Institut SISEM
- Company typePrivate
- Founded-
- HeadquartersMarcq-en-Baroeul, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Institut SISEM firmographics
Firmographics- Name
- Institut SISEM
- Legal name
- INSTITUT SISEM
- Website
- https://sisem-institut.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Institut SISEM industry classification
Industry- Product category
- Professional Training and Motivation Assessment Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro industry
- Operational Excellence (OPEX) & Performance Management (KPI/OKR)Education/Corporate Training & Professional Development/Operations, Quality & Lean/Six Sigma Training
Keywords
Where Institut SISEM is headquartered
LocationHeadquarters
- HQ city
- Marcq-en-Baroeul
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Institut SISEM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Professional Training Programs: Multi-day training programs in locations across France, Belgium, and Luxembourg. Training is priced differently for enterprises versus individuals/independents, with modules for basic certification and advanced practitioner levels. Some training eligible for CPF (French professional training account).
- Certification Fees: One-day certification module following basic training, leading to Technicien SISEM or Praticien SISEM titles. Required for practitioners to access restricted materials and use the methodology with clients.
- SISEM Potentiel Credits: Online questionnaire credits sold to certified users. Credits must be used within 12 months of acquisition. Maximum 100 tests per order. Each credit enables one assessment with automated report generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Les Ressorts de l'Implication - Module 1 (Foundation training) |
| Other | Multi-year contract | Les Ressorts de l'Implication - Module 2 (Certification) |
| Other | Multi-year contract | Libérer son Potentiel (Deepening workshop) |
| Other | Multi-year contract | Animer un Atelier de Découverte des Moteurs (Workshop Animation) |
| Other | Multi-year contract | Conduire un Bilan de Compétences (Skills Assessment) |
| Other | Multi-year contract | Conduire un Bilan Managerial (Managerial Assessment) |
| Usage-based | Pay-as-you-go | SISEM Potentiel Credits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Institut SISEM product offering
Product offeringCore offering
Institut SISEM develops and commercializes the SISEM motivation assessment methodology, which identifies six intrinsic motivation drivers (moteurs) that combine to trigger engagement. The company sells the SISEM Potentiel online psychometric questionnaire that generates automated reports, a multi-level certification training pathway for practitioners, and specialized training modules for career guidance, management coaching, skills assessment, personal development, and group workshop animation.
Product overview
Institut SISEM offers a unified methodology-based portfolio centered on the SISEM motivation assessment approach, which identifies six elementary 'moteurs' (motivation drivers): CONQUÉRIR, CONSTRUIRE, EXPLORER, CRÉER, RENCONTRER, and ACCOMPAGNER. The core product is the SISEM Potentiel online questionnaire, complemented by a structured training program with three competency levels (Technicien, Praticien, Coach SISEM). Training modules include foundational courses (Les ressorts de l'implication Module 1 & 2), certification programs (Conduire un bilan de motivation), and five specialization modules for career guidance, management coaching, skills assessment, personal potential, and workshop animation. The system is delivered through certified practitioners who complete the training pathway, with applications in career orientation, recruitment, management, personal development, and team cohesion.
Differentiator
Problem solved
Functional benefit
Brands
- SISEM Potentiel: Online questionnaire for motivation assessment generating automatic reports for certified practitioners.
Products and services
- SISEM Potentiel Online psychometric questionnaire accessible to certified Technicians and Practitioners that maps an individual's motivation profile across the six 'moteurs', produces automated reports with an interview guide and restitution report, takes 10–15 minutes to complete, and displays the profile immediately.
- Les ressorts de l'implication (Module 1) Two-day foundational training module introducing the SISEM motivation model and methodology for identifying personal motivation profiles; the entry point into the SISEM practitioner certification pathway.
- Les ressorts de l'implication (Module 2) — Certification One-day certification module following Module 1 that validates competencies to obtain the Technicien SISEM title and unlocks access to restricted SISEM materials for use with clients.
- Conduire un bilan de motivation avec le SISEM Core certification training that validates competencies to conduct motivation assessment sessions and earn Technicien SISEM certification; eligible for CPF (Compte Personnel de Formation) funding in France.
- Conduire un bilan d'orientation avec le SISEM Specialization module for career guidance practitioners, focusing on helping young people and adults identify career paths aligned with their SISEM motivation profiles.
- Conduire un bilan managérial avec le SISEM Advanced module for HR professionals, consultants, coaches, and trainers to help managers identify their leadership style and build complementary teams based on SISEM motivation profiles.
- Conduire un bilan de compétences avec le SISEM Deepening module for career mobility counselors providing practical tools for skills assessment and career development planning grounded in SISEM motivation profiles.
- Libérer son potentiel avec le SISEM 14-hour personal effectiveness training that deepens motor discovery and teaches techniques to reconnect with motivational resources; designed for professional coaches and personal development practitioners.
- Animer un atelier de découverte des moteurs du SISEM 21-hour advanced module that trains professionals to design and lead group discovery workshops about SISEM motivation drivers, resulting in the 'Animateur' certification.
