SipandPaint.NG
SipandPaint.NG is Nigeria's pioneer paint-and-sip lifestyle brand, curating guided creative experiences (painting, candle making, pottery, hand casting, karaoke) across 40+ partner venues in Lagos and Abuja, serving individual consumers, social groups, and corporate clients.
- Company typePrivate
- Founded2020
- HeadquartersVictoria Island, Nigeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SipandPaint.NG does
SipandPaint.NG (also styled Sip and Paint .NG, DBA 'SPNL') operates Nigeria's pioneering paint-and-sip lifestyle brand, curating and hosting guided creative experiences across a distributed network of more than 40 partner venues in Lagos and Abuja. Founded in 2016 by Daniba Dan-Princewill, the company built the paint-and-sip category in Nigeria starting from a single terrace and now serves consumers seeking canvas painting, bottle painting, candle making, pottery, hand casting, tote bag painting, karaoke, vision board sessions, and similar hands-on creative activities. The flagship owned venue, Alali Creative Studio in Victoria Island, doubles as a community hub hosting the Alali Gallery, Silent Book Club VI, and Chess Hour alongside its core sessions. Underlying technology is a booking and venue-matching platform hosted at sipandpaint.ng that lets guests filter by experience type (garden, rooftop, beach, poolside, studio, hotel, remote/mobile) and neighborhood, with WhatsApp and phone channels for custom and group enquiries.
The business monetizes across three primary revenue streams: (1) per-person package sales for sessions priced ₦25,000 to ₦150,000 depending on venue, activity mix, and food-and-beverage inclusions; (2) revenue share with partner venues (hotels, restaurants, lounges, garden spaces, rooftops, beaches) where Sip and Paint .NG provides experience curation, instructors, and materials; and (3) custom corporate events and private celebrations (birthdays, bridal showers, anniversaries) booked through a dedicated enterprise enquiry flow. Go-to-market is hybrid: self-serve website booking and WhatsApp/phone for consumer demand, paired with outbound enterprise sales to corporate clients including Netflix, Google, Schlumberger, PwC, Access Bank, Nestlé, Unilever, and ECOWAS. The SPNL Remote sub-brand extends the model by bringing the experience to client-specified offices, rooftops, and residences. The company is private, founder-led, with no disclosed institutional funding and no mobile app or public API surface.
SipandPaint.NG firmographics
Firmographics- Name
- SipandPaint.NG
- Legal name
- Sip and Paint .NG
- Website
- https://sipandpaint.ng
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SipandPaint.NG is Nigeria's pioneer paint-and-sip lifestyle brand, curating guided creative experiences (painting, candle making, pottery, hand casting, karaoke) across 40+ partner venues in Lagos and Abuja, serving individual consumers, social groups, and corporate clients.
- Ownership category
- akta.pro rank
SipandPaint.NG industry classification
Industry- Product category
- Experiential Leisure Services
- NAICS
- Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where SipandPaint.NG is headquartered
LocationHeadquarters
- HQ city
- Victoria Island
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
SipandPaint.NG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Experience Package Sales: Per-person and per-package pricing for paint and sip sessions, including activities, food, and beverages. Packages range from ₦25,000 (bottle painting) to ₦150,000 (premium experiences at venues like 788 on the Sea).
- Venue Partnership Revenue Share: Revenue generated through partnerships with venues (hotels, restaurants, lounges) where experiences are hosted, with the company curating and managing the creative sessions.
- Corporate and Private Events: Custom corporate activations, team bonding sessions, and private celebrations booked through dedicated enquiry channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bottle Painting at Alali - Entry level creative experience |
| Unit Pricing | Pay-as-you-go | The Asokoro Afternoon - Basic canvas painting at Semat Hotel |
| Unit Pricing | Pay-as-you-go | The Velvet Night at Green Velvet Restaurant |
| Unit Pricing | Pay-as-you-go | Deep Water Package at 788 on the Sea - Premium lagoon experience |
| Unit Pricing | Pay-as-you-go | Hand Casting - Keepsake sculpture experience |
| Unit Pricing | Pay-as-you-go | Lasting Impressions at Pocho Abuja - Ultimate premium experience |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SipandPaint.NG product offering
Product offeringCore offering
SipandPaint.NG curates and delivers guided paint-and-sip experiences combined with hospitality services at partner venues across Lagos and Abuja. Core offerings include canvas painting, bottle painting, candle making, pottery, hand casting, tote bag painting, karaoke, and vision board sessions, with packages bundling materials, instruction, food, and beverages. The company operates an owned flagship studio (Alali in Victoria Island), a network of 40+ partner venues, and a mobile/remote service (SPNL Remote) that brings experiences to client-specified locations for corporate and private events.
