First Vienna FC 1894

What First Vienna FC 1894 does

First Vienna FC 1894 is an Austrian football club founded in 1894 and organized as a registered association (Verein) under Austrian law, headquartered at the historic Hohe Warte stadium in Vienna. The club fields a men's first team in the ADMIRAL 2. Liga (Austrian second division), a women's first team in the ADMIRAL Frauen Bundesliga (top women's league), men's and women's reserve teams, a youth academy (Nachwuchs), a Special Needs Team, and a co-located tennis section operating dedicated facilities at Hohe Warte. Youth development extends to the First Vienna Football Campus and Football Camp, and the club maintains a museum and "Club of Pioneers" heritage initiative reflecting its 130+ year history.

The commercial operation rests on five revenue streams: matchday ticketing for home games at Hohe Warte and away travel via the Vienna Supporters group; annual membership subscriptions; merchandise sales through an official webshop; sponsorship and partner revenue with brands including Uniqa, Wien Holding, Flyeralarm, NIKE, and Ottakringer Brauerei; and hospitality/event revenue at the stadium, formalized through the 1894 Business Club. Technology infrastructure is limited to a digital ticketing platform (tickets.firstviennafc.at) and an e-commerce webshop, complemented by an outbound social presence across Facebook, X, Instagram, TikTok, YouTube, LinkedIn, and WhatsApp, plus the Vienna TV video channel.

The customer base spans individual fans and supporters (primary), youth players and parents, corporate partners (secondary), and the special needs community. Distribution is direct-to-consumer through the club's website, ticket shop, webshop, membership enrollment, and on-premise at Hohe Warte. The club is member-owned via the Verein structure with no parent company or institutional equity ownership, and there are no disclosed funding rounds, M&A activity, or venture-style growth signals in the available data.

Name

First Vienna FC 1894

Legal name

First Vienna Football Club 1894

Website

https://1894.at

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

First Vienna FC 1894 is an Austrian football Verein founded in 1894, headquartered at the Hohe Warte stadium in Vienna, fielding men's and women's professional teams plus youth, special needs, and tennis programs, and monetized via matchday tickets, memberships, merchandise, sponsorships, and hospitality.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Youth football academy
• Club membership program
• Matchday ticket sales
• Football merchandise retail

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home games at Hohe Warte stadium and away matches organized by Vienna Supporters. The club competes in ADMIRAL 2. Liga (men's) and ADMIRAL Frauen Bundesliga (women's), generating recurring matchday income throughout the season.
2. Membership Subscriptions: Annual membership fees for fans joining the club as members, providing access to member areas and benefits.
3. Merchandise Sales: Sale of club merchandise including jerseys, apparel, and accessories through the official webshop.
4. Sponsorship & Partner Revenue: Partnership deals with sponsors including Uniqa, Wien Holding, Flyeralarm, NIKE, Ottakringer Brauerei, and others. Sponsors receive brand visibility, hospitality, and marketing rights.
5. Hospitality & Events: Revenue from hospitality packages, corporate events at the stadium, and venue rental for non-matchday events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

First Vienna FC 1894 operates a multi-tier football program including a professional men's first team in the ADMIRAL 2. Liga, a women's first team in the ADMIRAL Frauen Bundesliga, amateur/reserve squads, a comprehensive youth academy (Nachwuchs), Football Campus and Camp programs, and a Special Needs Team. The club sells matchday tickets, club memberships, official merchandise, hospitality packages, and corporate partnership offerings from its historic Hohe Warte stadium headquarters in Vienna.

Product overview

First Vienna FC 1894 is a football club offering a multi-tiered sporting program. The club operates professional men's and women's first teams competing in Austria's ADMIRAL 2. Liga and ADMIRAL Frauen Bundesliga respectively, supported by reserve and second teams. Youth development is delivered through a comprehensive Nachwuchs academy, First Vienna Football Campus, and Football Camps. The club also runs a Special Needs Team for inclusion. Beyond football, the club provides membership programs, operates an official merchandise e-commerce shop, offers hospitality through the 1894 Business Club, and maintains a tennis section with dedicated facilities at Hohe Warte stadium.

