Simply Elegant
Simply Elegant Events is a Jacksonville, Florida-based wedding and event services company providing rentals, custom floral design, and full event decoration to brides, couples, and event hosts in the local Jacksonville market. Operating since 2007 with approximately 80 employees.
- Company typePrivate
- Founded-
- HeadquartersJacksonville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Simply Elegant does
Simply Elegant Events is a Jacksonville, Florida-based event services company that provides wedding and event rentals, floral design, and event design services primarily to brides, couples, and event hosts in the Jacksonville metropolitan area. Founded in 2007 and operating from a showroom at 14333 Beach Blvd Suite 40, the company employs approximately 80 people and operates a fully integrated service model that combines rental inventory (gold candelabras, tableware, furniture, and decorative items), custom floral arrangements including arches and bouquets, and full-service event decoration and design setup. The business is privately held with no disclosed institutional investors, parent company, or funding rounds.
The company's core offerings span four product lines: Wedding Florist/Flowers, Event Design, Event & Wedding Rentals, and an online Rentals Shop for browsing and quote requests. The technology footprint is minimal — a WordPress-based website (simplyelegantevent.net) handles marketing, portfolio showcasing, blog content, and quote requests, with no mobile apps, APIs, or proprietary technology platforms disclosed. Revenue is generated through per-event rental agreements, floral design fees, and event design service fees, all priced via custom quote requests rather than published rate cards.
The company pursues a direct-to-consumer go-to-market motion, leveraging its portfolio of past weddings, client testimonials, and blog content to drive inbound inquiries. Marketing channels center on its website, portfolio page, and word-of-mouth referrals within the Jacksonville wedding community. Geographic reach is limited to a single metropolitan market with no evidence of multi-market expansion, distribution partnerships, or third-party resellers.
Simply Elegant firmographics
Firmographics- Name
- Simply Elegant
- Legal name
- Simply Elegant Events
- Website
- https://simplyelegantevents.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Simply Elegant Events is a Jacksonville, Florida-based wedding and event services company providing rentals, custom floral design, and full event decoration to brides, couples, and event hosts in the local Jacksonville market. Operating since 2007 with approximately 80 employees.
- Ownership category
- akta.pro rank
Simply Elegant industry classification
Industry- Product category
- Event Rental & Design Services
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
Keywords
Where Simply Elegant is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Elegant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event & Wedding Rentals: Rental income from equipment including gold candelabras, floral arches, and decorative items. Customers rent items for events with pickup and drop-off service. Revenue is transaction-based per rental agreement.
- Wedding Florist Services: Floral design and arrangement services for weddings and events, including custom decorations as mentioned in testimonials.
- Event Design Services: Full-service event design including decor setup, styling, and coordination for weddings and special events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Simply Elegant product offering
Product offeringCore offering
Simply Elegant provides luxury wedding and special-event rental items, custom floral arrangement services, and full-service event design in the Jacksonville, Florida metropolitan area. The company operates a brick-and-mortar rentals shop offering chairs, linens, tableware, spandex covers, and decor, complemented by professional floral design and event styling services for brides, couples, and event hosts. Founded in 2007, the company staffs approximately 80 employees and combines rental inventory with creative design services under one roof.
Product overview
Simply Elegant is a Jacksonville-based event services company offering a unified suite of wedding and party services. The core offering combines Wedding Florist/Flowers (custom floral arrangements), Event Design (decoration and setup), and Event & Wedding Rentals (equipment and decorative items). Customers can browse the Rentals Shop to explore available inventory and request quotes. The company operates as a single-service provider rather than a modular platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Event & Wedding Rentals Rental inventory of event furniture, chairs (including Chiavari chairs and spandex chair covers), linens, tableware, and decorative items supplied to brides, couples, and event hosts in the Jacksonville, Florida area.
- Wedding Florist / Flowers Custom floral arrangement services for weddings and special events, including bouquets, centerpieces, ceremony florals, and on-site floral styling delivered to brides and event clients.
- Event Design Full-service event design and styling service that translates a client's vision into a coordinated event aesthetic, integrating rentals, florals, and decor for weddings and other special events.
