Sports Illustrated Resorts

What Sports Illustrated Resorts does

Sports Illustrated Resorts is a sports-themed points-based vacation ownership (timeshare) brand operated by Sports Resort Development, LLC, a subsidiary of publicly traded Travel + Leisure Co. (NYSE: TNL) that licenses the Sports Illustrated trademark from ABG SI LLC. Founded in 2022 and headquartered in Clearwater, Florida with operations support offices in Orlando, the company sells vacation ownership interests that grant members (branded MVPs) annual point allocations usable across its owned resort portfolio, partner resorts, and global exchange networks.

The core product is a points-based membership program with tiered season pricing (Rookie, All-Star, Legend, Hall of Fame, and the forthcoming GOAT tier) and suite categories from Studio to 2-bedroom units. Members access owned properties in Chicago and Nashville, with announced properties near LSU in Baton Rouge and in Tuscaloosa, plus 45+ Club Wyndham resorts via Varsity Pass and 3,600+ resorts across nearly 100 countries through RCI Exchange. Signature branded spaces include Hall of Champions, Trophy Room, SI Fit, The Stadium, and The Outfield Pool. The technology stack is a conventional online booking platform and MVP Dashboard for points tracking and trip management, supplemented by an internal travel agency offering flights, cars, cruises, tickets, and experiences with a 110% Best Price Guarantee.

Revenue is generated primarily through points-based vacation ownership sales and recurring maintenance fees, with ancillary streams including points rental ($12 per 100 points), the $149 Points Protection Program, RCI exchange fees, partner offer economics (Beautyrest, GE Appliances, Lavazza, Authentic.com, Vacation Sidekick), VIP Ticket Concierge through Sports Illustrated Tickets, and a complimentary Sports Illustrated Magazine subscription. The company targets sports fans and existing timeshare buyers through direct-to-consumer channels — its website, an MVP Hotline, and an internal travel agency — backed by Travel + Leisure Co.'s distribution and marketing infrastructure. Standalone financials are not publicly disclosed because the brand sits inside TNL's consolidated reporting.

Name

Sports Illustrated Resorts

Legal name

Sports Resort Development, LLC

Website

https://siresorts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Illustrated Resorts is a sports-themed points-based vacation ownership brand owned by Travel + Leisure Co. and licensed from ABG SI LLC, selling timeshare memberships to sports fans for stays at owned resorts in Chicago and Nashville, plus exchange access to thousands of partner properties worldwide.

Ownership category

akta.pro rank

Product category

Vacation Ownership / Timeshare Resorts

NAICS

Spectator Sports (7112), Spectator Sports (71121), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

Keywords

• Vacation ownership
• Timeshare memberships
• Resort hospitality
• Points-based booking
• Sports-themed resorts

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Vacation Ownership Memberships: Points-based timeshare membership where owners purchase vacation ownership interests and receive annual point allocations to book stays across the resort network
2. Points Rental: Members can rent additional points at $12 per 100 points to complete deposits for exchanges
3. Points Protection Program: Add-on protection program at $149 allowing cancellation up to check-in day
4. Travel Agency Services: Internal travel agency providing flights, cars, cruises, tickets and experiences with 110% Best Price Guarantee for MVP members
5. RCI Exchange Fees: Fees associated with depositing points to RCI for exchange vacations to 3,600+ worldwide resorts

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Sports Illustrated Resorts operates a points-based vacation ownership (timeshare) program where members (MVPs) purchase ownership interests and receive annual point allocations to book stays across sports-themed resort destinations in Chicago and Nashville, plus access to 45+ Club Wyndham resorts via Varsity Pass and 3,600+ global resorts through RCI Exchange. The company leverages the Sports Illustrated brand heritage to deliver signature spaces (Hall of Champions, Trophy Room, SI Fit, The Stadium, The Outfield Pool), VIP Ticket Concierge services, an internal travel agency, and partner discount programs.