Product overview
SipandPaint.NG operates as Nigeria's pioneering paint and sip lifestyle brand, functioning as an experience curation platform that partners with 47+ venues across Lagos and Abuja to deliver creative sessions. The core offering combines guided painting experiences with hospitality, supplemented by craft activities including candle making, pottery, hand casting, tote bag painting, and karaoke. The company operates through a hub-and-spoke model: Alali serves as the flagship owned studio on Victoria Island, while partner venues (restaurants, hotels, rooftops, gardens, poolside areas, and beaches) provide distributed locations. Experiences are priced as package bundles typically including materials, instruction, food and/or beverages, with pricing ranging from ₦25,000 to ₦180,000 per person depending on venue and included offerings. The SPNL Remote sub-brand extends services to client-specified locations for corporate and private events.
Differentiator
Problem solved
Functional benefit
Products and services
- Paint and Sip Experiences Guided creative sessions where participants paint on canvas while enjoying beverages at partner venues across Lagos and Abuja. The signature experience that established the company as Nigeria's pioneer paint and sip brand.
- Candle Making Hands-on scented container candle making using soy wax where guests select fragrances, melt and pour wax, and take home a handcrafted candle. Priced from ₦45,000 at Alali venue.
- Bottle Painting Creative session transforming plain bottles into art pieces using painting techniques, providing a smaller canvas and practical keepsake. Priced at ₦25,000 per pack.
- Hand Casting / Mold Keepsake sculpture experience capturing hand impressions as molds, available for individuals or couples in one mold. Priced at ₦45,000 per structure.
- Pottery Clay shaping sessions at select venues offering hands-on ceramic creation experiences.
- Tote Bag Painting Custom painting on tote bags as a creative activity alternative to canvas painting.
- Karaoke and Games Entertainment package featuring karaoke sessions and games, available standalone or combined with painting activities.
- Alali Creative Studio Company's flagship home venue on Victoria Island featuring white-walled gallery space with African-style paintings, hosting creative sessions alongside Silent Book Club VI and Chess Hour events.
- SPNL Remote Mobile and remote service bringing art experiences to client-specified locations including offices, rooftops, and living rooms, with all materials and instructor provided.
- Corporate Events Team bonding and corporate hangout packages designed for professional groups, offered through venues with billiards and corporate-focused setups. Trusted by Netflix, Google, Schlumberger, PwC, ECOWAS, Access Bank, Nestlé, and Unilever.
- Private Celebrations Customizable experiences for birthdays, bridal showers, anniversaries, and proposals hosted at Alali and partner venues.
Companies that use SipandPaint.NG
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
SipandPaint.NG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SipandPaint.NG partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and major.
- AlalicoreHome venue and creative studio in Victoria Island, Lagos. Houses Alali Gallery, Silent Book Club VI, and Chess Hour alongside Sip and Paint sessions. Full service venue with white walls, African-style paintings, and versatile spaces for multiple activities.
- 788 on the Sea (Twin Waters Entertainment Centre)flagshipPremium oceanfront venue in Lekki with Atlantic Horizon Edition experiences. Features soft blue and white interiors, large windows, terrace and rooftop with lagoon views. Hosts the #1 Class & Workshop in Lekki on TripAdvisor.
- Radisson Blu IkejamajorHotel rooftop venue partnership bringing paint and sip experiences to Lagos Mainland. Hotel rooftop with room to spread out for corporate and social groups.
- Four Points by Sheraton (Cilantro Signature)majorVictoria Island hotel partnership for signature evening experiences at the Four Points by Sheraton, Block 2, Oniru Chieftancy Estate.
- Mint GRAmajorVersatile Ikeja venue with indoor, outdoor, rooftop, and poolside spaces. Cozy clubhouse feel with billiards, hosting activities including pottery, selfie portrait, tote bag painting, and karaoke. Can accommodate 60+ guests in one space, 150+ across compound.
- Green Velvet RestaurantmajorCentral Abuja venue in Elegante Mall, Wuse 2. African and intercontinental dishes with clean modern setting, hosting premium experiences including 3-course meals with activities.
- Cilantro AbujamajorGarden venue in Maitama with mature trees, walking paths, bamboo interiors. Mediterranean fine dining experience with open-air and indoor spaces in one of Abuja's most beautiful garden settings.
- Pocho AbujamajorContemporary Mediterranean restaurant in Gwarinpa, Abuja. Bright, sociable, warm Nigerian dining experience with real character. Hosts comprehensive packages including 2-3 activities and full 3-course menus.
- Semat Hotel AsokorocoreCalm, hotel-set experience in the heart of Asokoro, Abuja. Low-key venue lovely for midweek sessions or private groups on Sunday afternoons.
- The Garden IkoyiflagshipLeafy, unhurried garden venue in Ikoyi described as quietly one of the best rooms in Lagos. Hosts premium packages from ₦45,000 to ₦120,000 including full venue takeovers with dedicated hosts and photographers.
- Oh La La IkoyicoreLeafy, unhurried venue in Ikoyi described as quietly one of the best rooms in Lagos. Thompson Avenue location open daily 12 noon to 10pm.
