Skupiny Praha

What Skupiny Praha does

Skupiny Praha is a group psychotherapy practice operating in Prague under the legal entity Willow Therapy s.r.o., a Czech private limited company (s.r.o.) founded circa 2019 (IČO: 17291259). The practice offers a structured service portfolio: an individual consultation service (Konzultace o skupinách) at 750 Kč per 30 minutes conducted by methodology coordinator Veronika Macová, a monthly introductory sampling session (Ochutnávková skupina) at 600 Kč per 1.5-hour session, and three long-term closed psychotherapy groups meeting weekly on Monday (PO), Tuesday (ÚT), and Wednesday (ST) evenings from 18:30 to 20:00. Each long-term group is capped at 4-12 members, priced at 3,500 Kč per month, billed monthly via bank transfer against invoice, and carries a 3-month minimum commitment. Each group is led by a co-therapy pair drawn from a named roster of five clinicians (Tereza Stehnová, Petr Frinta, Jan Sixta, Václav Vydra, and Veronika Macová).

Service delivery combines a single physical location at Milady Horákové 64/101, Praha 6 - Hradčany, with online attendance via Google Meet for sampling sessions. The underlying technology stack is a lightweight small-business composition rather than a proprietary platform: a Wix-hosted website for marketing and service description, Google Forms (forms.gle/cjJfEawRq9f6ZZYk8) for client intake and registration, Google Calendar for self-serve booking, and Google Meet for video delivery. No mobile applications, APIs, or proprietary technology are disclosed; the practice operates within consumer-grade productivity tools.

The business model is a hybrid of monthly subscription recurring revenue (the long-term groups, billed against invoice) and ancillary transactional revenue from consultations and sampling sessions. Customer acquisition relies on organic social media presence (Facebook, Instagram, LinkedIn), self-serve website booking, and reputational referrals including a listing on the VZP (Všeobecná zdravotní pojišťovna České republiky) public mental health portal dusevnizdravi.vzp.cz. The practice operates as an independent professional services firm with seven employees and five named therapists, with no disclosed external investment, parent company, M&A activity, or funding history.

Name

Skupiny Praha

Legal name

Willow Therapy s.r.o.

Website

https://skupinypraha.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Skupiny Praha, a Prague-based group psychotherapy practice operated by Willow Therapy s.r.o., runs three closed long-term weekly groups (Mon/Tue/Wed evenings) at 3,500 Kč/month, plus paid consultations and sampling sessions, served to adult individuals seeking self-understanding and relationship work through a co-therapy clinical model.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha 6 - Hradčany

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Long-term psychotherapy group subscriptions: Monthly recurring revenue from closed psychotherapy groups. Clients commit to minimum 3 months (10,500 Kč upfront) and pay 3,500 Kč per month thereafter. Billed monthly via bank transfer against issued invoice. Groups are ongoing with open enrollment as positions become available.
2. Sampling group sessions: One-time fee per session (600 Kč) for introductory tasting groups. Allows prospective clients to experience therapy style before committing to long-term groups. Paid at venue (cash/card) or by bank transfer against invoice.
3. Individual consultation sessions: 30-minute individual consultations (750 Kč) provided by methodology coordinator. These serve as sales qualification and gate to group therapy enrollment. Paid at venue or by transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Skupiny Praha provides adult group psychotherapy services through a structured funnel: an individual consultation to assess suitability, a monthly sampling group to experience therapist style, and three ongoing closed long-term psychotherapy groups (PO/Monday, ÚT/Tuesday, ST/Wednesday) each led by a co-therapy pair of two therapists. Sessions are delivered both in-person in Prague 6 and online, with a 3-month minimum commitment at 3,500 Kč per month.

