Discovery Real Estate Co.

What Discovery Real Estate Co. does

Discovery Real Estate Co. (also DBA "Discovery Realty Group") is a privately-held residential real estate brokerage headquartered at 225 E 11th St, Suite 101, Sioux Falls, South Dakota, serving the Sioux Falls metropolitan area and surrounding South Dakota communities including Brandon, Harrisburg, Tea, and adjacent counties (Union, Turner). The firm is led by Team Owner Destinie Marshall and operates with a team of seven or more licensed agents and associates, including inside-sales support. The brokerage functions as an independently-owned franchise under REAL Broker, a national real estate platform that provides compliance, brand affiliation, and operational infrastructure.

The firm's core technology stack is the Brivity real estate marketing and transaction management platform, which powers its website (discoversiouxfalls.com) with MLS-integrated property search, saved-search alerts, a free home value estimator, virtual showing scheduling, and a marketing dashboard providing clients real-time transaction visibility. Listing marketing is augmented with Matterport 3D virtual tours, professional photography, video content, and yard signage with text-to-get-details keyword functionality. Workflow integrations include Google Calendar, Google Contacts, and Gmail for lead management and scheduling.

Revenue is generated entirely on a commission basis: buyer-side and seller-side representation commissions on closed transactions (industry-standard 5-6% of sale price, split between sides), plus referral fees from out-of-area buyer agent referrals. Pricing is negotiated per transaction; no upfront fees are charged to buyers, and sellers pay commission at closing. Go-to-market combines direct agent consultations, inside-sales inbound handling (phone number (605) 521-5891), 24/7 website self-service, SEO-optimized local landing pages for top areas, social media engagement, email listing alerts, and content marketing via the Discovery Blog. The firm also runs an active agent recruiting funnel and an "Instant Offer" product feature, signaling modest product and team expansion.

Name

Discovery Real Estate Co.

Legal name

Discovery Real Estate Co.

Website

https://discoversiouxfalls.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Discovery Real Estate Co. is a privately-held residential real estate brokerage headquartered in Sioux Falls, South Dakota, serving home buyers, sellers, and investors across the Sioux Falls metro and surrounding South Dakota counties through a team-based agent model under the REAL Broker franchise.

Ownership category

akta.pro rank

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer Representation Commissions: Commission-based compensation from helping buyers purchase homes, typically a percentage of the sale price
2. Seller Representation Commissions: Commission-based compensation from listing and selling homes, typically a percentage of the sale price
3. Buyer's Agent Referral: Referral arrangements with other agents for out-of-area buyers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Discovery Real Estate Co. is a residential real estate brokerage that provides buyer representation, seller representation, and financing assistance for clients in the Sioux Falls, South Dakota metro area. The brokerage combines a team-based agent model with a Brivity-powered technology platform offering MLS-integrated property search, home valuation tools, virtual showings, and transaction tracking. It generates revenue through transaction commissions on closed home sales and referrals to preferred mortgage lenders.

Product overview

Discovery Real Estate Co. operates as a real estate brokerage under REAL Broker, offering a unified platform combining property search technology, home valuation tools, and full-service real estate transactions. The core product is their Brivity-powered property search platform, which integrates with Matterport for virtual tours. This is complemented by home valuation tools, mortgage calculators, and pre-approval assistance. The company provides end-to-end services including buyer representation, property marketing services for sellers, and financing assistance through partner lenders. An online account management portal enables clients to save searches, manage property collections, and access reports. The service model combines technology-enabled search and marketing tools with traditional agent-led real estate transaction support.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation
• Property Marketing Services

Quantifiable outcome

• Professional guidance through home purchase or sale transaction
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• REAL BrokercoreChannel Partner/ Reseller/ DistributorDiscovery Real Estate Co. operates under the REAL Brokerage model, a national real estate franchise providing brokerage platform, compliance support, and brand affiliation. Agents maintain independence while benefiting from national brand recognition and operational infrastructure.
• BrivitycoreTechnology or IntegrationTechnology platform powering Discovery Real Estate Co.'s website, providing property search functionality, listing management, client transaction tracking, virtual showing scheduling, and marketing automation tools.
• Preferred Lenders NetworksupportingStrategic or Co-development PartnerNetwork of local and national mortgage lenders that Discovery Real Estate Co. refers clients to for home financing. Lenders are vetted for competitive rates and customer service quality.
• Keller Williams Realty Sioux FallssupportingChannel Partner/ Reseller/ DistributorSome property listings are co-listed with or referred through Keller Williams Realty Sioux Falls, expanding market reach for certain properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• eXp Realty: Cloud-based national brokerage with a revenue-share model similar to REAL Broker; comparable as a technology-enabled residential brokerage model competing for the same agent talent.
• Berkshire Hathaway HomeServices Sioux Falls: National residential brokerage brand with local Sioux Falls presence; competes for the same buyer and seller clients with similar full-service representation.
• HomeSmart Sioux Falls: National residential brokerage with a tech-forward, low-commission model; comparable in targeting cost-conscious buyers and sellers in similar mid-sized metro markets.
• Coldwell Banker Sioux Falls: Established national brokerage brand serving Sioux Falls and South Dakota; comparable residential real estate brokerage offering buyer and seller representation in the same geography.
• REAL Broker (parent franchise): National real estate franchise under which Discovery operates; comparable cloud-based brokerage model with similar commission and team structures, though at much greater scale.
• Better Homes and Gardens Real Estate Sioux Falls: Franchised residential brokerage with Sioux Falls coverage; comparable mid-sized team offering buyer/seller representation in the same regional market.
• Keller Williams Realty Sioux Falls: Local Keller Williams franchise operating in the same Sioux Falls market; directly comparable as a residential brokerage serving the same buyers and sellers with similar team-based agent models.
• RE/MAX Sioux Falls: National residential brokerage franchise with Sioux Falls presence; competes head-to-head for listings and buyers in the same local market as Discovery Real Estate Co.

Broad incumbents

• Compass Sioux Falls: Large national brokerage with technology platform and agent network; comparable as a technology-enabled residential brokerage, though Compass primarily focuses on higher-density metros.

Emerging players

• Redfin Sioux Falls: Technology-led brokerage offering lower-commission buyer representation; partial overlap as a residential brokerage serving the Sioux Falls market with a digital-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/discoveryrealestatecompany
• LinkedInlinkedin.com/company/discoveryrealesateco-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discovery Real Estate Co.