Simply Psychology
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Simply Psychology firmographics
Firmographics- Name
- Simply Psychology
- Legal name
- Simply Scholar Ltd.
- Website
- https://simplypsychology.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Simply Psychology industry classification
Industry- Product category
- Educational Content
- NAICS
- Educational Services (61), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Educational Psychology & Learning Sciences Programs (EDAHAFAK)
Keywords
Where Simply Psychology is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Simply Psychology business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising: Revenue generated through Mediavine programmatic advertising partnerships. The website displays personalized advertisements based on user browsing behavior using first and third-party cookies, with Microsoft Clarity providing analytics to optimize site performance and advertising effectiveness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Simply Psychology product offering
Product offeringCore offering
Simply Psychology operates a free online educational website providing evidence-based psychology content including study guides, theories, research methodology, mental health information, and self-care resources. The platform serves students, educators, clinicians, and the general public globally with peer-reviewed articles covering 798 psychology topics across categories such as A-Level Psychology, Cognitive Psychology, Social Psychology, and Mental Health.
Product overview
Simply Psychology operates as a single, unified educational website offering free access to comprehensive psychology content. The core platform is the Simply Psychology website (simplypsychology.org), which provides evidence-based psychology resources organized across major topic categories including Psychology (A-Level Psychology, Biopsychology, Child Psychology, Cognitive Psychology, Key Studies, Learning Theories, Personality, Research Methodology, Social Psychology), Relationships, Self-Care (ADHD, Anxiety, Autism, Emotions, Therapy), and News. The site also features a supplementary Psychology Topics A-Z index containing 798 topics that serves as a navigation aid to the main content library. The company has been operating since 2007 and reaches approximately 3 million monthly visitors worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Simply Psychology Website A comprehensive educational website providing free, evidence-based psychology resources including study guides, theories, research methodology, mental health information, and self-care content for students, educators, researchers, and the general public worldwide. Organized across categories including Psychology (A-Level, Biopsychology, Cognitive, Social, Personality, Research Methodology), Relationships, Self-Care (ADHD, Anxiety, Autism, Therapy), and News.
- Psychology Topics A-Z A browsable alphabetical index of 798 psychology topics covering A-Level Psychology, Approaches, Biopsychology, Child Psychology, Cognitive Psychology, Criminology, Freudian Psychology, Key Studies, Learning Theories, Motivation, Personality, Research Methodology, Resources, Social Psychology, Sociology, Statistics, and Therapy. The index serves as a navigation aid to the main content library.
Quantifiable outcome
- Over 3 million monthly visitors worldwide
- +3 more outcomes
Companies that use Simply Psychology
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Simply Psychology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Simply Psychology partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MediavinecoreMediavine manages third-party interest-based advertising on the Simply Psychology website. They serve content and advertisements using first and third-party cookies to monitor interaction with advertising content and deliver targeted advertising. This partnership is essential for revenue generation supporting the free content model.
- Microsoft ClaritycoreMicrosoft Clarity partnership captures how users interact with the Simply Psychology website through behavioral metrics, heatmaps, and session replay. The data is used to improve and market products/services, optimize the website, and for fraud/security purposes. This analytics partnership helps optimize site performance and user experience.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Simply Psychology competitors and assessment
Company assessmentOthers
- OpenStax: Open educational resources publisher offering free, peer-reviewed textbooks including psychology titles. Comparable mission of free, evidence-based psychology education, though delivered as formal textbooks rather than web articles.
- Springer Publishing: Academic publisher of psychology textbooks, journals, and reference works. Comparable audience (psychology students and educators) and credibility orientation, though delivered via paid textbooks rather than free web content.
- BetterHelp: Online mental health therapy platform that benefits from the same growing demand for mental health information that drives Simply Psychology traffic. Thematically adjacent — psychology consumers increasingly convert from education to therapy services.
Direct peers
- PsyBlog: An independent psychology blog by Jeremy Dean covering research-based psychology explainers for a general audience. Same niche (consumer psychology education), same free/ad-supported model, and similar UK origin.
- Psychology Today: The dominant consumer psychology content brand, featuring expert-contributed articles on psychology, mental health, and relationships. Direct overlap with Simply Psychology's editorial categories, audience, and therapist directory adjacencies.
- Verywell Mind: A leading consumer-facing psychology and mental health content publisher covering topics like relationships, disorders, and self-care. Closely mirrors Simply Psychology's audience (students, general public) and editorial model, though with a broader health focus and established commercial scale.
Broad incumbents
- Healthline: Major consumer health information publisher covering mental health, psychology, and wellness at scale. Comparable advertising-supported model and audience, but broader health scope and significantly larger scale.
- Khan Academy: Large-scale free educational platform covering psychology among other disciplines. Comparable free, evidence-based, student-focused educational content model with strong institutional adoption.
- WebMD: Established consumer health information platform with mental health and psychology content. Operates the same ad-supported, authoritative health content model at much larger scale across broader topics.
- Medical News Today: Consumer-facing health and psychology news publisher with evidence-based editorial standards. Comparable to Simply Psychology's evidence-based positioning and free, ad-supported distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Psychology social profiles
Digital presenceSimply Psychology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Psychology leadership team
Management profileNumber of profiles
Profiles5 records
Simply Psychology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Psychology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Psychology
What does Simply Psychology do?
Simply Psychology operates a free online educational website providing evidence-based psychology content including study guides, theories, research methodology, mental health information, and self-care resources. The platform serves students, educators, clinicians, and the general public globally with peer-reviewed articles covering 798 psychology topics across categories such as A-Level Psychology, Cognitive Psychology, Social Psychology, and Mental Health.
Is Simply Psychology a public or private company?
Simply Psychology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Psychology founded?
Simply Psychology was founded in 2007. It employs 1 to 10 people.
Where is Simply Psychology based?
Simply Psychology is headquartered in London, United Kingdom, in the Europe region.
How does Simply Psychology make money?
One revenue line is on record: programmatic Advertising.
Who are Simply Psychology's main competitors?
Others on record are OpenStax, Springer Publishing and BetterHelp. Direct peers are PsyBlog, Psychology Today and Verywell Mind. Broad incumbents are Healthline, Khan Academy, WebMD and Medical News Today.
Does Simply Psychology have an API?
No public API is recorded for Simply Psychology.
What industry is Simply Psychology in?
Simply Psychology's product category is Educational Content. Its primary akta.pro industry code is EDAHAFAK, Educational Psychology & Learning Sciences Programs. Its NAICS code is 61 and its SIC code is 8200.