SIMOGAS

What SIMOGAS does

SIMOGAS is a family-owned Spanish manufacturer founded in 1967 in Hospitalet de Llobregat, Barcelona, specializing in professional-grade outdoor cooking equipment adapted for domestic use. The company's core competency originates in metallurgical expertise, with in-house steel processing capabilities spanning laminated carbon steel, rectified carbon steel, and hard chrome steel (96 microns, 18mm thickness). The product portfolio is organized into three pillars: five plancha ranges (Dream, Silver, Extreme, Rainbow, Efficiency) offered in gas and electric variants across sizes from 45cm to 90cm; three corten steel brasero ranges (Jupiter, Saturn, Galaxy) for fire-pit-style cooking; and the Apollo Kamado line of ceramic egg-shaped BBQs in three sizes (Small, Medium, Big) that function as grills, smokers, ovens, and pizza ovens. Product specifications include Piezo electronic ignition, integrated thermometers, adjustable air vents, and a triple warranty system (20 years on plate/burners, 5 years on parts, 2 years on labor).

The business operates a direct-to-consumer go-to-market model with no retail intermediaries visible. The DTC storefront alaplancha.net serves as the primary purchase channel across Spain, France, Belgium, Luxembourg, Germany, Austria, and other European markets, supported by a multilingual corporate website (simogas.com) in French, German, Spanish, and English. Revenue mechanics rely on one-time hardware sales of premium-priced units (for example, Kamado Apollo Medium at €1,208.99 and Big at €1,410.66), supplemented by accessory and utensil attach sales including trolleys, covers, spatulas, knives, and chef apparel. Customer support is centralized through a single contact point for pre-sales, after-sales, delivery, and cooking advice, with both phone and email channels. A content marketing engine (recipe blog, downloadable catalogs, chef collaborations) drives top-of-funnel demand.

The company is a private Sociedad Limitada (Simogas SL) with no disclosed funding events, parent company, or M&A activity. With 7 employees, the operation is a micro-enterprise leveraging lean overhead and vertical integration to maintain premium positioning in a niche European outdoor cooking market.

Name

SIMOGAS

Legal name

Simogas SL

Website

https://simogas.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

SIMOGAS is a family-owned Spanish manufacturer founded in 1967, producing professional-grade outdoor cooking equipment — gas and electric planchas, corten steel braseros, and ceramic kamado BBQs — sold direct-to-consumer across European markets through its alaplancha.net store.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Equipment

NAICS

Small Electrical Appliance Manufacturing (335210)

akta.pro primary industry

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

akta.pro secondary industry

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Outdoor cooking equipment
• Gas plancha griddles
• Ceramic kamado grills
• Corten steel braseros
• Professional cooking plates

Headquarters

HQ city

L'Hospitalet

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Planchas: One-time sale of gas and electric plancha cooking plates in various sizes (50cm to 90cm) and materials (laminated steel, rectified steel, hard chrome). Multiple product ranges targeting different customer segments from family to professional use.
2. Hardware Sales - Kamados: One-time sale of ceramic kamado barbecues in three sizes: Small (Ø40cm), Medium (Ø48cm), and Big (Ø58cm). Works with charcoal and wood.
3. Hardware Sales - Braseros: One-time sale of firebowl barbecues in corten steel, available in Jupiter, Saturn, and Galaxy ranges with various sizes and configurations.
4. Accessories and Utensils: Sale of complementary accessories including trolleys, lids, covers, spatulas, tongs, chef knives, Santoku knives, and maintenance tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SIMOGAS designs, manufactures, and sells professional-grade outdoor cooking equipment (planchas, braseros, and kamados) adapted for domestic use. The company produces gas and electric plancha cooking plates in multiple sizes (45cm to 90cm) and steel grades (laminated, rectified, hard chrome), Corten steel fire pit barbecues, ceramic kamado grills, and a range of complementary accessories. Products are manufactured at the company's facility in Barcelona, Spain and sold primarily to home consumers across Western and Central Europe.

Product overview

SIMOGAS is a Spanish family-owned manufacturer founded in 1967 in Barcelona province, specializing in professional-grade outdoor cooking equipment adapted for domestic use. The product portfolio includes five distinct ranges of planchas (Rainbow, Silver, Extreme, Dream, and Efficiency) available in gas and electric versions with various plate materials (laminated steel, rectified steel, and hard chrome steel); three ranges of braseros (Jupiter, Saturn, and Galaxy) in Corten steel with pressed steel plates; and the Apollo Kamado range of ceramic egg-shaped BBQs in three sizes (Small, Medium, Big). The offerings also include a comprehensive accessories line covering trolleys, covers, spatulas, tongs, knives, and maintenance tools. All products are designed and manufactured in Spain with quality as the primary priority.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20-year warranty on plate and burners, demonstrating product durability
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Le Marquier: French manufacturer specializing in planchas, braseros and outdoor kitchens, founded in southwestern France. Closely comparable product portfolio (planchas + braseros), similar mid-market positioning, and shared European retail/DTC distribution model.
• Forge Adour: French plancha specialist founded in the Basque country, producing gas and electric planchas for domestic and professional use. Directly comparable on product category, premium positioning, and target customer, with broader scale and stronger retail presence than SIMOGAS.
• Krampouz: French family-owned manufacturer of professional and domestic planchas and crepe makers founded in 1949. Most direct competitor to SIMOGAS in the European plancha category, with overlapping product positioning, similar DTC emphasis, and shared French/Spanish market presence.
• Invicta Group: French manufacturer of kamado barbecues, planchas, and outdoor heating products. Direct overlap with SIMOGAS's Apollo kamado range and broader outdoor cooking portfolio, with shared Southern European market focus.
• ENO (Plancha ENO): French plancha manufacturer (part of the Atlantic group) with a long heritage in enameled steel cookware. Direct competitor across the plancha category with comparable product range and a strong French retail footprint.

Broad incumbents

• Big Green Egg: Global category-defining brand for ceramic kamado grills, established in the US and with strong European presence. Broad incumbent in the kamado segment where SIMOGAS competes with its Apollo range; much larger scale, marketing budget, and brand recognition.
• Napoleon: Canadian-headquartered grilling and outdoor living specialist with strong European presence. Competes across gas, charcoal, and kamado categories with full outdoor kitchen offerings, representing a much larger and broader incumbent in SIMOGAS's space.
• Weber: Global grilling giant with the broadest portfolio across gas, charcoal, electric, and portable grills. Offers competing solutions in nearly every outdoor cooking category SIMOGAS addresses, with vastly greater distribution and R&D scale.

Regional players

• Landmann: German outdoor cooking and barbecue brand with broad portfolio including charcoal, gas, and electric grills plus outdoor kitchens. Comparable product breadth but stronger focus on German-speaking markets where SIMOGAS is also active.

Emerging players

• Traeger Grills: US-based pioneer of pellet grills now expanding internationally with growing European footprint. Not a direct head-to-head competitor on planchas/kamados but a meaningful emerging player in the premium outdoor cooking category SIMOGAS targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simogas-s-l-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMOGAS