SA TELEPHERIQUE DE MORZINE PLENEY

What SA TELEPHERIQUE DE MORZINE PLENEY does

SA TELEPHERIQUE DE MORZINE PLENEY (legal entity: SAS Domaine de Loisirs de Morzine) is a privately held French operator managing ski lifts and the leisure domain of Morzine in Haute-Savoie, Auvergne-Rhône-Alpes. The company is registered as a Société par Actions Simplifiée (SAS) with RCS Thonon les Bains under Code APE 4939C (transportation personnel by cable), with a core permanent staff of 21 rising to approximately 160 in winter including around 140 seasonal workers. It anchors one of the primary resorts within Portes du Soleil, Europe's largest cross-border ski area spanning 650 km of slopes across France and Switzerland. The Morzine-Les Gets ski area directly under its operation covers 120 km of marked runs, 71 pistes, and 47 ski lifts, while its summer MTB operation (Morzine Bike Park) adds 10 downhill runs and 4 dedicated lifts.

The product surface combines a ski-lift infrastructure stack with a consumer-facing digital layer. Winter revenue centers on lift passes for Morzine-Les Gets and the broader Portes du Soleil ski domain, structured as day passes, multi-day passes, and season subscriptions with early-booking discounts. Summer revenue centers on the Morzine Bikepark (downhill and enduro MTB), pedestrian cable car tickets for sightseeing (including access to the Pas de l'Aigle glass footbridge at 2,019m), and ancillary on-mountain attractions such as the summer luge, Nyon Experiences (Le Monde de Jacquotte), and Les Aigles du Léman bird-of-prey shows at 1,500m. Supporting technology includes GPS-equipped snow groomers for centimeter-precision trail preparation, RFID-based hands-free smart card passes for contactless lift access, a live webcam and daily piste status system for visitor planning, and 150 heated ski lockers rentable at €11 per 24 hours.

The business model is direct-to-consumer, distributing through physical ticket offices at Pleney and Nyon, 24/7 self-service vending machines, ski-morzine.com e-commerce, and the Morzine Tourist Office point-of-sale. Pricing is tiered across age groups (children, juniors, adults, seniors) and visit duration (single run to annual season). Customer segments are entirely consumer/tourist: ski and snowboard enthusiasts, downhill mountain bikers, families, and pedestrian sightseers visiting the Portes du Soleil destination. The company also engages in co-marketing with Portes du Soleil, Santa Cruz Bicycles, ION, Savoie Mont Blanc tourism board, RTL2 Morzine, and the Mountain Riders NGO (the latter awarding the Flocon Vert certification in 2021).

Name

SA TELEPHERIQUE DE MORZINE PLENEY

Legal name

SAS Domaine de Loisirs de Morzine

Website

https://ski-morzine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SA TELEPHERIQUE DE MORZINE PLENEY operates the Morzine ski lift and leisure domain in Haute-Savoie as a private French SAS, serving tourists with winter ski passes, summer mountain bike passes, sightseeing tickets, and ancillary on-mountain services within the Portes du Soleil cross-border ski area.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

Keywords

• Ski lift operations
• Mountain resort services
• Downhill mountain biking
• Winter sports tourism
• Alpine leisure activities

Headquarters

HQ city

Morzine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ski Lift Passes (Winter): Revenue from selling ski lift passes at varying durations (1 day to full season) for the Morzine-Les Gets area and the broader Portes du Soleil cross-border ski area. Season passes and early booking discounts drive advance revenue.
2. Mountain Bike Park Passes (Summer): Revenue from mountain bike lift access passes during the summer season, including single runs, multi-run cards, and full-season MTB passes for the Morzine Bikepark connected to Portes du Soleil.
3. Pedestrian and Sightseeing Tickets: Revenue from pedestrian cable car tickets, Nyon plateau access, Pas de l'Aigle viewing bridge tickets, and summer activities such as the sledge run and Nyon Experiences.
4. Ancillary Services: Revenue from heated ski locker rentals (€11 per 24 hours), ski locker season reservations, and 24/7 collection point services for online orders.
5. Retail Merchandise: Sale of branded textiles and merchandise (T-shirts, socks) at ticket offices, targeting bikepark and ski area visitors as souvenirs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SA TELEPHERIQUE DE MORZINE PLENEY operates the Morzine ski and leisure domain, managing ski lifts and cable cars for the Morzine-Les Gets area and the broader Portes du Soleil cross-border ski network. The company sells ski passes (winter), mountain bike lift passes (summer), and access to mountain leisure experiences including the Morzine Bike Park, Pas de l'Aigle glass footbridge, summer toboggan run, Nyon Experiences, and Les Aigles du Léman bird of prey shows.

