SKY YOGA LLC

What SKY YOGA LLC does

SKY YOGA LLC, doing business as Sky Yoga and Fitness, is a Seattle-based, founder-led wellness instruction business established by Ann Ford, a Registered Yoga Teacher, Certified Cancer Exercise Specialist, and Certified Yoga Therapist with 25+ years of teaching experience and a cancer-community specialization dating to 2008. The company serves two primary customer segments: active older adults (60+) seeking gentle strength, flexibility, balance, and mobility work, and cancer patients, survivors, and thrivers who require oncology-adapted movement programming to manage treatment side effects, surgical recovery, and emotional distress. Service delivery runs exclusively through Zoom for online classes and via a single in-person site at Honor Health's Virginia G. Piper Cancer Center in Scottsdale, AZ; the technology stack is non-proprietary, comprising a Wix website, Zoom video conferencing, and PayPal for payments.

The product portfolio centers on three monetization layers: the Phoenix Rising Cancer Wellness Program ($30/month membership with live weekly classes, a private video library, monthly Self-Care Sunday sessions, and discounts on series and private sessions), the Video Subscription Library ($10/month on-demand access to yoga, Qi Gong, fitness, breathwork, meditation, and cancer-specific content), and pay-as-you-go private and drop-in class sessions ($5–$15). Free cancer-community classes delivered through partnerships with Cancer Lifeline, Team Survivor NW, Honor Health Cancer Care, and Surviving Breast Cancer.org function as a community-led top-of-funnel that feeds into the paid Phoenix Rising membership, which was formally launched on January 1, 2026.

Revenue mechanics rely on recurring subscriptions, per-class fees, and private coaching revenue, with all proceeds from private classes directed to a Phoenix Rising Cancer Wellness Scholarship Fund. The business is privately held, has no disclosed institutional investment, no parent company, and operates with a five-person team in which Ann Ford is the sole instructor and primary contact point. There is no proprietary technology platform, no AI/ML capabilities, and no mobile application; growth is constrained by single-instructor capacity, organic marketing (Wix site, social media, email, and nonprofit partnerships), and small per-transaction price points.

Name

SKY YOGA LLC

Legal name

SKY YOGA LLC

Website

https://skyyoga.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

SKY YOGA LLC (DBA Sky Yoga and Fitness) is a Seattle-based, founder-led wellness instruction business delivering oncology-adapted yoga, Qi Gong, fitness, breathwork, and meditation classes online via Zoom and in-person at Honor Health in Scottsdale, AZ, serving active older adults and cancer patients, survivors, and thrivers.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Instruction

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Health Services (8000)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Senior/Low-Impact Group Fitness (HSADABAI), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Yoga instruction services
• Online fitness classes
• Cancer wellness programs
• Qi gong classes
• Wellness coaching services

Headquarters

HQ city

Online/Virtual

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Video Subscription Library: Monthly subscription service providing 24/7 access to on-demand video library including Yoga, Qi Gong, Fitness, Breathwork, Meditation, and cancer community-specific content. Recurring monthly charge until canceled. Members receive free Self-Care Sunday classes and 10% discounts on workshops.
2. Phoenix Rising Cancer Wellness Program Membership: Monthly recurring membership at $30/month providing access to weekly live classes, Phoenix Rising Video Library, monthly Self-Care Sunday sessions, and 10% discounts on 6-week series and private sessions.
3. Drop-in Class Fees: Per-class fees for weekly private classes: $5 for 30-minute sessions (Fit 4 Life, Qi Gong Flow), $10 for 60-minute sessions (Yoga Fusion, Phoenix Rising classes), $15 for Self-Care Sunday sessions. Drop-in fee for Phoenix Rising non-members is $10.
4. Private Sessions: Private wellness coaching and sessions with 10% discount for Phoenix Rising members when purchasing a 10-session package. Customized fitness and wellness programs created for individual client goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SKY YOGA LLC is a wellness instruction business delivering yoga, Qi Gong, fitness, breathwork, meditation, and Reiki services primarily online via Zoom and select in-person settings. The company sells two recurring memberships — the Phoenix Rising Cancer Wellness Program ($30/month) and the Video Subscription Library ($10/month) — alongside private and small-group class sessions ($5–$15 each) for active older adults and individuals navigating cancer recovery. It also delivers free cancer community classes through partnerships with healthcare nonprofits and cancer support organizations.

Product overview

Sky Yoga and Fitness is a wellness studio offering a comprehensive suite of movement, breathwork, and meditation services primarily for active older adults and individuals navigating cancer recovery. The core offerings consist of the Phoenix Rising Cancer Wellness Program (monthly membership at $30) providing access to live classes and a private video library, and the Video Subscription Library (monthly subscription at $10) offering on-demand recorded classes. Additional products include private class sessions (30-60 minute Zoom sessions from $5-10), specialized cancer community classes offered through partnerships with external organizations, and the Phoenix Rising sub-brand encompassing private classes and 6-week series programs. Classes span yoga (gentle, chair, Hatha, Viniyoga, yoga fusion), Qi Gong and Tai Chi, fitness for bone health, breathwork, meditation, and Yoga Nidra. The company operates exclusively online via Zoom with a scholarship fund supporting cancer patients.