Quantifiable outcome
- 80 HR managers trained by Auchan, benefiting approximately 2000 employees
- +1 more outcomes
Companies that use Institut SISEM
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Institut SISEM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Institut SISEM partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and moderate.
- ISPP (Institut Supérieur Privé Polytechnique) - Burkina FasominorFirst partnership in Africa - ISPP of Ouagadougou conducted training sessions for the 'ressorts de l'implication' (modules 1 and 2). Indicates expansion into francophone African market through educational institution partnership.
- IFPNL (Institut de Formation à la PNL)moderateÉric Mortier teaches NLP (Neuro-Linguistic Programming) at IFPNL, indicating an educational partnership for professional development. The connection brings complementary methodologies to the SISEM approach.
- APM (Association pour le Progrès du Management)moderateÉric Mortier is an Expert APM member. APM is an Association for Management Progress that brings together managers and leaders. This association provides credibility and networking opportunities for the SISEM methodology.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Institut SISEM competitors and assessment
Company assessmentBroad incumbents
- Gallup (CliftonStrengths): Global analytics and consulting firm with a dominant strengths/motivation assessment franchise (CliftonStrengths) and large coach network. Represents the competitive ceiling for scaling motivation-based assessments globally.
- MHS (Multi-Health Systems): Publisher of scientifically-validated psychological assessments (EQ-i, CPI) used by HR and coaching practitioners. Comparable methodology-IP-and-distribution licensing model but broader assessment portfolio and global reach.
- Thomas International: International provider of psychometric assessments (DISC, PPA, GIA) with certified practitioner network targeting HR, recruitment, and personal development. Closely comparable practitioner-certification and corporate assessment model, at greater scale.
- Hogan Assessments (Hogrefe): Established personality and motivation assessment publisher widely used in executive coaching, leadership development, and selection. Comparable as a methodology-licensing psychometric competitor with global enterprise footprint.
- Cegos: Largest French corporate training provider offering leadership, HR, and personal development programs delivered in 50+ countries. Competes for the same enterprise training budgets but at greater breadth and scale than SISEM's specialized offering.
- Myers-Briggs Company (CPP): Global leader in personality/psychometric assessments (MBTI, FIRO) with extensive certified practitioner network and corporate training delivery. Established analog in the methodology-licensing model SISEM operates, but at vastly greater scale and international reach.
Direct peers
- AssessFirst: French predictive HR assessment platform combining personality, motivation, and cognitive tests for recruitment. Directly overlapping SISEM's recruitment and motivation-profiling use cases with a more digital-delivery model.
- Birkman International: Texas-based personality and motivation assessment company with proprietary methodology, certified practitioner network, and focus on coaching, leadership, and team-building. Closely mirrors SISEM's combination of proprietary psychometric IP plus licensed-practitioner distribution.
- Central Test: French psychometric assessment publisher offering motivation, personality, and cognitive tests to HR professionals and coaches. Directly comparable to SISEM as a French-language psychometric methodology company with similar target customers (HR, career coaches, managers).
- PerformanSe: French HR analytics and personality assessment firm offering psychometric tools and certifications for HR practitioners and consultants. Comparable methodology-licensing model and B2B HR/career counseling focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Institut SISEM social profiles
Digital presenceInstitut SISEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Institut SISEM leadership team
Management profileNumber of profiles
Profiles4 records
Institut SISEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Institut SISEM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Institut SISEM
What does Institut SISEM do?
Institut SISEM develops and commercializes the SISEM motivation assessment methodology, which identifies six intrinsic motivation drivers (moteurs) that combine to trigger engagement. The company sells the SISEM Potentiel online psychometric questionnaire that generates automated reports, a multi-level certification training pathway for practitioners, and specialized training modules for career guidance, management coaching, skills assessment, personal development, and group workshop animation.
Is Institut SISEM a public or private company?
Institut SISEM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Institut SISEM founded?
Institut SISEM was founded in -1. It employs 11 to 50 people.
Where is Institut SISEM based?
Institut SISEM is headquartered in Marcq-en-Baroeul, France, in the Europe region.
How does Institut SISEM make money?
Three revenue lines are on record. Professional Training Programs are the primary driver. The others are certification Fees and SISEM Potentiel Credits.
Who are Institut SISEM's main competitors?
Broad incumbents on record are Gallup (CliftonStrengths), MHS (Multi-Health Systems), Thomas International, Hogan Assessments (Hogrefe), Cegos and Myers-Briggs Company (CPP). Direct peers are AssessFirst, Birkman International, Central Test and PerformanSe.
Does Institut SISEM have an API?
No public API is recorded for Institut SISEM.
What industry is Institut SISEM in?
Institut SISEM's product category is Professional Training and Motivation Assessment Services. Its primary akta.pro industry code is EDABAKAH, Operational Excellence (OPEX) & Performance Management (KPI/OKR). Its NAICS code is 61143 and its SIC code is 8200.