SKU Ertl Glas Amstetten

What SKU Ertl Glas Amstetten does

SKU Ertl Glas Amstetten is a community-based football club based in Amstetten, Lower Austria, operating as a registered association (Verein) with a parallel business entity (SKU Ertl Glas Amstetten Sport und Betriebs GmbH). The club fields a men's professional team in Austria's ADMIRAL 2. Liga (second tier), as well as a reserve/amateur side, a women's team operating under the FSG Ferschnitz/Amstetten Spielgemeinschaft, an extensive youth academy spanning Bambinis/U7 through U18 (including several Spielgemeinschaften with neighboring clubs), and a Special Needs team. All competitive activity is anchored at the Ertl-Glas Stadion, with operations overseen by a Vorstand and approximately 11 paid administrative staff.

The club's commercial model is anchored by a title-naming sponsorship with Ertl Glas and co-sponsorship with Umdasch AG, augmented by over 50 additional partner companies across banking, retail, construction, media, and municipal/state bodies. Matchday revenue comes from ticket sales to crowds of 300–1,300 per league fixture at prices published on the website (Eintrittspreise), a Business Club corporate hospitality tier, membership dues under the Sportunion Amstetten umbrella, and merchandise via a third-party online fanshop (11teamsports.com). Media distribution leverages partnerships with LAOLA1 and ÖFB TV. Outreach is concentrated on the club's website, Facebook, Instagram, and X (Twitter) accounts, plus a school cooperation program for youth recruitment.

The value proposition centers on providing a complete amateur-to-semi-professional football pathway in the Mostviertel region, with brand exposure for local sponsors and a community institution for residents. The club reports no proprietary technology, no AI/ML capabilities, no app, and no public API. Financial details are not publicly disclosed, and the entity is privately held under Austrian association and GmbH law with no institutional or venture capital ownership identified.

Name

SKU Ertl Glas Amstetten

Legal name

SKU Ertl Glas Amstetten Sport und Betriebs GmbH

Website

https://sku-amstetten.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SKU Ertl Glas Amstetten is a Lower Austrian football club competing in the ADMIRAL 2. Liga, operating men's, women's, youth, and special needs teams and serving the Amstetten/Mostviertel community with sponsorship, matchday, and membership revenue.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Youth football academy
• Football matchday tickets
• Corporate sports sponsorship
• Football club membership

Headquarters

HQ city

Amstetten

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for ADMIRAL 2. Liga matches and cup competitions, with ticket categories and pricing publicly disclosed on the website (Eintrittspreise). Match attendance ranges from 300 to 1,300+ spectators per game.
2. Sponsorship & Advertising: The club's primary commercial revenue stream consists of sponsorship agreements with main sponsor Ertl Glas, co-sponsor Umdasch AG, and approximately 50+ additional partner companies across industries including banking, retail, construction, sports, and local government. Sponsors receive logo placement on the website, matchday boards, and official communications.
3. Fan Merchandise & Fanshop: Sales of fan merchandise (fan articles) and official club apparel through the online fanshop (hosted by 11teamsports.com) and physical fan zone.
4. Business Club Membership: Premium Business Club offering for corporate partners seeking enhanced visibility and hospitality at matches.
5. Membership Dues: Annual membership fees for club members as part of the Sportunion Amstetten umbrella organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SKU Ertl Glas Amstetten is a semi-professional football (soccer) club based in Amstetten, Lower Austria, competing in the ADMIRAL 2. Liga (Austria's second tier). The club sells live matchday football entertainment to local fans, operates an online fan merchandise shop, runs corporate sponsorship and Business Club hospitality packages, and offers annual club memberships. It also delivers a youth development pathway (U7-U18), a women's team, and a Special Needs team.

Differentiator

Problem solved

Functional benefit

Products and services

• ADMIRAL 2. Liga Matchday Tickets
• SKU Amstetten Fan Merchandise
• Business Club Membership
• Club Membership (Sportunion Amstetten)
• Sponsorship Partnerships
• Youth Football Academy (U7-U18)

Quantifiable outcome

• 4th place finish in Regionalliga Ost 2015/16, remaining unbeaten through spring with 15 consecutive matches
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered primary, core and minor.

