Profiles2 records
Silver Grill Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Grill Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Grill Cafe
What does Silver Grill Cafe do?
Silver Grill Cafe is a single-location, historic breakfast and lunch diner at 218 Walnut Street in Old Town Fort Collins, Colorado, serving made-from-scratch American comfort food daily from 7:00 am to 2:00 pm. Its signature item is a handmade Giant Cinnamon Roll produced fresh every morning in batches exceeding 12,000 rolls per month, supplemented by a rotating Roll of the Month, espresso and craft cocktail drinks, off-site catering, gift cards, and a Toast Tab-based loyalty program.
Is Silver Grill Cafe a public or private company?
Silver Grill Cafe is a private company. It is classified as family owned and is currently operating.
When was Silver Grill Cafe founded?
Silver Grill Cafe was founded in 1933. It employs 11 to 50 people.
Where is Silver Grill Cafe based?
Silver Grill Cafe is headquartered in Fort Collins, United States, in the North America region.
How does Silver Grill Cafe make money?
Six revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering and Takeout, third-Party Delivery, catering Services, gift Cards and loyalty Program.
Who are Silver Grill Cafe's main competitors?
Direct peers on record are Lucile's Creole Cafe and Snooze, an A.M. Eatery. Broad incumbents are Waffle House, IHOP, First Watch, Cinnabon, The Original Pancake House, Black Bear Diner and Another Broken Egg Cafe. Walrus Ice Cream is listed as an others.
Does Silver Grill Cafe have an API?
No public API is recorded for Silver Grill Cafe.
What industry is Silver Grill Cafe in?
Silver Grill Cafe's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFADAC, Independent Neighborhood Cafes. Its NAICS code is 722511 and its SIC code is 5810.