Product overview

SA TELEPHERIQUE DE MORZINE PLENEY operates the Morzine ski and leisure area as a dual-season resort within the Portes du Soleil domain. The core winter offering centers on ski passes for the Morzine-Les Gets area (120km of runs) and the broader Portes du Soleil ski area (650km of runs across France and Switzerland), available as day passes, multi-day passes, season passes, and specialty passes. Summer operations focus on the Morzine Bike Park with 10 downhill MTB trails and 4 lifts, complemented by pedestrian cable car access, summer sledging, Nyon Experiences educational activities, and the Pas de l'Aigle glass footbridge viewpoint. The Multi Pass provides discounted access to activities across both seasons. Additional services include heated ski lockers, a bike wash station, and branded merchandise. The resort is connected to Les Gets, Avoriaz, and the larger Portes du Soleil MTB network.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Ski Passes Ski pass products for the Morzine-Les Gets ski area and the broader Portes du Soleil domain, including day passes, multi-day passes, season passes, and specialty passes for beginners, families, and groups.
• Summer Passes / MTB Passes Summer lift passes for the leisure area including mountain bike (MTB) passes for the Morzine Bike Park, pedestrian passes for cable cars, and access to summer activities.
• Morzine Bike Park Downhill mountain bike park with 10 downhill runs, 4 ski lifts, 1 skills bike park, and connections to Les Gets, Avoriaz, and the Portes du Soleil MTB network. Voted Best Bike Park in Europe in 2020 by Vital MTB readers.
• Multi Pass A card offering holidaymakers unlimited access to mountain activities at reduced prices, available for day use or stay duration from partner accommodation providers across the Portes du Soleil.
• Summer Sledge (Luge d'été) Summer toboggan/sledge activity with 2 runs accessible via the Crusaz chairlift, offering single rides or multi-ride packages.
• Nyon Experiences - Le Monde de Jacquotte Family-friendly entertainment zone at the Nyon plateau featuring animal encounters, workshops on mountain life, beekeeping, and alpine discovery activities.
• Pas de l'Aigle A glass footbridge viewpoint at 2,019m altitude offering 360-degree panoramic views between Mont Blanc and Lake Geneva, accessible via the Pointe de Nyon chairlift in summer.
• Skills Bike Park Beginner mountain bike area at the top of the Pleney gondola, accessible via Nabor and Viking magic carpets, designed for new riders to learn and practice.
• Les Aigles du Léman Birds of prey shows and experiences at the Nyon plateau, including falconry courses, skiing with eagles, and educational presentations on white-tailed eagle reintroduction.
• Heated Ski Lockers 150 heated ski lockers available for rent at the Pleney gondola base, operating daily from 8:30am to 8:29am the next day, using ski pass as key.
• Bike Wash Station Mountain bike cleaning facility at the foot of the Pleney, offering wash services for bikes after trail use, with options included with passes or purchased separately.
• Morzine Bike Park Apparel Branded clothing merchandise including t-shirts and socks featuring Morzine Bike Park branding, sold exclusively at Pleney ticket office.