• Ertl GlasprimaryGTM or Marketing PartnerErtl Glas is the club's main naming sponsor (title sponsor), with the club officially named 'SKU Ertl Glas Amstetten'. The sponsor's logo appears on the main website header, match reports, and official communications as the club's primary commercial partner.
• Umdasch AGprimaryGTM or Marketing PartnerUmdasch AG serves as a key co-sponsor and stadium naming partner (Umdasch Stadion). The company logo is prominently displayed on the website and at the stadium.
• Admiral SportwettencoreGTM or Marketing PartnerAdmiral Sportwetten is the sponsor of the ADMIRAL 2. Liga (the league in which SKU competes), providing league-level branding and association with the competition.
• LAOLA1coreGTM or Marketing PartnerLAOLA1 is the club's official media partner, providing video content distribution, match streaming via a dedicated player on the club website, and broader Austrian football media coverage.
• ÖFB TVcoreGTM or Marketing PartnerOfficial partnership with the Austrian Football Association's (ÖFB) broadcast platform ÖFB TV for official match footage and streaming.
• Stadtgemeinde Amstetten (City of Amstetten)coreGTM or Marketing PartnerThe city of Amstetten is listed as a sponsor, providing municipal support to the football club as a key community institution.
• Sportland NiederösterreichcoreGTM or Marketing PartnerSportland NÖ (Sports Promotion Agency of the State of Lower Austria) is listed as a sponsor, supporting the club's activities.
• Sportunion AmstettencoreStrategic or Co-development PartnerThe club is affiliated with Sportunion Amstetten, an umbrella sports organization in Austria. This affiliation provides administrative support, access to league structures, and organizational framework for the club's operations.
• 11teamsports.comminorChannel Partner/ Reseller/ Distributor11teamsports.com hosts the official SKU Amstetten fan shop, selling club-branded merchandise and apparel online.
• FlyeralarmminorGTM or Marketing PartnerFlyeralarm (print and advertising materials company) is listed as a sponsor, likely providing printing services and promotional materials for the club.
• Kaiser Bier / BrauUnion Österreich AGminorGTM or Marketing PartnerKaiser Bier (brand of BrauUnion Österreich AG) is listed as a sponsor, providing beverage supply for stadium hospitality.
• ImmoScout24minorGTM or Marketing PartnerImmoScout24 (real estate platform) is listed as a sponsor, providing sponsorship support to the club.
• FSG Ferschnitz/Amstetten (Women's Football Partnership)coreStrategic or Co-development PartnerSKU Amstetten maintains a women's football Spielgemeinschaft (playing community) with Ferschnitz, operating as FSG Ferschnitz/Amstetten. The partnership entered its next season in 2026/27 with two teams competing in NÖ Landesliga and the Frauengruppe Mostviertel. Neuhofen departed the partnership while Neuzugang Katharina Reikersdorfer took on the sportliche Leitung (sports leadership) role.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SV Horn: Direct peer in the Austrian 2. Liga and a small-town Lower Austrian club with very similar scale and operating model — professional squad, regional sponsors, modest attendance, and a youth development pipeline.
• FAC Wien (Floridsdorfer AC): Direct peer in the Austrian 2. Liga, comparable in club structure and revenue mix: professional men's team, regional sponsor base, ticket-based matchday revenue, and active youth academy typical of second-tier Austrian clubs.
• First Vienna FC: Direct peer in the Austrian 2. Liga with long historical roots, similar matchday/sponsorship revenue mix, and a comparable attempt to operate professional football with broad community and youth programming in a defined regional market.
• SK Austria Klagenfurt: Direct peer competing in the Austrian 2. Liga. Both clubs operate as second-tier professional football clubs with similar multi-tier structures (professional squad plus youth/amateur teams) and similar sponsorship and matchday revenue models.
• FC Admira Wacker Mödling: Direct peer in the Austrian 2. Liga with a comparable club structure: professional men's team competing at second tier, multi-tier youth development, and a regional Lower Austria sponsor base, making it closely comparable in scale and operations.
• SV Stripfing: Direct peer in the Austrian 2. Liga with similar characteristics: small Lower Austrian town, modest matchday capacity, professional squad competing at second tier, and reliance on regional sponsorship and youth development.
• Schwarz-Weiß Bregenz: Direct peer in the Austrian 2. Liga with comparable small-club economics: professional men's team, multi-tier youth structure, regional sponsorship, and modest attendance in a defined regional market.
• SC Austria Lustenau: Direct peer in the Austrian 2. Liga operating as a regional club with comparable scale: professional men's team, multi-level youth structure, sponsorship-driven commercial model, and modest matchday attendance typical of small-market Austrian clubs.
• SV Lafnitz: Direct peer in the Austrian 2. Liga and a small-town Lower Austrian/Steiermark club with comparable scale to SKU: modest attendance, strong regional sponsor base, and notable youth development focus — making it a close operational comparable.

Broad incumbents

• SV Ried: Established Austrian professional football club that has historically operated in the Bundesliga and currently plays at the second tier; comparable in sporting category but with larger scale, broader commercial base, and more developed infrastructure than SKU.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skuamstetten
• Facebookfacebook.com/SKUAmstetten
• Instagraminstagram.com/skuamstetten
• LinkedInlinkedin.com/company/sku-ertl-glas-amstetten

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKU Ertl Glas Amstetten