Product overview

Skupiny Praha offers a portfolio of group psychotherapy services operated by Willow Therapy s.r.o. The offering consists of a one-on-one consultation service (Konzultace o skupinách) for advising clients on group therapy options, an introductory sampling group (Ochutnávková skupina) to experience therapist approaches, and three long-term closed psychotherapy groups meeting on Monday (PO), Tuesday (ÚT), and Wednesday (ST) evenings. All three psychotherapy groups follow the same structure: 4-12 members, 18:30-20:00 time slot, weekly sessions plus 2 Saturday sessions per year, open-ended duration with 3-month minimum commitment, priced at 3,500 Kč/month. The groups differ by therapist pairs and day of the week, allowing clients to select a group that fits their schedule and preferred facilitators.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzultace o skupinách (Group Therapy Consultation) 30-minute individual consultation (750 Kč) with methodology coordinator Veronika Macová to advise prospective clients on whether group therapy could benefit them and which group is the right fit, serving as the entry point into the practice's group funnel.
• Ochutnávková skupina (Sampling Group) Monthly 1.5-hour introductory group session (600 Kč per session) that lets prospective clients experience the therapeutic style of the therapist pairs before committing to a closed long-term group. Available in-person at Hradčanská or online via Google Meet, with capacity for 3-12 members and an open format.
• PO psychoterapeutická skupina (Monday Psychotherapy Group) Monday evening long-term closed psychotherapy group (18:30-20:00) co-led by Veronika Macová and Jan Sixta, with capacity for 4-12 members, supplemented as members leave, and priced at 3,500 Kč/month with a 3-month minimum commitment.
• ÚT psychoterapeutická skupina (Tuesday Psychotherapy Group) Tuesday evening long-term closed psychotherapy group (18:30-20:00) co-led by Veronika Macová and Václav Vydra, with capacity for 4-12 members, supplemented as members leave, and priced at 3,500 Kč/month with a 3-month minimum commitment.
• ST psychoterapeutická skupina (Wednesday Psychotherapy Group) Wednesday evening long-term closed psychotherapy group (18:30-20:00) co-led by Tereza Stehnová and Petr Frinta, with capacity for 4-12 members, supplemented as members leave, and priced at 3,500 Kč/month with a 3-month minimum commitment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Všeobecná zdravotní pojišťovna České republiky (VZP)minorGTM or Marketing PartnerVZP, the largest Czech health insurance provider, includes Skupiny Praha on its mental health portal (dusevnizdravi.vzp.cz). This provides referral traffic and credibility from the Czech public health system. Not a formal partnership agreement but an approved mental health resource listing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: Global online therapy platform offering individual, couples and (via partner programs) group therapy via subscription. Comparable in delivering subscription-based mental-health services online, but operates at vastly larger scale and primarily serves individual sessions rather than closed long-term groups.
• Calmerry: Subscription online therapy platform with licensed therapists for text, audio and video sessions. Comparable subscription-based mental-health delivery and self-serve booking flow; serves individual sessions rather than group therapy.
• Talkspace: Public US online therapy subscription platform serving individuals and via B2B employer benefits. Comparable subscription-based therapy delivery model and direct-to-consumer plus referral funnels, though US-centric and individual-session focused.
• Spring Health: Global B2B mental-health benefits platform offering therapy, coaching and group programs via employers and health plans. Comparable in offering group-format mental-health programming and structured intake pathways, though at enterprise scale and primarily B2B.

Direct peers

• Mindgram: Czech corporate mental-wellness platform offering online therapy and self-help tools. Direct regional peer with similar Czech-market go-to-market and overlap in employer-referred traffic to mental-health services.
• Terapie.cz: Czech online therapy marketplace connecting clients with vetted therapists. Comparable in targeting Czech consumers seeking psychotherapy with structured intake and self-serve booking, and an incumbent digital alternative for the same buyer.
• Online-Therapy.com: Online CBT platform offering scheduled sessions, group activities, and self-help tools on subscription. Comparable subscription mental-health model with structured content + live therapist touchpoints, including live group-style components.
• Hedepy: Czech online therapy platform matching clients with licensed therapists for individual sessions. Highly comparable as a Czech-market mental-health services provider with a similar pricing-as-subscription approach and direct-to-consumer GTM.

Emerging players

• 7 Cups: Peer-support community plus affordable online therapy add-on. Comparable in offering group-format emotional support and a low-friction entry point that can funnel users into higher-tier services, overlapping with the consultation-to-group funnel model.

Others

• Willow Therapy s.r.o. Parent legal entity operating Skupiny Praha. Listed here for completeness as the operating umbrella rather than an independent peer; included so reviewers can see the corporate structure linking the two.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SkupinyPraha
• LinkedInlinkedin.com/company/skupinypraha
• Instagraminstagram.com/skupinypraha/?hl=cs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skupiny Praha