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix Rising Cancer Wellness Program: A private cancer wellness program for the newly diagnosed, survivors, and thrivers living with and beyond cancer, offering yoga, qi gong, breathwork, meditation, and fitness classes.
• Video Subscription Library

Products and services

• Phoenix Rising Cancer Wellness Program Monthly membership program priced at $30/month providing cancer patients and survivors access to weekly live online classes, a private video library, monthly Self-Care Sunday sessions, and discounts on 6-week series and private sessions.
• Video Subscription Library Monthly subscription service priced at $10/month offering on-demand access to recorded yoga, Qi Gong, fitness, breathwork, meditation, and cancer-specific classes available 24/7 from any device.
• Private Class Sessions Drop-in class sessions via Zoom covering yoga, Qi Gong, fitness, breathwork, and meditation, priced at $5 (30-minute), $10 (60-minute), or $15 (Self-Care Sunday). Includes personalized private sessions.
• Cancer Community Classes Free yoga, Qi Gong, Tai Chi, and Chair Yoga classes taught as a contractor through partner cancer support organizations, available to patients, families, friends, and caregivers.
• Phoenix Rising Private Classes Private, intimate small-group cancer-specific classes including Oncology Yoga, Oncology Qi Gong, Yoga Nidra, Somatic Self-Care, Qi Infused Yoga, and Tao Yin Yoga taught via Zoom for cancer community members.
• Phoenix Rising 6 Week Series Multi-week intensive programs covering specialized themes such as Turning Stress into Bliss (yoga philosophy, breathwork, meditation) and Radiant Lotus Women's Qi Gong.

Quantifiable outcome

• Students report improved quality of life, reduced stress and pain from treatments and medication side effects
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Cancer LifelinecoreChannel Partner/ Reseller/ DistributorAnn Ford teaches free online and in-person cancer community classes as a contractor for Cancer Lifeline in Seattle, WA. Classes include Exercise for Bone Health, Tai Chi Flow, Qi Gong Flow, and Chair Yoga. Classes open to patients, families, friends, and caregivers.
• Team Survivor NWcoreChannel Partner/ Reseller/ DistributorSeattle-based women's fitness group promoting health and fitness for women touched by cancer. Ann teaches Tai Chi-Qi Gong Flow classes online via Zoom. Offers in-person and online classes for members.
• Honor Health Cancer CarecoreChannel Partner/ Reseller/ DistributorPhoenix, AZ cancer care organization. Ann teaches Gentle Yoga (virtual), Chair Yoga (virtual and in-person), and Yoga Nidra classes at Virginia G. Piper Cancer Center. In-person classes held at 10460 N 92nd St., Suite 203, Scottsdale, AZ.
• Surviving Breast Cancer.orgcoreChannel Partner/ Reseller/ DistributorNon-profit organization serving individuals newly diagnosed, in active treatment, living with metastatic breast cancer, long-term survivors, care partners, and families. Ann teaches monthly Tai Chi & Qi Gong Flow classes online.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Livestrong at the YMCA: YMCA-based small-group program for cancer survivors offering physical activity and wellness support — comparable to Sky Yoga's cancer-community classes offered through nonprofit/community partners.
• Insight Timer: Free meditation, breathwork, and yoga app with a large teacher community — adjacent peer competing for the same meditation/breathwork consumer and offering a low-cost alternative to Sky Yoga's Video Library.

Broad incumbents

• Peloton: Large connected-fitness subscription platform offering yoga, meditation, strength, and cardio classes via app — overlaps with Sky Yoga's video subscription library and active-aging wellness use cases at much larger scale.
• CorePower Yoga: National yoga studio chain plus on-demand digital platform — broad incumbent in group yoga instruction with both physical and online channels serving similar wellness consumers.

Direct peers

• Alo Moves: Subscription-based online yoga, fitness, and mindfulness platform delivering on-demand video classes to a global consumer audience — directly comparable to Sky Yoga's Video Subscription Library in delivery model and content scope.
• Yoga Thrive: Nonprofit oncology yoga program offering therapeutic yoga for cancer survivors — directly comparable to Phoenix Rising in mission, audience, and partnership-driven delivery model.
• SilverSneakers: Senior-focused fitness program offering group exercise, yoga, and strength classes often via Medicare Advantage plans — directly comparable to Sky Yoga's Active Older Adults (60+) segment.
• Yoga for Cancer (y4c): Specialized oncology yoga teacher training and programs serving cancer patients and survivors — the closest direct peer in oncology-specific yoga instruction, targeting the same Phoenix Rising segment.
• Down Dog: App-based yoga, HIIT, and Barre subscription with procedurally generated classes — comparable as a low-cost online yoga/wellness subscription competing for the same consumer.
• Glo: Online yoga, Pilates, and meditation platform with live and on-demand classes from multiple instructors — a direct peer in subscription yoga/wellness content delivered online to consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sky-yoga-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKY YOGA LLC