Differentiator

Problem solved

Functional benefit

Brands

• First Vienna Football Campus: Youth development football campus
• First Vienna Football Camp
• 1894 Business Club
• Vienna Supporters

Products and services

• Matchday Tickets (Home & Away)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• UniqacoreOthersMajor insurance partner and sponsor of the club, appearing prominently in the partner section of the website.
• IMMOunited GmbHminorOthersReal estate data partner appearing in the partner logo section.
• Wien HoldingcoreOthersMunicipal holding company of Vienna as a key partner of the club.
• FlyeralarmcoreOthersPrinting and marketing services sponsor, also appearing as Flyeralarm Sports brand partner.
• Gartengestaltung MikschminorOthersGarden design partner appearing in the partner section.
• ImmoScout24minorOthersReal estate platform partner.
• Niedax ÖsterreichminorOthersCable management systems company as sponsor.
• easystaffminorOthersStaffing solutions provider as partner.
• NIKEcoreOthersOfficial equipment and apparel supplier for the club's kits and sports equipment.
• Flyeralarm SportscoreOthersSports-specific branch of Flyeralarm focused on sports club partnerships.
• UhlsportminorOthersSports equipment brand providing goalkeeper equipment.
• Rado SportminorOthersSports equipment brand partner.
• Ottakringer BrauereicoreOthersExclusive beer partner of the club as confirmed by news article 'Tradition verbindet: Ottakringer bleibt exklusiver Bierpartner der Vienna'. The partnership is long-standing based on tradition.
• WeincominorOthersWine partner appearing in the Vienna TV widget section.
• Hohe Warte Tennis SectionminorStrategic or Co-development PartnerTennis section of the club with its own website (hohewarte.tennis) and section regulations, operating as a distinct sport within the club.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• TSV 1860 München: A historic German football club (founded 1860) currently in the lower German professional divisions. Comparable as a heritage-rich, community-anchored club that has experienced top-flight status and now operates in lower tiers, facing similar brand-monetization and stadium-asset dynamics.

Direct peers

• SC Austria Lustenau: A Vorarlberg-based Austrian football club that has competed in the Bundesliga and 2. Liga. Comparable as a small-market Austrian club with a regional supporter base, modest stadium, and similar reliance on sponsorship and matchday income.
• SV Lafnitz: An Austrian 2. Liga club operating from a small Styrian town. Comparable as a small-market Austrian professional club with a youth-development focus and limited sponsorship reach, navigating the same promotion/financial dynamics.
• SV Horn: An Austrian 2. Liga club from Lower Austria with a similar profile: small-town professional club, regional sponsorship base, and youth-development focus. Comparable as a peer at the same competitive tier with similar revenue constraints.
• FC Dornbirn 1913: A historic Austrian club (founded 1913) competing in the lower professional divisions. Comparable as a regional Austrian club with a heritage brand, modest commercial scale, and similar reliance on community and matchday revenue.
• Trenkwalder Admira Wacker Mödling: A historic Austrian club from the Vienna region that has oscillated between the Bundesliga and the 2. Liga. Closely comparable to First Vienna in scale, regional proximity, and the challenge of operating a professional club in the lower Austrian divisions.
• SK Austria Klagenfurt: An Austrian football club competing in the top-tier Bundesliga after promotion from the 2. Liga. Comparable as a small-market Austrian club navigating the same league system, sponsorship economics, and promotion/relegation dynamics that First Vienna faces.
• SKU Amstetten: A lower-league Austrian football club competing in the 2. Liga with a comparable operational scale to First Vienna. Relevant as a peer navigating the same division economics, youth development pathways, and community-driven revenue model.

Broad incumbents

• FK Austria Wien: One of Vienna's two dominant football clubs and a historic Bundesliga side. Directly comparable as a Viennese football brand competing for the same fan base, sponsorship pool, and talent; broader in scale and competing in the top flight.
• SK Rapid Wien: Vienna's most popular and successful football club, playing in the Bundesliga and competing in European competitions. Comparable as a Viennese football institution drawing from the same metropolitan market, corporate sponsor base, and youth talent pool — but operating at a materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/firstviennafc
• YouTubeyoutube.com/user/FirstViennaFC1894/videos
• Facebookfacebook.com/FirstViennaFC
• LinkedInlinkedin.com/company/first-vienna-f.c.
• Instagraminstagram.com/firstviennafc1894
• TikToktiktok.com/@firstviennafc1894

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Vienna FC 1894