Quantifiable outcome

• Morzine Bike Park elected best Bike Park in Europe and 8th in the world in 2020
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Portes du SoleilcoreStrategic or Co-development PartnerPortes du Soleil is the umbrella brand for the world's largest cross-border ski area spanning 12 resorts across France and Switzerland. The Morzine ski area is a founding and primary resort within the Portes du Soleil consortium, enabling shared ski pass infrastructure, cross-promotion, and integrated trail networks (650 km ski, 600 km MTB).
• Santa Cruz BicyclesminorGTM or Marketing PartnerSanta Cruz Bicycles, founded in 1994 in Santa Cruz, California, is a major downhill mountain bike brand featured as a partner of the Morzine Bikepark, co-promoting the MTB destination.
• ION (bike brand)minorGTM or Marketing PartnerION is a German watersports and mountain biking brand founded in 2004, focused on protective gear and apparel. Listed as a Morzine Bikepark partner.
• Savoie Mont Blanc Tourism BoardminorGTM or Marketing PartnerJoint tourism promotion body for Savoie and Haute-Savoie regions, pooling regional marketing efforts for mountain destinations including Morzine.
• Morzine Tourist OfficecoreChannel Partner/ Reseller/ DistributorThe official Morzine-Avoriaz Tourist Office acts as a point-of-sale for ski passes and activity bookings, providing visitor information and serving as a key distribution partner for the ski area.
• RTL2 MorzineminorGTM or Marketing PartnerRTL2 Morzine is a seasonal radio/media partner covering Morzine and Vallée d'Aulps news, weather forecasts, slope openings, and event programming from December to April and June to September.
• Les Aigles du LémancoreStrategic or Co-development PartnerLes Aigles du Léman operates bird of prey shows and wildlife experiences on the Nyon plateau at 1,500m altitude, including falconry courses, skiing with eagles, and the white-tailed eagle reintroduction program. Unique to the Morzine ski area worldwide.
• MultiPass (Portes du Soleil)coreGTM or Marketing PartnerMultiPass is a multi-activity pass program offered through over 2,000 partner accommodation providers in the Portes du Soleil, giving holidaymakers discounted access to mountain activities including Morzine's lifts and attractions.
• Mountain RiderscoreOthersMountain Riders is a French NGO that awards the Flocon Vert (Green Flake) sustainability certification to mountain destinations. Morzine ski area received this certification in 2021.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Whistler Blackcomb (Vail Resorts): One of the world's largest ski operators with a globally benchmarked bike park, season pass program, and summer sightseeing operations. Same end-product mix (lift-accessed ski + MTB + sightseeing), at much larger scale and geographic breadth.
• Compagnie des Alpes: France's largest ski-resort operator managing lift systems across Val d'Isère, Tignes, Méribel, La Plagne and others. Competes at the same level of activity (Alpine ski lift operations, season passes, summer MTB parks) but at far greater portfolio scale.

Regional players

• Téléverbier SA: Operates gondolas, cable cars, and ski lifts across the Verbier/4 Vallées domain in Switzerland. Cross-border partner within Portes du Soleil; comparable Alpine lift operator on the Swiss side of the same ski market.

Direct peers

• Compagnie du Mont-Blanc: Operates the Aiguille du Midi cable car and Montenvers Mer de Glace railway in Chamonix, plus Chamonix ski lift infrastructure. Same Alpine French ski lift and cable car operating model, with similar exposure to dual-season tourism and cross-border skier flows.
• Valloire-Galibier Ski Area: Independent French Alpine ski area operator of similar scale to Morzine, with comparable mid-sized lift fleet, family-oriented positioning, and Savoie Mont Blanc regional marketing alignment.
• Avoriaz Ski Area (SDA): Fellow Portes du Soleil resort operating one of the highest-altitude ski domains in the network. Shares the same cross-border pass economics, multi-resort marketing and lift/snowmaking infrastructure model.
• Les Gets Ski Area: The partner half of the Morzine-Les Gets linked ski area sharing the same 120 km of runs and 47 lifts. Operates adjacent terrain with the same business model and direct pass interoperability.
• Tignes (STGM): Operates the Tignes ski domain and the summer MTB park, including glacier skiing. Comparable dual-season lift operator in the French Alps with similar product mix of MTB park and signature experiences.
• La Plagne (APG / SAP): Major independent French ski area operator managing a Paradiski-linked lift network. Similar mid-sized French resort business model and seasonality, but with significantly larger trail inventory.
• Méribel Alpina (S3V): Operates ski lifts in the Méribel valley within Les 3 Vallées, sharing the French Alpine resort operating profile (winter ski passes, summer MTB, multi-resort partnerships) with similar average altitude and visitor mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SkiMorzineTV
• Facebookfacebook.com/skipassmorzine
• Instagraminstagram.com/skipassmorzine
• LinkedInlinkedin.com/company/telepherique-de-morzine-pleney

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SA TELEPHERIQUE DE MORZINE PLENEY