- Rentals Shop Physical retail showroom at the company's Jacksonville location where clients can browse and select rental items for their weddings or events.
Quantifiable outcome
- 100% satisfaction from testimonial clients - stress-free wedding experience reported
Companies that use Simply Elegant
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Simply Elegant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Elegant partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Simply Elegant competitors and assessment
Company assessmentBroad incumbents
- Teleflora: National floral network connecting consumers with local florists for weddings, events, and gifting. Comparable as a broad incumbent in the consumer-facing floral category where Simply Elegant's wedding florist service competes.
- 1-800-Flowers.com: National floral and gift retailer with an extensive wedding and event floral offering including custom arrangements. Comparable as a broad incumbent in the wedding floral segment where Simply Elegant's florist service competes, though at much greater scale and with a national e-commerce model.
Regional players
- Atlas Party Rental: Regional party and event rental company operating in select U.S. markets with tents, tables, chairs, and decor. Comparable as a regional peer in the event rental space, competing with Simply Elegant in overlapping Florida-adjacent geographies.
- M&M Productions Event Services: Jacksonville-area full-service event production company offering lighting, audio, draping, and decor for weddings and corporate events. Comparable as a same-metro peer competing for the same Jacksonville wedding and event decor budget.
Direct peers
- AFR Event Furniture: Rental provider of upscale event furniture for weddings, galas, and corporate functions nationwide. Comparable as a direct peer in the luxury event furniture/candelabra-style rental space that Simply Elegant competes in.
- BBJ Linen: National event linen and tabletop rental company serving weddings, galas, and corporate events. Comparable as a direct competitor in the event rental category where Simply Elegant also operates, though BBJ is much broader and focused specifically on linens/tabletop.
- PRIME Event Rentals: Event and wedding rental company offering tables, chairs, tents, and decor across multiple U.S. markets. Comparable as a direct competitor to Simply Elegant's wedding rental business with a broader but similar product mix.
- BeEvents: Event design and rental company offering decor, draping, and furniture for weddings and corporate events. Comparable as a direct peer in the bundled luxury wedding decor and design category where Simply Elegant competes.
- EventWorks: Event rental company providing furniture, tabletop, and decor to weddings, corporate events, and special occasions. Comparable as a direct peer in the broader luxury event rental category Simply Elegant operates in.
Emerging players
- Luxe Event Linens: Specialty provider of premium event linens and tabletop decor for weddings and special events. Comparable as an emerging player with overlapping wedding decor-rental inventory, though narrower product focus than Simply Elegant's bundled offering.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Simply Elegant social profiles
Digital presenceSimply Elegant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Elegant leadership team
Management profileNumber of profiles
Simply Elegant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Elegant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Elegant
What does Simply Elegant do?
Simply Elegant provides luxury wedding and special-event rental items, custom floral arrangement services, and full-service event design in the Jacksonville, Florida metropolitan area. The company operates a brick-and-mortar rentals shop offering chairs, linens, tableware, spandex covers, and decor, complemented by professional floral design and event styling services for brides, couples, and event hosts. Founded in 2007, the company staffs approximately 80 employees and combines rental inventory with creative design services under one roof.
Is Simply Elegant a public or private company?
Simply Elegant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Elegant founded?
Simply Elegant was founded in -1. It employs 51 to 100 people.
Where is Simply Elegant based?
Simply Elegant is headquartered in Jacksonville, United States, in the North America region.
How does Simply Elegant make money?
Three revenue lines are on record. Event & Wedding Rentals are the primary driver. The others are wedding Florist Services and event Design Services.
Who are Simply Elegant's main competitors?
Broad incumbents on record are Teleflora and 1-800-Flowers.com. Regional players are Atlas Party Rental and M&M Productions Event Services. Direct peers are AFR Event Furniture, BBJ Linen, PRIME Event Rentals, BeEvents and EventWorks. Luxe Event Linens is listed as an emerging player.
Does Simply Elegant have an API?
No public API is recorded for Simply Elegant.
What industry is Simply Elegant in?
Simply Elegant's product category is Event Rental & Design Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.