ID_BR - Instituto Identidades do Brasil

What ID_BR - Instituto Identidades do Brasil does

ID_BR – Instituto Identidades do Brasil is a Brazilian non-profit founded in 2016 by Luana Genot, headquartered in Rio de Janeiro (Botafogo), with 77 employees. The organization operates Brazil's principal reference platform for racial equality across three pillars—Employability, Engagement, and Education—serving corporate enterprises, Black and Indigenous professionals, and the public sector.

Its product portfolio includes the Selo Sim à Igualdade Racial, a three-stage corporate certification journey (Compromisso, Engajamento, Influência) with an organizational-profile diagnostic; the Prêmio Sim à Igualdade Racial, an annual award described as the world's largest diversity and inclusion recognition event, broadcast on TV Globo after Fantástico and on YouTube; the Fórum Sim à Igualdade Racial, a professional forum connecting companies with Black and Indigenous talent; and education programs (TECER, Mentoria, Bolsas de Estudo, PDLNI, AGIR). In 2024, ID_BR launched DEB, described as the world's first AI virtual assistant dedicated to ethnic-racial and DEI topics, free to users and LGPD-compliant, funded by Fundação Itaú and Fundação José Luiz Egydio Setubal.

The business model is a hybrid non-profit mix: recurring Selo certification and customized corporate consulting/training (professional services and subscription-like fees), annual event sponsorships from flagship corporate partners (Ambev, Assaí, Itaú, Unilever, Disney, Carrefour, Mondelez, Nissan, PepsiCo, Spotify, Sephora, Vale, Microsoft, Coca-Cola, LATAM, Globo, among others), and individual and corporate donations supporting Black and Indigenous leadership programs. Go-to-market is sales-led, supplemented by mass-reach events, a digital donation platform, and a freemium DEB AI channel.

Name

ID_BR - Instituto Identidades do Brasil

Legal name

Instituto Identidades do Brasil

Website

https://simaigualdaderacial.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

ID_BR is a Brazilian non-profit founded in 2016 that operates Brazil's leading racial-equality platform through the Selo certification program, the Prêmio diversity award, the Fórum professional event, and DEB AI, serving corporate enterprises, Black and Indigenous professionals, and government.

Ownership category

akta.pro rank

Product category

Diversity, Equity & Inclusion (DEI) Consulting and Certification

NAICS

Educational Services (611), Educational Support Services (611710), Business Associations (813910)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Management Services (8741)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

akta.pro secondary industries

Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ), Bias, Fairness & Non-Discrimination Testing (HDAAAMAC), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

Keywords

• Diversity consulting services
• DEI certification programs
• Corporate inclusion training
• Racial equality consulting
• DEI educational programs

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Corporate Consulting & Training: Customized consulting services for companies including training programs on anti-racism, leadership development, marketing and HR consulting, census analysis, and customized activities for diversity and inclusion.
2. Selo Certification Program: The Selo Sim à Igualdade Racial is a certification journey with 3 stages (Compromisso, Engajamento, Influência) that companies pursue to demonstrate their commitment to racial equality. Companies pay for access to the certification program and associated consulting.
3. Event Sponsorships: The Prêmio Sim à Igualdade Racial and other events generate sponsorship revenue from major corporations including Ambev, Assaí, Itaú, Unilever, Pepsico, Disney, Carrefour, Mondelez, Nissan, Spotify, Sephora, Vale, and others.
4. Individual and Corporate Donations: Donations from individuals (Pessoa Física) and corporations (Pessoa Jurídica) to support Black and Indigenous leadership programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

ID_BR - Instituto Identidades do Brasil is a Brazilian nonprofit that delivers racial equality programs through three pillars: Employability (customized corporate consulting, training programs, and the Selo Sim à Igualdade Racial three-stage certification), Engagement (the Prêmio Sim à Igualdade Racial award and the Fórum Sim à Igualdade Racial), and Education (TECER, Mentoria, Bolsas de Estudo, PDLNI, and AGIR programs). It also operates DEB, the world's first AI virtual assistant dedicated to ethnic-racial and DEI issues. The organization sells its services primarily to corporate clients and accepts donations from individuals and corporations to support Black and Indigenous leadership programs.

Product overview

ID_BR - Instituto Identidades do Brasil is a non-profit organization that serves as Brazil's primary reference for racial equality. The organization operates through three core pillars (Empregabilidade/Employability, Engajamento/Engagement, and Educação/Education) supported by the main products: the Selo Sim à Igualdade Racial certification program, the Prêmio Sim à Igualdade Racial annual award, the Fórum Sim à Igualdade Racial professional forum, and Deb, the world's first AI dedicated to ethnic-racial and DEI issues. The Education pillar offers programs including TECER, Mentoria, Bolsas de Estudo, PDLNI, and AGIR. The Employability pillar provides customized consulting, training programs (racial literacy, inclusive communication, diversity structuring, crisis prevention), and discussion circles. The Engagement pillar organizes events including the award ceremony, forum, Rock in Rio activations, and the annual race. Together, these products form a comprehensive ecosystem for promoting racial equality in companies, government, and society.

Differentiator

Problem solved

Functional benefit

Products and services

• Selo Sim à Igualdade Racial A three-stage certification journey (Compromisso, Engajamento, Influência) that helps companies strengthen practices for racial equality, develop anti-racist culture, and become references in the racial agenda. Includes a diagnostic organizational profile test that maps companies across five types: Aprendiz, Filantrópica, Básica, Midiática, and Engajada.
• Prêmio Sim à Igualdade Racial The world's largest diversity and inclusion award, recognizing and celebrating people, initiatives, and organizations promoting racial equality nationally and globally. Broadcast on open TV (TV Globo after Fantástico) and YouTube. Features 10 categories across Culture, Education, and Employability pillars. Generates sponsorship revenue from major corporations.
• Fórum Sim à Igualdade Racial Brazil's principal event connecting Black and Indigenous professionals with companies committed to racial equality, featuring debate panels, mentorship sessions, and job opportunities including the 'Trampa Comigo' job board. The 2023 edition reached 25.9 million people through press coverage and registered 2,570 attendees.
• Deb - AI Virtual Assistant World's first AI dedicated to ethnic-racial issues, Diversity, Equity & Inclusion. Free virtual assistant always available to chat about racial equality topics. Also functions as a virtual influencer promoting racial equality in companies, governments, and society. Conversations occur in a secure, encrypted environment aligned with LGPD.
• Consultoria Customizada de Empregabilidade Customized consulting services including speeches, courses, training, census, research, and personalized activities for company D&I development in leadership, marketing, and HR. Includes specialized training programs covering racial literacy, inclusive communication, diversity structuring, and crisis prevention.
• Programas de Educação (TECER, Mentoria, Bolsas de Estudo, PDLNI, AGIR) Comprehensive education pillar with five programs: TECER (trains anti-racist educators), Mentoria (connects leaders with mentees for career support), Bolsas de Estudo (scholarships for Black and Indigenous people), PDLNI (leadership development for Black and Indigenous leaders), and AGIR (anti-racist public administration training). Designed to transform journeys of Black and Indigenous people across educational and professional contexts.

Quantifiable outcome

• +5% productivity for every 10% increase in gender diversity
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

25 partnerships are on record, tiered flagship, core and minor.

