What Paradyz Showroom does

Paradyz Showroom operates a ceramic and porcelain tile retail business headquartered in Chișinău, Moldova, combining a physical showroom at str. Varnița 10/2 with a Magento-based e-commerce storefront at paradyz.md. The company targets three customer segments: residential homeowners undertaking renovation projects (primary), commercial spaces such as hotels, restaurants, and offices (secondary), and a professional architect/interior designer channel serviced through a dedicated DESIGNER / ARHITECT collaboration program. Operations are sales-led, with direct phone support at +373 78 25 25 25 and a multi-channel content strategy anchored by a Romanian-language blog and newsletter, supplemented by Cersaie exhibition coverage.

The product portfolio is anchored in gresie (porcelain floor tiles) and faianța (ceramic wall tiles), supported by mosaic, klinker, ceramic countertops, facade tiles, and installation accessories. The catalog carries over 439 SKUs in the main floor tile line, sourced from 12+ international manufacturers across Turkey, India, Ukraine, Spain, Poland, Bulgaria, and Italy (including Paradyz Ceramika, CIFRE, CERAMAXX, QUA, BIEN SERAMIK, Stn Ceramica, Golden Tile, and SAVOIA ITALIA). Technical specifications span sizes from 10x60cm to 120x280cm, R9–R13 anti-slip ratings, frost-resistant 2cm outdoor tiles, and underfloor heating-compatible lines. The e-commerce platform features multi-dimensional filtering (destination room, texture, color, surface, size, origin, brand, price) and a tile quantity calculator.

Revenue is generated through one-time retail purchases priced per square meter or per piece. Discounts reach up to 46% on regular SKUs and 50% during Black Friday promotions; free delivery is offered within Chișinău for orders above 7,000 lei, with 1–3 day delivery for in-stock items and 30 days for special orders. GTM combines physical showroom consultation, direct e-commerce, and a 20+ partner architect/designer referral network.

Name

Paradyz Showroom

Legal name

Paradyz

Website

https://paradyz.md

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradyz Showroom is a Chișinău, Moldova-based retailer of premium ceramic and porcelain tiles serving residential homeowners, commercial clients, and architects/interior designers through a physical showroom and Magento e-commerce platform, offering 12+ international brands and 400+ SKUs.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tile Retail

NAICS

Floor Covering Retailers (449121)

akta.pro primary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Ceramic tile retail
• Porcelain tile distribution
• Interior finishing materials
• Klinker facade tiles
• Bathroom renovation supplies

Headquarters

HQ city

Chisinau

HQ country

Moldova

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Ceramics Sales: Retail sale of porcelain tiles (gresie), wall tiles (faianța), klinker, mosaic, ceramic countertops, and decorative elements through physical showroom and e-commerce platform. Products sourced from international manufacturers including Turkey, India, Ukraine, Spain, Poland, Bulgaria, and Italy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paradyz Showroom is a tile and ceramics retailer operating a physical showroom and an e-commerce platform in Chișinău, Moldova. It sells gresie (floor tiles), faianta (wall tiles), klinker, mosaics, ceramic countertops, facade tiles, borders, floor/wall decoration, and accessories from international brands including Paradyz Ceramika, CIFRE GROUP, CERAMAXX, QUA, BIEN SERAMIK, KAI GROUP, Stn Ceramica, Golden Tile, and SAVOIA ITALIA. It serves residential homeowners, commercial spaces, and a network of architects and interior designers through a dedicated collaboration program.

Product overview

Paradyz Showroom is a ceramic and porcelain tile retailer based in Chișinău, Moldova operating an e-commerce platform. The company offers a comprehensive portfolio of tiling products centered around two core categories: Gresie (floor tiles) and Faianta (wall tiles). These are supplemented by specialized product lines including Mozaica (mosaic tiles), Klinker (clinker tiles), Decoratii Pardosea (floor decorations), Decor de Perete (wall decor), Brau (border tiles), Fatada (facade tiles), Accesorii (accessories), and Blaturi din Ceramica (ceramic countertops). The product range spans multiple dimensions including 60x60, 60x120, and 20mm thick outdoor tiles, with various textures imitating concrete, wood, marble, stone, and metal. Products are organized into room-based collections: Colecții Baie, Colecții Bucătărie, Colecții Camera de Zi și Terasă, Colecții Fațadă, Colecții Piscină, and Colecții Spații Comerciale. The company sources tiles from multiple international manufacturers including Paradyz Ceramika, CIFRE GROUP, CERAMAXX, QUA, BIEN SERAMIK, KAI GROUP, Stn Ceramica, GURAL, Atem, Mykonos, Golden Tile, and SAVOIA ITALIA, with origins from Turkey, India, Ukraine, Spain, Poland, Bulgaria, and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Gresie (Floor Tiles) Ceramic and porcelain floor tiles available in various sizes (60x60, 60x120, 20mm thick), textures (concrete, wood, marble, stone, metal), colors, and finishes (matte, glossy, semi-glossy, structured), with options for heated floors and outdoor use.
• Faianta (Wall Tiles) Ceramic wall tiles for bathrooms and other interior spaces, available in multiple textures and decorative patterns.
• Gresie 60x120 (Large-Format Porcelain) Large-format 60x120 cm porcelain tiles for modern, seamless floor and wall installations with minimal visible joints.
• Gresie 2CM (20mm Thick Outdoor Porcelain) Extra-thick 2cm/20mm porcelain tiles designed for outdoor use, terraces, driveways, and commercial spaces, featuring anti-slip surface and frost resistance, with optional floating installation via adjustable supports.
• Blaturi din Ceramica (Ceramic Countertops) Porcelain slab countertops for kitchens and bathrooms, available in 12mm and 20mm thicknesses, up to 160x320 cm, designed to coordinate with matching tile collections.
• Mozaica (Mosaic Tiles) Mosaic tiles for decorative wall and floor applications.
• Klinker (Clinker Tiles) Clinker tiles for exterior facades and architectural applications.
• Decoratii Pardosea (Floor Decorations) Decorative floor tiles and patterns for interior design accents.
• Decor de Perete (Wall Decor) Decorative wall tiles and patterns for interior accent walls.
• Brau (Border Tiles) Border and trim tiles for finishing edges and creating design accents.
• Fatada (Facade Tiles) Facade tiles for exterior building applications.
• Accesorii (Tile Installation Accessories) Tile installation accessories including adjustable supports for floating 2cm-tile installations.
• Gresie pentru Incalzire in Pardosea (Underfloor Heating Tiles) Porcelain tiles specifically suitable for underfloor heating systems, offering excellent thermal conductivity.