Product overview

Sports Illustrated Resorts is a points-based vacation ownership program operated by Travel + Leisure Co. that integrates the iconic Sports Illustrated brand into sports-themed resort destinations. The core product enables members (MVPs) to book stays across owned properties in Chicago and Nashville (with planned expansions in Baton Rouge and Tuscaloosa), plus access 45+ Club Wyndham resorts via Varsity Pass and 3,600+ global resorts through RCI Exchange. Signature branded spaces include Hall of Champions, Trophy Room, SI Fit, The Stadium, and The Outfield Pool. Members receive VIP Ticket Concierge services, a dedicated Travel Agency with 110% Best Price Guarantee, partner discounts through Beautyrest, GE Appliances, and Lavazza, plus Vacation Sidekick and Authentic.com memberships. The points-based system uses season tiers (Rookie, All-Star, Legend, Hall of Fame, GOAT) to determine pricing across suite categories from Studio to 2-bedroom units.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 45+ destinations nationwide
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Travel + Leisure Co.flagshipStrategic or Co-development PartnerParent company that owns and operates Sports Illustrated Resorts. Travel + Leisure Co. is the world's leading membership and travel company with a portfolio of more than 270 resorts including Club Wyndham, WorldMark, Margaritaville Vacation Club, and Accor Vacation Club.
• RCI ExchangecoreStrategic or Co-development PartnerExchange program providing Sports Illustrated Resorts Club members access to more than 3,600 resorts across nearly 100 countries worldwide. Members can deposit points and book exchange vacations.
• Club Wyndham (Varsity Pass)coreChannel Partner/ Reseller/ DistributorVarsity Pass gives Sports Illustrated Resorts Club members access to 45+ Club Wyndham resorts nationwide through the Travel + Leisure Co. portfolio, including destinations like Club Wyndham Midtown 45 in NYC and Club Wyndham Ocean Boulevard in Myrtle Beach.
• ABG SI LLCflagshipOEM/ Whitelabel/ Licensing PartnerOwner of the Sports Illustrated trademark. Sports Illustrated Resorts operates under license to use the iconic Sports Illustrated brand name, imagery, and editorial content in connection with vacation ownership and resort services.
• Vacation SidekickminorGTM or Marketing PartnerPartner providing members with access to special discounts at over 300,000 locations nationwide, enhancing the vacation experience for Sports Illustrated Resorts Club members.
• Authentic BrandsminorGTM or Marketing PartnerPartnership offering a 2-year membership with Authentic.com, allowing members to shop and save with big brands like Reebok, Champion, Brooks Brothers, and more.
• Sports Illustrated TicketscoreGTM or Marketing PartnerProvider of VIP Ticket Concierge service helping members land premium seats to the biggest games and events. Provides unparalleled access and personalized service.
• BeautyrestminorGTM or Marketing PartnerPartner offering members access to discounted Beautyrest mattresses, allowing them to bring the comfort and luxury of their resort stay home.
• GE AppliancesminorGTM or Marketing PartnerPartner offering members access to shop GE Appliances at exclusive prices using partner offer authorization codes.
• LavazzaminorGTM or Marketing PartnerPartner offering members $10 off orders of $10.01+ for Lavazza coffee products, bringing vacation caffeination home.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• RCI: Largest timeshare exchange network and SI Resorts' primary exchange partner. Relevant as ecosystem infrastructure enabling member booking breadth rather than a direct competitor.

Direct peers

• Club Wyndham: Sister brand under Travel + Leisure Co. offering points-based vacation ownership across 200+ resorts. Most directly comparable in business model, exchange network, and member economics.
• Accor Vacation Club: Travel + Leisure Co.-managed vacation club leveraging Accor hotel inventory. Sister brand operating under similar structure with shared parent infrastructure and exchange access.
• Disney Vacation Club: Industry-leading themed vacation ownership product leveraging the Disney IP. Comparable in using a beloved entertainment brand to drive premium timeshare demand and member loyalty.
• Holiday Inn Club Vacations: Timeshare brand under IHG offering points-based vacation ownership. Comparable in targeting family leisure travelers with branded resort experiences and exchange networks.
• WorldMark by Wyndham: TNL-owned points-based vacation club with a network of resort destinations. Directly comparable in points currency, exchange mechanics, and member benefits structure.
• Bluegreen Vacations: Vacation ownership company using points-based system with a network of resort properties. Comparable in member acquisition model and points-based booking mechanics.
• Margaritaville Vacation Club: Another Travel + Leisure Co. sub-brand using a lifestyle/themed IP license (Jimmy Buffett) for timeshare resorts. Closest analog in leveraging licensed brand IP to drive vacation ownership demand.

Broad incumbents

• Marriott Vacation Club: One of the largest vacation ownership operators globally, with points-based inventory across Marriott's hotel network. Comparable in business model and exchange scale but with broader hospitality footprint.
• Hilton Grand Vacations: Major points-based timeshare operator leveraging Hilton's hospitality brand and exchange network. Comparable in member-based vacation ownership structure and resort portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/si-resorts
• Instagraminstagram.com/siresorts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Illustrated Resorts