• AmbevflagshipGTM or Marketing Partner · 26 May 2024Major sponsor of Prêmio Sim à Igualdade Racial 2024. Ambassador of racial equality initiatives in corporate sector.
• Assaí AtacadistaflagshipGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024. Major retail partner in the initiative.
• UnileverflagshipGTM or Marketing Partner · 26 May 2024Corporate sponsor of Prêmio Sim à Igualdade Racial 2024, supporting diversity initiatives.
• DisneyflagshipGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• SephoraflagshipGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• ValeflagshipGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• CarrefourflagshipGTM or Marketing Partner · 26 May 2024Corporate sponsor of Prêmio Sim à Igualdade Racial 2024.
• MondelezflagshipGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• NissanflagshipGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• PepsiCoflagshipGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• SpotifyflagshipGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• Magazine LuizacoreGTM or Marketing Partner · 26 May 2024Support sponsor of Prêmio Sim à Igualdade Racial 2024.
• L'Oréal PariscoreGTM or Marketing Partner · 26 May 2024Support sponsor of Prêmio Sim à Igualdade Racial 2024.
• GloboflagshipGTM or Marketing Partner · 26 May 2024Media partner broadcasting Prêmio Sim à Igualdade Racial 2024 on TV Globo after Fantástico program. Also institutional partner.
• Oreo (Mondelez)coreGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• MOVERcoreGTM or Marketing Partner · 26 May 2024Sponsor of Prêmio Sim à Igualdade Racial 2024.
• DoritoscoreGTM or Marketing Partner · 26 May 2024Support sponsor of Prêmio Sim à Igualdade Racial 2024.
• LATAM AirlinescoreGTM or Marketing Partner · 26 May 2024Partner of Prêmio Sim à Igualdade Racial 2024.
• MicrosoftcoreGTM or Marketing Partner · 26 May 2024Partner of Prêmio Sim à Igualdade Racial 2024.
• AfricanizecoreGTM or Marketing Partner · 26 May 2024Media partner of Prêmio Sim à Igualdade Racial 2024.
• Coca-ColacoreGTM or Marketing Partner · 26 May 2024Support sponsor of Prêmio Sim à Igualdade Racial 2024.
• Instituto AegeacoreGTM or Marketing Partner · 26 May 2024Support sponsor of Prêmio Sim à Igualdade Racial 2024.
• THEIminorGTM or Marketing Partner · 26 May 2024Partner of Prêmio Sim à Igualdade Racial 2024.
• Prefeitura de CulturacoreGTM or Marketing Partner · 26 May 2024Institutional partner of Prêmio Sim à Igualdade Racial 2024.
• Promenade HotéiscoreGTM or Marketing Partner · 26 May 2024Official hotel partner of Prêmio Sim à Igualdade Racial 2024.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• PolicyLink: National racial equity research and action institute advancing policy and practice change for communities of color. Comparable as a US racial-equity nonprofit delivering research, consulting, and convenings for corporate and government partners.
• Instituto Ethos: Brazilian nonprofit promoting responsible business and ESG/sustainability practices among large corporates. Comparable as a Brazil-based civil society organization that convenes companies, sets standards, and offers training and recognition programs.
• The Winters Group: DEI consulting firm providing strategic advisory, assessments, training, and certification-style support to corporations. Directly comparable to ID_BR's corporate training and Selo-style certification work.
• Catalyst: Global nonprofit focused on advancing women and underrepresented groups in the workplace through research, consulting, and corporate partnerships. Directly comparable to ID_BR as a mission-driven DEI organization offering corporate advisory, certification-style recognition, and events.
• Race Forward: US-based racial justice nonprofit operating programs that advance racial equity through research, narrative, and capacity-building for organizations. Comparable in mission and nonprofit structure, focused on racial-equity outcomes rather than generic DEI.
• Paradigm Strategy: DEI strategy and consulting firm helping companies build inclusive cultures through diagnostics, training, and strategic advisory. Closely comparable to ID_BR's Selo journey and corporate consulting/training offerings.

Broad incumbents

• Deloitte DEI Practice:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCc51_paDX0S1SO5K-IdYeVA
• Facebookfacebook.com/salveidbr
• LinkedInlinkedin.com/company/id_br
• Instagraminstagram.com/id_br

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID_BR - Instituto Identidades do Brasil