Quantifiable outcome

• Free delivery within Chișinău for orders exceeding 7000 lei
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered minor.

• AC STUDIOminorGTM or Marketing PartnerArchitectural studio listed as a partner designer/architect collaborating with Paradyz Showroom for project specifications and design consultations.
• Ludmila DimovaminorGTM or Marketing PartnerIndependent interior designer listed as a partner collaborating with Paradyz Showroom for design projects and product recommendations.
• EcoDesign ArtminorGTM or Marketing PartnerInterior design studio listed as a partner with Paradyz Showroom for collaborative design and renovation projects.
• Yana GroshevaminorGTM or Marketing PartnerInterior designer listed as a partner collaborating with Paradyz Showroom.
• Valeria HanganminorGTM or Marketing PartnerInterior designer listed as a partner with Paradyz Showroom.
• Caminschi DianaminorGTM or Marketing PartnerInterior designer listed as a partner with Paradyz Showroom.
• IR Interiors StudiominorGTM or Marketing PartnerInterior design studio listed as a partner with Paradyz Showroom.
• THERoom DesignminorGTM or Marketing PartnerInterior design studio listed as a partner with Paradyz Showroom.
• TSG DESIGN LLCminorGTM or Marketing PartnerDesign firm listed as a partner with Paradyz Showroom.
• DOT interiors by Doina OjogminorGTM or Marketing PartnerInterior design studio by Doina Ojog listed as a partner with Paradyz Showroom.
• GNacu interior by Gabriela NacuminorGTM or Marketing PartnerInterior design studio by Gabriela Nacu listed as a partner with Paradyz Showroom.
• Ameliohin RomanminorGTM or Marketing PartnerInterior designer listed as a partner with Paradyz Showroom.
• L Concept Studio by Elena BurbuleaminorGTM or Marketing PartnerInterior design studio by Elena Burbulea listed as a partner with Paradyz Showroom.
• Esthete InteriorsminorGTM or Marketing PartnerInterior design studio listed as a partner with Paradyz Showroom.
• Layout ArchitectsminorGTM or Marketing PartnerArchitectural firm listed as a partner with Paradyz Showroom.
• GEOMETRIC PROJECTminorGTM or Marketing PartnerDesign studio listed as a partner with Paradyz Showroom.
• The Fever LabminorGTM or Marketing PartnerDesign laboratory listed as a partner with Paradyz Showroom.
• Grecu RodicaminorGTM or Marketing PartnerInterior designer listed as a partner with Paradyz Showroom.
• Ecaterina TruhanovaminorGTM or Marketing PartnerInterior designer listed as a partner with Paradyz Showroom.
• Cube design studio by Bulancea ElenaminorGTM or Marketing PartnerDesign studio by Bulancea Elena listed as a partner with Paradyz Showroom.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marazzi: Italian ceramic tile manufacturer (part of Mohawk Group) with branded showrooms in Europe, competing in the same premium porcelain and design-led tile segment as Paradyz Showroom.
• RAK Ceramics: Global tile and ceramics manufacturer with showroom distribution across Europe and emerging markets, offering comparable porcelain floor and wall tile lines to Paradyz Showroom's assortment.
• Cersanit: Polish tile and bathroom ceramics manufacturer with its own branded showroom network across Eastern Europe, directly competing for the same premium tile customer that Paradyz Showroom serves in Moldova.
• Porcelanosa: Spanish premium tile and ceramics brand with a global own-brand showroom network, a direct aspirational peer in the premium porcelain and large-format tile category Paradyz Showroom carries.
• Tubadzin: Polish tile manufacturer with its own branded distribution and showroom presence in Eastern Europe, a direct category peer competing in premium porcelain floor and wall tiles.

Regional players

• Dedeman: Largest Romanian DIY and home improvement chain with extensive tile and flooring departments, serving a comparable renovation customer base across the region's primary neighboring market.
• BigMat: European building materials retail network with local resellers carrying tile and surfacing products, addressing a comparable builder/renovator customer base in nearby geographies.

Broad incumbents

• Leroy Merlin: Large European home improvement retailer with an established Romanian footprint and broad tile/floor-covering assortment, representing a scaled competitor and potential expansion threat into Moldova.
• Praktiker: DIY and home improvement retailer operating in Romania, carrying tile ranges and competing for the same mid-market residential renovation customer as Paradyz Showroom.
• Hornbach: German DIY/home improvement chain with a Romanian store network, offering a broad tile and floor-covering selection that overlaps with Paradyz Showroom's residential renovation segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ParadyzShowroom
• Facebookfacebook.com/paradyz.md

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradyz Showroom