- Choco's Bistro BateyecoreBamboo and billiards lounge in Ikeja GRA at Oladipo Bateye Road. Built for corporate hangouts and team bonding with billiards table, lounge seating, painting, pottery, candle making, tie dye, hand casting, plus karaoke and games.
- CornichecoreCozy Lekki Phase 1 venue with relaxed cocktail bar, unfussy atmosphere. Favorite for date nights, quiet, low-key, and private. Tucked into Lekki Phase 1 at 2 Olaitan Senbanjo St.
- Avista BeachcoreBeach venue in Ajah bringing paint and sip to the sand with ocean backdrop. Wide beach, few crowds, sunsets. Part of the Lekki-Epe corridor coastal experience.
- 234 LoftscoreSmall venue in Ikate along the Lekki-Epe corridor, close to the water. Smart little room upstairs with ocean view, rare setting to slow down by the water.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SipandPaint.NG competitors and assessment
Company assessmentDirect peers
- Yaymaker (formerly Paint Nite): Paint-and-sip events platform hosting painting parties at bars and restaurants across the US and internationally. Directly comparable partner-venue model, with SPNL running a similar host-at-local-venues approach for paint sessions.
- Pinot's Palette: Paint-and-sip franchise with hundreds of US locations offering guided painting classes paired with wine. Closely aligned to SPNL in concept (guided painting + beverage + food packages) and venue-based delivery model.
- Painting with a Twist: US-based paint-and-sip franchise founded in 2009 and the original category creator. Directly comparable as a multi-venue paint-and-sip operator running licensed franchise venues with curated painting sessions, food, and beverages.
- Wine & Design: Paint-and-sip studio franchise with multiple US locations, offering public painting classes and private parties. Comparable in combining instructional art sessions with beverage service and a strong private/corporate events channel.
- Muse Paintbar: Paint-and-sip studio chain operating in the US Northeast with a focus on date nights and private events. Comparable in offering curated painting experiences with food and beverage add-ons and a strong private-events pipeline.
- Bottle & Bottega: Boutique paint-and-sip concept with locations across the US. Comparable as a curated painting experience with wine/beverage pairings and private event packages for birthdays, bridal showers, and corporate team building.
Emerging players
- Color Me Mine: US-based ceramics/pottery studio franchise offering paint-your-own-pottery experiences. Comparable as a creative leisure/studio concept with packaged activities, corporate events, and birthday parties — overlapping with SPNL's pottery and multi-activity offerings.
- Craft Café Lagos: Lagos-based creative leisure concept combining art workshops with food and beverages. Comparable as a local Lagos experiential competitor offering hands-on creative sessions (painting, crafts) in a café/hospitality setting that overlaps with SPNL's multi-activity positioning.
Regional players
- The Paint Place (Africa): South Africa-based paint-and-sip studio chain with multiple locations. Comparable as an African-market paint-and-sip operator, providing a regional read on category demand and venue economics outside Nigeria.
- Ascott Events: Nigerian events and experiences company curating corporate and private events across Lagos. Comparable as a Lagos-based experiential services competitor targeting the same enterprise and private celebration segments that SPNL serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SipandPaint.NG social profiles
Digital presenceSipandPaint.NG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SipandPaint.NG leadership team
Management profileNumber of profiles
Profiles1 record
SipandPaint.NG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SipandPaint.NG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SipandPaint.NG
What does SipandPaint.NG do?
SipandPaint.NG curates and delivers guided paint-and-sip experiences combined with hospitality services at partner venues across Lagos and Abuja. Core offerings include canvas painting, bottle painting, candle making, pottery, hand casting, tote bag painting, karaoke, and vision board sessions, with packages bundling materials, instruction, food, and beverages. The company operates an owned flagship studio (Alali in Victoria Island), a network of 40+ partner venues, and a mobile/remote service (SPNL Remote) that brings experiences to client-specified locations for corporate and private events.
Is SipandPaint.NG a public or private company?
SipandPaint.NG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SipandPaint.NG founded?
SipandPaint.NG was founded in 2020. It employs 11 to 50 people.
Where is SipandPaint.NG based?
SipandPaint.NG is headquartered in Victoria Island, Nigeria, in the Africa region.
How does SipandPaint.NG make money?
Three revenue lines are on record. Experience Package Sales are the primary driver. The others are venue Partnership Revenue Share and corporate and Private Events.
Who are SipandPaint.NG's main competitors?
Direct peers on record are Yaymaker (formerly Paint Nite), Pinot's Palette, Painting with a Twist, Wine & Design, Muse Paintbar and Bottle & Bottega. Emerging players are Color Me Mine and Craft Café Lagos. Regional players are The Paint Place (Africa) and Ascott Events.
Does SipandPaint.NG have an API?
No public API is recorded for SipandPaint.NG.
What industry is SipandPaint.NG in?
SipandPaint.NG's product category is Experiential Leisure Services. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment. Its NAICS code is 71151 and its SIC code is 7330.