SIREN Music Supervision

What SIREN Music Supervision does

SIREN Music Supervision (legal entity: Siren at Factory Limited) is a London-based, award-winning music supervision and production company founded in 2011 and operating as part of the Factory Family group of creative companies. The firm delivers four core service lines: music supervision (research, sync negotiation, and licensing), bespoke music composition, re-records of existing catalogue works, and music for film and short-form content. It serves brand-side clients and creative agencies globally, with a project portfolio spanning major consumer brands (Cadbury, Nike, Coca-Cola, McDonald's, Vodafone, Honda, Volkswagen, EE, Waitrose, Tesco, Lloyds, Barclays, Carlsberg, Fosters, Harvey Nichols), broadcasters (BBC, Channel 4, Wimbledon, Disney+), and not-for-profit/public sector organisations (Oxfam, Stonewall, RAF).

The underlying capability is a curated global network of composers, artists, musicians, labels, and publishers, including access to prestige recording venues such as Abbey Road Studios. Revenue is generated on a project-based, quote-driven B2B professional services model with no publicly disclosed pricing; the company does not sell a software product or platform. Distribution is wholly direct through agency and brand relationships, amplified by the Factory Family co-location (Factory Studios, Factory Originals, Honey@Factory, Texture @ Factory) at 54/55 Margaret Street, London, which supplies cross-referrals within the group.

The team is intentionally small (seven staff) and led by music supervisors with a multi-year award record (Cannes Lions, Eurobest, Music & Sound Awards) concentrated in 2012-2014. Geographic reach extends to the UK, USA, and APAC (Japan/Korea), demonstrated through sustained work with W+K Tokyo and other international agency partners. The company is privately held under Factory Family Home Limited and has no disclosed funding, M&A, or public-market history.

Name

SIREN Music Supervision

Legal name

Siren at Factory Limited

Website

https://siren.uk.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SIREN Music Supervision is a London-based, award-winning B2B music supervision and production firm serving global advertising agencies, brands, broadcasters, and production companies. It delivers music supervision, bespoke composition, re-records, and sync licensing across advertising, film, and television projects.

Ownership category

akta.pro rank

Product category

Music Supervision and Production Services

NAICS

Sound Recording Studios (51224), Music Publishers (512230)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industries

Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision) (MPAAAMAE), Music Producers & Production Teams (MPAIAHAB)

Keywords

• Music supervision services
• Bespoke music composition
• Music sync licensing
• Music re-recording
• Advertising music production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Music Supervision Services: Music supervision for advertising campaigns, films, and television productions
2. Bespoke Composition: Original music composition tailored to client visual content requirements
3. Re-records: Re-recording existing music for licensing and adaptation purposes
4. Sync Licensing: Music synchronization and licensing negotiation services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SIREN is an award-winning music supervision and production company delivering musical solutions for advertising campaigns, films, and television. Its core offering spans four service lines: bespoke original music composition, re-recording (re-records) of existing copyrighted works, sync negotiation and licensing, and music supervision for feature films, short films, and trailers. The firm works with a global network of composers, artists, musicians, labels, and publishers, and records at facilities such as Abbey Road Studios.

Product overview

SIREN is an award-winning music supervision and production company based in Central London, offering a comprehensive suite of music services. The company's core offerings consist of four interconnected service lines: Bespoke Music Composition (custom original scores), Re-records (licensing and re-recording existing music), Sync/Supervision (music research, sync negotiation and licensing), and Film/Short Films (music supervision for feature films and trailers). SIREN collaborates with a global network of composers, artists, musicians, labels, and publishers to deliver musical solutions for advertising, film, and digital content. The company is part of the Factory Family which includes Studios and Originals divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Music Composition Custom music composition services creating original scores and soundtracks tailored to specific projects including commercials, films, and digital content.
• Re-records Licensing and re-recording of existing musical works, enabling clients to use adapted versions of copyrighted music for their projects.
• Sync/Supervision Music supervision services including music research, synchronization negotiation, and licensing to match the right music with visual media projects.
• Film & Short Films Music Supervision Music supervision and composition for feature films, short films, and trailers across various genres and platforms.

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and notable.

• Factory StudioscoreOthersSIREN is part of Factory Family which includes Factory Studios and Factory Originals. Located at 54/55 Margaret Street, London W1W 8SH. The Factory Group encompasses multiple entities including Factory Family Home Limited, Factory Studios Limited, Texture @ Factory Limited, Siren at Factory Limited and Honey@Factory Limited.
• Factory OriginalscoreOthersPart of the Factory Family creative network alongside Factory Studios, providing cross-referrals and collaborative opportunities within the creative production ecosystem.
• Abbey Road StudiosnotableStrategic or Co-development PartnerSIREN has recorded multiple projects at Abbey Road Studios including the re-recording of the Fawlty Towers theme for McVities and orchestral recordings for Channel 4's 'The Outsider' with a 30-musician orchestra.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MassiveMusic: Amsterdam-headquartered music supervision and sync agency serving global brands and agencies. Direct competitor to SIREN across advertising music supervision, bespoke composition, and sync licensing.
• Butter Music and Sound: New York-based music and sound agency providing original composition, licensing, and music supervision for advertising campaigns. Comparable scale and service mix to SIREN.
• Leland Music: US-based boutique music supervision and search company serving agencies and brands on sync, licensing, and bespoke composition. Closely mirrors SIREN's boutique, award-driven model.
• DLMDD: Independent music and brand audio agency producing bespoke composition and music supervision for global brands. Comparable in service mix and client profile to SIREN.
• A Music Company: Los Angeles-based music supervision and search agency serving advertising, film, and television clients. Closely comparable in offering and client type to SIREN's sync/supervision practice.
• Sonhouse: London-based music supervision and production house serving advertising agencies and brands. Local UK competitor with overlapping client roster and similar bespoke/sync offering to SIREN.

Broad incumbents

• BMG: Global music publisher and rights administrator with deep sync licensing capabilities and roster of catalogue songs. Overlaps with SIREN's sync and re-record licensing work from a publisher-side perspective.
• Trailer Park Group: Large entertainment-marketing services group offering creative content, finishing, and audio/music services to film studios and brands. A broader incumbent overlapping SIREN's film and brand work.

Emerging players

• Musicbed: Licensing platform connecting brands and filmmakers with independent composers for bespoke and pre-cleared music. Adjacent competitor to SIREN's sync and bespoke composition services, particularly on film/brand briefs.
• Wake The Town: UK independent music supervision and sync agency working with agencies and brands on campaign briefs. Smaller-scale peer with comparable service offering to SIREN's sync/supervision line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sirenmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIREN Music Supervision